• 식품보건융합연구
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• 제9권3호
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• pp.11-17
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• 2023

This study aims to investigate the effect of the selection attribute of Newtro (New + Retro) product marketing, which is a recent topic in the food industry, on consumer satisfaction. Newtro marketing, also known as Newtro-style marketing, is a marketing strategy that emerged in South Korea, particularly in the food industry. Newtro marketing aims to appeal to consumers' nostalgia for the past while incorporating contemporary elements. As a research method, a survey was conducted on the importance of selection attributes and repurchase intention of Newtro food for consumer groups of various age groups ranging from teenagers to those in their 40s or older. To analyze the demographic content of the sample, frequency analysis of the SPSS statistical package was performed, and structural equation modeling was performed using the AMOS program for confirmatory factor analysis and discriminant validity analysis. The analysis results are as follows. First, Package Design, Perceived Healthiness, and Emotional Taste, optional attributes of Newtro marketing, significantly affected satisfaction. Second, satisfaction was found to have a statistically significant effect on repurchase intention. However, Functional Flavor did not statistically affect satisfaction. This study empirically analyzed the importance of consumers' selection attributes for the recently popular food Newtro marketing and suggested implications.

• 복식문화연구
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• 제31권3호
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• pp.310-329
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• 2023

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers' trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn't have affect consumer trust and consumers' reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

• 아태비즈니스연구
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• 제14권2호
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• pp.17-31
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• 2023

Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

• 웰빙융합연구
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• 제7권2호
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• 한국전산구조공학회논문집
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• 제23권1호
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• pp.61-71
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• 2010

기 수행된 1, 2종 교량에 관한 정밀안전진단 등의 많은 사례를 분석해 보면, 실제로 많은 경우 외관상태가 교량의 대표등급 결정에 지배적인 요인이 되는 것을 볼 수 있다. 본 연구는 기 시행된 점검 및 진단 자료를 학습사례집합으로 인공지능 분야의 귀납적 학습법을 활용하여 철근 콘크리트 교량 바닥판의 상태평가를 지배하는 상태속성들의 교량등급에 대한 계층적 영향도와 구조적 연관성을 분석하였다. 이는 세부적으로 목표속성은 평가등급으로, 평가속성은 1방향균열, 2방향균열, 백태, 박락 및 층분리, 재료분리 등 7가지로 구성하고, 엔트로피 분석을 통해 주요 속성의 정보량, 정보기대값 및 정보 이득을 산정하고 범주별 상태 등급 분포를 분석하였다. 이를 위해 본 논문은 먼저 6개 교량에 대한 안전진단보고서를 토대로 상태등급 평가 과정에서 각 속성이 미치는 간접적 영향을 개관하고 정보공학적 분석의 동기를 부여하였다. 아울러 본 연구는 정보 변별력에 대한 순서로 평가를 지배하는 주 속성 및 조건별 하위 속성 연관성을 의사결정트리 형태로 나타내어 계층적 영향 및 속성간의 구조적 연관성을 보임으로써 손상에 대한 이해도를 높이고 차후 상태평가를 위한 합리적 접근을 지원할 수 있도록 하였다.

• 산경연구논집
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• 제9권2호
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• pp.57-63
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• 2018

Purpose - This research examined the effect of hedonic and utilitarian eating-out motivations on the evaluation of restaurant selection attributes in a fashion premium outlet. Additionally, the influence of experimental and functional attributes on customers' preference for hedonic eating-out motives and utilitarian eating-out motives, and variation of moderating effects through the gender was examined. Research design, data, and methodology - A survey was conducted to verify the established research hypothesis. The questionnaire items for the research were modified to fit the situation of the present study. In order to elaborate the questionnaire, the literature of the previous researchers was reviewed and supplemented. The survey conducted 207 online questionnaires for consumers who have visited domestic fashion premium outlets from July 4, 2017 to July 27, 2017. A total of 207 questionnaires were collected, and a total of 206 questionnaires were used for the empirical analysis after excluding one inappropriate response. In order to verify the reliability and validity of the measured variables, exploratory factor analysis and reliability analysis were performed using SPSS 20.0. Next, the structural equation model (SEM) statistical method was used to test the hypotheses of the study. Results - Hedonic motivation had more influence on experimental attribute importance than the functional attribute importance of the restaurant. However, this result was different depending on the gender. The effects of hedonic motives on empirical attributes were more influenced by female groups, and when influencing functional attributes, male groups were more influenced. However, it was statistically significant (p <0.05) in the female group only when the hedonic eating out motives influenced empirical attributes. Conclusions - This study analyzed the effect of eating-out motivation on the restaurant preference attributes and suggested practical implications. First, customers with hedonic eating-out motivations were evaluating experiential attributes to be more important than functional attributes. Second, for customers who are motivated to use practical eating-out habits, companies should provide services that meet practical and economic needs. In particular, female customers visiting restaurants need differentiated marketing strategies that make them feel new experiences rather than practical ones. In addition, it is necessary to study more complex and integrated studies which will influence restaurant selection attributes of premium outlets customers by adding various eating out motives and selection attributes.

