Journal of the Korean Society of Clothing and Textiles
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v.31
no.1
s.160
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pp.131-140
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2007
The purpose of this study was to clarify differences in consumer's advertising attitude related to type of mobile fashion advertising and level of apparel and advertising involvement groups. This study surveyed consumers who have an experience of receiving mobile fashion advertising. The subjects of this study were men and women aged 10-20 years of age, living in the metropolitan area and judgments sampling was employed. The data were obtained from 480 questionnaires. The measurement instruments were modified and made up by researcher on the basis of previous studies in the same field. Data were statistically analyzed using SPSS 11. Major statistical methods were Cronbach's ${\alpha}$, t-test, regression analysis, and descriptive statistics. The results were as follows: First, differences in effectiveness of fashion ads in both images ad and text messages ad were shown in this study. Respondents preferred images ad to left messages ad only. Also purchase intentions were more preferred by images ad. Second, the differences of consumer's advertising attitude were shown according to level of apparel and advertising involvement groups. The high apparel and ad involvement group was more likely to have a preferable attitude to the ads than the low apparel and ad involvement group. Third, consumer's purchase intentions were influenced by consumer's advertising attitude on two type's ad. The conclusion is that images ad will have great potential for fashion ads by mobile phones in the future. Also consumer attitude between other mobile advertising types must be studied in order to gain further insight into fashion advertising by mobile phone.
Kim, Jong-Geuk;Kim, Ha-Ryong;Park, Yong-Joo;Chung, Kyu-Hyuck;Oh, Seung-Min
Environmental Analysis Health and Toxicology
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v.26
/
pp.5.1-5.11
/
2011
Objectives: In order to identify the possibility of slender bitterling (SB) (Acheilognathus yamatsutae) being used as a test species for estrogenic endocrine disrupting chemicals (EEDCs), we carried out the cloning and sequence characterization of the estrogen receptor (ER). Methods: The ER from a slender bitterling was obtained by reverse transcriptase-polymerase chain reaction (RT-PCR), 5'- and 3'-rapid amplification of cDNA ends (5'-RACE and 3'-RACE) and T-vector cloning. The expression of ER mRNA was also analyzed in six tissues (brain, liver, kidney, gill, gonad, and intestines) by real-time PCR. Results: We obtained an ER from the slender bitterling. The SB ER cDNA was 2189 base pairs (bp) in length and contained a 1707 bp open reading frame that encoded 568 amino acid residues. The SB ER amino acid sequence clustered in a monophyletic group with the $ER{\alpha}$ of other fish, and was more closely related to zebrafish $ER{\alpha}$(88% identity) than to the $ER{\alpha}$ of other fish. The SB ER cDNA was divided into A/B, C, D, E and F domains. The SB ER has conserved important sequences for ER functions, such as the DNA binding domain (D domain), which are consistent with those of other teleosts. Conclusions: The ER of the slender bitterling could provide basic information in toxicological studies of EEDCs in the slender bitterling.
Kim, Nam-Suk;Yoon, Na-Na;Kim, Ye-Hwang;Park, Jeong-Hee;Kim, Hye-Jin;Lee, Jung-Hwa
Journal of Korean society of Dental Hygiene
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v.18
no.2
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pp.153-164
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2018
Objectives: The purpose of this study is to analyze the descriptive correlation of the commission intended to provide effective working practices to enhance job satisfaction and organizational engagement by examining the work environment of the dental hygienist. Methods: After the IRB approval, the subjects were dental hygienists working for dental hospitals and clinics in Busan from May 1st to May 31th of 2017. And the final 153 questionnaires were analyzed to SPSS 23.0 for windows, SPSS Inc. Chicago, IL. USA. The data was analyzed using average standard deviation, t-test, one-way ANOVA and multiple regression analysis. Results: The average working environment of the subjects was found to be $3.37{\pm}0.53$ points with the average job satisfaction of the subjects of $3.29{\pm}0.50$ points and the average organizational commitment of the subjects of $3.25{\pm}0.59$ points. As the working conditions of the working environment are higher, it revealed that the higher the working environment, the better the job satisfaction. Conclusions: In conclusion, this study showed that the ability to support managers' abilities, leadership, and dental hygienists is the most influential factor in job satisfaction and organizational involvement. Also, hospital administrators are encouraged to provide excellent work and leadership skills to enhance both the quality of work and that of work ethic.
