• Title/Summary/Keyword: Strategic resources

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Study on Types of Cultural Heritage Resources Marketing and Industrialization Strategy (문화유산마케팅 유형과 산업화 전략)

  • Shim, Sang Min
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.51-72
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    • 2016
  • This research dwells on categorization and industrialization of cultural heritage resources using marketing. Since many organization would not grab the chance of business while doing marketing using cultural heritage, the paper intend to suggest proper way to develop strategy. For that purpose, this research analyzed some advanced cases of corporate like Google and other national endeavors. This paper founded out 4 models of marketing using cultural heritage resources. These are re-creation, patron, capitalization and media. Also we got practical implications of the case analysis and modeling which are collaboration partnership scheme between marketers and filed expert group. Marketers better find fitful information and right person utilizing more reliable sources such as national archives, and academic achievements. If the marketers implement such strategic program, really abundant types of cultural heritage resources using marketing could bring more favorable profit which means business chance and new horizon for global culture industry.

Water Resources Management Challenge in the Citarum River Basin, Indonesia

  • Wicaksono, Albert;Yudianto, Doddi;Jeong, Gimoon;Kang, Doosun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2016.05a
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    • pp.198-198
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    • 2016
  • The Citarum River Basin is the biggest river basin in West Java Province, Indonesia and it plays strategic roles in providing water for irrigation, domestic and industrial uses, and power generation, besides controlling the flood during rainy season. Flowing through seven major cities makes the river flow and water demand are vulnerable to land use change around the river. The present water resources management has involved the regulator, operator, and users in deciding an appropriate water management plan for the entire basin. The plan includes an operation plan for three reservoirs, construction or maintenance of the river channel, and water allocation for all users along the river. Following this plan, a smaller operation group will execute and evaluates the plan based on the actual flow condition. Recently, a deforestation, environment degradation, river sedimentation, a rapid growth of population and industry, also public health become new issues that should be considered in water basin planning. Facing these arising issues, a new development program named ICWRMIP was established to advance the existing management system. This program includes actions to strengthen institutional collaboration, do the restoration and conservation of the river environment, improve water quality and public health, also advance the water allocation system. At present, the water allocation plan is created annually based on a forecasted flow data and water usage prediction report. Sometimes this method causes a difficulty for the operator when the actual flow condition is not the same as the prediction. Improving existing system, a lot of water allocation studies, including a development of the database and water allocation simulation model have been placed to help stakeholders decide the suitable planning schemes. In the future, this study also tries to contribute in advancing water allocation planning by creating an optimization model which ease stakeholders discover a suitable water allocation plan for individual users.

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Physiochemical Analysis, Antioxidant Effects, and Sensory Characteristics of Quark Cheese Supplemented with Ginseng Extract

  • Kim, Kee-Tae;Hwang, Ji Eun;Eum, Su Jin;Paik, Hyun-Dong
    • Food Science of Animal Resources
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    • v.39 no.2
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    • pp.324-331
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    • 2019
  • The objective of this study was to evaluate physicochemical and sensory properties, the texture profile, and antioxidant activity of ginseng extract-supplemented quark cheese as a new cheese product intended to improve public health. After addition of less than 1.0% ginseng extract, the moisture content of quark significantly decreased, while fat and protein levels increased, although microbial counts and lactose and ash contents were not affected significantly (p<0.05). In terms of color, $L^*$ values decreased significantly with increasing concentration of ginseng extract, while $a^*$ values increased significantly (p<0.05). The results of texture profiling showed that cohesiveness and springiness were unaffected, whereas hardness, gumminess, and chewiness increased significantly. The 2,2'-azino-bis-3-ethylbenzothiazoline-6-sulphonic acid (ABTS) radical-scavenging activities of the cheese fortified with 0%, 0.5%, or 1.0% of the ginseng extract were $4.22%{\pm}0.12%$, $20.14%{\pm}1.34%$, and $56.32%{\pm}1.54%$, respectively. The results of sensory analysis indicated that bitterness, ginseng odor, and aftertaste significantly improved with increasing concentration of ginseng extract (p<0.05). However, there was no significant difference in the overall quality attributes of quark cheese between the no-supplement control and samples with less than 0.5% of the ginseng extract (p>0.05), suggesting that these products could help to promote public health as functional foods.

