• 문화경제연구
• /
• 제19권2호
• /
• pp.51-72
• /
• 2016

본 연구는 문화유산 자원을 활용한 마케팅 활동 유형을 분석하고 산업화 가능성을 높일 전략 기본 방향을 찾고자 한다. 문화유산마케팅을 통한 콘텐츠 산업화를 보여주는 기업과 해외주요국가 선도 사례를 분석하였다. 문화마케팅 모델 선행연구를 재구성하여 4개 유형과 산업화 시사점을 도출하였다. 문화유산 재창조와 문화유산 후원, 문화유산 상품화, 문화유산 미디어 등 4개 유형과 유형별 산업화 전략 기본 방향을 발견하였다. 본 연구는 기업을 중심으로 한 광범위한 문화마케팅 현장 협업구조가 함께 돌아가도록 하는 설계와 네트워크 조직화를 전략기본방향으로 제시한다. 디지털 헤리티지와 같이 국가 기관에서 제공하는 인력 정보 등을 적극 활용해 전문가 그룹과 연계하는 전략 방안도 마련하였다. 디지털 문화 콘텐츠플랫폼 사업을 고도화하는 경우라면 중앙정부로부터는 적절한 국고 지원을 확보하고 지방정부와는 산학연관 협력 관계를 조성하는 동시에 지역의 대학과 기업, 금융, 컨설팅 조직 등과도 유기적으로 연계해야 함을 강조하였다. 이는 총체적인 클러스터 생태계를 조성해나가는 과업이기도 하다. 이처럼 고도화된 문화유산마케팅 활동은 세계 각국과 개별지역 뿌리에 대한 재발견과 재창조라는 신성한 움직임으로 확산되어 성공적인 산업화를 실현할 수 있음을 본 논문은 확인하였다.

• 한국수자원학회:학술대회논문집
• /
• 한국수자원학회 2016년도 학술발표회
• /
• pp.198-198
• /
• 2016

The Citarum River Basin is the biggest river basin in West Java Province, Indonesia and it plays strategic roles in providing water for irrigation, domestic and industrial uses, and power generation, besides controlling the flood during rainy season. Flowing through seven major cities makes the river flow and water demand are vulnerable to land use change around the river. The present water resources management has involved the regulator, operator, and users in deciding an appropriate water management plan for the entire basin. The plan includes an operation plan for three reservoirs, construction or maintenance of the river channel, and water allocation for all users along the river. Following this plan, a smaller operation group will execute and evaluates the plan based on the actual flow condition. Recently, a deforestation, environment degradation, river sedimentation, a rapid growth of population and industry, also public health become new issues that should be considered in water basin planning. Facing these arising issues, a new development program named ICWRMIP was established to advance the existing management system. This program includes actions to strengthen institutional collaboration, do the restoration and conservation of the river environment, improve water quality and public health, also advance the water allocation system. At present, the water allocation plan is created annually based on a forecasted flow data and water usage prediction report. Sometimes this method causes a difficulty for the operator when the actual flow condition is not the same as the prediction. Improving existing system, a lot of water allocation studies, including a development of the database and water allocation simulation model have been placed to help stakeholders decide the suitable planning schemes. In the future, this study also tries to contribute in advancing water allocation planning by creating an optimization model which ease stakeholders discover a suitable water allocation plan for individual users.

• 한국축산식품학회지
• /
• 제39권2호
• /
• pp.324-331
• /
• 2019

The objective of this study was to evaluate physicochemical and sensory properties, the texture profile, and antioxidant activity of ginseng extract-supplemented quark cheese as a new cheese product intended to improve public health. After addition of less than 1.0% ginseng extract, the moisture content of quark significantly decreased, while fat and protein levels increased, although microbial counts and lactose and ash contents were not affected significantly (p<0.05). In terms of color, $L^*$ values decreased significantly with increasing concentration of ginseng extract, while $a^*$ values increased significantly (p<0.05). The results of texture profiling showed that cohesiveness and springiness were unaffected, whereas hardness, gumminess, and chewiness increased significantly. The 2,2'-azino-bis-3-ethylbenzothiazoline-6-sulphonic acid (ABTS) radical-scavenging activities of the cheese fortified with 0%, 0.5%, or 1.0% of the ginseng extract were $4.22%{\pm}0.12%$, $20.14%{\pm}1.34%$, and $56.32%{\pm}1.54%$, respectively. The results of sensory analysis indicated that bitterness, ginseng odor, and aftertaste significantly improved with increasing concentration of ginseng extract (p<0.05). However, there was no significant difference in the overall quality attributes of quark cheese between the no-supplement control and samples with less than 0.5% of the ginseng extract (p>0.05), suggesting that these products could help to promote public health as functional foods.

