• The Journal of the Korea Contents Association
• /
• v.8 no.6
• /
• pp.204-212
• /
• 2008

This study analyzes on which Sports Program the 2006 TV focused on. As a data, we have used the 2006 Television programming components of KBS 1TV, 2TV and MBC TV, SBS TV. The analysis of the data was carried out classifying the sports hookup program. As a result, all three broadcasting companies placed a great deal of weight on the 2006 World Cup and they have made national match the prime subject in the components of Television Programming. Looking at each broadcasting companies, SBS TV placed the highest importance in sports programming, on the other hand, KBS TV placed the least importance in sports programming. The characteristic of the 2006 Sports Television Programming components is that it was focused on the Mega Sports Event and the Pro-Sports of the World Cup and have worsen the alienation phenomena of unpopular sports.

• Journal of Digital Convergence
• /
• v.15 no.9
• /
• pp.543-550
• /
• 2017

The purpose of this study is to investigate the change of the type and characteristics of Korean sports star TV commercials and to deeply investigate the relationship with social contexts and backgrounds. In order to solve the purpose of this study, This study collected data of 38,517 TV advertisements from 1970 to 2009, and analyzed data of 146 media contents. The results obtained are as follows. First, Korean sports star TV commercials showed a steady increase with the economic growth and media development of Korea, and the percentage of total TV advertisements was low. Second, sports star TV advertising plays a role of expanding the sports industry, but it shows that the efficiency of relationship persistence decreases without social situation and public recognition.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.563-564
• /
• 2011

본 연구는 TV스포츠 중계방송 중에서 골프중계방송제작에 필요한 영상제작구성과 스포츠 중계방송의 발전방향에 대하여 기술하였다.

• The Journal of the Korea Contents Association
• /
• v.9 no.3
• /
• pp.137-151
• /
• 2009

This paper aims to consider the sexuality elements that the audience perceive from athletes on television images and how those elements influence on audience satisfaction. A total of groups were composed of 3 factors, and a group of men, 8 factors. As a result of the analysis, the correlation ratio to sexuality elements was relatively higher. But the correlation to the sexuality elements, the ratio of preference on sports and the audience quantity on sports program was hardly formed. Also, the result of analysis about the influence of these elements on the audience satisfaction of sports program showed that the higher ratio was in order of the audience quantity of sports program, the preference of sports, the sexuality elements, and so on. As a whole, it was shown that, for a group of college students, the athletes' sexual image on TV had only a slight influence on the audience satisfaction with sports program.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2022.07a
• /
• pp.177-180
• /
• 2022

TV에서 OTT로 시청 수단이 변화하면서 스포츠 중계를 보는 젊은 층 시청자들이 줄어들고 있다. 또한 경기장으로 스포츠를 보러 오는 팬들도 점점 감소하는 추세이다. 이에 따라 스포츠 관계자들은 고정 팬 층의 흥미 증진과 신규 팬 층의 유입을 위해 스포츠 관전에 AR(증강 현실) 기술을 도입하고 있다. 모바일 활용과 직관에도 적용 가능한 AR에 대한 업계의 반응은 상대적으로 긍정적이다. 본 논문에서는 AR 스포츠 관전의 사례를 스포츠 중계와 경기장 관전으로 분류해 조사하고 향후 전망에 대해 알아본다. 그리고 AR 스포츠 관전의 활성화에 대한 방안을 제시한다.

• The Journal of the Korea Contents Association
• /
• v.14 no.4
• /
• pp.379-388
• /
• 2014

This study analyzed the status of Korean professional baseball as TV contents utilizing ratings. For the purpose of the study, Korea professional baseball's relative status to other genres though ratings is investigated. For this study, ratings per minute for the whole cable TV channel viewer ratings in 2010 were analyzed, and the following is the result of comparing and analyzing ratings per genre and channel of cable TV. Among 11 genres, drama showed the highest rating, and entertainment, movies, kids, news/reports, sports, music, etc followed. Drama and entertaining channels showed the highest ratings and sports did not show any high ranking. However, when analyzing times for broadcasting Korean professional baseball separately, Korean professional baseball in both genre and channel showed the highest r ratings and it was significant statistically. Thus, it is considered that Korean professional baseball is the most valuable contents for the related cable TV times.

