• Journal of KIISE
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• v.44 no.12
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• pp.1296-1306
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• 2017

Recently, as the number of Internet of Things users has increased, IETF (Internet Engineering Task Force) has released the CoAP (Constrained Application Protocol). So Internet of Things have been researched actively. However, existing studies are difficult to adapt to streaming service due to low transmission rate that result from buffer underflow. In other words, one block is transmitted one block to client's one request according to the internet environment of limited resources. The proposed scheme adaptively adjusts the rate of CON(Confirmable) message among all messages for predicting the exact network condition. Based on this, the number of blocks is determined by using buffer occupancy rate and content download rate. Therefore it improves the quality of user experience by mitigating playback interruption. Experimental results show that the proposed scheme solves the buffer underflow problem in Internet of Things streaming environment by controlling transmission rate according to the network condition.

• Journal of Broadcast Engineering
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• v.10 no.3
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• pp.313-320
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• 2005

The increasing popularity of multimedia streaming services introduces new challenges in content distribution. Especially, it is important to provide the QoS guarantees as they are increasingly expected to support the multimedia applications. Multimedia streams typically experience the high start-up delay due to the large protocol overhead, the delay, and the loss properties of the wireless networks. The service providers can improve the performance of multimedia streaming by caching the initial segment (prefix) of the popular streams at proxies near the requesting clients. The proxy can initiate transmission to the client while requesting the remainder of the stream from the server. In this paper, we propose the traffic based caching algorithm (TSLRU) to improve the performance of caching proxy. TSLRU classifies the traffic into three types, and improve the performance of caching proxy by reflecting the several elements such as traffic types, recency, frequency, object size when performing the replacement decision. In simulation, TSLRU performs better than the existing schemes in terms of byte hit rate, hit rate, startup latency, and throughput.

• The Research Journal of the Costume Culture
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• v.28 no.6
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.66 no.3
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• pp.575-580
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• 2017

In these days, the big-size and high resolution multimedia file is widely used through networks. To transfer and service effectively, the internet network technology is necessary to substitute broadcasting. Normally Content Delivery Network(CDN) is widely used in conventional internet for multimedia services. But it has a small bandwidth to service. So to solve this problems, many researchers have suggest the protocol for download, content distribution/saving, server synchronization, caching, pushing rate, and streaming etc. But all of these has some defects like low resolution, packets loss and delay, real application implementations etc. So, this paper suggests a new method of network protocol based on P2P collaboration and user's content using information. And it evaluated the performance of suggested method. As the results, it showed the effectiveness of 4 performances indices : download speed, decreasing rate of connected user in same time, adaptive hit ratio, traffic decreasing rate.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.273-277
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• 2021

As society gradually enters a virtual, non-face-to-face society, the use of online content is increasing as well. In particular, as smartphones are thoroughly established in our daily life, the platforms of webtoons, mobile broadcasting, and education are shifting from personal computers to smartphones. Recently, the development of the Over-The-Top media service (OTT service) enabled streaming services of various media contents through the internet and activation of IPTV. Therefore, the rapid increase of popularity of short-form content is a natural phenomenon with smartphone platforms with fast, improvised, and endless communication. Lately, TikTok became the favored platform with prosumers, defined as people who are both producers and consumers. In this study, I studied the experiential response of YouTube and TikTok users as representative examples of a short-form content platform developed after the 2000s, the flourishing years of digital content with a length of 30 seconds.

• International journal of advanced smart convergence
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• v.8 no.2
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• pp.88-93
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• 2019

This study explores one of charity drive contents on YouTube channel. Due to the advance of science and technology, ordinary people come to make their own video content online, usually via YouTube. YouTube becomes number one online video storage/streaming platform, and many people upload their own video and they get attention and fame. This study analyzes various aspects of Shoot for Love, soccer-based charity drive videos shown on YouTube channel created in South Korea. Unlike popular videos in YouTube, Shoot for Love centers on charity by casting popular soccer players and celebrities. Especially, this study researches 1) Components 2) Traits of Components 3) Contents of Components in Shoot for Love. Throughout this, it not only analyzes unique aspects of Shoot for Love that show how and why YouTube content matters, but also suggest plausible methods to drive charity and institution are suggested that appeal to the public.

• Asia pacific journal of information systems
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• v.31 no.3
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• pp.277-295
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• 2021

This paper examines the features that make a YouTube channel attractive to users. Considering that drawing users' attention is challenging on this platform, where voluminous amounts of videos are available, it is crucial to identify the factors that make users intend to subscribe to a YouTube channel. In this study, we used an online survey to collect data from 1125 respondents and an SEM model using Smart PLS 3.2.8 to analyze it. The results show that integrity and familiarity with a YouTube channel are positively correlated with trust in its creator, which leads to subscribing to the YouTube channel; value and accuracy also positively affect intention to subscribe to a YouTube channel via trust in content. This study enriches the field of research about trust in the creator and trust in content.

• ETRI Journal
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• v.36 no.5
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• pp.819-828
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• 2014

To solve the increasing popularity of video streaming services over the Internet, recent research activities have addressed the locality of content delivery from a network edge by introducing a storage module into a router. To employ in-network caching and persistent request routing, this paper introduces a hybrid content delivery network (CDN) system combining novel content routers in an underlay together with a traditional CDN server in an overlay. This system first selects the most suitable delivery scheme (that is, multicast or broadcast) for the content in question and then allocates an appropriate number of channels based on a consideration of the content's popularity. The proposed scheme aims to minimize traffic volume and achieve optimal delivery cost, since the most popular content is delivered through broadcast channels and the least popular through multicast channels. The performance of the adaptive scheme is clearly evaluated and compared against both the multicast and broadcast schemes in terms of the optimal in-network caching size and number of unicast channels in a content router to observe the significant impact of our proposed scheme.

• Journal of KIISE:Software and Applications
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• v.35 no.4
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• pp.207-218
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• 2008

With the growth of the Internet, multimedia streaming becomes an important means to deliver video contents over the Internet and the amount of the streaming multimedia contents is also getting increased. However, it becomes difficult to guarantee the quality of service in real-time over the IP network environment with instantaneously varying bandwidth. In this paper, we propose an optimal adaptation framework for streaming contents over the Internet in the sense that the perceptual quality of the multi-angie content with multiple visual objects is maximized given the constraints such as available bandwidth and transcoding cost. In the multi-angle video service framework, the user can select his/her preferred alternate views among the given multiple video streams captured at different view angles for a same event. This enhanced experience often entails streaming problems in real-time over the network, such as instantaneous bandwidth changes in the Internet. In order to cope with this problem, we assume that multi-angle video contents are encoded at different bitrates and the appropriate video streams are then selected or transcoded for delivery to meet such bandwidth constraints. For the user selective consumption of the various bitstreams in the multi-angle video service, the bitstream in each angle can be encoded in various bitrate, and the user can select a sub-bitrstream in the given bitrstreams or transcode the corresponding content in order to deliver the optimally adapted video contents to the instantaneously changing network condition. Therefore, we define the transcoding cost which means the time taken for transcoding the video stream and formulate a unified optimization framework which maximizes the perceptual quality of the multiple video objects in the given constraints such as the transcoding cost and the network bandwidth. Finally, we present plenty of the experimental results to show the effectiveness of the proposed method.