• 한국산학기술학회논문지
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• 제16권1호
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• pp.180-194
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• 2015

도로 상에서 차량은 강자이고 보행자들은 약자의 처지이다. 본 논문은 보행자의 안전에 기여하고자 하는 목적을 가진다. 먼저, 본 논문은 인구 모수들과 TPB(계획된 행동의 이론)의 변수들(도로에서 보행자의 길 건너는 행동에 있어서의 태도, 개인적 가치, 인지된 행동 통제, 등), 길을 건너고자 하는 의도, 건너는 동안의 인지된 위험, 그리고 과거 교통사고의 경험 사이의 연관성을, 대학생 샘플을 대상으로, 연구하였다. TPB 변수들을 고려한 보행자 연구는 한국에서 통상 수행되지 않았었다. 더 나아가 본 연구는, 도로를 건너는 보행자의 위험한 행동에 있어서, 인간의 인지 실패/오류, 충동성, 시간관, 그리고 확률적/수학-논리적 판단 능력이, 차지하는 비중을 분석하고자 하였다. 연구 결과는, 그 비중이 아주 크지는 않지만, 존재함을 발견하였고, 인간 생명은 매우 소중하므로, 보행자의 사고에서 인간의 그러한 심리적 요인들을 추가적으로 고려한다면, 보행자의 사고를 예방하고 그 불행을 줄이는 데에, 더 나아가 사고와 관련된 경제적 손실과 보험 지출을 줄이는 데에, 기여할 것이라고 사료된다.

• 대한화학회지
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• 제28권6호
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• pp.355-360
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• 1984

Methylene blue(MB$^+$)와 tetraphenylborate(TPB$^-$)이 공존하는 묽은 수용액에서 MB+만의 흡수스펙트럼보다는 장파장 쪽에서 스펙트럼의 변화를 관찰하고, 이를 나타내는 화학종에 관한 연구를 흡수분광법으로 수행하였다. 소수성이 큰 이들 두 이온의 물의 구조를 덜 깨뜨리려는 힘에 의하여 이온쌍으로 되고 더 나아가 전자밀도가 높은 TPB$^-$로 부터 전자가 옮겨진 전하이동 착물이 그것일수도 있다. 그러나 MB$^+$만의 최대 흡수 파수를 기준으로 1,000cm$^{-1}$ 만큼 높고 낮은 두 흡수띠를 보였으므로 중이온쌍, (MB-TPB)$_2$가 새로운 흡수를 보이는 주된 화학종으로 생각되었다.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.187-199
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• 2022

The purpose of this study was to offer a new conceptual framework based on a combination of the TPB model, the TAM model, and two additional constructs consisting of eWOM and pricing value called the E-P-TAM-TPB model, and to assess the model's implications on hotel selection behavior. This study empirically examines the E-P-TAM-TPB model to evaluate and validate domestic tourists' online hotel booking intentions by using the partial least squares structural equation modeling (PLS-SEM) approach. The data was collected from 355 domestic tourists who booked the room via the hotel website. The major findings of this study indicated that the E-P-TAM-TPB model has a positive significant influence on online hotel selection behavior. The results revealed that all proposed hypotheses were declared supported. Future studies should build on the framework by incorporating potential moderators to better understand how different groups of customers behave online in different segments of the hospitality industry. Managers must not only develop an easy booking process but also provide price value information to attract or impress clients. Tourists can compare room rates with other hotel websites and OTAs.

• Bulletin of the Korean Chemical Society
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• 제10권2호
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• pp.148-151
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• 1989

The hydrophobic interaction between tetraphenylborate (TPB$^-$) or tetrakis (4-fluorophenyl)borate (TFB$^-$) and crystal violet has been investigated in aqueous solutions by absorption spectrophotometry. Both of the anions promote the aggregation of the ion pairs formed between crystal violet and TPB$^-$ or TFB$^-$. When crystal violet and borate anion are nearly equimolar, insoluble floating aggregates can be observed. Based on the relative absorbance of H and J bands and on the effect of TX-100, TFB$^-$ is found to be more hydrophobic than TPB$^-$.

