• Journal of Digital Convergence
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• v.15 no.5
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• pp.419-429
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• 2017

This study examined the moderating effects of gender on the effects of anxiety and depression on college students' smartphone addiction. For this purpose, 331 students in Gyeonggi province were conducted a survey, and a structural equation modeling was used. The results showed that female had higher levels of anxiety, depression, and smartphone addiction than male. Second, the analysis of structural equation modeling to investigate the effect of anxiety and depression on smartphone addiction revealed that depression affects smartphone addiction. Third, gender had a moderating effect on the effects of anxiety and depression on smartphone addiction. Anxiety affected male, while depression worked on female. Based on the results of this study, it was discussed that different approaches are needed depending on gender in preventing and intervention for smartphone addiction.

• Journal of Korean Society for Quality Management
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• v.44 no.4
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• pp.921-934
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• 2016

Purpose: The purpose of this study was to propose useful suggestions by explore the effects of the Mobile Telecommunication service quality on customer satisfaction and Customer Loyalty (Focus on Moderation effect of switching barrier) in Korea Mobile Telecommunication industry. Methods: After reviewing the literature, the structural eqation modeling(SEM) conducted by LISREL 8.53 test the research model. The data was collected from subscriber of mobile telecommunication service by the questionare in Korea. Results: The results of SEM show that Mobile Telecommunication Service Quality have a positive effect on customer satisfaction, and customer satisfaction also have a positive effect on customer loyalty. And switching barrier have a moderation effect between customer satisfaction and customer loyalty. Conclusion: Mobile Telecommunication Service Quality is highly related to Customer Satisfation and Customer Loyalty, so Mobile Telecomunication Company should improve Service Quality especially price-related service quality and process/ human- related service quality. And the company need to get higher the positive Switching Barriers in order to improve Customer Loyalty.