• Title/Summary/Keyword: Structure Equation Model(SEM)

Search Result 123, Processing Time 0.027 seconds

The Effect of Users' Motivations and Interactivity on Online Word of Mouth

  • PARK, Seolwoo
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.10
    • /
    • pp.855-863
    • /
    • 2020
  • The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-to-media interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

The Influences of Mother's Psychological Characteristics and Parenting Related Factors on Two-year-old Infants' Development : The Mediating Role of Parenting Styles (어머니의 심리적 특성 및 양육 관련 변인이 2세 영아의 발달에 미치는 영향 : 양육방식의 매개적 역할)

  • Kim, Jonghoon;Lee, Jiyoung;Sung, Jihyun
    • Korean Journal of Child Studies
    • /
    • v.34 no.6
    • /
    • pp.77-96
    • /
    • 2013
  • The purpose of this study was to examine the relationships among mother's psychological characteristics(self-esteem, self-efficacy, and depression), parenting related factors(maternal parenting stress and mother's knowledge on infant development), maternal parenting style, and two-year-old infants' development. The participants consisted of 1735 mothers and their two-year old infants selected from a sample of the 3rd Panel Study of Korean Children(PSKC) by the Korea Institute of Child Care and Education(KICCE), conducted in 2010. Data were analyzed by means of a Structural Equation Model(SEM) to identify the structure and relationships among the various factors. The significance of direct and indirect effects to test the mediating effect of maternal parenting style were identified via bootstrapping. The results indicated that maternal parenting style most definitely mediated the relationship among the mother's psychological characteristics(self-esteem and self-efficacy), parenting related factors(maternal parenting stress and mother's knowledge on Infant development) and the development of their two-year-old infants.

A Study on e-CRM in Fashion Internet Shopping Mall -Focusing on trust and commitment- (패션제품의 e-CRM에 관한 연구(1보) -신뢰와 관계몰입을 중심으로-)

  • 이지현;이승희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.27 no.6
    • /
    • pp.685-695
    • /
    • 2003
  • The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

The causal relationship between consumers 'life-style and motivation, satisfaction of attributes at fast-food restaurant - Focused on college students eastern area of Kangwon Province (패스트푸드 전문점 이용객의 라이프스타일과 동기, 속성만족과의 인과관계 - 강원도 영동권 대학생들 위주로)

  • Yoon Tae-Hwan
    • Korean journal of food and cookery science
    • /
    • v.21 no.6 s.90
    • /
    • pp.867-876
    • /
    • 2005
  • The purposes of this study were, 1) to investigate the causal relationship between customer's life-style and motivation of eating-out, and 2) to research the causal nexus between motivation of eating-out and satisfaction of attributes to choose the restaurant. Reliability analysis, factor analysis, and Structure Equation Model(SEM) were adapted by Windows SPSS 10.0 and Amos 4.0. Life-style was divided into 7 factors and eating-out motivation into 5. Life-style influenced significantly each motivation of eating-out. It had positive influence on 'Reception and congratulation', 'Change of dietary life', 'Economic saving', "'Preference motivation', and 'Advertisement and companion's need', but negative influence on 'Reception and congratulation', 'Change of dietary life', and 'Preference motivation'. Customer's motivation of eating-out also influenced significantly the attributes. Factorl 'Reception and congratulation' had positive influence on all attributes except for 'Transportation convenience and distance to the shop'. Factor 2 'Change of dietary life' had negative influence on 'Food's taste, quantity, price', 'Sanitation and cleanness', and 'Staff's service quality' Factor 3 "Economic saving' had positive influence on 'Food's taste, quantity, price' and 'Transportation convenience and distance to the shop'. factors 'Advertisement and companion's need' had positive influence on 'Atmosphere of restaurant' and negative influence on 'Food's taste, quantity, price'.

Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar

  • LAMAI, Gam Hpung;THAVORN, Jakkrit;KLONGTHONG, Worasak;NGAMKROECKJOTI, Chittipa
    • Journal of Distribution Science
    • /
    • v.18 no.12
    • /
    • pp.31-43
    • /
    • 2020
  • Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

The Determinants of Potential Failure of Islamic Peer-to-Peer Lending: Perceptions of Stakeholders in Indonesia

  • MUHAMMAD, Rifqi;FAKHRUNNAS, Faaza;HANUN, Amalia Khairina
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.2
    • /
    • pp.981-992
    • /
    • 2021
  • This study identifies the determinants of potential failure of Islamic Peer-to-Peer (P2P) lending in Indonesia, and the mediating effect of Islamic ethics on reducing the potential for failure of Islamic P2P lending. This study uses primary data retrieved through questionnaires from the perspective of 152 stakeholders in Islamic P2P lending. Using a structural equation model (SEM), the study found that indebtedness, financing size, and governance have positive and significant relationships with the potential failure of Islamic P2P lending. This study provides evidence that the customer's internal conditions and the governance structure applied can increase the potential failure of Islamic P2P lending. Further, Islamic ethics is evidently able to partially reduce the potential failure of Islamic P2P lending by lessening risk management exposure, but it fails to address failure through Ponzi scheme exposure. As an implication, this study suggest that Islamic P2P lending must implement Islamic ethics more comprehensively by optimizing the advisory and supervisory role of the shariah board within their overall boards of directors also in their operational activities. Finally, it also adds to the existing knowledge on financial technology literature, particularly on the determinants of potential failure of financial technology from the perspective of stakeholders.

