• 한국실내디자인학회논문집
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• 제18권5호
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• pp.156-163
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• 2009

Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.139-144
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• 2007

Although human beings have been able to lead the affluent life owing to industrialization and development of science and technology, as the result of this, the nature has be destroyed, energy consumption has been accelerated, urban area has got wide and the nature has got narrow. In the face of such critical situations, concerns have been aroused to environment. In order to minimize the environment destruction and accompany the aesthetic, efficient and advantage methods, environmental marketing has been introduced to indoor. Environmental marketing is the marketing that minimizes the reverse function so as to obtain the satisfactory result, and it is still in the stage of fundamental investigation. stage. As the concept and type of environmental marketing have not been established yet for interior design, environmental marketing currently applied to indoor space is classified Into three types in this study. Through the four types of environmental marketing, which are the introduction of natural elements to indoor space, the use of eco-friendly materials and the use of sustainable materials, renovation it is intend to derive the environmental marketing strategy and present the sequence of strategy establishment and desirable direction in environmental marketing.

• Asia Marketing Journal
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• 제11권3호
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• pp.151-165
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• 2009

본 사례는 Crossover Utility Vehicle (CUV)의 선구자인 기아자동차 SOUL이 혁신적인 제품전략을 통하여 어떻게 새로운 시장을 개척하였는지를 분석하고 있다. 지금까지 대부분의 자동차 제조업체들은 전통적인 시장세분화 기준에 치중하여, 여러 소비자 계층들을 동시에 만족시킬 수 있는 신제품 개발의 기회를 놓치고 있었다. 기아자동차 SOUL은 여러 소비자 계층을 만족시킬 수 있는 제품에 대한 기회를 포착하고, 기존 소비자 계층별 가치를 통합적으로 제공하여 새로운 시장을 열었다. 본 사례는 포화상태에 있는 자동차 산업에서 혁신적인 제품전략을 통해 신시장을 개척하는 과정을 잘 보여주고 있다. 기아자동차 SOUL의 혁신적 제품전략을 크게 디자인 혁신, CUV 시장 개척, 고객을 위한 맞춤서비스 제공, 그리고 기능 혁신의 4가지 축으로 설명하고 있다. 기아자동차 SOUL의 혁신적인 제품전략은 블루오션 개척을 계획하고 있는 많은 기업에게 의미 있는 시사점을 제공해 준다.

• International Journal of Aeronautical and Space Sciences
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• 제2권1호
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• pp.93-102
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• 2001

Flight control design for the autonomous waypoint navigation of aircraft is presented in this study. The waypoints are defined in terms of desired longitude and latitude. The control design is conducted in longitudinal and lateral directions, respectively. The lateral control is based upon coordinated turn strategy for which no sideslip is allowed under the turning maneuver. The longitudinal control is mainly focused on altitude hold during navigation. Neural network control approach is applied to the altitude-hold mode control. Simulation of the proposed control strategy has been performed under various conditions. A graphical simulation tool was developed to visually demonstrate the control technique developed in this study. A method to simulate the gas turbine transient behavior is developed. The basic principles of the method.

• International Journal of Aeronautical and Space Sciences
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• 제16권1호
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• pp.28-40
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• 2015

This paper aims to address the intelligent active vibration control problem of a flexible rectangular plate vibration involving parameter variation and external disturbance. An adaptive sliding mode (ASM) MIMO control strategy and smart piezoelectric materials are proposed as a solution, where the controller design can deal with problems of an external disturbance and parametric uncertainty in system. Compared with the current 'classical' control design, the proposed ASM MIMO control strategy design has two advantages. First, unlike existing classical control algorithms, where only low intelligence of the vibration control system is achieved, this paper shows that high intelligent of the vibration control system can be realized by the ASM MIMO control strategy and smart piezoelectric materials. Second, the system performance is improved due to two additional terms obtained in the active vibration control system. Detailed design principle and rigorous stability analysis are provided. Finally, experiments and simulations were used to verify the effectiveness of the proposed strategy using a hardware prototype based on NI instruments, a MATLAB/SIMULINK platform, and smart piezoelectric materials.