• The Journal of the Korea Contents Association
• /
• v.8 no.3
• /
• pp.244-251
• /
• 2008

The purpose of the study was to be aware of the types of leisure activity of the college students and to investigate factors for choosing the internet sports, and then to examine the effects of these factors on the consumption of the internet sports. A total of 412 college students participated in this study. The results of this study were as follows: 1) There was difference in the leisure type between male and female college students. 2) The amount of leisure time associated with sports of male college students was statistically greater than one of female college students. 3) The leisure time spent for the sports media of male college students was statistically greater than one of female college students. 4) The leisure time spent for the sports media of college students was prioritized for the TV, followed by the internet, newspapers, and the radio. 5) The results of the factor analysis indicated that the factors influencing choice of the internet sports consisted of the indirect experience, information collection, and accessibility. 6) Only information collection out of these factors positively influenced the increase of consumption of the internet sports. Above results could be evidence for that the internet is very important area for the sports consumption. Therefore, it requires more substantial research and investment of attention for the internet area because the internet is one of rapidly skyrocketing new areas in the leisure industry.

• It's Smart Media
• /
• v.3 no.4
• /
• pp.22-28
• /
• 2014

스마트TV는 TV와 휴대폰, 그리고 컴퓨터 등 여러 개의 스크린을 활용하여 동영상을 볼 수 있는 TV를 의미한다. 스마트TV는 또한 콘텐츠를 인터넷에서 실시간으로 다운받아 볼 수 있고, 스포츠 결과, 사건 사고, 다른 나라의 소식, 그리고 이메일 등을 바로 확인할 수 있는 복합적인 커뮤니케이션 시스템이다. 반면에 이전의 TV는 단순한 방송을 시청하는 도구로 사용되었지만, 최근에 등장한 스마트TV는 방송을 보는 것과 참여하는 것, 그리고 선택하는 것을 포함하고 있다. 즉 TV에 네트워크 기능을 추가하며, 각종 앱을 설치하고, 이러한 앱들을 통해서 정보검색/물건구매, VOD 시청, 인터넷 게임, 소셜네트워크 사용 등 다양한 기능을 활용한다. 본 기사에서는 스마트TV 기술, 구성요소, 그리고 각 제조사별 특징을 분석하고, 스마트TV의 발전 방향 등 스마트TV의 현황 등에 대해서 정리한다.

• Korean Journal of Human Ecology
• /
• v.4 no.1
• /
• pp.51-61
• /
• 1995

The purpose of this study was to find out the characteristics of the adolescent consumers related to the attitudes toward TV advertisements on and purchasing behaviors of the sport beverages, and to test the role of the atitudes toward TV advertisements between the consumer characteristics and the purchasing behaviors of the sport beverages. The qusetionnaire method was utilized to 549 female and male junior and senior high school students in urban and rural areas. The results showed that the attitudes toward TV advertisement on sport beverage was related to the residentiae years in school, whom to buy, level of interests in sports, and level of knowledges of the beverages; purchasing behaviors of the sport beverages, whom to buy, gender, level of knowledges of the beverages, size of the allowance, and the residentiae years in school. The attitudes toward TV advertisements seemed to the intervenning role between the consumer characteristics and the purchasing behaviors among adolescent consumers.

• The Journal of the Korea Contents Association
• /
• v.10 no.11
• /
• pp.92-101
• /
• 2010

Many cities in the world are trying to enhance city awareness and city image through international events. In this study, the impact of 2008 Beijing Olympic Games on Beijing Image was investigated by survey. According to the result of data analysis, there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and familiarity to Beijing. And there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and attitude toward Beijing, too. Familiarity to Beijing and Beijing Olympic Games management have an significant impact on Beijing image, attitude toward Beijing and intention to visit Beijing. Familiarity to Beijing than Beijing Olympic Games management has a larger impact on Beijing image and attitude toward Beijing.