• Title/Summary/Keyword: Strategy Factors

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A Study on Strategic Direction of Port-Information Industry for Pusan Economic Development in Pan-Pacific Times (환태평양시대에 부산지역 항만활성화를 위한 항만관련 정보통신산업의 전략방향에 관한 연구)

  • An, K.M.
    • Journal of Korean Port Research
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    • v.9 no.1
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    • pp.1-17
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    • 1995
  • According to the analysis results, first, the purpose of information system is usually internal-oriented (decrease of employees and increase of productivity) in the port-logistics industry. Second, the success factor of information system for internal strategy group is different for its external strategy group. Third, the external enviornment factors affect on the information strategy and the success factor in the port-logistics industry. Therefore, I think that it is necessary for the port-logistics industry to consider the information strategy direction and its affecting factors in the port-MIS.

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A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant (중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구)

  • Kwon Kum-Tack
    • Management & Information Systems Review
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    • v.18
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    • pp.115-132
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    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

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Global Busan City Brand Image Development Strategy - SWOT/AHP analysis -

  • LEE, Changhwan;RA, Heeryang;OH, Youngsam;LEE, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.115-124
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    • 2021
  • Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are used in terms of methodology, and this study is based on experts' reviews and answers. In addition, AHP analysis is performed based on SWOT analysis to derive the result values for important priority factors. Result - As a result of the prioritization of SWOT-AHP results, a matrix of strategic development directions for Busan city brand building can be presented. As a result of the composite weighting, the factors related to opportunity were ranked as important. In addition, matrices on SO strategy, ST strategy, WO strategy, and WT strategy were derived. Conclusion - This study is an interdisciplinary study from the economic aspect, international management and international marketing aspect, administrative aspect, and architectural engineering aspect. Through this, the image of a global city of Busan that can overcome COVID-19 and cope with the 4th industry in the future will be built, and Busan will be able to build a global international city image by commercially attracting the 2030 World Expo.

Institutional Strategy of Palm Oil Independent Smallholders: A Case Study in Indonesia

  • ANWAR, Khairul;TAMPUBOLON, Dahlan;HANDOKO, Tito
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.529-538
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    • 2021
  • This article aims to describe the institutional structuring strategy of independent smallholders in accelerating sustainable economic development, by taking the example of the cow-coconut integration system (SISKA) problem in Sialang Palas Village, Riau. The method used identified stakeholders related to SISKA; the stakeholder's goals and interests, farmers' social and institutional bases, and self-help farmer socio-economic networks. First, identification of various factors through strengths, weaknesses, opportunities, and threats (SWOT) analysis techniques. Second, through the Modern Political Economy analysis technique. Third, imparting knowledge and skills to the farmers and village officials through a collective learning process in utilizing natural resource waste and social resources. The results showed that the farmer management strategy in the reform era started by clustering the interests of farmers. The dynamics of structuring group relations between the chairman and members with farmers outside the group are the basis for strengthening the local ideology of independence in the future. This institutional structuring strategy that focuses on access to farm power in the village decision-making process encourages a more integrated work of farmer organizations. The analysis above shows that the independent smallholder institutional engineering through regulation, organization, and resources are determined by the farmer household economic factors and the application of the value of local wisdom.

A Study on the Relationship between the Management Strategies, Innovation Activities, and Business Performance of a Company (기업의 경영전략 및 혁신활동과 경영성과와의 관계성 연구)

  • Shim, Taeyong;Lee, Daegyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.9
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    • pp.156-166
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    • 2019
  • For this study, a survey was conducted with the employees of small and medium-size enterprises (SMEs) located in Seoul and in Gyeonggi province. In the end, a total of 328 valid questionnaires were received and used in the analysis. The data of this study were analyzed using two statistics programs: SPSS Statistics 22.0 and AMOS 22.0. As for the method to verify the hypothesis, we used a structural equation model. The key findings of this study are as follows. First, the results of correlation analysis between management strategy factors, innovation activities, and business performance showed that the factors that were at a higher level of correlation were the technology differentiation strategies, marketing differentiation strategies, and the cost-driven strategy. Second, the strategic management factors that influenced innovation activities were in the following order: marketing differentiation, technology differentiation, and the cost-driven strategy, while the valid factors that affected business performance with significance were only the marketing differentiation strategy and the cost-driven strategy. Third, while the analysis showed that the technology differentiation strategy did not have a direct effect on business performance, it was shown that the relationship between the technology differentiation strategy and business performance was completely mediated by innovation activities.

