• 제목/요약/키워드: Strategic thinking

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Adopting Design Thinking for Website Innovation: Case Studies of Korean Award Winners

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • 제23권1호
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    • pp.57-68
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    • 2020
  • This research investigates how digital design agencies and client companies incorporate design thinking-a human-centered approach to solving difficult problems-into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).

The Suggestion of Design Thinking Process and its Feasibility Study for Fostering Group Creativity of Elementary-Secondary School Students in Science Education (과학 교육에서 초·중등학생의 집단 창의성 함양을 위한 디자인적 사고 프로세스의 제안 및 타당성 검토 연구)

  • Lee, Dohyun;Yoon, Jihyun;Kang, Seong-Joo
    • Journal of The Korean Association For Science Education
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    • 제35권3호
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    • pp.443-453
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    • 2015
  • In this study, we suggested the design thinking process that was possible to be introduced in science education and also examined the validity of the process in terms of group creativity. To do this, the design thinking process applicable to science education was selected from a variety of design thinking processes developed abroad, and then the process was modified and supplemented. We created the education program based on the developed design thinking process and applied it to high school students. The results revealed that we could offer the design thinking process through the five stages: 'understanding knowledge', 'empathy', 'sharing perspective', 'generating idea', and 'prototype'. With the results of the application of the program, we could confirm the relationship building and information seeking attributes in the understanding knowledge stage and the user-orientation, relationship building, and interpersonal understanding attributes in the empathy stage. We could also find the organization of the team attribute in the sharing perspective stage and the analytical strategic thinking attributes in the generating idea stage. Finally, the communication and analytical strategic thinking attributes in the prototype stage were confirmed. All of the key attributes of the group creativity found from skilled professionals were not confirmed from the students. However, we could ascertain the possibilities that the students should experience the process of group creativity and learn the relevant values through the developed design thinking process.

A Study on the Interior Design Process as Creativite Thinking (창조적 사고체계로서의 실내디자인 과정에 관한 연구)

  • 이선민
    • Korean Institute of Interior Design Journal
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    • 제13호
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    • pp.60-71
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    • 1997
  • A study was performed for combination active process between the academical theory and practical design process based on creative thinking process in interior desigv. At first, it was investigated the concepts and characteristics of creativity combined with creativite process of thinking, and also scientific and art characteristics on interior design to be educated together with logical and esthetical concepts required for creative thinking process. In reference with above process, it was systematically established stepwise process of interior design with creative thinking system. As a resualt, creativity in interior design could develop a unique design process combined informations about knowledge and experiences with actual acquirements by individual's experiences. So interior design could be approachable and developed with open-mind and consistently scientific methodology. Also creativity power of interior design could be solved by strategic knowledge acquired by practical experiences and problem solving capability in special branches. Like this, all design activities, including interior design, would be accomplished theoretical background and actual design process under the concepts of practical intension and use. So it would be made creative products by means of detail adapation process based on the theoretical atmosphere, therefore it'll be strongly based on the hardnessing of theoretical value and power. Theory for design process referred to environmental concepts, so including interior design, would not be terminated as for theoretical concepts but be responsible for future of well-developed design by accomplishment of various design adaption method for practical purpose and objectives.

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Developing Individual Mastery Framework in an Embedded-Organization

  • Kim, Jae-Jon;Noh, Gui-Soon
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.446-453
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    • 2008
  • All are organizations embedded, here in after, Em-organizaion that confronts the ever-growing complexity. It is important to know Em-organization through Individual Mastery. The complexity must be decreased, and clarified in order to derive to get our ontology from the influence of others. The opportunity to learn in practice is embedded in processes that the community developed. Driving strategic innovation is achieving breakthrough performance throughout the value chain. We used to express complex unit on matrix which includes only the federal statutes because the role of information technology should be a source of competitive advantages each other. Therefore, we got the idea that integrated both kinds of knowledge to create differentiation by ourselves. This practice is situated the learning of Strategic CoP in e-class seminar of our graduate school. We suggest theoretically two things. One is matrix-based decision. Another is creating new context through systems thinking.

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Position and Validation of Local Finance Decentralization : Focusing on Dynamics of System Thinking (지방재정분권화의 차원과 타당성 : 시스템사고의 동태적 역학관계를 중심으로)

  • Choi, Ho-Taek;Jung, Seok-Hwan
    • The Journal of the Korea Contents Association
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    • 제13권2호
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    • pp.235-243
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    • 2013
  • This study analyzes the interaction of variables consisting of the local finance system based on the theory of system thinking regarding how financial decentralization can be understood as the political means for local decentralization and why it is needed. The results gained from this research are as follows: first, variables consisting of the local finance system form interactional relationship in the significant level, and it has been found that rapid growth and rapid decline repeat with five positive feedback loops as the center. Second, strategic points for the validity of local finance decentralization were discovered through causal map modeling. In particular, it has been shown that the virtuous cycle structure declines the local finance system through the constant operation of variables (government subsidies, taxation for real estate transactions, central government's local finance mediation system, and local government debt, etc.) that deteriorate the vicious cycle structure. Based on this, strategic policy tasks were drawn. It is expected that this study will help the understanding of the local finance system and increase academic width for local finance from the aspects of general knowledge, not the knowledge about local finance decentralization.

