• Korean journal of communication and information
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• v.61
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• pp.98-117
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• 2013

In 2009, Korea Communications Commission(KCC) added a new clause which regulates the protection of the media diversity to the Broadcasting Act. Specifically, the provision, Article 35-4, contains the creation of the Media Diversity Committee which is responsible for (1) the measure of TV audience share by media company; and (2) the development of summing up index of the different media influence by the end of 2012. Although the Korean version of diversity index as German KEK was made after a careful consideration based on the necessity to devise a criterion to determine the appropriate level of ownership regulation for the media companies, several issues including the measurement method have been raising the consistent controversy among experts. This study focuses on the evaluation of the media diversity policy by indicating the problems of the devised index and showing the concrete issues of the contention. As the result of the policy delphi-analysis targeted 10 media experts, this study suggest that the Article 35-4 of Broadcasting Act needs to be amend into the realistic and rational directions in well with the tenets of the law.