• Journal of Distribution Science
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• v.14 no.2
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• pp.103-111
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• 2016

Purpose - Many variables are needed for brand loyalty such as brand attitude, brand attachment, brand love and brand commitment. Thus, we should manage these all variables successfully for strong and differentiated brand equity. This study aims to identify the process of how the brand value propositions affect the brand attitude and brand attachment. This study specially conceptualizes that not only utilitarian value and hedonic value influence the brand attitude but also hedonic value influences the brand attachment. This study focuses on the moderating role of consumer involvement such as cognitive involvement and affective involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research design, data, and methodology - The five hypotheses were proposed and tested in this study. Three hypotheses were about the relationship among the brand value propositions(utilitarian value and hedonic value), brand attitude, and brand attachment. The other two hypotheses were about the moderating effect on consumer involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research data were collected from the students of universities located in Daejeon-Si and Chungchungnam-Do. For the purpose of test the hypotheses empirically, the 208 responses were used. We utilized SPSS18.0 for statistical analysis such as reliability test, factor analysis, and regression analysis. Results - The results show that the utilitarian value and hedonic value have influence on the brand attitude positively. The results also show that the hedonic value has influence on the brand attachment positively. We found that there is a moderating effect on the cognitive involvement in the relationship between the utilitarian value and the brand attitude. However, there is no moderating effect on the affective involvement in the relationship between the hedonic value and brand attachment. In Summary, 4 of 5 hypotheses in this study were supported and 1 hypothesis was not supported. We should identify the reason why the hypothesis 5, the moderating effect of the affective involvement in the relationship between the hedonic value and brand attachment, was rejected in this empirical analysis. Conclusions - Both the utilitarian value and the hedonic value that propose a brand are important for brand attitude. Specially, the hedonic value is important for brand attachment. Companies should provide the consumers with both the utilitarian value and the hedonic value in a balanced way for their favorable brand attitude and strong brand attachment. In the retail industry, the balance between the utilitarian value and the hedonic value is important in that there are many product brands and store brands providing consumers with various benefit and values. Also, there are possibilities that the causal relationships among brand value propositions, brand attitude and brand attachment are moderated by consumer involvement such as cognitive involvement and affective involvement. Companies should understand and consider consumer involvement for their efficient and effective brand management decision making.

• Journal of Information Technology Application
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• v.1
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• pp.99-127
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• 1999

Under the concept of global economy, the enterprises are assigning design and production environments around the world in different areas. A serious problem of information exchange emerges as companies use traditional hardware and very distinct softwares appropriate to their field of expertise. To overcome the decreased productivity due to the interruption of information, the concept of simultaneous engineering and concurrent design becomes very significant. In this article, an agent-based ship design system is developed in order to support a cooperation in distributed ship design environments. Above all, the conflicts that occur in the middle of knowledge sharing in the system must be resolved. An approach to do this is the case-based conflict resolution strategy formulated to resolve current conflict on the basis of previous resolved similar cases in agent-based collaborative design system environments. To do this conflict cases that occur in initial ship design stage are extracted. On the basis of the extracted cases, case-base is constructed. In addition conflict resolution handler located in the facilitator is developed to treat conflict problems effectively by reasoning of the case-base and thus presenting an appropriate solution. The validation of developed case-based conflict resolution strategy is evaluated by applying to collaborative design process in initial ship design stage, especially the machinery outfitting design, the preliminary design, the hullform design, and the structural design. Through the help of the cooperation of the design agents, the facilitator, the conflict resolution handler, and the case-based system, a designer can be supported effectively in his/her decision-making based on the previous cases resolved similarly.