• 한국지하수토양환경학회지:지하수토양환경
• /
• 제27권2호
• /
• pp.24-35
• /
• 2022

This study was conducted to estimate groundwater demand and supply for agricultural activities in a frequent-drought area that requires implementation of optimal distribution plan utilizing the well-network system (WNS). The WNS has been considered as a viable strategic way of supplying groundwater to farmlands by connecting groundwater wells physically or virtually. The study area heavily relied on groundwater resources for irrigation up to 53% due to a lack of surface water resources. Two kinds of methods, HOMWRS software and FAO approach, were used for estimating irrigation water requirements for paddy and upland fields, respectively. During the latest 10 years (2010~2019), the water requirements was estimated to be 1,106 m³/day. The requirements notably increased to 1,121~4,004 m³/day during active farming season (May to September), which exceeded the total yield capacity of pre-existing groundwater wells (2,356 m³/day) in the area. Detailed and definite determination for groundwater demand and supply helped to determine optimal scale parameters of WNS. The WNS has achieved more balanced distribution of groundwater resources for irrigation over the study area.

• 한국식생활문화학회지
• /
• 제25권2호
• /
• pp.198-206
• /
• 2010

In recent years consumers have become used to products geared toward a more convenient lifestyle, thus, the demand for salted-cabbage, for use in preparing Kimchi is increasing. This study aims to investigate purchasing factors, the satisfaction and demands of salted-cabbage, and to ascertain a marketing strategy for expanding the use of salted cabbage in food-service departments of schools. Self-administered questionnaires were collected from 131 buying agents who manage food materials for schools, and statistical data analysis was completed using the SPSS V.14.0 program. 46.9% of the participating respondents were from elementary schools, 27.7% from middle schools, and 25.4% were from high schools.. Most of the subjects (67.9%) recognized the salted cabbage retailed for foodservice, but 62.3% of these had not purchased them, due to both their lack of trust in the sanitation and raw material handling of the food product, and the high price. Respondents considered different factors when deciding whether or not to purchase: the origin (local or imported) of the cabbage, hygiene, and taste, as well as characteristics such as the cabbage weight, package weight, and package materials. The score of post-behavior intentions as well as overall satisfaction was rather high. Also, they perceived the need of strategic promotion for enlarging the market portion of salted-cabbage. These results will done the guidelines for diversifying the salted-cabbage market and for creating an added value of agricultural products in rural areas.

• 유통과학연구
• /
• 제13권2호
• /
• pp.55-62
• /
• 2015

Purpose - This study aims to investigate the success factors pertaining to K-POPs from an analysis of the internal business environment. Much research has investigated Korean Moves or how to popularize them. The research mainly focused on aspects of Korean Moves. However, few studies have attempted to examine Korean Moves or K-POPs from a managerial viewpoint. The current research tries to investigate the success factors of K-POP from strategic perspectives, specifically utilizing internal resource based view perspectives. It differentiates itself by looking at the competitiveness of K-POP from the internal resources. Research design, data, and methodology - In the entertainment industry, where creativity is heavily stressed, competitiveness is often regarded within the organization as a form of intangible asset, knowledge, or technology that is often related with the organization's personnel. Some research has tried to reveal the competitiveness of K-POP using Porter's competitiveness of nations framework. Others utilize the adapted model of Porter's structure. However, these models only look at the outside environment, and not inside a firm's resource, knowledge, or capabilities. This research utilizes the VRIO model to examine the internal resources and capabilities of K-POP producers. The model measures whether a firm's internal resources and capabilities are valuable, rare, difficult to imitate by competitors, or organizable. The research covered businesses whose yearly revenue exceeds $10 Million in music planning and recording in South Korea. There were only thirteen such companies (one percent of the total population). Of these, companies for whom 20 percent or more of the sales revenue comes from the abroad are targeted. Only seven are selected and these participated in the research. In order to find a firm's internal resources, we conducted qualitative research methodology. Their business names and persons who participated in this research are not revealed due to case sensitive issues. Instead, we use unrelated initials for their names and their statements. Results - From the in-depth interview with top-tier K-POP producers and managers, the current research tried to identify resources and capabilities that helped to strengthen their competitiveness. These resources and capabilities are sought from the scope of the VRIO model, which looks at the internal resources and capabilities from the scope of value, rarity, imitability, and organization. Interviews with the top tier producers and managers reveal the internal success factors of K-POPs. We conclude that these resources and capabilities are from internally accumulated producing know-how, unique managing (training) system, and outstanding all-round entertainment capabilities of the performers. Conclusions - These results indicate that the core resources and capabilities of K-POP are robust. It will take a significant amount of time and money to imitate for followers, because these resources and capabilities are the result of time investment and are embedded into producers' and performers' know-how. Taking Luo (2000)'s argument, K-POP is in the second stage of the globalization process, which is configuring and allocation resource capabilities to a global scope.

