• Title/Summary/Keyword: Supply Chain Strategy

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Impact of Environmental Concern on Image of Internal GSCM Practices and Consumer Purchasing Behavior

  • LEE, Changjoon;LIM, So-Youn
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.241-254
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    • 2020
  • As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

Empirical Study on Inter-Firm Diffusion and Firms' Performance for Win-Win Growth Culture in Supply Chain

  • Kim, Kyung-Tae;Lee, Jung Seung;Kang, Namshin
    • Journal of Information Technology Applications and Management
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    • v.22 no.1
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    • pp.153-163
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    • 2015
  • The purpose of this study is to investigate the relationship among factors that expand the win-win growth between domestic finished goods-making manufacturers and subcontractors. One-hundred twenty six firms participated for this study and were used for the data analysis. As a result of analysis, first, it was found that the win-win growth between first-tier suppliers and second-tier suppliers has positive effects on the win-win growth made by second-tier suppliers helping the third-tier suppliers. Second, it was found that the win-win growth policies supported by the government for the positive relationship between first-tier suppliers and second-tier suppliers for the finished goods-making manufacturers have positive effects on the win-win growth between second-tier suppliers and third-tier suppliers. Third, the results also showed that the win-win growth between second-tier suppliers and third-tier suppliers has a positive influence both on the financial and on the non-financial performances of the second-tier suppliers. Based on the results of this study, it is recommended to (1) construct infrastructure by sector through partnership between finished goods-making manufacturers and subcontractors, (2) draw in active support through the governmental win-win growth policies, (3) induce increasing productivities through information sharing, manpower support, technical support and educational support, and (4) strengthen and cultivate the culture of the small- and medium-sized companies.

A Multi-Objective Differential Evolution for Just-In-Time Door Assignment and Truck Scheduling in Multi-door Cross Docking Problems

  • Wisittipanich, Warisa;Hengmeechai, Piya
    • Industrial Engineering and Management Systems
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    • v.14 no.3
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    • pp.299-311
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    • 2015
  • Nowadays, the distribution centres aim to reduce costs by reducing inventory and timely shipment. Cross docking is a logistics strategy in which products delivered to a distribution centre by inbound trucks are directly unloaded and transferred to outbound trucks with minimum warehouse storage. Moreover, on-time delivery in a distribution network becomes very crucial especially when several distribution centres and customers are involved. Therefore, an efficient truck scheduling is needed to synchronize the delivery throughout the network in order to satisfy all stake-holders. This paper presents a mathematical model of a mixed integer programming for door assignment and truck scheduling in a multiple inbound and outbound doors cross docking problem according to Just-In-Time concept. The objective is to find the schedule of transhipment operations to simultaneously minimize the total earliness and total tardiness of trucks. Then, a multi-objective differential evolution (MODE) is proposed with an encoding scheme and four decoding strategies, called ITSH, ITDD, OTSH and OTDD, to find a Pareto frontier for the multi-door cross docking problems. The performances of MODE are evaluated using 15 generated instances. The numerical experiments demonstrate that the proposed algorithm is capable of finding a set of diverse and high quality non-dominated solutions.

Business Strategy of Fast Fashion -A Case Study of Zara- (패스트 패션의 비즈니스 전략 -자라의 사례 연구-)

  • Kim, Gihyung;Lee, Seunghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.175-190
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    • 2014
  • This study analyzes the business strategy of fast fashion through Zara, a successful fashion brand from Inditex Spain. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases published in Korean as well as English. The findings of this research demonstrate a speedy and flexible process occurring in the supply chain of its fast fashion business and the cooperation between the company's headquarters and international subsidiaries. Zara's headquarters executes four representative strategies: competitive market research, an integrated organizational structure, small quantity batch production, and a specialized distribution system. Zara's international subsidiaries execute their own four representative strategies: differentiated international expansion, independent human resource management, small but fundamental IT, and maximization of store resources. These two core parts intimately work together to satisfy target customers all over the world by bringing competitive advantages to the fashion business and represent a key concept of Zara's business strategy. The main drawbacks of case studies are limited validity and representativeness restraining the potential for making generalizations. However this case is considered sufficient to provide valuable insight and improve the understanding of operation strategy in fast fashion.

An e- Business Maturity Model for Small and Medium-sized Enterprises and case studies (중소기업 e-비즈니스 성숙도 모형과 적용사례)

  • 김은홍;서정우;안성만;장성봉;이석준
    • Journal of Information Technology Applications and Management
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    • v.10 no.3
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    • pp.109-120
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    • 2003
  • This paper proposes an e-business maturity model for small and medium-sized enterprises. The model consists of five maturity levels, which are on-line access, on-line business, matured on-line business, and full on-line business from least matured level to most matured level. The model can be used to assess e-business maturity level of individual enterprises. individual enterprise's maturity level can be assessed by examining sample check lists. Additionally, this paper summarizes the results of an application of the proposed model to a couple of small and medium-sized enterprises. This model can also be used to suggest what individual enterprises need to be upgraded towards higher maturity level.

