• Title/Summary/Keyword: Success Models

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A Case Study on the Modernization of Traditional Brands, 'Burberry Prosum' - Focused on the Design Comparison between Original Burberry and Burberry Prosum - ('버버리 프로섬'의 사례를 통해 본 전통 브랜드의 현대화 연구 - 오리지널 버버리와 버버리 프로섬의 디자인 비교를 중심으로 -)

  • Jung, Kyung-Hee;Kim, Eun-Sil;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.13 no.2
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    • pp.87-99
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    • 2009
  • The purpose of this study is to analyse the successful modernization strategy, and the difference between original Burberry and Burberry Prosum design. This will help in providing the fundamental information to Korean luxury fashion brands. Burberry, in particular, is rated as the most popular luxury brand in Korean fashion market. This brand has also rated 5th in sale worldwide and 1st in Korea in 2002, and was continuously been rated in 10th for the last 5 years. Related articles, fashion magazines, fashion web-site were used in this analysis, and the method was theoretical and case study. The results are divided into two categories of internal and external factors and two design patterns of check pattern and trench coat were observed. First of all, internal factor in Burberry is that they have scouted a new CEO and quickly changed their image with famous British models for the purpose of marketing strategies. They have also moved their main shop in London to Bond street, and opened shops in every country's capital cities. They were successful in achieving this by using celebrity marketing strategies with many famous celebrities. Secondly, external factor was that they have hired a designer named Christoper Bailey and this highlighted and enhanced the check pattern and trench coat. As a results, more generalized and diverse design items were presented and accessory line was enhanced, creating a much more younger image. This in turn attracted more younger customers. To sum up, original Burberry focused on classic designs, however Burberry Prosum focused on transforming traditional Burberry design into avant-garde and young. In other words, the reason for the success of this brand is highly dependent on its marketing strategies in which its uniqueness of schizophrenic cloche has appropriately represented and used in design.

A Conceptual Approach for Discovering Proportions of Disjunctive Routing Patterns in a Business Process Model

  • Kim, Kyoungsook;Yeon, Moonsuk;Jeong, Byeongsoo;Kim, Kwanghoon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.2
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    • pp.1148-1161
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    • 2017
  • The success of a business process management system stands or falls on the quality of the business processes. Many experiments therefore have been devoting considerable attention to the modeling and analysis of business processes in process-centered organizations. One of those experiments is to apply the probabilistic theories to the analytical evaluations of business process models in order to improve their qualities. In this paper, we excogitate a conceptual way of applying a probability theory of proportions into modeling business processes. There are three types of routing patterns such as sequential, disjunctive, conjunctive and iterative routing patterns in modeling business processes, into which the proportion theory is applicable. This paper focuses on applying the proportion theory to the disjunctive routing patterns, in particular, and formally named proportional information control net that is the formal representation of a corresponding business process model. In this paper, we propose a conceptual approach to discover a proportional information control net from the enactment event histories of the corresponding business process, and describe the details of a series of procedural frameworks and operational mechanisms formally and graphically supporting the proposed approach. We strongly believe that the conceptual approach with the proportional information control net ought to be very useful to improve the quality of business processes by adapting to the reengineering and redesigning the corresponding business processes.

Development and Performance Analysis of Predictive Model for KOSPI 200 Index using Recurrent Neural Networks (순환 신경망 기술을 이용한 코스피 200 지수에 대한 예측 모델 개발 및 성능 분석 연구)

  • Kim, Sung Soo;Hong, Kwang Jin
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.6
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    • pp.23-29
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    • 2017
  • Due to the success of Wealthfront, Betterment, etc., there is a growing interest in RoboAdvisor that is an automated asset allocation methodology globally. RoboAdvisor minimizes human involvement in managing assets, thereby reducing the costs of using services and eliminating human psychological factors. In this paper, we developed a predictive model for the KOSPI 200 Futures Index using deep learning, in order to replace the existing technical analysis technique. And the proposed model confirmed that When the KOSPI 200 Gift Index is small, it can be used to predict direction and price of index. In combination with the existing technical analysis, It is confirmed that the proposed models combining with existing technical analyses and can be applied to the RoboAdvisor Service in the future.