• 한국학교보건학회지
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• 제34권1호
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• pp.33-41
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• 2021

Purpose: Exploring the variables that predict teachers' intent when referring students to mental health professionals is important. The Theory of Planned Behavio (TPB) is a theory of predicting people's intentions of performing a particular behavior; the intent to perform a certain behavior is determined by three factors. (1) attitudes toward the behavior, (2) subjective norms, and (3) perceived control. This study aimed to develop a TPB measurement to investigate what variables predict the intentions of teacher's referral behaviors. Methods: A qualitative study following standardized manuals and guidelines for developing a TPB measurement was used. As a qualitative research method, the Consensual Qualitative Research-Modified (CQR-M) was used. According to the findings from the qualitative study, the quantitative measurement to assess teachers' referral intention, attitude, subjective norm, and behavioral control was developed. Results: The reliability and validity of the newly developed measurement were tested and verified. Conclusion: The newly developed measurement would contribute to a future empirical study that will examine predictors of teachers' referral intention.

• 성인간호학회지
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• 제14권1호
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• pp.73-82
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• 2002

The purpose of this study was to test the fitness and explainable power of TPB-SE model to the behavior of breast self examination and it was to examine effectiveness of education for Intention and behavior of breast self examination. The subjects were 122 womens under baby sitting teachers' training programs at "S"college on Po Hang city, Kyung Pook province from May 10, 1998 through October 17, 1998. Among 122 subjects, 61 were placed in experimental group and 61 in control group. The experimental group was treated by researcher who administered booklet, slide and breast model. Collected data were analyzed through $X^2$-test, t-test, MANOVA, ANCOVA, Pearson correlation coefficient via SPSS/PC and applied LISREL 8.0 programs to test TPB-SE model. The result of this study was summarized as follows: 1. TPB-SE model with additions of self efficacy from TPB fits well for predictive factors of behavior of breast self examination and it also fits well for data (GFI=.91, $R^2$=.45). 2. Behavior score of breast self examination in the experimental group with already educated with breast self examination was significantly higher than that of control group (Wilks's value=.711, p=000). Through the results of this study, TPB-SE model with additions of self efficacy from TPB fits well for predictive factors of behavior of breast self examination and the education of breast self examination was effective to improving intention and behavior of breast self examination. I herewith reached final conclusions that the behavior of breast self examination should be regarded as one of health behavior for all women and the health education to women for breast self examination will be important job role for all nurses. In addition to above, the intervention through effective education designed for improving attitude, subjective norm, perceived control, self efficacy and intentions will be necessary step for any improvement of women' health behavior.

• 한국학교ㆍ지역보건교육학회지
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• 제10권2호
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• pp.15-27
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• 2009

Background and Goals: This study set out to apply the Theory of Planned Behavior (TPB), which is known to provide good explanations about human behavior, and test it to see if it could predict safety behavior by affecting the intention for safety behavior and perceived behavioral control and if intention for safety behavior would be influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Methods: The subjects were 98 dental technology majors in D City. The questionnaires were distributed, filled out and collected on the spot. Each item was measured on a seven-point scale, and it's interpreted that the higher mean of each item would translate into safety behavior. Results: The analysis results of the Theory of Reasoned Action (TRA) variables indicate that only subjective norm ($\beta$ = .528, p < .000) had explanatory power of 27.2% (F = 37.170, P <.001) for intention for safety behavior. The results show that subjective norm and attitude toward behavior affect intention for safety behavior. The analysis results of the TPB variables revealed that intention for safety behavior had explanatory power of 26.6% (F = 36.072, p <.000) for behavior. When intention was added by perceived behavioral control, the explanatory power increased to 34.5% (F = 26.530, p <.000). And when it's added by knowledge, the explanatory power increased to 39.0% (F =21.661, p <.000). The results suggest that intention has the biggest influence on predicting safety behavior. Conclusion: The results show that the TPB model by Ajzen (1985) has greater forecasting power for intention and act of safety behavior than the TRA model by Fishbein & Ajzen (1980) and the TPB model can applied in the prediction of safety behavior. Thus safety behavior is considered as behavior whose determination control is limited. And safety education programs that add knowledge to the TPB variables will help the students promote their safety behavior.

