• 제목/요약/키워드: TRA

검색결과 271건 처리시간 0.023초

Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands

  • Ngoc Dan Thanh NGUYEN;Trong Phuc NGO;Ngoc Van MAI;Kim Ngan TRA;Tran Huy Hoang LE
    • 유통과학연구
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    • 제21권4호
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    • pp.1-10
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    • 2023
  • Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers' minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

Impact of Financial Instability on Economic Activity: Evidence from ASEAN Developing Countries

  • TRAN, Tra Thi Van
    • The Journal of Asian Finance, Economics and Business
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    • 제9권1호
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    • pp.177-187
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    • 2022
  • Theoretical literature agrees on the interaction between financial instability and economic activity but explains it's dynamic in two points of view: one is that the transmission mechanism occurs in one unique regime and the other reckons a shift of regime leads to the alteration of the transmission mechanism. This study aims to find evidence of the multi-regime transmission for ASEAN developing countries. The author employs the technique of Threshold vector auto regression using the financial stress index standing for financial instability. Monthly data is collected, covering a period long enough with many episodes of high stress in recent decades. There are two conclusions: (1) A financial shock has a negative and stronger impact on economic activity during a high-stress period than it does during a low-stress period; (2) the response of economic activity to a negative financial shock during high-stress periods is stronger than it is during normal times. The findings point to the importance of the financial stress index as an additional early warning indicator for the real economy sector, as well as the positive effect that a reduction in financial stress may have on economic activity, implying the importance of "unconventional" monetary policy in times of high financial stress.

주체와 타자의 존재방식과 재현 양상 -이탈리아 이주문학을 중심으로- (Il riassunto Aspetto di ricomparsa e maniera d'essere di gli altri e il soggetto -sulla letteratura italiana della migrazione-)

  • 김희정
    • 이탈리아어문학
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    • 제32호
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    • pp.23-48
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    • 2011
  • Se siamo d'accordo la definizione di Deleuze e Guattari che la letteratura minore è la letteratura che costruisce una minoranza dentro la lingua maggiore, le scritture italofoniche sono la traduzione in pratica di un concetto della letteratura minore che fornisce modelli sostitutivi di espressione. Questa minoranza di bilingue, o più precisamente, multilingue autori e pratiche, acquisisce uno spazio dentro della cultura e la lingua italiana, che di conseguenza sono entrambi deterritorializzati. Lo stanziamento di italiano come lingua in cui sono scritti i testi italofonici richiede una pratica influenza linguistica e culturale. Questa ibridazione linguistica e letteraria riverbera la pluralità sociale presente nella moderna Italia, dove oltre un milione di immigrati provenienti da tutto il mondo vivono oggi. Questo collegamento tra il letterario e il sociale si diffonde il senso di deterritorializzazione linguistica per definire personificazioni di 'otherness', sia per i corpi degli immigrati stessi sia per la politica. I testi italofonici rapresentano contemporaneamente l'individuo e il collettivo, cioè, l'esperienza individuale e la vita delle comunità di immigrati.

A New Protocol for Effective Cryopreservation of Human Embryonic Stem Cells by a Minimum Volume Cooling Method

  • Kim, Eun-Young;Lee, Keum-Sil;Shin, Hyun-Ah;Park, Sae-Young;Yoon, Ji-Yeon;Kil, Kwang-Soo;Lee, Young-Jae;Kim, Nam-Hyung;Chung, Kil-Saeng
    • 한국발생생물학회:학술대회논문집
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    • 한국발생생물학회 2003년도 제3회 국제심포지움 및 학술대회
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    • pp.98-98
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    • 2003
  • Recently, human embryonic stem (hES) cells have become very important resources for ES cell basic research, cell replacement therapy, and other medical applications; thus, efficient cryopreservation methods for these cells are needed. This study examined whether a newly developed minimum volume cooling (MVC) vitrification method, which was tested through cryopreservation of sensitive bovine oocytes, can be used for freezing hES cells. Feeder-free cultured hES cell (MB03) colonies were mechanically dissected into several small clumps following enzymatic treatment. We compared the freezing efficiency of a slow-cooling method using a cryo-module (0.4-0.6C/min, 20-30 clumps/vial) and MVC vitrification using a modified 0.5-ml French mini-straw designated as a MVC straw (>$20,000{\circ}C$/min, 10 clumps/straw) After thawing, in vitro survival of hES cell clumps was higher for MVC-vitrified cells (80.8%, 97/120) than for slow-cooled cells (38.2%, 39/102). Further, the proliferation rate of surviving MVC-vitrified cells was similar to that of control hES cells from 2 weeks after thawing. In addition, vitrified-thawed hES cells demonstrated a normal karyotype, were positively immunostained for surface marker antibodies (AP, SSEA-4 and TRA-1-60) and the Oct-4 antibody, and could differentiate into all three embryonic germ layer cells in vitro. This result demonstrates that hES cell clumps can be successfully cryopreserved by a newly developed MVC vitrification method without loss of human cell characteristics.