Neural Network Model for Construction Cost Prediction of Apartment Projects in Vietnam

  • Luu, Van Truong;Kim, Soo-Yong
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.3
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    • pp.139-147
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    • 2009
  • Accurate construction cost estimation in the initial stage of building project plays a key role for project success and for mitigation of disputes. Total construction cost(TCC) estimation of apartment projects in Vietnam has become more important because those projects increasingly rise in quantity with the urbanization and population growth. This paper presents the application of artificial neural networks(ANNs) in estimating TCC of apartment projects. Ninety-one questionnaires were collected to identify input variables. Fourteen data sets of completed apartment projects were obtained and processed for training and generalizing the neural network(NN). MATLAB software was used to train the NN. A program was constructed using Visual C++ in order to apply the neural network to realistic projects. The results suggest that this model is reasonable in predicting TCCs for apartment projects and reinforce the reliability of using neural networks to cost models. Although the proposed model is not validated in a rigorous way, the ANN-based model may be useful for both practitioners and researchers. It facilitates systematic predictions in early phases of construction projects. Practitioners are more proactive in estimating construction costs and making consistent decisions in initial phases of apartment projects. Researchers should benefit from exploring insights into its implementation in the real world. The findings are useful not only to researchers and practitioners in the Vietnam Construction Industry(VCI) but also to participants in other developing countries in South East Asia. Since Korea has emerged as the first largest foreign investor in Vietnam, the results of this study may be also useful to participants in Korea.

A Study on Model fostering for Cloud Service Brokerage (클라우드서비스 브로커리지 성공모델 육성 연구)

  • Choi, Sung
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.1-11
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    • 2015
  • The growing company that provides high quality service to every customer by introducing a cloud-system organization. However, the information needs of diverse and different, so every cloud system, and acts as a barrier to entry for cloud services provide appropriate. Cloud services are becoming complicated and diversified depending on concerns about cloud security continues, the growing need of professionalism held by the cloud service(Cloud Service Brokerage) CSB companies. Thus, to analyze the various services, find my support legislation, security and compatibility issues, the services of the best new business through service offerings tailored to the environment, and will implement the necessary management services which brokerage (CSB) is. This study presents a brokerage(CSB) development model, and suggested policy measures that apply to the co-op that I am having difficulties in cloud services business models.

Lip Reading Method Using CNN for Utterance Period Detection (발화구간 검출을 위해 학습된 CNN 기반 입 모양 인식 방법)

  • Kim, Yong-Ki;Lim, Jong Gwan;Kim, Mi-Hye
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.233-243
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    • 2016
  • Due to speech recognition problems in noisy environment, Audio Visual Speech Recognition (AVSR) system, which combines speech information and visual information, has been proposed since the mid-1990s,. and lip reading have played significant role in the AVSR System. This study aims to enhance recognition rate of utterance word using only lip shape detection for efficient AVSR system. After preprocessing for lip region detection, Convolution Neural Network (CNN) techniques are applied for utterance period detection and lip shape feature vector extraction, and Hidden Markov Models (HMMs) are then used for the recognition. As a result, the utterance period detection results show 91% of success rates, which are higher performance than general threshold methods. In the lip reading recognition, while user-dependent experiment records 88.5%, user-independent experiment shows 80.2% of recognition rates, which are improved results compared to the previous studies.

A STUDY ON THE OSSEOINTEGRATED PROSTESIS USING THREE DIMENSIONAL FINITE ELEMENT METHOD (골유착성 보철물에 관한 삼차원 유한요소분석적 연구)

  • Kim, Dong-Won;Kim, Yung-Soo
    • The Journal of Korean Academy of Prosthodontics
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    • v.29 no.1
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    • pp.167-213
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    • 1991
  • The successful replacement of missing teeth has been one driving aim behind the emergence of implant dentistry as both a technology and clinical vocation for over four decades. To date, a multitude of dental implant devices had been designed and utilized in the patient population. Most of these devices have been designed without support of the engineering criteria. The long-term success of any dental implant is dependent upon the optimization of stresses which occurs during oral function and parafunction. Although many studies have examined the biologic interactions between dental implants and living tissue, few studies have been reported on the biomechanical aspects of dental implants. The purpose of this study was to analyze the stress distribution of osseointegrated prosthesis on certain conditions, such as amount of load, location of load, length of fixtures, number of fixtures used, arch shape, bone quality, etc. Three dimentional finite element analysis was used for this study. FEM models were created using commercial software(Super SAP. for IBM 16 bit AT computer. All elements were 8-node brick, isoparametric. Mandible and prosthesis was modeled with 780 elements and 1074 nodes. The results were as follows : 1. In case of cantilever extension, there was a compressive stress at the base of the first implant and a tensile stress at the base of the second implant. 2. The stresses were linearly proportional to the amount of load. 3. The stresses were linearly proportional to the length of cantilever. 4. There was a stress concentration at the neck of the implant and bone under horizontal loads.