• 한국주거학회논문집
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• 제12권4호
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• pp.19-31
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• 2001

The purpose of this study is to investigate the meaning and the function of the shared space in the existing multi-family housing through analyzing the reality and resident's requirement for it, and additionally to develop the research project to investigate its activation strategy. The method of this study was through analyzing the related literature and the existing study. The followings were found out from this study concerning the shared space: 1) Both the supplier and resident of multi-family housing started to recognize the importance of its role with relation to the quality of the home environment. 2) In residents' requirements for it, there was its common elements, and selective differences according to the size of housing, life cycle, and whether housewife has a job or not etc. 3) In order to activate the shared space, we need to search abut using behavior for that, its flexibility of housing regulations, and to develop an effective management program. Finally this study emphasized on the necessity of planning focused on the shared space for the community design in multi-family housing.

• International Journal of Aeronautical and Space Sciences
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• 제11권3호
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• pp.167-174
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• 2010

The design, dynamics, and control allocation of tri-rotor unmanned aerial vehicles (UAVs) are introduced in this paper. A trirotor UAV has three rotor axes that are equidistant from its center of gravity. Two designs of tri-rotor UAV are introduced in this paper. The single tri-rotor UAV has a servo-motor that is installed on one of the three rotors, which enables rapid control of its motion and its various attitude changes-unlike a quad-rotor UAV that depends only on the angular velocities of four rotors for control. The other design is called 'coaxial tri-rotor UAV,' which has two rotors installed on each rotor axis. Since the tri-rotor type of UAV has the yawing problem induced from an unpaired rotor's reaction torque, it is necessary to derive accurate dynamic and design control logic for both single and coaxial tri-rotors. For that reason, a control strategy is proposed for each type of tri-rotor, and nonlinear simulations of the altitude, Euler angle, and angular velocity responses are conducted by using a classical proportional-integral-derivative controller. Simulation results show that the proposed control strategies are appropriate for the control of single and coaxial tri-rotor UAVs.

• 한국실내디자인학회논문집
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• 제21권6호
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• pp.35-45
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• 2012

As the importance of economic value of culture has increased, governments have set a strategy to secure national competitiveness through cultural art. One of concrete ways is establishing a cultural space by using idle facilities. This study aims to analyze publicness of Seoul Art Space, suggest ways to improve the facilities of creative space and provide basic date for the further plan of creative space. The object of this study is 8 facilities from Seoul Art Space which is operated by City of Seoul. Through literature review, we extracted 5 elements(each element has 4 sub categories) for publicness(accessibility, openness, convenience, historical connectivity and stay time) and to evaluates publicness of the Seoul Art Space, we analyzed these facilities based on these elements. The results are as follows: The publicness of Seoul Art Space acquired 96.9%(100% is 64 points) for stay time, 95.3% for convenience, 90.6% for accessibility, 73.4% for openness and 62.5% for historical connectivity. For the openness, we suggest to use glass materials and open the space to the public. To improve historical connectivity, we suggest to determine appropriate theme for a particular space or area and set a function of buildings for the differentiation.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• 한국실내디자인학회논문집
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• 제23권5호
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• pp.14-24
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• 2014

Modern enterprise activity and consuming pattern which have been continued since the industrial revolution are causing a great burden on the environment, so that the strategy for sustainability in the whole industry cannot but be realistic and inevitable alternative. Presently various brands which applied the concept of sustainability exist, however they also can be said to play a part in current environmental damage by creating value aiming at only growth and pursuing short-term profit in accordance with it with simple commercial logic. Hereupon, this research aimed at eventually preparing the base of guidelines of sustainable design of space branding by newly drawing the value of sustainability in the aspect of space branding and systematically deducing design elements along with it. For this, the researcher reestablished value and design elements for sustainability in space branding by comprehending the concept of sustainability, design method of sustainable design and environmental value hidden in it, after comprehending the concept of space branding and brand value suggestion and interrelation through advanced researches. The previous studies related to the existing space branding have had mainly focused on the design of the marketing point of view to promote consumer culture. But this study can be found the meaning that new roles and methods of design in space branding from the perspective of sustainable. Now companies need to figure out a variety of strategic ways to find the right balance depending on their situation between contradictory concept of 'Consumption' and 'Sustainability'.