• 제목/요약/키워드: Strategy for Big Data Implementation

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SWOT분석을 통한 CM사 견적업무 빅데이터 활용전략에 관한 연구 (A Study on the Strategy of the Use of Big Data for Cost Estimating in Construction Management Firms based on the SWOT Analysis)

  • 김현진;김한수
    • 한국건설관리학회논문집
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    • 제23권2호
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    • pp.54-64
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    • 2022
  • 빅데이터 활용에 대한 관심이 높아짐에 따라, 건설산업에서도 빅데이터와 관련한 다양한 연구개발이 이루어지고 있다. 건설산업의 다양한 분야 중 견적업무는 빅데이터의 활용성이 높은 분야로 인식되고 있다. 견적업무에서 빅데이터를 효과적으로 활용하기 위해서는, 기업의 내외부 현황을 다면적으로 이해하고 이에 적합한 활용전략을 수립하는 것이 필요할 것이다. 본 연구의 목적은 국내 CM사 견적업무에서의 빅데이터 활용현황을 조사하고, SWOT기법을 활용하여 CM사 견적업무에서 빅데이터를 활용하기 위한 전략 방향을 개발하고 제시하는데 있다. 문헌조사, 설문조사, 인터뷰 조사 및 SWOT분석을 바탕으로 CM사는 기업의 높은 수용 문화와 정보 자원을 적극 활용하고, 부족한 빅데이터 실무기반과 인적자원을 보강하는 전략이 필요한 것으로 제안하였다.

사례분석을 통한 지방행정의 빅데이터 활용 전략 (A Study on Utilization Strategy of Big Data for Local Administration by Analyzing Cases)

  • 노규성
    • 디지털융복합연구
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    • 제12권1호
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    • pp.89-97
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    • 2014
  • 빅데이터의 가치가 인식되고 정부 3.0이 발표되면서 빅데이터에 대한 관심이 증가하고 있다. 그러나 각 부처나 지방자치단체에 구체적인 추진 대안이나 전략이 취약한 상황에서 빅데이터를 체계적으로 활용하고 성과를 낸다는 것은 그리 쉬운 일이 아닐 것이다. 이에 본 연구는 지방자치단체의 빅데이터 활용 영역을 정리한 다음, 빅데이터 활용 전략을 제안하고자 하였다. 연구 결과 지방행정의 빅데이터 활용 영역은 크게 이상 현상 감지 및 대응, 가까운 미래 예측 및 대응, 분석된 상황 대응 및 새로운 정책(행정 서비스) 개발, 시민 맞춤형 서비스 등 네 가지로 구분되었다. 또한 빅데이터 활용 전략은 단계적 접근, 사용자의 요구분석, 주요성공요소 기반 추진, 시범사업, 성과평가, 성과에 따른 인센티브, 공통기반 구축 등으로 정리하였다.

Design and Implementation of Dynamic Recommendation Service in Big Data Environment

  • Kim, Ryong;Park, Kyung-Hye
    • Journal of Information Technology Applications and Management
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    • 제26권5호
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    • pp.57-65
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    • 2019
  • Recommendation Systems are information technologies that E-commerce merchants have adopted so that online shoppers can receive suggestions on items that might be interesting or complementing to their purchased items. These systems stipulate valuable assistance to the user's purchasing decisions, and provide quality of push service. Traditionally, Recommendation Systems have been designed using a centralized system, but information service is growing vast with a rapid and strong scalability. The next generation of information technology such as Cloud Computing and Big Data Environment has handled massive data and is able to support enormous processing power. Nevertheless, analytic technologies are lacking the different capabilities when processing big data. Accordingly, we are trying to design a conceptual service model with a proposed new algorithm and user adaptation on dynamic recommendation service for big data environment.

국내 지하수 통합관리 선진화 전략 (The Strategy for the Advancement of Groundwater Management in Korea)

  • 강성구;김지욱;최용준;박민영;박현진;이진관
    • 한국지하수토양환경학회지:지하수토양환경
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    • 제27권2호
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    • pp.36-40
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    • 2022
  • To respond to rapidly changing water circumstances such as climate change, drought, etc., the korean government (MOE) established four advanced strategies for integrated groundwater management. The first strategy is watershed-based management of groundwater. The second strategy is total quantity management of groundwater including improvement of groundwater preservation area policy and procedure of investigation for groundwater influence area, additional construction of groundwater dam, installation of large-scale public wells, extention of spilled groundwater use. The third strategy is prevention of groundwater contamination including expansion of monitoring wells, introducing declaration of groundwater contamination. The last strategy is advancement of groundwater information management including integrated management of data, setting up a big-data based open platform. The above-mentioned four strategies will be reflected in the 4th National Groundwater Management Plan to secure implementation power, and it is expected to laid the foundation for advanced and rational groundwater management system.