Estimation on an Amount of the Groundwater Demand and Supply for Applying the Well-network System (WNS) to a Frequent-drought Area (관정연계이용 기술 적용을 위한 상습가뭄지역 지하수 수요-공급량 평가)

  • Lee, Byung Sun;Jeong, Chanduck;Lee, Gyusang;Ha, Kyoochul;Lee, Jong-Hwa;Song, Sung-Ho
    • Journal of Soil and Groundwater Environment
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    • v.27 no.2
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    • pp.24-35
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    • 2022
  • This study was conducted to estimate groundwater demand and supply for agricultural activities in a frequent-drought area that requires implementation of optimal distribution plan utilizing the well-network system (WNS). The WNS has been considered as a viable strategic way of supplying groundwater to farmlands by connecting groundwater wells physically or virtually. The study area heavily relied on groundwater resources for irrigation up to 53% due to a lack of surface water resources. Two kinds of methods, HOMWRS software and FAO approach, were used for estimating irrigation water requirements for paddy and upland fields, respectively. During the latest 10 years (2010~2019), the water requirements was estimated to be 1,106 m3/day. The requirements notably increased to 1,121~4,004 m3/day during active farming season (May to September), which exceeded the total yield capacity of pre-existing groundwater wells (2,356 m3/day) in the area. Detailed and definite determination for groundwater demand and supply helped to determine optimal scale parameters of WNS. The WNS has achieved more balanced distribution of groundwater resources for irrigation over the study area.

A Study on the Use of Salted Cabbage and the Purchasing Promotion in School Foodservice (학교급식에서의 절임배추 이용 실태 및 구매 촉진에 관한 연구)

  • Cha, Sung-Mi;Han, Gwi-Jung;Lee, Sae-Rom;Park, Young-Hee
    • Journal of the Korean Society of Food Culture
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    • v.25 no.2
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    • pp.198-206
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    • 2010
  • In recent years consumers have become used to products geared toward a more convenient lifestyle, thus, the demand for salted-cabbage, for use in preparing Kimchi is increasing. This study aims to investigate purchasing factors, the satisfaction and demands of salted-cabbage, and to ascertain a marketing strategy for expanding the use of salted cabbage in food-service departments of schools. Self-administered questionnaires were collected from 131 buying agents who manage food materials for schools, and statistical data analysis was completed using the SPSS V.14.0 program. 46.9% of the participating respondents were from elementary schools, 27.7% from middle schools, and 25.4% were from high schools.. Most of the subjects (67.9%) recognized the salted cabbage retailed for foodservice, but 62.3% of these had not purchased them, due to both their lack of trust in the sanitation and raw material handling of the food product, and the high price. Respondents considered different factors when deciding whether or not to purchase: the origin (local or imported) of the cabbage, hygiene, and taste, as well as characteristics such as the cabbage weight, package weight, and package materials. The score of post-behavior intentions as well as overall satisfaction was rather high. Also, they perceived the need of strategic promotion for enlarging the market portion of salted-cabbage. These results will done the guidelines for diversifying the salted-cabbage market and for creating an added value of agricultural products in rural areas.