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Design and Implementation of c-Commerce Portal of Small and Medium Enterprises for Marketing (중소기업 마케팅.유통 지원을 위한 협력상거래 포탈 설계 및 구현)

  • 안요찬;서중석
    • Journal of Information Technology Applications and Management
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    • v.11 no.1
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    • pp.175-187
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    • 2004
  • Many companies have integrated their internal processes with the aid of information technology. Now the focus is on interconnecting trading partners. Collaborative commerce (also known as c-Commerce) has a key role. It is not just about making it easier for business to communicate. It is about by breaking down barriers along the entire length of the supply chain. Some c-Commerce links are permanent, others get established when and where they are needed. c-Commerce is helping business in electronic supply chains to improve product delivery while cutting costs, to strengthen relationships and to reduce lead time. In this paper, we propose the concept of collaborative commerce, and design and implement Collaborative Commerce Portal (CCP) system of small and medium enterprise for marketing support. The technical definition of CCP is set of all technical elements can do collaborative commerce between small and medium enterprises with Internet or Internet. The target information of CCP includes usual and unusual information and all other information of companies used as process events. Through this, it enhances efficiency of business processes, core information sharing and marketing activation.

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Reliability Evaluation of a Distribution System with wind Turbine Generators Based on the Switch-section Partitioning Method

  • Wu, Hongbin;Guo, Jinjin;Ding, Ming
    • Journal of Electrical Engineering and Technology
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    • v.11 no.3
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    • pp.575-584
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    • 2016
  • Considering the randomness and uncertainty of wind power, a reliability model of WTGs is established based on the combination of the Weibull distribution and the Markov chain. To analyze the failure mode quickly, we use the switch-section partitioning method. After defining the first-level load zone node, we can obtain the supply power sets of the first-level load zone nodes with each WTG. Based on the supply sets, we propose the dynamic division strategy of island operation. By adopting the fault analysis method with the attributes defined in the switch-section, we evaluate the reliability of the distribution network with WTGs using a sequential Monte Carlo simulation method. Finally, using the IEEE RBTS Bus6 test system, we demonstrate the efficacy of the proposed model and method by comparing different schemes to access the WTGs.

A Study on the Implications and Trends of Logistics Security Assurance Programs for International Trade Facilitation (국제물류보안 인증제도 동향 및 시사점에 관한 연구)

  • Ko, Hyun-Jeung
    • Journal of Korea Port Economic Association
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    • v.27 no.2
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    • pp.333-354
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    • 2011
  • After the terrorist attack of 9/11 on the USA, the security concern to global trade has been raised. In particular, the USA has actively promoted a series of initiatives and rules such as CSI, 24 hour rule, C-TPAT, and so on in the area of logistics activities, which aimed to better protect the country against the potential terrorist threats. While implementing such schemes called as a multi-layed logistics security strategy, a large number of countries trading with USA are facing with the issues of additional time and costs for inspecting cargos in their logistics facilities. As a result, most countries all over the world have sought a way to minimize the impacts from such strategy. The Korea also is preparing the several security programs operated by various ministries, which are aiming to not only improve the efficiency of trade flows but also to ensure supply chain security. However, many companies are expressing the inefficiency of operating such programs. Thus, this paper analyzed several global supply chain security programs currently adopted by international organizations(ISO, WCO, and IMO) and major countries(USA, EU, and Singapore) and suggested a guideline for developing the national logistics security system.

Upstream Risks in Domestic Battery Raw Material Supply Chain and Countermeasures in the Mineral Resource Exploration Sector in Korea (국내 배터리원료광종 공급망 업스트림 리스크와 광물자원탐사부문에서의 대응방안)

  • Oh, Il-Hwan;Heo, Chul-Ho;Kim, Seong-Yong
    • Economic and Environmental Geology
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    • v.55 no.4
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    • pp.399-406
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    • 2022
  • In line with the megatrend of 2050 carbon neutrality, the amount of critical minerals used in clean-energy technology is expected to increase fourfold and sixfold, respectively, according to the Paris Agreement-based scenario as well as the 2050 carbon-neutrality scenario. And, in the case of Korea, in terms of the battery supply chain used for secondary batteries, the midstream that manufactures battery materials and battery cell packs shows strength, but the upstream that provides and processes raw materials is experiencing difficulties. The Korea Institute of Geoscience and Mineral Resources has established a strategy to secure lithium, nickel, and cobalt and is conducting surveys to respond to the upstream risk of these types of battery raw materials. In the case of lithium, exploration has been carried out in Uljin, Gyeongsangbuk-do since 2020, and by the end of 2021, the survey area was selected for precision exploration by synthesizing all exploration data and building a 3D model. Potential resources will be assessed in 2022. In the case of nickel, the prospective site will be selected by the end of 2022 through a preliminary survey targeting 10 nickel sulfide deposits that have been prospected in the past. In the case of cobalt, Boguk cobalt is known only in South Korea, but there is only a record that cobalt was produced as a minor constituent of hydrothermal deposit. According to the literature, a cobalt ore body was found in the contact area between serpentinite and granite, and a protocol for cobalt exploration in Korea will be established.

제품 다양화가 시장 점유율에 미치는 영향

  • Lee Ho Chang
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.548-555
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    • 2003
  • Customer satisfaction level is usually measured in terms of price, quality, customization, after-sale-service, product variety etc. Each finn sets up a distinctive production/marketing strategy to gain competitive advantage by prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e.,) formation of customer preference and provide some insight into the optimal range of product variety.

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