Distribution of Brand Community in University: A Systematic Review of Literature on Higher Education Market-Oriented Strategy

  • Danial, THAIB;Saiful, GHOZI;Hendra, SANJAYA KUSNO;Andriani, KUSUMAWATI;Edy, YULIANTO
    • 유통과학연구
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    • 제21권3호
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    • pp.25-36
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    • 2023
  • Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석 (Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data)

  • 정혜정;오경화
    • 한국의류산업학회지
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    • 제18권1호
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

중소기업 업종이 전자상거래 실행과 성과의 관계에 미치는 영향에 관한 연구 (The Impact of Industry Type on the Relationship between Electronic Commerce Implementation and Performance : Empirical Study of Korean Small and Medium Enterprises)

  • 조세형
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2003년도 추계공동학술대회
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    • pp.109-131
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    • 2003
  • This Study intends to find the impact of industry type on the relationship between Electronic Commerce(EC) implementation and performance. For this purpose, empirical study of domestic small and medium enterprises(SMEs) is carried out to test the relationship between EC implementation and EC performance and the moderating effect of industry type on the relationship between them. Previous empirical studies on EC mostly focused on the adoption of EC by business firms, and also have been carried out with the data from big enterprises. More often than not, the results obtained from the large business firms are used to provide the guidelines for SMEs. SMEs are, however, different from large business firms in many aspects, and need to be studied on their own. Empirical test shows that there are differences between manufacturing industry and service industry in utilizing EC and in achieving EC performance. The results of data analysis indicate that the industry type of SMEs is moderating the relationship between EC implementation variables(EC type, EC strategy, EC formality and EC character) and EC performance variables(EC utilization, EC satisfaction and EC usefulness).

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도서 정보 및 본문 텍스트 통합 마이닝 기반 사용자 맞춤형 도서 큐레이션 시스템 (Personalized Book Curation System based on Integrated Mining of Book Details and Body Texts)

  • 안희정;김기원;김승훈
    • Journal of Information Technology Applications and Management
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    • 제24권1호
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    • pp.33-43
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    • 2017
  • The content curation service through big data analysis is receiving great attention in various content fields, such as film, game, music, and book. This service recommends personalized contents to the corresponding user based on user's preferences. The existing book curation systems recommended books to users by using bibliographic citation, user profile or user log data. However, these systems are difficult to recommend books related to character names or spatio-temporal information in text contents. Therefore, in this paper, we suggest a personalized book curation system based on integrated mining of a book. The proposed system consists of mining system, recommendation system, and visualization system. The mining system analyzes book text, user information or profile, and SNS data. The recommendation system recommends personalized books for users based on the analysed data in the mining system. This system can recommend related books using based on book keywords even if there is no user information like new customer. The visualization system visualizes book bibliographic information, mining data such as keyword, characters, character relations, and book recommendation results. In addition, this paper also includes the design and implementation of the proposed mining and recommendation module in the system. The proposed system is expected to broaden users' selection of books and encourage balanced consumption of book contents.

강원도 동계 스포츠 IT 융합 서비스 방안 연구 (Strategy for Gangwon-do Winter Sports IT Convergence Service)

  • 하호진;서현곤
    • 경영과학
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    • 제31권4호
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    • pp.107-116
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    • 2014
  • Recently, various types of information and communication technology (ICT) such as cloud computing, big data, and virtual reality have been progressed in the world. Also, it is expected that there are many domestic and foreign visitors in Gangwon-do due to the Pyeongchang winter olympic games in 2018. In this environment, it is necessary to improve the competitiveness of Gangwon-do in winter sports areas exploiting both existing IT infrastructure and application technologies. In this paper, for sustainable development of Gangwon-do winter sports IT industry after the Olympics, we propose efficient implementation methods of 3 winter sports IT convergence services and Gangwon-do ICT activation strategy. The proposed 3 winter sports IT service areas are as follows. 1) Realistic winter sports IT service, 2) Winter sports medical IT service 3) Winter sports record analysis IT service.