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웹사이트의 계속적 이용에 있어 신뢰와 태도의 매개효과 연구 (A Study about the Mediating Effects of Website Attitude and Trust in Continuously using the Website)

  • 이국용;형성우;박경수
    • 한국경영과학회지
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    • 제30권2호
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    • pp.81-104
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    • 2005
  • In the past days, most of studies about users' behavior in online environments have been mainly focused on the adoption of website and internet shopping or shopping mall. But the generic model of website usage behavior has not been made and the leading theory of website usage behavior has not been existed. The purpose of this study consists of two parts: (1) to find the determinant variables of the website users' continuous using Intention in a certain website, (2) to examine the relative influences of the variables influencing the users' behavior in online environments. The framework of this study is based on the combination of some theories - Davis(1989)'s TAM, Fishbein(1975)'s TRA, Hoffman et al.(1997), Schneiderman(2000), Yoon(2002), Lee and Turban(2001), Sultan et al.(2002), Shankar et al.(2002a, 2002b), McKnight et al.(2002), Chen and Dhillon(2003), Heijden(2003) and so on. Major findings of this research are summarized as fellows: First, determinant of website continuous using intention was affected by 1) the-attitude and 2) the trust of the website except of perceived usefulness. Second, the website attitude was affected by the perceived usefulness, design, experience, reputation. But perceived ease of use did not affect the website attitude. Third, the website trust was affected by the perceived usefulness, perceived ease of use, design, experience of website. But the reputation of website did not determine the trust of Website in this research model.

Survey for zoonotic liver and intestinal trematode metacercariae in cultured and wild fish in An Giang Province, Vietnam

  • Thu Nguyen Diem;Dalsgaard Anders;Loan Ly Thi Thanh;Murrell K. Darwin
    • Parasites, Hosts and Diseases
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    • 제45권1호
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    • pp.45-54
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    • 2007
  • Although Vietnam has a high risk of fish borne zoonotic trematode(FZT) infections for humans, little information exists on the epidemiology of these infections in the country's fish. Because of the importance of cultured cat-fish and snakehead production in An Giang province, a major production area in the Mekong Delta of Vietnam, a survey for FZTs was carried out in randomly selected fish farms between June 2005 and March 2006. For comparison, wild fish from the same area were also surveyed. A total of 852 cultured fish from 4 districts were collected and examined by pepsin digestion to determine their FZT infection status. In Tra catfish, the prevalence of all types of metacercariae was 2.6%, of which the prevalence of Haplorchis pumilio was 0.7%. The overall prevalence of metacercariae in wild fish was 30.6%, of which 10.3% harbored zoonotic species: H. pumilio(2.8%) and Procerovum sp.(5.6%). The prevalence of Opisthorchis metacercariae, which were diagnosed as O. viverrini, was 1.9%. No metacercariae were found in cultured snake head fish, although wild-caught snakehead fish had a FZT prevalence of 10.3%: 5.1% were O. viverrini; 2.6% H. pumilio; and 2.6% were Procerovum sp. These are the first reports of H. pumilio, Procerovum sp., and O. viverrini metacercariae in Vietnamese fish. These results indicate that consumption of improperly prepared fish represents a significant risk of acquiring FZTs in this south Vietnam region.

시스템엔지니어링 전산관리도구를 활용한 우주발사체 기술완성도(TRL) 관리 (A Technology Readiness Level (TRL) Management using the Systems Engineering Tool for the Space Launch Vehicle)

  • 장준혁;권병찬;임창영;조동현;유일상
    • 시스템엔지니어링학술지
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    • 제16권1호
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    • pp.18-24
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    • 2020
  • The KSLV-II project with high difficulties technically requires thorough technical management during long-term life cycle more than 10 years for launching into space. The TRL is a quantitative indicator developed by NASA widely used all over the world to measure technology maturity of a system development objectively and consistently. The TRL is also used to make sure technology level and to establish a future direction in the KSLV-II project. The TRL has advantage enable to identify a technology level through quantitative indicators. However, it takes a lot of efforts such as trials and errors, time and cost to apply it to the project considering the project environments, and stakeholder needs. These include not only to establish TRL management plan from ideal, conceptual and abstractive standards/guidelines such as NASA's, but also to construct TRL management environment enable to apply and manage harmoniously. In the KSLV-II project, it is required to figure out current technology level and technology development trend in the future, to access conveniently, to share related data in real time, and to update periodically for the comprehensive TRL management. From the reason above, the TRL management environment was built by using the systems engineering tool already has been used for other system management data such as requirements in the project. It also could be accomplished a practical management basis of systems engineering from the traceability among system management data including TRL. In this paper, case study results are introduced to manage the TRL for the space launch vehicle using the systems engineering tool in the KSLV-II project.