• Management & Information Systems Review
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• v.38 no.1
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• pp.155-168
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• 2019

The objective of our study is to examine the Earnings Quality of Win-Win Growth Corporate. The level of Win-Win Growth Corporate is measured by Win-Win Index of korea commission for corporate partnership. Earnings Quality is proxied by Accounting Conservatism that is measured by the method of Givoly and Hayn(2000). The samples of this study selected from listed corporate, consist of 3,608 observations can be collected from 2011 to 2017 at TS-2000. The result of this study can be summerized in the following. the Win-Win Growth has a significant positive relevance on Accounting Conservatism is the proxy of internal Earnings Quality. This means that Win-Win Growth corporate has a higher the Earnings Quality relatively. These results were supported by additional analysis that used the sample that is made up the Win-Win Growth Corporate completely. According to our study, we can expect that the Earnings Quality of Win-Win Growth corporate is true as steel. But this study have some limitation. Especially we can't explain the reason why the Win-Win Growth has a significant positive relevance on Earnings Quality. And, despite additional analysis, there are the limitation of controlling for endogeneity. We hope that our paper can help investor making a economic decision on investment and officials making a effective policy on the Win-Win Growth.

• The Journal of Society for e-Business Studies
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• v.22 no.3
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• pp.57-74
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• 2017

The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.105-111
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• 2018

This study aims to evaluate the safety for cable stayed bridge due to damages on the cable system. Many cable supported bridges, including cable stayed bridge and suspension bridge, have been built in the Korean peninsula. This requires efficient maintenance and management since this structure has complex structural components and system. This large structure also often faces risks either from manmade or natural phenomenon. In 2015 one cable-stayed bridge in South Korea had been struck by a bolt of lightning on the cables. This event had led to fire on cables. These cables had been damaged and putting the bridge at risk. This bridge was back in used after a few weeks of investigations and replacements of the cables. However, enormous social and economic expense were paid for recovery. After this event risk based management for infra structures is required by public demands. Therefore, this study was initiated and aimed to evaluate risks on the cable system due to potential damages. In this paper one cable-stayed bridge in South Korea was selected and investigated its safety based on the damage scenarios of cable system for efficient and prompt management, and for supporting decision making. FEM analysis was conducted to evaluate the safety of the bridges due to damages on the cable system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.88-94
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• 2018

This study examined the safety of a cable stayed bridge caused by damage to the cable system. Many cable-supported bridges, including cable-stayed bridges and suspension bridges, have been constructed on the Korean peninsula. This requires efficient maintenance and management because this structure has complex structural components and systems. This large structure also often faces risks either from manmade causes or natural phenomena. In 2015, the cables on one cable-stayed bridge in South Korea was struck by lightning, which led to a fire on the cables. These cables were damaged, which put the bridge at risk. This bridge was back in use after a few weeks of investigations and replacements of the cables but this was done at enormous social and economic expense. After this event, risk-based management for infrastructure is required by public demand. Therefore, this study examined the risks on the cable system due to potential damage. In this paper, a one cable-stayed bridge in South Korea was selected and its safety was investigated based on the damage scenarios of cable system for efficient and prompt management, and to support decision making. FEM analysis was conducted to evaluate the safety of the bridges after damage to the cable system.

• Korean Journal of Environment and Ecology
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• v.22 no.3
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• pp.289-300
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• 2008

This study aims to discriminate differences in natural landscapes between the Cairngorms National Park in Scotland and the Jirisan National Park in Korea, using functions of content-based image retrieval such as texture, shape, and color. Digital photographs of each National Park were taken and selected. The low-level functions of photographic images were reduced to orthogonally rotated five factors. Based on the reduced factors, a linear decision boundary was obtained between Cairngorms landscapes and Jirisan landscapes. As a result, the discriminant function significantly delineated two groups, resulting in $x^2=63.40$ with df=5(p<0.001). Both the eigenvalue 2.417 and the value of wilks' lambda 0.29 supported that the most proportion of total variability came from the differences between the means of discriminant function of groups. It was estimated that four independent variables explained about 70.7% of total variance of dependent variable. The variable with the largest effect on landscapes was far region-related factor(r=1.07), followed by near region-related factor (r=0.90). A total of 90.7% of cross-validated grouped cases were correctly classified. It was interpreted that far distant regions, as well as near distant regions, had sufficient discrimination power for landscape classification between the Cairngorms National Park and the Jirisan National Park, so that landscape identity of the National Park over cultures was revealed by skylines in a most effective way. Relatively fewer factors making visual landscapes were effectively used to classify natural landscapes of the National Parks which had different semantics.

