• Korean journal of communication and information
• /
• v.36
• /
• pp.198-230
• /
• 2006

The aim of the this study is to observer paradoxal phenomenon in media election. The media, especially Television, was traditionally a journalistic operation representing political events on the outside of political camp. But recently, it intervenes to 'the political camp' as the most important method for election campaign. A centripetal of electronic medias making the dominant political space offer an alternative plan which get over the modern crisis of representative democracy. Even though, to the production of the political symbol and the operation of symbol which constitute substantial system of political action, the human being subject is excluded and the technical system of communication make up a govern structure. So it makes the contradictory situation. TV broadcast for election campaigning show well this paradoxal situation. The institutionalization of electoral broadcasting oriented by the State strengthens an immensification, an economical and political efficiency and a transparency of electoral campaign. But the means which controls the mind of public is also strengthened. It relates the production and circulation of the political symbol and the symbolic image restricted by dominator. In conclusion, this study argues that the media election is institutionalized by the instrumental reason(procedural rationality of politics and technological rationality of broadcasting), therefore the candidate take a fragment roles for the production of transcendental political symbol and the voters accommodate to the symbolic images which are foreseen and they judge.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.130-137
• /
• 2009

TV broadcast of election returns is an index to measure a public responsibility, scientific analysis and production power in each broadcasting station. This is the reason why each broadcasting station is spending a great amount of money, mobilizing many people and using facilities. TV election returns broadcast has been advanced for decades, particularly in its production, system and presentation. And, among those, broadcast graphic and inset graphic, which are representing election-related information, have became the important components in TV broadcast of election returns because of the advancement of production technology, a variety of presentation forms, and the visual effects. In this research, I analyze the part of image composition in inset graphic of TV election returns broadcast. As a result, in making insert graphic, each broadcasting station is analyzed to be producing the accurate and clear delivery of information on the stability and reliability of a visualized form, first and foremost. It requires that we research the methodology for the accurate and reliable delivery of information, as well as various image productions with a result of the progress in production technology.