Journal of the Korea Academia-Industrial cooperation Society
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v.14
no.3
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pp.1266-1273
/
2013
The purpose of this study was to analysis the effect of form of outsole - complex function double rocker sole(CDR) vs. negative-heel rocker sole (NR) - on energy consumption and heart rate intensity during gait. 11 women, who had no medical history on musculoskeletal disease and surgery within 3 years prior to study, were participated. The walking energy cost per time (WECt) during 35minutes, heart rate intensity, and total calorie consumption were compared by using pair t-test. The WECt and total calorie consumption were found to be significantly higher(p<.05) in CDR than NR. However, there was no difference in HRi. Based on the present study, CDR shoe may have significant implications in shoe prescription for people who want to increase energy consumption.
The aim of this study was to compare the marginal leakage of class II light curing composite resin restoration according to filling methods. With using acid etching technique and dentin bonding agent, various methods were suggested to eliminate or reduce the marginal leakage. In this study, class II cavities were prepared in 100 extracted human premolars with cementum margin(1mm below the CEJ) and the teeth were randomly assigned to 5 groups of 20 teeth each. The teeth in group 1, 2, 3 and 4 were restored by direct filling methods using P-50 and Clearfil Photoposterior of 10 teeth each, but the method of insertion of the restorative materials varied with each group. And the teeth in group 5 were restored by inlay method using Kulzer Inlay and CR Inlay. Filling methods are as follows : Group 1 : The composite resin was inserted in one layer in the proximal box and one layer in the occlusal portion. Group 2 : Insertion was in two equally thick horizontal layers in the proximal box. Group 3 : Insertion was in two diagonally placed layers in the proximal box. Group 4 : The composite resin was inserted in the same way as in group 3 except that a glass ionomer liner was first placed on the axial wall and gingival floor. Group 5 : The teeth were restored by Inlay technique using dure cure resin cement. All the teeth were thermocycled, stained with 1 % methylene blue solution, sectioned mesiodistally, and scored for marginal leakage. To compare the marginal leakage, ANOVA and T-test were used in analysis. The following results were obtained : 1. In direct filling methods, there was no significant difference in marginal leakage at both occlusal and cervical margins. 2. In all groups, occlusal margin showed significantly less leakage than cervical margin. 3. In group using glass ionomer liner, there was no significant reduction of marginal leakage at the cervical margin. 4. The group restored by inlay method showed significantly less marginal leakage than groups restored by direct filling methods at both occlusal and gingival margins. 5. There was no significant difference in each group according to filling materials.
Journal of the Korea Academia-Industrial cooperation Society
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v.15
no.2
/
pp.914-922
/
2014
This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.
Excessive pronation and impact force during running are related to various running injuries. To prevent these injuries, three type of running shoes are used, such as cushioning, stability, and motion control. Although there were may studies about the effect of midsole hardness on impact force, no study to investigate biomechanical effect of motion control running shoes. The purpose of this study was to determine biomechanical difference between cushioning and motion control shoes during treadmill running. Specifically, plantar and rearfoot motion, impact force and loading rate, and insole pressure distribution were quantified and compared. Twenty male healthy runners experienced at treadmill running participated in this study. When they ran on treadmill at 3.83 m/s. Kinematic data were collected using a Motion Analysis eight video camera system at 240 Hz. Impact force and pressure distribution data under the heel of right foot were collected with a Pedar pressure insole system with 26 sensors at 360 Hz. Mean value of ten consecutive steps was calculated for kinematics and kinetics. A dependent paired t-test was used to compare the running shoes effect (p=0.05). For most kinematics, motion control running shoes reduced the range of rearfoot motion compared to cushioning shoes. Runners wearing motion control shoe showed less eversion angle during standing less inversion angle at heel strike, and slower eversion velocity. For kinetics, cushioning shoes has the effect to reduce impact on foot obviously. Runners wearing cushioning shoes showed less impact force and loading rate, and less peak insole pressure. For both shoes, there was greater load on the medial part of heel compared to lateral part. For pressure distribution, runners with cushioning shoes showed lower, especially on the medial heel.