• Korean Journal of Construction Engineering and Management
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• v.10 no.1
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• pp.114-125
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• 2009

In this study, a design value analysis technique that considered stochastic LCC and stochastic performance evaluation was proposed, and by introducing the concept of reliability analysis, a decision making that secured reliability was supported. The results of this study, which was carried out according to the above objectives and methods, are summarized as follows: 1) The design value analysis procedures and value state function, improved in order to carry out a reliable analysis when evaluating alternate proposals that were extracted after the function definition was complete, were formalized, and in order to secure consistency and efficiency for value evaluation procedures, an evaluation index scheme was proposed; 2) Database collection and analysis were done for a bridge's LCC analysis. As for the collection scope of data, literature of previous research done on a bridge's LCC analysis was used as the basis for analysis, and for securing reliability regarding analysis results and dealing with uncertainty of collected data, the MCS technique was applied; 3) Weights and evaluation ranks for performance evaluation of each of the alternate proposals, as well as LCC analysis model, analysis period, discount rate, user expense, safety inspection and safety diagnosis expense conditions for LCC analysis were proposed. Lastly, a feasibility study was done and conclusion was made about "OO grand bridge and connecting road construction work execution design" project centered on value analysis execution case.

• Journal of Korea Spatial Information System Society
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• v.3 no.1 s.5
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• pp.27-36
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• 2001

The 4S represents four systems that are commonly related to spatial information: GIS, GNSS, SIIS, ITS. The 4S technology that integrates the four systems gets more and more interests recently. In this paper, we adopt component paradigm to 4S system, apply it to the disaster control field, and design a system based on component architecture. There are many application areas to which the 4S technology can be applied. but the disaster control system is one of the most typical fields. We apply 4S technology to the disaster control fields, including fire, flood, and typhoon. Because of the characteristics of disaster control system that handles large-volume map data, component-based 4S system will take considerable effects on the improvement of disaster control works. The core functions that are common to all disaster control fields are included in 4S kernel component because of the consideration of time performance. Remaining non-common functions are implemented as separate components named as work-specific components. In our suggested system, a vehicle named as 4S-Van collects real-time information on the spot of disaster and sends image and location information to control center via wireless transmission. The control center analyzes the information together with its own spatial database or map, which was not possible in the conventional disaster control works. The control center can get desired information by sending a request of re-transmission to 4S-Van. Such method of real-time transmission supported by on-the-spot information makes the current situation judgment, decision making, and order issuance more exact, effective, and timely. The suggested system and method are expected to bring remarkable improvement on disaster control works.

• Archives of design research
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• v.17 no.3
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• pp.27-38
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• 2004

It is important for designers to be supported with their decision-making on colours which is often based on personal distinction rather than logical dialogue that may lead to confusion within communicating with others. To help these problems and to gain productivity, we would like to propose a way to define colour grouping method. In other words, the purpose of this study is to help to improve the communication and productivity within the design and designers. The grouping was based and inspired by from the studies of Kobayashi, Hideaki Chijiawa, Allis Westgate and Martha Gill. The study of grouping is based on the "tones" of each group, as they seem to reflect a designer s sentimentalism of chosen colours the best. Each of these groups will be named Bright , Pastel ,Deep and Neutral The general concept of each groups are: - Bright: high quality of pixels of primary colour - Pastel: primary colour with white - - Deep: Primary colour with gray or black - Neutral: colours that does not include any of above Each of the colour group has been allocated into Si-Hwa Jung's colour charts and colour prism to visualize the relationships between the colour groups. These four groups and the colours included in them will be broken down to smaller groups in order to make colour palette. This would break the barrier and result in using colours in groups as well as crossover coordination. This study would result in new ways of using colurs for designers designers