• Journal of Nutrition and Health
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• 제54권1호
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• pp.67-75
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• 2021

Purpose: The theory of planned behavior (TPB) was used to investigate how the psychological constructs of attitude, subjective norms, and perceived behavioral control (PBC) affect the individual intention of behaviors in adults. Social support is also important in enabling the stability of healthy eating. This study examined the relationship between three major constructs of TPB as well as social support and the intention of healthy dietary behaviors in adults residing in Beijing, China using the extended TPB. Methods: The study questionnaire was based on previously validated items and an online survey was conducted from October to November 2020. Using a total of 244 Chinese adults in Beijing, multiple linear regression analysis was used to test the relationships between three major constructs of TPB as well as the social support and intention of healthy eating. Results: Among the three major constructs of TPB, subjective norms (p = 0.044) and PBC (p = 0.000) were significantly related to the behavioral intention of healthy eating (p = 0.000), and the model explained 76.6% of the variance of the behavioral intention from the three constructs of TPB included in the multiple linear regression model. The additional inclusion of social support to the model did not increase the explanatory power of the model to describe the behavioral intention of healthy eating. The subjective norms (p = 0.040) and PBC (p = 0.000) were still significant where social support did not explain the variance of the behavioral intention adequately. Conclusion: The subjective norms and PBC may be potential determinants of the behavioral intention of healthy eating in adults residing in Beijing, China. These study results can be used to promote healthy eating in Chinese adults living in urban areas. Large-scale intervention studies will be needed to determine if social norms and PBC predict the actual behaviors of healthy eating in Chinese adults.

• Asia Pacific Journal of Business Review
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• 제6권2호
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• pp.27-60
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• 2022

Previous studies stated that low carbon innovation performance could be influenced by government regulations and the green market, which is the new trend of consumer consumption in the present time, mainly focusing on external factors. Before study augured that low carbon innovation performance could be driven by internal and external factors of cooperation such as institutional pressure, stakeholder pressure, and innovation resources. However, the study of green transformational leadership and organizational environmental culture on low carbon innovation performance is rare, especially in Chinese manufacturing, as well as the effect of influencing factors of TPB model: environmental attitude, subjective norm, and perceived behavior capability on low carbon innovation performance. Previous studies mostly used the TPB model for predicting individual behavior. This study established a theoretical model combining the TPB model with green transformational leadership and organizational environmental culture of Chinese automobile manufacturing on low carbon innovation performance. This study consists of two sections of research methodology: section 1 related to questionnaire design and data collection. We established a questionnaire and distributed it online, targeting responses from the managerial level working in Chinese automobile manufacturing. Eventually, 155 valid questionnaires were used for analysis. Section 2 involved data analysis using statistical software. Reliability and data validity was examined by reliability analysis and factor analysis. Correlations and convergent validity analyses were applied, and structural equation modeling was conducted to test the proposed hypotheses. The findings indicated that green transformational leadership, organizational environmental culture, and essential factors of TPB model; environmental attitude, subjective norm and perceived behavior capability positively affect low carbon innovation performance. In addition, the indirect effect of green transformational leadership was tested and found that organizational environmental culture and TPB factors mediated the relationship between transformational leadership and low carbon innovation performance.

• 간호행정학회지
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• 제22권3호
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• pp.230-238
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• 2016

Purpose: The purpose of this study was to investigate predictors of nurses' patient safety behavior during inter-hospital transfer. The study was based on the Theory of Planned Behavior (TPB). Methods: A descriptive survey design was used. Data were collected with a self-administrated 39-item questionnaire completed by 111 nurses from a university hospital in Seoul, South Korea. The questionnaire was developed based on the Theory of Planned Behavior (TPB) guideline and included measure of self-reported past patient safety behaviors, intentions, attitudes, subjective norms and perceived behavioral controls. Ethical approval was granted by the hospital review board. Hierarchical regression analyses were carried out. Results: The average score of patient safety behavior was $4.21{\pm}0.63$ (5 point scale). The TPB variables explained 49.9%of the variance in patient safety behavior. Intention and subjective norm were the most significant predictors of nurses' patient safety behavior. Attitude was related to nurses' patient safety behavior. Conclusion: TPB variables predicted the nurses' patient safety behavior during inter-hospital transfer of patients except for perceived behavioral controls. The results of this study suggest that better strategies for subjective norms and intentions related to patient safety behavior will be helpful in safety culture reform.