Exploring the Success Factors of K-POP Globalization: Utilizing the VRIO Model (K-POP의 세계시장 진출 성공요인 분석: VRIO 모형을 중심으로)

  • Shin, Dong-Seok;Nam, Sung-Jip;Nam, Myung-Hyun
    • Journal of Distribution Science
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    • v.13 no.2
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    • pp.55-62
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    • 2015
  • Purpose - This study aims to investigate the success factors pertaining to K-POPs from an analysis of the internal business environment. Much research has investigated Korean Moves or how to popularize them. The research mainly focused on aspects of Korean Moves. However, few studies have attempted to examine Korean Moves or K-POPs from a managerial viewpoint. The current research tries to investigate the success factors of K-POP from strategic perspectives, specifically utilizing internal resource based view perspectives. It differentiates itself by looking at the competitiveness of K-POP from the internal resources. Research design, data, and methodology - In the entertainment industry, where creativity is heavily stressed, competitiveness is often regarded within the organization as a form of intangible asset, knowledge, or technology that is often related with the organization's personnel. Some research has tried to reveal the competitiveness of K-POP using Porter's competitiveness of nations framework. Others utilize the adapted model of Porter's structure. However, these models only look at the outside environment, and not inside a firm's resource, knowledge, or capabilities. This research utilizes the VRIO model to examine the internal resources and capabilities of K-POP producers. The model measures whether a firm's internal resources and capabilities are valuable, rare, difficult to imitate by competitors, or organizable. The research covered businesses whose yearly revenue exceeds $10 Million in music planning and recording in South Korea. There were only thirteen such companies (one percent of the total population). Of these, companies for whom 20 percent or more of the sales revenue comes from the abroad are targeted. Only seven are selected and these participated in the research. In order to find a firm's internal resources, we conducted qualitative research methodology. Their business names and persons who participated in this research are not revealed due to case sensitive issues. Instead, we use unrelated initials for their names and their statements. Results - From the in-depth interview with top-tier K-POP producers and managers, the current research tried to identify resources and capabilities that helped to strengthen their competitiveness. These resources and capabilities are sought from the scope of the VRIO model, which looks at the internal resources and capabilities from the scope of value, rarity, imitability, and organization. Interviews with the top tier producers and managers reveal the internal success factors of K-POPs. We conclude that these resources and capabilities are from internally accumulated producing know-how, unique managing (training) system, and outstanding all-round entertainment capabilities of the performers. Conclusions - These results indicate that the core resources and capabilities of K-POP are robust. It will take a significant amount of time and money to imitate for followers, because these resources and capabilities are the result of time investment and are embedded into producers' and performers' know-how. Taking Luo (2000)'s argument, K-POP is in the second stage of the globalization process, which is configuring and allocation resource capabilities to a global scope.

A study of SCM strategic plan: Focusing on the case of LG electronics (공급사슬 관리 구축전략에 관한 연구: LG전자 사례 중심으로)

  • Lee, Gi-Wan;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.83-94
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    • 2011
  • Most domestic companies, with the exclusion of major firms, are reluctant to implement a supply chain management (SCM) network into their operations. Most small- and medium-sized enterprises are not even aware of SCM. Due to the inherent total-systems efficiency of SCM, it coordinates domestic manufacturers, subcontractors, distributors, and physical distributors and cuts down on cost of inventory control, as well as demand management. Furthermore, a lack of SCM causes a decrease in competitiveness for domestic companies. The reason lies in the fundamentality of SCM, which is the characteristic of information sharing, process innovation throughout SCM, and the vast range of problems the SCM management tool is able to address. This study suggests the contemplation and reformation of the current SCM situation by analyzing the SCM strategic plan, discourses and logical discussions on the topic, and a successful case for adapting SCM; hence, the study plans to productively "process" SCM. First, it is necessary to contemplate the theoretical background of SCM before discussing how to successfully process SCM. I will describe the concept and background of SCM in Chapter 2, with a definition of SCM, types of SCM promotional activities, fields of SCM, necessity of applying SCM, and the effects of SCM. All of the defects in currently processing SCM will be introduced in Chapter 3. Discussion items include the following: the Bullwhip Effect; the breakdown in supply chain and sales networks due to e-business; the issue that even though the key to a successful SCM is cooperation between the production and distribution company, during the process of SCM, the companies, many times, put their profits first, resulting in a possible defect in demands estimation. Furthermore, the problems of processing SCM in a domestic distribution-production company concern Information Technology; for example, the new system introduced to the company is not compatible with the pre-existing document architecture. Second, for effective management, distribution and production companies should cooperate and enhance their partnership in the aspect of the corporation; however, in reality, this seldom occurs. Third, in the aspect of the work process, introducing SCM could provoke corporations during the integration of the distribution-production process. Fourth, to increase the achievement of the SCM strategy process, they need to set up a cross-functional team; however, many times, business partners lack the cooperation and business-information sharing tools necessary to effect the transition to SCM. Chapter 4 will address an SCM strategic plan and a case study of LG Electronics. The purpose of the strategic plan, strategic plans for types of business, adopting SCM in a distribution company, and the global supply chain process of LG Electronics will be introduced. The conclusion of the study is located in Chapter 5, which addresses the issue of the fierce competition that companies currently face in the global market environment and their increased investment in SCM, in order to better cope with short product life cycle and high customer expectations. The SCM management system has evolved through the adaptation of improved information, communication, and transportation technologies; now, it demands the utilization of various strategic resources. The introduction of SCM provides benefits to the management of a network of interconnected businesses by securing customer loyalty with cost and time savings, derived through the consolidation of many distribution systems; additionally, SCM helps enterprises form a wide range of marketing strategies. Thus, we could conclude that not only the distributors but all types of businesses should adopt the systems approach to supply chain strategies. SCM deals with the basic stream of distribution and increases the value of a company by replacing physical distribution with information. By the company obtaining and sharing ready information, it is able to create customer satisfaction at the end point of delivery to the consumer.