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Evaluation of a Solar Flare Forecast Model with Value Score

  • Park, Jongyeob;Moon, Yong-Jae;Lee, Kangjin;Lee, Jaejin
    • The Bulletin of The Korean Astronomical Society
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    • v.41 no.1
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    • pp.80.1-80.1
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    • 2016
  • There are probabilistic forecast models for solar flare occurrence, which can be evaluated by various skill scores (e.g. accuracy, critical success index, heidek skill score, and true skill score). Since these skill scores assume that two types of forecast errors (i.e. false alarm and miss) are equal or constant, which does not take into account different situations of users, they may be unrealistic. In this study, we make an evaluation of a probabilistic flare forecast model [Lee et al., 2012] which use sunspot groups and its area changes as a proxy of flux emergence. We calculate daily solar flare probabilities from 2011 to 2014 using this model. The skill scores are computed through contingency tables as a function of forecast probability, which corresponds to the maximum skill score depending on flare class and type of a skill score. We use a value score with cost/loss ratio, relative importance between the two types of forecast errors. The forecast probability (y) is linearly changed with the cost/loss ratio (x) in the form of y=ax+b: a=0.88; b=0 (C), a=1.2; b=-0.05(M), a=1.29; b=-0.02(X). We find that the forecast model has an effective range of cost/loss ratio for each class flare: 0.536-0.853(C), 0.147-0.334(M), and 0.023-0.072(X). We expect that this study would provide a guideline to determine the probability threshold and the cost/loss ratio for space weather forecast.

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The Effects of Research and Development Expenditure on the Firm Value: Focusing on the Portfolio's Excess Return

  • Choi, Shi Yeong;Kim, Kun Woo
    • Asia Pacific Journal of Business Review
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    • v.1 no.2
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    • pp.37-62
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    • 2017
  • To analyze the effects of R&D expenditure on the firm value of Korean firms, we classified portfolios based on R&D activity levels. After that, we conducted a time-series analysis to assess excess returns from the portfolios. To carry out such an analysis, an empirical analysis of excess returns in the capital market was performed by using the monthly earning rate of stocks from 2000 to 2013. The purpose of this research is to provide basic data on investment to stakeholders in the capital market by analyzing the effects of R&D on the firm value and to overcome scholarly limitations by offering a new model of analysis. The criteria for classifying the portfolios were based on R&D expenditure levels. The analysis models follow the Fama-French Three-Factor Model and the Carhart Four-Factor Model. The analyses results are as follows. Extrapolating monthly profit rates based on R&D expenditure levels, portfolios with low R&D expenditures showed higher earning rates than those with high R&D expenditures. This suggests that high R&D expenditures did not translate into high earning rates. The investor depreciates the R&D expenditures related profitability and the possibility of success in the market, leading to falls in stock prices and a failure to give a positive effect on the firm value. Our research differs from the previous investigations as we carried out an empirical analysis based on the actual investors' attitudes about R&D expenditures and how these can generate excess earnings. Our research results show that the data related to R&D expenditure are not reflected fully in the market.

Study on Face recognition algorithm using the eye detection (눈 검출을 이용한 얼굴인식 알고리즘에 관한 연구)

  • Park, Byung-Joon;Kim, Ki-young;Kim, Sun-jib
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.6
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    • pp.491-496
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    • 2015
  • Cloud computing has emerged with promise to decrease the cost of server additional cost and expanding the data storage and ease for computer resource sharing and apply the new technologies. However, Cloud computing also raises many new security concerns due to the new structure of the cloud service models. Therefore, the secure user authentication is required when the user is using cloud computing. This paper, we propose the enhanced AdaBoost algorithm for access cloud security zone. The AdaBoost algorithm despite the disadvantage of not detect a face inclined at least 20, is widely used because of speed and responsibility. In the experimental results confirm that a face inclined at least 20 degrees tilted face was recognized. Using the FEI Face Database that can be used in research to obtain a result of 98% success rate of the algorithm perform. The 2% failed rate is due to eye detection error which is the people wearing glasses in the picture.