• 산경연구논집
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• 제9권9호
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• pp.53-62
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• 2018

Purpose - The focus of this study is to investigate the structural influences such as brand value, relationship value, market orientation, long-term orientation, and performance. The effects of brand value and relationship value on the differences on transaction performance in b2b was investigated. Research design, data, and methodology - The subject of this study was a liquor and beverage distribution company that deals in b2b. The research hypothesis is based on literature of the preceding research analysis of brand value, relationship value, market orientation and long-term orientation. This study has constructs that was defined operationally by referencing previous studies. Operational questionnaire was used to investigate the target key staff who work in the liquor and beverage distribution company. 178 survey data were used for empirical analysis to prove the hypothesis. This study used structural equation techniques(AMOS) to prove the research hypothesis. Results - The main results of this empirical study were as follows. First, supplier's brand awareness has a positive effect on market orientation, but did not affect long-term orientation. Brand awareness of suppliers indicates that they are not directly related to long-term orientation. Second, supplier's brand image has a positive effect on market orientation and long-term orientation in b2b transaction. So, the brand image and reputation of the supplier suggest that it is important for the b2b transaction to have a market orientation tendency or a long-term orientation. Third, supplier's relationship value has a positive effect on long-term orientation, but does not affect market orientation. Relationship value indicates that they are not directly related to market orientations of the buyer. Fourth, Market orientation has a positive effect on long-term orientation and marketing performance and long-term orientation has a positive effect on marketing performance in b2b. Additionally, the buyers market and long term orientation are important factors in marketing performance in b2b. ' Conclusions - Based on empirical results, this study confirmed that brand image rather than brand awareness positively influenced long-term orientation as well as market orientation in b2b. Relationship value can be found in transactions, which is important for long-term orientation. Especially, these findings are suggestive in the consumer goods distribution market.

• 대한기계학회논문집A
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• 제26권5호
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• pp.960-968
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• 2002

In this research, the effects of fiber stacking sequence on damage behaviors of FML(Fiber Metal Laminates) subject to indentation loading. SOP (Singly Oriented Ply) FML and angle ply FML were fabricated to study fiber orientation effects and angle ply effects. FML were fabricated by using 1050 aluminum laminate and carbon/epoxy prepreg. To increase adhesive bonding strength, Al laminate was etched using FPL methods. The static indentation test were conducted by using UTM under the 2side clamped conditions. During the tests, load and displacement curve and crack initiation and propagation behaviors were investigated. As fiber orientation angle increases, the crack initiation load of SOP FML increases because the stiffness induced by fiber orientation is increased. The penetration load of SOP FML is influenced by the deformation tendency and boundary conditions. However, the macro-crack of angle ply FML was initiated by fiber breakage of lower ply because angle plies in Angle ply FML prevents the crack growth and consolidation. The Angle ply FML has a critical cross-angle which prevent crack growth and consolidation. Damage behavior of Angle ply FML is changed around the critical cross-angle.

• 한국운동역학회지
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• 제12권1호
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• pp.125-133
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• 2002

The purpose of this study was to develop a method for estimating 3-D coordinates of lower trunk muscles using orientation angles during a motion. Traditional 3-D motion analysis system with DLT technique was used to track down the locations of eight reference markers which were attached on the back of the subject. In order to estimate the orientations of individual lumbar vertebrae and musculoskeletal parameters of the lower trunk muscle, the rotation matrix of the middle trunk reference frame relative to the lower trunk reference frame was determined and the angular locations of individual lumbar vertebrae were estimated by partitioning the orientation angles (Cardan angles) that represent the relative angles between the rotations of the middle and lower trunks. When the orientation angles of individual intervertebral joints were known at a given instant, the instantaneous coordinates of the origin and insertion for all selected muscles relative to the L5 local reference frame were obtained by applying the transformation matrix to the original coordinates which were relative to a local reference frame (S1, L4, L3, L2, or L1) in a rotation sequence about the Z-, X- and Y-axes. The multiplication of transformation matrices was performed to estimate the geometry and kinematics of all selected muscles. The time histories of the 3-D coordinates of the origin and insertion of all selected muscles relative to the center of the L4-L5 motion segment were determined for each trial.

• 인지과학
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• 제10권1호
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• pp.45-55
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• 1999

본 논문은 사건/사타에 대한 공간적 인지가 수행되는 기본적인 방식을 규명하기 위해서는 그 사건/사태에 참여하는 참가자의 위치가 가장 주요한 요인임을 주장하고, 자연언어는 공간적 인지를 표현하기 위해 비교적 "단순한" 의미유형을 사용하고 있으며, 공간표현을 해석할 때 사건/사태 전체의 위치를 지정하는 것으로 해석하지 않고, 그 참가자로 표현된 논항(arguments)의 위치를 지정하는 것으로 해석한다는 것이다. 본 논문은 장소표현이 타동사의 두 논항의 위치를 지정하는 방식을 네 가지 유형의 노항지향성(argument orientations)으로 분류하여 기술하였고, 논항지향성을 통하여 영어를 포함한 자연언어의 장소표현이 관계(relations)의 집합에서 관계의 집합으로 사상하는 교차함수(intersecting functioins)로 해석되어야 한다는 의미해석상의 제약이 있음을 밝히고 있다.