• 유통과학연구
• /
• 제9권3호
• /
• pp.83-94
• /
• 2011

국내에서는 일부 대기업을 제외하고는 공급사슬 관리(SCM) 체제 구축에 매우 소극적이며, 중소기업들은 SCM관리의 개념조차 인식하고 있는 경우가 대 다수이다. 이는 공급망 비효율적 관리로 인한 국내 제조업체, 협력업체, 유통업체 및 물류업체들 재고관리 비용, 수요관리 비용 등 비 효율화를 초래하고 있으며, 나아가 국내 기업의 경쟁력 저하에도 큰 영향력을 미치고 있다. 그 이유는 공급사슬 관리(SCM) 태생적인 특징인 공급사슬 관리(SCM) 전체에 대한 정보 공유 및 프로세스 혁신과, 공급사슬 관리(SCM)가 갖는 광범위함 때문이라고도 할 수 가 있다. 이 논문은 성공적인 공급사슬 관리(SCM) 추진을 위한 공급사슬 관리(SCM) 관련 이론적 논의와 구축전략과 도입 및 성공사례를 연구 및 분석을 통하여 현상황에 대한 고찰과 개선방안에 대해서 제안해보고자 한다. 성공적인 공급사슬 관리(SCM) 추진을 위한 방안을 논의하기 위해서는 먼저 공급사슬 관리(SCM)에 대한 이론적 배경에 대한 고찰이 필요하다. 따라서 II장에서는 공급사슬 관리(SCM)에 대한 기본적인 개념과 필요성에 대해서 기술하고, III장에서는 현재 추진되고 있는 공급사슬 관리(SCM)에 대한 문제점에 대해서 기술할 것이다. 마지막으로IV, V장에서는 공급사슬 관리(SCM) 구축전략과 LG전자사례 및 결론을 기술할 것이다.

• 한국항해항만학회지
• /
• 제36권4호
• /
• pp.313-319
• /
• 2012

This study aims to present about current status of logistics in Mongolia. As a landlocked country have limited the role of a maritime transportation is a very poor country. However, Mongolia is a rich country in mineral resources in the world and became a center of increasing international trade. Therefore, Mongolia wants to develop logistics as other developed countries using a strategic location. Mongolia uses international port for transit China and Russia by railway. First, this paper focuses on discussing the current situation of logistics. Second it points out some issues currently facing by the governmental policy to promote. Finally, this paper presents some recommendations for developing logistics in Mongolia. The geographical remoteness of Mongolia which results in high cost of transport causes problems for trade relations with the rest of the world to grow.

• 한국융합학회논문지
• /
• 제5권2호
• /
• pp.25-32
• /
• 2014

Indian economy growth changed due Indian business operational approach with convergent technologies. The current economy growth supported by Information Technology Development and Information Technology Enabled Service. As part of the Information technology enabled upcoming Knowledge processing outsourcing provide huge opportunities to develop Indian business with our human resources. The KPO business sector basis and frame work can be achieve through Development Dynamic initiatives. This paper discuss about the basis of KPO and Dynamic Development Initiative frame work strategic compact components and its characters.

• 품질경영학회지
• /
• 제40권4호
• /
• pp.559-576
• /
• 2012

Purpose: This research aims at quality improvement of website services on the internet. Methods: SERVQUAL is redefined for web environments as sixteen statements in five dimensions to identify user requirements for websites and measure their importance ratings. Quality Function Deployment (QFD) is used to integrate user requirements into service development for websites so that management and design guidelines can be obtained for user-oriented websites. Fuzzy set theory is introduced to resolve the ambiguity and subjectivity of user requirements in the House of Quality (HOQ). Results: The priorities of design characteristics are extracted from the Fuzzy QFD for University websites. Conclusion: It is expected to provide quality services in less time with less effort, if the results of the Fuzzy QFD are used to provide services in a strategic way under limited resources.