• 한국의류학회지
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• 제39권1호
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• pp.106-120
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• 2015

This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.

• 한국의류학회지
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• 제31권3호
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• pp.440-450
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• 2007

The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.

• Asia Marketing Journal
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• 제12권2호
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• pp.135-154
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• 2010

이 연구는 교체비용이 존재하는 상황에서 복점기업간 경쟁을 다룬다. 분석에서는 일시적 가격할인 현상이 순수전략균형(Pure Strategy Equilibrium)의 결과일 수 있음을 보인다. 이는 기존 대다수 연구들에서 일시적 가격할인 현상을 혼합전략균형(Mixed Strategy Equilibrium)의 결과로 해석해왔던 것과 구별된다. 본 연구에서 구해진 일시적 가격할인의 순수전략균형 하에서 기업들은 정규가격만을 제공하는 경우보다 높은 이윤을 얻게 되며, 이러한 현상은 일시적 가격할인이 충성가입자와 비충성 가입자간 가격차별의 역할을 수행하는 것에 기인한다. 한편 본 연구에서는 기업들이 정규가격과 할인가격을 적절히 조정함으로써 충성가입자들의 수를 통제할 수 있음을 가정하고 있다. 이를 통해 기업들은 정규가격 수준을 일정 수준 이상으로 유지함으로써 충성가입자들의 수를 지나치게 늘리지 않으려는 유인이 있음을 보인다.

• Journal of Information Technology Applications and Management
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• 제26권1호
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• pp.1-19
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• 2019

The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.

• 복식
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• 제49권
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• pp.113-124
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• 1999

The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test $\chi^2$-Test Factor analysis MANOVA Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability The results are as follows: 1. brand-switching behaviors are categorized into 4 groups by strength of variety-seeking and perceived differences between brands that are small or large which are habitual brand switchers internal derived brand-switchers external derived brand-switchers and combined derived brand-switchers. 2. Among the 4 sub-groups there were significant difference in brand-switching motive according to factors such as change-seeking needs and price & promotion. And there were significant differences in perceived differences between brands according to factors such as apparel design clothing -symbolism fitness except apparel shop. 3. According to strength of variety-seeking levels of clothing-involvement and buying price have increased Combined derived brand-switchers have totally the strongest variety-seeking and the highest clothin-involvement and they purchase the highest priced jean-pants of the other types of consumers.

• 대한수학회보
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• 제56권5호
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• pp.1355-1376
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• 2019

We investigate the valuation of participating life insurance policies with default risk under a geometric regime-switching jump-diffusion process. We derive explicit formula for the Laplace transform of the price of participating contracts by solving integro-differential system and then price them by inverting Laplace transforms.

• 자원ㆍ환경경제연구
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• 제13권3호
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• pp.417-440
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• 2004

미국의 PJM(Pennsylvania-New Jersey-Maryland) 전기도매시장의 전기 가격을 가변 전환확률 국면전환모형(regime switching model with time-varying transition probability model)을 이용해서 추정해보았다. 전기수요뿐만 아니라 기온을 전환확률 방정식의 설명변수로 포함시킴으로써 전기가격이 낮은 국면에서 높은 국면으로 전환할 확률의 문턱점(threshold) 효과가 뚜렷이 향상되었다. 따라서 도매전기가격의 스파이크(spike) 발생을 예측할 수 있게 되는 것이다. 이는 또한 미국의 도매시장 전기가격의 스파이크는 기온에 의해서도 잘 설명되며, 이를 이용하여 날씨관련 파생상품이나 계약을 통해서 도매전기 구입비용의 위험을 해지할 수 있다는 것을 의미한다.

• 한국IT서비스학회지
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• 제15권1호
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• pp.81-96
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• 2016

This study analyzes how breach fee under long-term contract and/or cap regulation on the breach fee can affect the impacts of "Mobile Device Distribution Improvement Act" on handset bundle price, average revenue per unit (ARPU), and social welfare. We conduct comparative analysis with an economic model of duopoly competition in price when users are under long-term contract and the breach fee can be regulated. The results show that the Act lowers the equilibrium prices, lower than incumbent price without the Act. Price of non-dominant Mobile Network Operator (MNO) can be lower than poaching price without the Act if significant portion of switching cost is breach fee or the market is significantly asymmetric. Under the significant circumstances, the Act can raise ARPU even though it improves social welfare. By contrast, the Act increases consumer surplus without affecting social welfare if breach fee is the only source of user's switching cost and is capped by the regulation, and more symmetric market and the stronger cap leads to higher consumer surplus.

• Journal of applied mathematics & informatics
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• 제32권5_6호
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• pp.665-673
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• 2014

Power options have payoffs that are determined by the price of the underlying asset raised to some power. In this paper, power options are considered under a regime-switching model which can capture complex asset dynamics by permitting switching between different regimes. The pricing formulas for the Laplace transforms of power options are obtained. The prices of power options are calculated using the formulas and compared with the results of the Monte Carlo simulation.

• 디지털산업정보학회논문지
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• 제7권1호
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• pp.111-125
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• 2011

Smartphone is becoming as a core device of mobile environment. The purpose of this study is to investigate the factors affecting customer's buying decision on smartphone. Based on prior studies and cases, this study identifies network effect, switching cost, function, design, brand, after service, price as affecting factors of customer's buying decision on smartphone. It also aims to investigate the relationship between network effect/switching cost and re-purchasing. Result shows that network effect brand, after service are significantly related to customer's buying decision on smartphone by device types, but switching cost, function, design, price are not. Network effect also was found to be significantly related to the re-purchasing. The result of this study may provide a guideline of supply strategy with smartphone suppliers.