게임이론 기반 무선 통신에서의 캐시 할당 기법 (Game Theoretic Cache Allocation Scheme in Wireless Networks)

  • 트라 후옹 티 리;김도현;홍충선
    • 정보과학회 논문지
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    • 제44권8호
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    • pp.854-859
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    • 2017
  • 기지국(Base Station)에서 인기있는 콘텐츠(비디오)를 캐싱하는 것은 전송 대기 시간을 줄일 수 있는 효율적인 방법이다. 본 논문에서는 콘텐츠 제공자(CP)가 캐싱 절차에 참여하도록 동기를 부여하기 위해 무선 네트워크에서의 사전 인센티브 캐시 메커니즘을 제안한다. 하나 이상의 Infrastructure Provider(InP)와 많은 CP로 구성되어 있는 시스템에서, InP는 InP의 기지국에서 캐시하는 파일 수를 결정하기 위해 CP가 경쟁하는 동안 수익을 극대화할 수 있도록 CP에 청구되는 가격을 정의하는 것을 목표로 한다. 또한 InP와 CP는 Stackelberg 게임이론 내에서 각각 선도자와 추종자로 정의된다. Backward Induction을 기반으로, 각 CP가 각 기지국에서 임대한 캐시 공간의 양을 정확하게 측정한 후, 최적화 문제를 해결함으로써 InP가 각 CP를 임대하는 가격을 계산한다. 이것은 비 균일 가격 체계를 고려한 점에서 기존 연구와 차이가 있다. 수치 결과는 제안 된 방법을 통해 InP의 이익이 균일 가격 책정보다 높다는 것을 보여준다.

Species Transferability of Klebsiella pneumoniae Carbapenemase-2 Isolated from a High-Risk Clone of Escherichia coli ST410

  • Lee, Miyoung;Choi, Tae-Jin
    • Journal of Microbiology and Biotechnology
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    • 제30권7호
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    • pp.974-981
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    • 2020
  • Sequence type 410 (ST410) of Escherichia coli is an extraintestinal pathogen associated with multi drug resistance. In this study, we aimed to investigate the horizontal propagation pathway of a high-risk clone of E. coli ST410 that produces Klebsiella pneumoniae carbapenemase (KPC). blaKPC-encoding E. coli and K. pneumoniae isolates were evaluated, and complete sequencing and comparative analysis of blaKPC-encoding plasmids from E. coli and K. pneumoniae, antimicrobial susceptibility tests, polymerase chain reaction, multilocus sequence typing, and conjugal transfer of plasmids were performed. Whole-genome sequencing was performed for plasmids mediating KPC-2 production in E. coli and K. pneumoniae clinical isolates. Strains E. coli CPEc171209 and K. pneumoniae CPKp171210 were identified as ST410 and ST307, respectively. CPEc171209 harbored five plasmids belonging to serotype O8:H21, which is in the antimicrobial-resistant clade C4/H24. The CPKp171210 isolate harbored three plasmids. Both strains harbored various additional antimicrobial resistance genes. The IncX3 plasmid pECBHS_9_5 harbored blaKPC-2 within a truncated Tn4401a transposon, which also contains blaSHV-182 with duplicated conjugative elements. This plasmid displayed 100% identity with the IncX3 plasmid pKPBHS_10_3 from the K. pneumoniae CPKp171210 ST307 strain. The genes responsible for the conjugal transfer of the IncX3 plasmid included tra/trb clusters and pil genes coding the type IV pilus. ST410 can be transmitted between patients, posing an elevated risk in clinical settings. The emergence of a KPC-producing E. coli strain (ST410) is concerning because the blaKPC-2-bearing plasmids may carry treatment resistance across species barriers. Transgenic translocation occurs among carbapenem-resistant bacteria, which may spread rapidly via horizontal migration.

Technology Readiness Level Assignment to Industrial Plant System Life Cycle

  • Salim, Shelly;Jo, Raehyeok;Lee, Taekyeong;Lee, Joongyoon
    • 시스템엔지니어링학술지
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    • 제11권2호
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    • pp.1-11
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    • 2015
  • During the industrial plant system life cycle, required technologies are developed and assessed to analyze their performance, risks and costs. The assessment is called technology readiness assessment (TRA) and the measure of readiness is called technology readiness level (TRL). The TRL consists of 9 levels and through the TRL assessment, the technology to be developed and its components are assigned to their appropriate TRL. TRL assessment should be performed in each life cycle stages to monitor the technology readiness and analyze the potential risks and costs. However, even though the concept of TRL has been largely adopted by numerous organizations and industry, direct and clear assignment of target TRL for each life cycle stage has been overlooked. Direct mapping/assignment of target TRL for each life cycle has benefits as follow: (1) the technical risks condition of each life cycle stage can be better understood, (2) cost incurred if the technology development is failed can be analyzed in each life cycle stage, and (3) more effective decision making because the technology readiness achievement for each life cycle stages is agreed beforehand. In this paper, we propose a steel-making plant system life cycle and TRL assignment to each of the system life cycle stage. By directly assigning target TRL for each life cycle stages, we look forward to a more coordinated (in terms of exit criteria) and highly effective (in terms of technical risks identification and eventually prevent project failure) technology development and assessment processes.