The aim of this study was to investigate and identify the differences in lower extremity energy dissipation strategies between drop-landing and countermovement-jump maneuvers. Fourteen recreational athletes(Age : $23.3{\pm}2.1years$, Height : $172.3{\pm}4.0cm$, Weight : $69.2{\pm}4.7kg$) were recruited and instructed to perform drop-landing from 45 cm height and countermovement-jump from 45 cm to 20 cm height. The landing phase was taken as the time between initial contact and peak knee flexion. A motion-capture system consisting of eight infra-red cameras was employed to collect kinematics data at a sampling rate of 200 Hz and a force-plate was used to collect GRF data at a sampling rate of 2000 Hz. Paired t-test was performed to determine the difference in kinematics and kinetics variables between each task. During the countermovement-jump task, all of lower extremity joint ROM and the hip joint eccentric moment were decreased and the ankle joint plantarflexion moment was increased than drop-landing task. In the eccentric work during countermovement-jump task, the ankle joint displayed greater while knee and hip joint showed lesser than drop-landing. Therefore, the knee joint acted as the key energy dissipater during drop-landing while the ankle joint contributed the most energy dissipation during countermovement-jump. Our findings collectively indicated that different energy dissipation strategies were adopted for drop-landing and countermovement-jump.
Objective: The purpose of this study was to determine the asymmetry of vertical ground reaction force (GRF) components between dominant and non-dominant legs in rested and fatigued states in prolonged running. Method: Twenty healthy men, heel strikers, were included (age: $24.00{\pm}5.0years$; height: $176.1{\pm}6.0cm$; body mass: $69.0{\pm}6.0kg$) in this study. Subjects ran on an instrumented treadmill for 130 minutes. During treadmill running, GRF data (1,000 Hz) were collected for 20 strides at five minutes (rested) and 125 minutes (fatigued) running while they were unaware of collecting data. Asymmetry indexes (ASI) were calculated to quantify the asymmetry magnitude in rested and fatigued states. Paired t-test was used to verify the differences between dominant and non-dominant legs in rested and fatigued states. In addition, one-way repeated measure analysis of variance was applied for comparison of ASI of both states. The level of significance was set at p < .05. Results: Passive force peak magnitude, loading rate, and impulse affecting the development of running injury were found significantly greater in dominant leg than in non-dominant leg at rested state (p < .05). However, passive force peak time and active force peak magnitude were found significantly different between legs in fatigued state (p < .05). To determine changes in percentage of asymmetry between legs in both states, ASI was used. ASI for all variables increased in fatigued state; however, no significant differences were found between both states. Conclusion: This study found that fatigue did not affect differences in vertical GRF between dominant and non-dominant legs and asymmetry changes.
The purpose of this study is to evaluate the influence of posture elements on symmetrical weight bearing during STS (sit-to-stand) in patients with chronic stroke. The subjects were patients diagnosed with stroke: a total of 24 patients (16 males and 8 females) participated in this study. All the participants performed STS tasks(3 foot postures and 2 arm postures). Two force plates (AMTI) were used to measure the peak vertical ground reaction force(Peak Fz) and the symmetrical ratio to peak vertical ground reaction force. The data were analyzed using independent t-test and 2-way repeated analysis of variance. The results of this study were as follows: 1) The peak Fz placed more weight on the paretic leg during STS and 2) The symmetrical ratio to the peak Fz showed a significant difference according to the foot and arm posture (p<.05), and had the highest AYM_GA ($0.87{\pm}0.12$). These results indicate that arm and leg postures during STS in patients with chronic stroke had the highest AYM_GA. We believe that the outcome of this study will be a reference for the prognosis of STS in patients with stroke.
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