• Archives of design research
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• v.11
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• pp.1-9
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• 1995

Scandinavian design has special meaning in design history. Especially the Swedish designers have developed elegant and humane design style by combining the functionalism originated in Germany in the beginning of 20th century with their own crafts tradition. Now 'Swedish Modern' or 'Swedish Grace' is regarded as the most preferrable style for modern industrial society. American design as well as European design has been much changed under the influence of this democratic, simple and beautiful style. To find out the essential qualities of Swedish design style, I want to investigate the history of modern Swedish design and the design mechanism in Swedish corporates. Also I want to introduce the design education system in Sweden, which has contributed to developing contemporary Swedish design philosophy.