• 한국지반환경공학회 논문집
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• 제18권6호
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• pp.31-37
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• 2017

최근 도심지에서 도로함몰 발생의 증가추세가 사회문제로 대두되고 있다. 도로함몰의 주된 원인으로 주목받고 있는 노후 하수관의 경우 단순히 매설연도에 의존하여 하수관 교체 및 보수보강 등의 관리가 이뤄지고 있으며, 도로함몰 발생의 위험성예측에 대하여 많은 연구가 진행되지 않은 실정이다. 따라서, 본 연구에서는 다양한 하수관 및 주변 환경 정보를 고려하여 신뢰성 있는 도로함몰 위험도 평가 방안을 제시하고자 하였다. 영향인자 도출을 위해 도로함몰이 가장 많이 발생한 서울시를 중심으로 도로함몰 발생지점 인근의 하수관로의 정보를 추출하고, 도로함몰과 하수관로의 건전도 및 관로 주변 환경의 상관관계를 분석하였다. 또한, AHP 분석을 통해 영향인자 간 중요도를 평가하여 인자 간 가중치가 부여된 도로함몰 위험도 평가 방법을 제시하였다. 제시된 방법론의 신뢰성 검증을 위해, 시범지역에 실제 도로함몰 발생 데이터와 위험도 분석결과를 비교해 상관성을 검토하였다. 상관성 검토결과로부터 본 연구를 통해 제시된 방법을 활용하여 신뢰성 있는 도로 함몰 위험지역 예측이 가능한 것으로 확인되었다.

• 한국조리학회지
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• 제19권3호
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• pp.57-72
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• 2013

이 연구는 높은 비용이 지불에도 불구하고 크리스마스 케이크 판매촉진의 수단 (광고, 선물 무료)으로 활용하는 마케팅 커뮤니케이션 전략의 장기적 효과에 대해 실증적 분석 하였다. 이러한 검증 결과는 베이커리 업계의 성공적인 관리를 위한 중요한 핵심 요소를 제공할 것으로 판단하였다. SPSS, AMOS를 활용하여 평가 항목에 대한 신뢰성 분석, 타당성 분석을 하였고, 가설 검증을 위해 구조방정식(SEM)이 수행되었다. 본 연구의 결과는 다음과 같다. 첫째, 광고 태도(${\beta}$=0.269, t=4.512, p<0.001)와 사은품 태도(${\beta}$=0.293, t=5.043, p<0.001)는 신뢰에 긍정적인 영향을 미치는 것으로 나타났고, 둘째, 신뢰도는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다(${\beta}$=0.513, t=8.677, p<0.001). 셋째, 광고 태도(${\beta}$=0.104, t=1.966, p<0.05)와 사은품 태도(${\beta}$=0.204, t=3.817, p<0.001)는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 광고 태도는 광고타입(배우와 애니메이션)에 따라 다르게 나타났고, 배우 광고가 애니메이션 광고보다 더 높게 평가되었다. 또한 사은품 태도는 사은품 타입(목도리와 스피커 인형/캐릭터 모자)에 따라 다르게 나타났고, 목도리가 스피커 인형/캐릭터 모자보다 높게 평가 되었다.

• 헤리티지:역사와 과학
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• 제56권4호
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• pp.6-22
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• 2023

국립중앙박물관 소장 신축명 조총은 국내 유일의 묵서명('辛丑改備江華庫藏') 조총이다. 이 명문으로 인해 조총이 격납된 장소를 알 수 있으며, 격납된 시점도 추정할 수 있다. 또한 이 조총은 상태가 매우 양호하고 조형미도 있는 귀중한 유물이다. 그러나 신축명 조총의 운용 시기와 형태·구조적 특징에 대한 연구는 미진하였다. 이번 연구는 신축명 조총의 운용 시기와 제작 주체, 형태·구조적 특징을 밝히고자 했다. 이를 위해 신축명 조총의 제원과 구조적 특징을 살피고, 현존하는 조총 17점과 속성을 비교 검토했다. 그 결과 신축명 조총이 전형적인 조선시대 조총임을 확인할 수 있었다. 이어서 조총에 남은 명문을 바탕으로 신축년 조총의 강화 격납 시기와 배경, 그리고 제작 주체를 추적했다. 그 결과 1781년 신축년(정조 5) 12월에 조총을 포함한 대량의 군수물자가 강화도에 입고된 기록을 『정조실록』에서 찾을 수 있었다. 강화도 입고의 배경은 군사적으로 강화도를 중시하던 조선 왕실의 인식과 통어영의 이전 및 진무영과의 통합에 따른 것으로 보았다. 강화도 입고 이후 조총은 진무영에서 운용했을 것으로 보았다. 조총의 제작은 군기시에서 이뤄졌을 것으로 보았다. 종합하면 신축명 조총은 전형적인 조선시대 조총이며, 강화도 격납 시기는 1781년 12월일 가능성이 높다. 제작은 군기시와 관련이 있어 보인다. 입고된 후에는 진무영에서 운용했을 것으로 보인다.

• 복식
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• 제65권3호
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• pp.28-46
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• 2015

The aim of this research is to classify the concept expressed in the mobility of la diff${\acute{e}}$rant play, and supplement logic, which is process of the changeability of fashion style. The specific research questions are as follows: first question deals with the relationship between changeability and la diff${\acute{e}}$rant images, and how la diff${\acute{e}}$rant images are divided by each phase and how their circumduction play is proceeded. The second question is about the important features of the mobility of la diff${\acute{e}}$rant play and the method of la diff${\acute{e}}$rance play. The last topic of this study covers the supplement logic and the condition, and how supplement logic has been applied in the process of changeability of fashion style. This paper deploys a qualitative research method providing a systematic review of the previous studies. To sum it up, the mobility of la diff${\acute{e}}$rant play is the root of power, which is controlling the changeability of fashion style, and the objective of the play is to outline new la diff${\acute{e}}$rant images through spatialization of time. In addition, supplement logicis the method of la diff${\acute{e}}$rant play and the purpose of the logic is to harmonize 'ultimate la diff${\acute{e}}$rant image', which is the phenomenological construction stratum in the state of sub-conscious changeability, and 'immediate la diff${\acute{e}}$rant image', which is the structural construction level stratum in the state of external changeability. This research proves that the intrinsic attribute of changeability is contained the mobility of la diff${\acute{e}}$rant play and supplement logic.