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A Study on Logistics Development in Mongolia

  • Boldbaatar, Tumenjargal;Yoon, Daeg-Wun
    • Journal of Navigation and Port Research
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    • v.36 no.4
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    • pp.313-319
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    • 2012
  • This study aims to present about current status of logistics in Mongolia. As a landlocked country have limited the role of a maritime transportation is a very poor country. However, Mongolia is a rich country in mineral resources in the world and became a center of increasing international trade. Therefore, Mongolia wants to develop logistics as other developed countries using a strategic location. Mongolia uses international port for transit China and Russia by railway. First, this paper focuses on discussing the current situation of logistics. Second it points out some issues currently facing by the governmental policy to promote. Finally, this paper presents some recommendations for developing logistics in Mongolia. The geographical remoteness of Mongolia which results in high cost of transport causes problems for trade relations with the rest of the world to grow.

Analysis of Dynamic Development Initiative frame work for Knowledge Processing Outsourcing

  • Clementking, A.;Rani, Rani;Meraj, Syeda
    • Journal of the Korea Convergence Society
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    • v.5 no.2
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    • pp.25-32
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    • 2014
  • Indian economy growth changed due Indian business operational approach with convergent technologies. The current economy growth supported by Information Technology Development and Information Technology Enabled Service. As part of the Information technology enabled upcoming Knowledge processing outsourcing provide huge opportunities to develop Indian business with our human resources. The KPO business sector basis and frame work can be achieve through Development Dynamic initiatives. This paper discuss about the basis of KPO and Dynamic Development Initiative frame work strategic compact components and its characters.

A Study on Quality Improvement of Website Services (홈페이지 서비스 품질 개선에 관한 연구)

  • Park, Jun Hyun;Jun, Min Soo;Kwak, Choonjong
    • Journal of Korean Society for Quality Management
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    • v.40 no.4
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    • pp.559-576
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    • 2012
  • Purpose: This research aims at quality improvement of website services on the internet. Methods: SERVQUAL is redefined for web environments as sixteen statements in five dimensions to identify user requirements for websites and measure their importance ratings. Quality Function Deployment (QFD) is used to integrate user requirements into service development for websites so that management and design guidelines can be obtained for user-oriented websites. Fuzzy set theory is introduced to resolve the ambiguity and subjectivity of user requirements in the House of Quality (HOQ). Results: The priorities of design characteristics are extracted from the Fuzzy QFD for University websites. Conclusion: It is expected to provide quality services in less time with less effort, if the results of the Fuzzy QFD are used to provide services in a strategic way under limited resources.