• 한국의류학회지
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• 제23권3호
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• 한국프랜차이즈경영연구
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• 제8권1호
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• pp.5-18
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• 2017

Purpose - Although literature has established the relevance of entrepreneurial orientation(EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Research design, data, and methodology - Using Nigeria - a country with high potential for franchise growth - as a context, this study aims to explore the relevant entrepreneurial orientation skills exhibited by franchisees and show the extent to which these skills influence their business performance and intention to remain. 26 franchisees purposively selected from six local franchise brands in Nigeria were interviewed. Result and Conclusions - The three classic entrepreneurial orientation factors of innovativeness, proactiveness and risk-taking were found to have varying influence on franchisees' business outcomes. This study answers the calls for more in-depth understanding of the relationship between EO and firm performance generally and, franchise firm performance in particular. The value of this effort lies in the fact that it strengthens theory and updates literature on the subject. Based on the findings, specific recommendations are offered to help improve the practice of franchising in Nigeria.

• 한국생산제조학회지
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• 제20권2호
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• pp.202-206
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• 2011

Works on the strength and stiffness in the structural members are carried out widely with various material and cross-sections with ever increasing safety concerns, they are presently applied in various fields including railroad trains, air crafts and automobiles. In addition to this, problem of lighting structural members became important subject by control of exhaust gas emission, fuel economy and energy efficiency. So, Light weight of member structures is necessary for the high performance and various functions. In this study, the CFRP flat and circular member was manufactured by CFRP prepreg sheet in autoclave. Carbon FRP is an anisotropy material whose mechanical properties change with its fiber orientation angle, so this study apply to the effects of the fiber orientation angle on the bending characteristics of the member. Each CFRP flat and circle are compared by strength and stiffness.

• Journal of the Optical Society of Korea
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• 제1권1호
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• pp.60-64
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• 1997

An image processing algorithm is presented that can identify the orientation as well as the left/right side (parity) of the digitized radiographs. The orientation was found by computing the mean square deviation between the sampled gray values along the center and their best-fit linear regression relations. The parity was determined by comparing the area difference between two thresholded images of the left and the right side around the heart, which is assumed to be around the center of the image. This method was tested with 86 images with their orientations intentionally rotated. The rotation was limited to multiples of 90 degrees, as this was the way the rotation is most likely to happen in the clinical environment. We obtained positive responses for 85 out of 86 images subject to the screening.

• 한국의상디자인학회지
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• 제20권3호
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• pp.33-48
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• 2018

The purposes of this study were to investigate the social instrumentality of appearance, appearance orientation, and cosmetics purchasing behaviors of Chinese male consumers, and to find differences in the cosmetics purchasing behaviors of the male consumer groups, which were segmented by the social instrumentality of appearance and appearance orientation. The subjects were 400 adult males in their 20s to 30s from Gillim province in China. The measurements consisted of the social instrumentality of appearance, appearance orientation, cosmetics purchasing behavior, and the subject' demographic attributes. The data was analyzed by descriptive statistics, frequency analysis, $x^2$ test, multiple response analysis, cluster analysis, ANOVA, and Duncan's multiple range test, using SPSS program. The results were as follows. First, young Chinese male consumers had a high sense of the social instrumentality of appearance, but the tendency to invest time and effort to enhance their looks was still low. Second, on the basis of the social instrumentality of appearance and appearance orientation, young Chinese male consumers were classified into four groups (high involvement group, instrumentality group, orientation group, and low involvement group). Third, the four male consumer groups revealed many significant differences in various cosmetic purchasing behaviors (purchasing items, information sources, product selection criteria, purchasing motives, purchasing locations, store selection criteria, purchasing price, purchasing frequency, and cosmetics improvements). Therefore, the social instrumentality of appearance and appearance orientation are seen as significant variables to effectively segment the Chinese male consumer market. The cosmetics companies targeting young Chinese men need to establish differentiated marketing strategies, considering the characteristics of each segment of the consumer market.

• 한국산학기술학회논문지
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• 제13권10호
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• pp.4445-4452
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• 2012

본 연구의 목적은 고등학교 육상선수들의 성취목표성향과 자기관리의 관계가 성별, 세부종목별, 그리고 운동경력에 따라 어떠한 차이가 있는지를 규명하는 것이다. 체육고등학교에 재학 중인 229명의 육상선수들이 설문에 참여하였으며, 설문자료를 분석하여 다음과 같은 결과를 도출하였다. 남학생들의 성취목표성향은 여학생들에 비해 과제목표지향적이었으며(p<0.05), 자기관리의 세부영역 중에서도 대인관리, 정신관리, 그리고 몸 관리에서 여학생들보다 높게 나타났다(p<0.05). 세부종목에 따른 결과를 살펴보면, 도약 선수들이 투척선수들에 비해 정신관리가 높게 나타났으며(p<0.05), 다른 자기관리의 세부영역에서는 통계적 유의성이 없었다. 성취목표성향과 자기관리는 고등학교 육상선수들의 경기력에 영향을 미치는 요인으로 볼 수 있지만 현장에서 적용하기 위해서는 본 연구에서 나타난 결과를 보다 세심한 주의가 필요하다.