System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network (택배네트워크의 운영효율성 증진을 위한 시스템 사고)

  • Choi, Kang-Hwa
    • Korean System Dynamics Review
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    • 제12권1호
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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PREREQUISITE OF SUPERIOR PERFORMANCE : MANAGING COALIGNMENT IN A DYNAMIC CONDITION

  • Yoo, Jae-Wook;Seong, Byeong-Chan
    • Management & Information Systems Review
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    • 제25권
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    • pp.35-55
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    • 2008
  • We draw on well-established thinking in the complementary fields of organization theory and strategic management to develop a model explaining why fit among a firm's competitive strategy, its structure, and its technology is a prerequisite for superior performance. The contributions of this theoretical treatise are twofold. Firstly, it helps reduce the disconnect in thinking that exists between the strategy and organization-theory literatures on business-level issues. Secondly, it reveals the importance of managing the coalignment among strategy, structure, and technology which, in turn, forces recognition that competitive advantage does not exist in a static state but in a dynamic condition.

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Beyond Politeness: A Spoken Discourse Approach to Korean Address Reference Terms

  • Hong, Jin-Ok
    • English Language & Literature Teaching
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    • 제15권2호
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    • pp.93-119
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    • 2009
  • Internalized Confucian cultural scripts trigger meta-pragmatic thinking in Korean communication. Commonly shared cultural knowledge acts as a powerful constraint upon the behavioral patterns of each participant and this knowledge can be strategically manipulated to avoid confrontations. The strategic use of address reference terms utilizes cultural values as a face-redress mechanism to achieve situation-specific goals. This paper offers a view of Korean address reference terms that rests on four revisions of politeness theory (Brown & Levinson, 1978, 1987). First, the notion of discernment - or 'wakimae' - as a culture-specific mechanism is reanalyzed. Secondly, culture-specific values as another R (ranking of imposition) variable are introduced. Thirdly, a reevaluation of the notion of positive face (respect) is discussed. Finally, the address reference terms in combination with other honorifics by the speaker that can be strategically applied either to threaten or to enhance the face of the hearer is observed. Because Confucianism is embedded in Korean cultural identity, teaching cultural values integrated and their roles in situation-dependent politeness is required in order to understand interactional nature of politeness occurring from particular discourse contexts.

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The New Paradigm of Management in Design Organization: The Reality of Bottom-line Effectiveness in Design Organization's Management Needs

  • Choi, Seung-Pok
    • International Journal of Contents
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    • 제7권4호
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    • pp.90-97
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    • 2011
  • This study identifies how management theory and philosophy work in conjunction with and support one another as both are critical to understanding leadership concepts and viewing the design organization holistically in terms of organizational behavior and performance. This paper analyses data from an in-depth single-case study at management in interior design organization in Korea. Two new 'most efficient and effective way' to achieve the goals of the design organization has been launched. The first was organizational behavior and performance, and the second a needed new paradigm of management skills. Organizational culture affects organizational effectiveness in design because it can (a) provide an organization with a competitive advantage, (b) improve the way an organizational structure works, and (c) increase the motivation of designers to pursue organizational interests. Moreover, the result of research creates paradigm of thinking that how leaders in the design organization need to focus on innovative and strategic systems to gain competitive advantage and enter global markets; a key inter-organizational cooperation strategy to achieve a targeted goal.

Supply Chain Management from the Strategic Perspective through the Theory of Constraints (TOC 이론을 기반으로 한 전략적 관점에서의 공급사슬관리)

  • 간형식;김기주;황재훈
    • Journal of Korea Society of Industrial Information Systems
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    • 제7권3호
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    • pp.95-106
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    • 2002
  • As the information technology including Internet not only opened the cyber world but also has evolved as a platform that enables a new generation of businesses and remolds the shape of thinking and the rules of supply chain management (SCM). By using the Theory of Constraints, which seems simple but robust to review the traditional SCM context, the paper proposes a conceptual framework to handle the SCM issues. From the strategic perspective, this paper focuses on three policy constraints: supplier-manufacturer oriented constraints, manufacturer-distributor oriented constraints, and supply chain oriented constraints. To optimize the throughput and sustain the competitiveness of supply chain members in the dynamic business environment, the companies should utilize the potential competency of information technology and consistently perform the activities of removing and/or reinforcing the constraints.

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