• Title/Summary/Keyword: Strategy establishment

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현대 농업 식품산업의 마케팅역할과 대응방안 (Marketing role and measures of Modern agricultural food industry)

  • 조학래
    • 한국정보컨버전스학회논문지
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    • 제6권2호
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    • pp.1-14
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    • 2013
  • 오늘날 농업 식품산업에서 가장 중요하고 획기적인 변화는 인터넷을 통한 직거래 장터의 출현이다. 생산자와 믿을 수 있는 신뢰관계를 구축할 수 있기 때문이다. 마케팅은 고객의 가치를 창출하는 것이다. 이러한 현상은 국가 간, 국내 간에 시장구조와 소비자의 다양한 욕구를 신속하게 현황을 파악하여 마케팅 전략 수립에 활용하여야 할 것이다. 따라서 본 연구는 농업 식품산업의 다양한 소비자층에 대한 마케팅 전략 수립의 기초를 제공하고 문제점 파악의 분석 자료로 활용하고자 한다.

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Impacts of Corporate Network Building and Strategic Learning for Environmental Management on Business Performance

  • Kim, Youngshim;Jung, Hyung-Shik
    • Journal of Multimedia Information System
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    • 제8권4호
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    • pp.267-276
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    • 2021
  • This study discovered the effects of strategic learning and network building on a company's environmental management performance. According to the results, the environmental awareness of the company and competition threats within the industry did not significantly affect the establishment of environmental strategy, whereas the consumer's sensitivity to the environment and the environmental regulation of the government did. The environmental awareness of the company and the consumer's sensitivity to the environment were found to greatly impact a company's network building. which is closely related with the utilization of multimedia system and technology. In addition, it was found that the establishment of corporate environmental strategy had a significant effect on network building and strategic learning, but network building did not significantly affect strategic learning, indicating a difference. Finally, corporate strategic learning affected environmental management performance, suggesting an importance in accumulating strategic learning capabilities to increase environmental management performance.

농어촌 경관계획 관련 법제도의 개선방향 검토 (Improvement Strategy of Law-System for Rural Landscape Planning)

  • 박중신;김승근
    • 한국농촌건축학회논문집
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    • 제15권3호
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    • pp.25-32
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    • 2013
  • This study aims to suggest the improvement strategy of law-system for rural landscape planning. The results are as follows. First, for the establishment of the rural and fishing village landscape planning, it is necessary to change the concept of the scene into Landscape to watch from Landscape to feel from now on. Second, it is necessary to establish a rural and fishing village landscape planning of the local unit to manage the rural and fishing village landscape systematically. In addition, it is necessary to cooperate with the Scenic Conservation Act in contents of the basic planning when we perform rural and fishing village development business. Third, it is necessary to make an extra landscape management planning to consider local landscape resources to develop a rural and fishing village. Finally, with an improvement direction of the plan establishment, the action to practice and management in the future is necessary. This method may do wider public information with establishing the management mechanism of the rural and fishing village landscape.

Case Analysis for the Development of Smart Factory ISP Indicators

  • Heon-Wook Lim
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.321-326
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    • 2023
  • The purpose of this study is to create and present a formalized module of ISP (Information Strategy Plan), a smart factory consulting method that is helpful to companies or consultants who will build smart factories. Order of study is First, the theoretical research direction is established through the investigation of related papers. Second, ISP policy research practices are compared to derive practical implementation methods. Third, in order to derive a standardized module method related to the final smart factory ISP, related cases of the government and individuals are compared. As a result of previous research, ISP (Information Strategy Planning), a consulting methodology, is similar to Deming's PDCA, and is regarded as Plan (environment and current status analysis), Do (establishment of future model goals), Check (establishment of implementation plan), and Act (follow-up management). As a result of the study, we obtained the following results. The first step is to analyze the current status and identify the purpose of introduction and problems in plant operation. In the second step, establish a consulting plan and derive a proposal description, strategic task, and master plan. Step 3 establishes detailed action plans, evaluates consulting outputs and consulting, and reports performance. Step 4 is established as follow-up management consulting. The limitation of the study is that although related data were compared to develop the consulting methodology into a standardized module, FGI analysis through experts or Delphi survey were not conducted, so there is a limit to the reliability of the mapping results.

A Study on the Impact of Management's Strategic Leadership and Management Strategy on Organizational Performance: Focusing on Small and Medium Venture Companies

  • Kim, Moon Jun
    • International journal of advanced smart convergence
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    • 제9권1호
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    • pp.121-131
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    • 2020
  • We study empirically analyzes the relationship between the leadership styles and management strategies of executives perceived by members of small and medium venture companies through organizational performance through SPSS 24.0. The empirical results are as follows. First, the hypothesis that the strategic leadership of the one-level management team had a significant influence on the management strategy showed that strategic leadership (strategic direction, strategic control, maintaining effective organizational culture, ethical management, human resource development, competency development) The relationship between positive cost, strategy of differentiation, and strategy of concentration was positive. Second, the hypothesis 2 management strategy (cost advantage strategy, differentiation strategy, centralization strategy) was statistically significant for both organizational performance (financial performance and non-financial performance). Therefore, management strategy implemented by management acts as a factor to improve organizational performance. Therefore, the execution ability of management strategy should be strengthened. Third, hypothesis 3 (Strategic Direction, Strategic Control, Maintaining Effective Organizational Culture, Ethical Management, Human Resource Development, Competency Development) could be identified as an important role factor for financial and non-financial performance. The organizational performance of SMEs has been a key factor in the strategic leadership and management strategy implemented by management. Therefore, the establishment and implementation of various practical measures to upgrade this were continuously required.