Service Quality in Distribution Through Academics, Administration, and Facilities, Affects Brand Performance

  • FAKHRUDIN, Arif;YUDIANTO, Kifni;DHARASTA, You She Melly Anne
    • Journal of Distribution Science
    • /
    • v.21 no.1
    • /
    • pp.65-72
    • /
    • 2023
  • Purpose: The purpose of this study was to determine the effect of Service Quality on Brand Performance through Satisfaction at an aviation campus in the Special Region of Yogyakarta, Indonesia. Research design, data, and methodology: This research design was hypothesis testing using primary data obtained by distributing questionnaires directly to 200 respondents who were active students at an aviation campus in the Special Region of Yogyakarta, Indonesia. The analytical method used was the Structure Equation Model (SEM). Results: The results of this study show that: (1) there was a significant and positive relationship between Service Quality and Satisfaction, (2) there was a significant and positive relationship between Satisfaction with Brand Performance, and (3) there was a significant and positive relationship between Service Quality and Brand Performance. Conclusion: This study concludes that for the dimension of Academic service quality distribution from the service quality variable, it is suggested to improve detailed recording by academic teaching staff. For the dimensions of Administrative Service Quality distribution from the Service Quality variable, it is recommended to increase the hospitality in the campus environment. For the dimensions of Facility Service Quality distribution from the Service Quality variable, it is recommended to increase satisfaction in terms of facilities on campus. For the Satisfaction variable, it is suggested to improve the performance of the staff and the academic community.

The Effects of Personal Media and Influencer Attributes on User's Trust, Viewing Commitment, and Purchase Intention (1인 미디어 콘텐츠 및 인플루언서의 속성이 이용자들의 신뢰, 시청몰입, 구매의도에 미치는 영향)

  • Jun-Seop Lee;Ji-Young Kim
    • Asia-Pacific Journal of Business
    • /
    • v.14 no.2
    • /
    • pp.17-31
    • /
    • 2023
  • Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

Active control of a nonlinear and hysteretic building structure with time delay

  • Liu, Kun;Chen, Long-Xiang;Cai, Guo-Ping
    • Structural Engineering and Mechanics
    • /
    • v.40 no.3
    • /
    • pp.431-451
    • /
    • 2011
  • Time delay inevitably exists in active control systems, and it may cause the degradation of control efficiency or instability of the systems. So time delay needs to be compensated in control design in order to eliminate its negative effect on control efficiency. Today time delay in linear systems has been more studied and some treating methods had been worked out. However, there are few treating methods for time delay in nonlinear systems. In this paper, an active controller for a nonlinear and hysteretic building structure with time delay is studied. The nonlinear and hysteretic behavior of the system is illustrated by the Bouc-Wen model. By specific transformation and augmentation of state parameters, the motion equation of the system with explicit time delay is transformed into the standard state space representation without any explicit time delay. Then the fourth-order Runge-Kutta method and instantaneous optimal control method are applied to the controller design with time delay. Finally, numerical simulations and comparisons of an eight-story building using the proposed time-delay controller are carried out. Simulation results indicate that the control performance will deteriorate if time delay is not taken into account in the control design. The simulations also prove the proposed time delay controller in this paper can not only effectively compensate time delay to get better control effectiveness, but also work well with both small and large time delay problems.

Dynamic response of a base-isolated CRLSS with baffle

  • Cheng, Xuansheng;Liu, Bo;Cao, Liangliang;Yu, Dongpo;Feng, Huan
    • Structural Engineering and Mechanics
    • /
    • v.66 no.3
    • /
    • pp.411-421
    • /
    • 2018
  • Although a rubber isolation cushion can reduce the dynamic response of a structure itself, it has little influence on the height of a sloshing wave and even may induce magnification action. Vertical baffles are set into a base-isolated Concrete Rectangular Liquid Storage Structure (CRLSS), and baffles are opened as holes to increase the energy dissipation of the damping. Problems of liquid nonlinear motion caused by baffles are described using the Navier-Stokes equation, and the space model of CRLSS is established considering the Fluid-Solid Interaction (FSI) based on the Finite Element Method (FEM). The dynamic response of an isolated CRLSS with various baffles under an earthquake is analyzed, and the results are compared. The results show that when the baffle number is certain, the greater the number of holes in baffles, the worse the damping effects; when a single baffle with holes is set in juxtaposition and double baffles with holes are formed, although some of the dynamic response will slightly increase, the wallboard strain and the height of the sloshing wave evidently decrease. A configuration with fewer holes in the baffles and a greater number of baffles is more helpful to prevent the occurrence of two failure modes: wallboard leakage and excessive sloshing height.