Moderating Roles of Strategy Suitability Factors between IT Factor and User Factors on Non-financial Performance (KMS의 전략 적합성 요인이 정보기술 특성 및 이용자 특성과 비재무적 성과 간에 미치는 조절적 영향)

  • Yi, Seon-Gyu
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.489-498
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    • 2017
  • This study analyzed whether the suitability of strategy is playing a regulative role between IT characteristics & user characteristics and non-financial performance empirically. To this end, this study set up IT characteristics and user characteristics as independent variables, and set up non-financial performance as the performance variable of KMS, and also set up the suitability of the management strategy & informatization strategy of a business as moderating variables. This study defined the detailed factors in IT characteristics as IT maturity and IT/IS infrastructure while defining the detailed factors in user characteristics as perceived profit, organizing of learning, and user professionalism. In addition, this study defined non-financial performance as an organization member satisfaction, and KMS availability. As a result of the analysis, IT maturity & IT/IS infrastructure, which are defined as IT characteristics, and perceived profit, organizing of learning and user professionalism, etc., which were defined as user characteristics, were found to be variables playing a regulative role in non-financial performance.

Economic Stress, Coping Strategy and Psychological Wellbeing for Elderly Households (노인가계의 경제적 스트레스, 대처행동 및 심리적 복지감)

  • Park, Hye-Sung;Kye, Sun-Ja
    • Journal of Family Resource Management and Policy Review
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    • v.12 no.2
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    • pp.57-72
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    • 2008
  • The propose of this study is to examine the economic stresses and coping strategies for elderly households depending on the variables of background, and to analyze the relations between these factors. Elderly households which satisfied the following criteria were recruited for participation: (a) reside in Seoul, or in the metropolitan area (b) live apart from their adult children after retirement and (c) ages over sixty. From September 20th, 2006 to November 30th, 2006, 296 were used for this research. First, the mean score of the economic stress level of elderly households was 2.87 out of 5, and the stress levels of income expenditure and asset debt were intermediate. The mean score of the economic coping strategy was 3.17 out of 5. In order to overcome economic stress, elderly households utilized reducing their expenditure, financial management, and re-employment. The level of elderly households' life satisfaction was 3.29 of 5 and the depression was 3.17 of 5. Second, there was a difference in accordance with the objective economic variables and the degree of the economic stress after the review of the variables of the elderly households and the coping strategy due to economic stress. The result shows that the households which had a low economic status and high economic stress from the objective viewpoint participated in more economic activities. Their reactions were to decrease the overall expenditure through reducing the expenditure rather than to manage the asset effectively through re-employment or to inaugurating a business. Third, I analyzed situational factors, economic stress, and economic coping strategy in order to compare relative contributors to psychological well-being through using regression. At the third phase in the process of analysis, the socio-psychological factors appeared to be significant factors contributing to psychological well-being. Regarding the stress caused by income expenditure increased, when elderly households were more concerned about reducing expenditure and re-employment, their feelings of depression increased.

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Core${\cdot}$Quality${\cdot}$Basic Service Factors of Family Restaurants and Differentiation Strategy for Customer Service Management (패밀리 레스토랑의 핵심${\cdot}$고품질${\cdot}$기본서비스 요인과 요인 별 고객관리 차별화 전략에 관한 연구)

  • Park, Jung-Young
    • Journal of the Korean Society of Food Culture
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    • v.23 no.2
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    • pp.184-193
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    • 2008
  • The purpose of this study was to determine the detailed customer satisfaction and dissatisfaction factors of family restaurants in Korea, and to then classify the factors into 3 groups, inlcuding core service, quality service, and basic service. ‘Core service’ represents the critical factors that generate both satisfaction and dissatisfaction; ‘quality service’ generates only satisfaction; and ‘basic service’ generates only dissatisfaction. This categorization is based on Herzberg’s motivation-hygiene theory (1976) as well as Cadotte & Turgeon (1988). Based on the characteristics of the three groups, differentiation strategies in managing customer service were suggested to the family restaurant managers. A qualitative research method, termed the critical incident technique (CIT), was used in the study. This method helps researchers find new factors or attributes by grouping key issues from the anecdotes (critical incidents) and then categorizing common factors from the key issues. This research categorized key satisfiers and dissatisfiers into 33 factors, which were from 402 critical incidents described by 261 respondents. Eleven factors (response to service failures, food taste and quality, attention paid to customers, coupon/mileage point/discount card, customer’s ordinary requests, waiting, food diversity, food price, facility sanitation, checking out, customer’s special requests) were classified into core service, which required maximum management not regarding the level of customer satisfaction. Six factors (employee attitude, event, education and explanation, complementary food, customer’s mistakes, attention paid to children) were classified into quality service, which required differentiation strategy management. Finally, nine factors (speed of food service, employee’s mistakes, food sanitation, atmosphere and interior, seating, forcing orders, parking, other customers, reservations) were classified into basic service, which required minimum management at the level of the industry standards.