가로환경의 이미지 정체성 수립에 관한 연구 - 광주광역시 도시이미지정체성 수립을 위한 디자인요소 개발 사례를 중심으로 - (A Study on the establishment of a Street Environment image Identification - Centering on developmental examples and design factors for establishment of city image identity of Gwang-ju -)

  • 윤봉식
    • 디자인학연구
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    • 제15권3호
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    • pp.83-92
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    • 2002
  • 21세기에 들어 지방화에 대한 인식이 세계화의 중요한 부분으로 재해석되고, 고유한 지방문화의 가치가 진정한 의미에서 도시의 경쟁력을 높일 수 있는 방안으로 인식됨에 따라 국내 ·외적인 환경변화에 능동적인 대응과 일관성 있는 도시의 발전상 모색을 위하여 도시마다 도시의 이미지정체성 개발을 모색하고 있다. 이에 지난해 광주시의 도시이미지정체성을 수립하기 위한 기초 연구를 통해 '빛과 생명의 도시, 광주'라는 이념적 슬로건과 CI기본 요소를 개발하였다. 본 연구는 이상의 기초 연구를 토대로, 도시이미지를 구성하는 디자인 요소를 중심으로 도시 현황을 분석하고, 도시의 발전 가능성을 고려하여 장기적인 도시환경디자인개발 전략을 수립하고, 광주시에 적합한 가시적 정체성이미지 수립을 위한 사례 개발에 연구의 목적을 둔다. 본 연구에서는 광주시의 실제적 도시환경디자인 요소개발 사례를 제시하였고, 연구결과는 현재 광주시에 적용되었거나, 일부 보완을 통하여 적용되어질 예정이며, 이를 기반으로 도시 이미지정체성 수립을 위한 장기적인 전략에 따라 향후 지속적인 연구가 이루어질 것이다.

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The Utilization of Dental Hygienists in Oral Healthcare Exchanges between the South and North Korea

  • Ahn, Eunsuk;Han, Ji-Hyoung;Kang, Kyung-Hee;Jang, Young-Eun;Jeon, Ki-Ha;Park, Jeong-Ran
    • 치위생과학회지
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    • 제21권1호
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    • pp.63-69
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    • 2021
  • Background: This study aimed to identify the role of dental hygienists in exchanges between North and South Korea to lower gaps in the level of dental healthcare between the two countries by conducting a Delphi survey with specialists and identifying alternative policies regarding the utilization of dental hygienists in such exchanges. Methods: Two Delphi surveys were conducted with the participation of nine specialists, and descriptive statistical analyses including mean and standard deviation were performed on the collected data. Results: Among methods of exchange and cooperation regarding oral healthcare under the current North Korean medical system, the issue considered most urgent was the "establishment of oral healthcare infrastructure." The most important short-term strategy was identified as the "selection and formation of partnerships in the field of inter-Korean oral health exchange and cooperation." The mid-term strategy was identified as the "establishment of cooperation in the dental industry, centered on educational cooperation projects." The long-term strategy included "joint R&D projects, oral health surveys, and business development." In order to determine how best to use dental hygienists during inter-Korean exchanges and cooperation, the respondents placed urgency on the "establishment of joint cooperation projects for oral health promotion and early examination and the treatment of dental diseases and planning of community research projects" and "the role of oral health education and media development for residents." Conclusion: Cooperation is necessary regarding the preparation of oral healthcare exchanges that aim to encourage unity between North and South Korea and reduce the gaps between the North and South regarding oral health conditions. Therefore, continuous and reasonable discussions and research are needed regarding the utilization of dental hygienists in such exchanges.

SWOT 분석을 통한 건설기업의 공기경쟁력 강화 전략 (Competitive Advantage Strategy of Construction Duration by SWOT Analysis)

  • 김선국;이현수;류한국
    • 한국건설관리학회논문집
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    • 제7권2호
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    • pp.109-117
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    • 2006
  • 건설산업의 경쟁은 신규 건설시장 축소, 최저가 입찰제도, 주 5일근무제도, 후분양제도의 도입 등에 따라 더욱 심화되고 있다. 이러한 건설환경의 급격한 변화는 산업의 주축을 이루고 있는 건설사들로 하여금 변화에 적응하고 더 나아가 새로운 환경을 선도하기 위한 다각적인 노력을 요구하고 있다. 그러나 건설공사는 공기지연을 유발하는 수많은 불확실성이 존재하고 있으며 이러한 불확실성에 대한 인식과 그에 따른 체계적인 전략수립과 관리가 부진한 경우 건설공사의 공기경쟁력을 확보하는 것은 매우 어렵다. 이에 본 연구는 적정 공사기간의 확보, 공기단축의 필요성, 기존의 공정전략 수립에 대한 연구가 부족함을 인식하고 건설사의 전반적인 전략 수립이 아닌 공기경쟁력 확보 측면에서 연구의 범위를 한정하였다. 본 연구는 건설산업의 대내외적 환경 분석과 SWOT 분석을 통하여 공기경쟁력 확보를 위한 전략을 수립하고 이를 이행하기 위한 선결과제를 도출하는 것을 목적으로 한다.