• Title/Summary/Keyword: Strategic Role

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Consumer Analysis for Increasing Occupancy Rates of Tourism Hotel

  • Gozaly, Jimmy
    • Industrial Engineering and Management Systems
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    • v.16 no.1
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    • pp.103-108
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    • 2017
  • Tourism is a sector that plays an important role in the economic growth of Indonesia. Bandung as the capital of West Java province is known as the city with diverse tourism potential, both in the attractiveness of the city and surrounding natural beauty. DHR is a three stars resort hotel in the city with a strategic location. As a three stars resort hotel, DHR has been experiencing occupancy rate problems, consequently, it cannot often reach the set targets, both during high season and low season. The purpose of this study is to identify the factors of hotel performance that influences consumer staying back decision in the future. Questionnaires have been distributed to hotel guests to gather information regarding their interest and the performance assessment of the hotel services and facilities, and staying back decision in the future. Discriminant Analysis and Hypothesis Testing are used to determine which hotel performance variables will directly affect consumer staying back decision. The result of this study provide marketing strategy that should be implemented by the hotel management in order to increase its occupancy rate.

Development of a Rule-Based Inference Model for Human Sensibility Engineering System

  • Yang Sun-Mo;Ahn Beumjun;Seo Kwang-Kyu
    • Journal of Mechanical Science and Technology
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    • v.19 no.3
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    • pp.743-755
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    • 2005
  • Human Sensibility Engineering System (HSES) has been applied to product development for customer's satisfaction based on ergonomic technology. The system is composed of three parts such as human sensibility analysis, inference mechanism, and presentation technologies. Inference mechanism translating human sensibility into design elements plays an important role in the HSES. In this paper, we propose a rule-based inference model for HSES. The rule-based inference model is composed of five rules and two inference approaches. Each of these rules reasons the design elements for selected human sensibility words with the decision variables from regression analysis in terms of forward inference. These results are evaluated by means of backward inference. By comparing the evaluation results, the inference model decides on product design elements which are closer to the customer's feeling and emotion. Finally, simulation results are tested statistically in order to ascertain the validity of the model.

정보시스템 전략계획 평가에 관한 연구

  • 김동태;문용은;이재범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1996.10a
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    • pp.245-249
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    • 1996
  • Strategic Information Systems Planning(SISP) has gained considerable interest among researchers and practitioners in recent years which has instigated various related research. Nevertheless, only 24 percent of the projects recommended as a result of SISP are ultimately performed. This statistics raise the questions for the need of SISP. This study provides the framework that may enable SISP to be more effectively utilized by studying factors for consideration from the review of pertinent literature. These factors will then be validated by case studies of domestic companies and by simultaneously inducing key characteristics and solutions of SISP. The result of the study indicates some inconsistency between literal factors and the case study. The factors added through case study were considered to be actual factors of SISP. This study emphasized the role of the senior manager, the quality of the implementation of the state plan and the capability of the planning team. As key characteristics of domestic companies considered were the general lack of ability to collect and analyze data. In addition, the domestic companies have little consideration of the organizational contingency factors.

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Requirements for the Advancement of the National Standard System of Korea (우리 나라 국가표준체계 현황과 선진화 방안)

  • 김동진;박찬복;서상욱
    • Journal of Korea Technology Innovation Society
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    • v.3 no.2
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    • pp.111-137
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    • 2000
  • The significant role of the national standards has ever been growing as a critical infrastructure of the national competitiveness. Strategic policies for the advancement of the national standards system in Korea are suggested based on the analysis of trends surrounding the national standards at home and abroad. National standards failing in securing international recognition of its technical competence give an adverse effect to the improvement of industry and national welfare. As a most effective way toward the advancement of the national standards system, the national metrology institute should be placed at the top of the national standards system so as to exert its influence with its technical capabilities close to international level. Efforts are to be made to secure international credibility of the national standards through faithful implementation of the requirements of the mutual recognition arrangement(MRA). And, the legal structures should be refined to be in harmony with the global environment.

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Evaluation of TQM Implementation in Manufacturing-based R&D Organizations (제조업 기반 R&D 조직에서의 품질경영)

  • Hong, Soon-W.
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.1
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    • pp.101-121
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    • 2009
  • The research literature presents that Total Quality Management (TQM) has been successfully embraced by firms for strategic and operational management in the last decades. However few studios analyze the role of TQM practices in the R&D environment. The objective of this study is to evaluate TQM practices implemented in manufacturing-based R&D organizations with respect to R&D performance. Our research model is primarily based on Malcolm Baldrige Criteria for Performance Excellence framework, including three moderating variables (industry type, organization size, quality management system certification), to propose hypotheses on the relationships between leadership practice, management practice and R&D performance. Results of canonical correlation analysis using data from 130 R&D organizations show that in aggregate leadership practice is positively related to management practice which is, in turn, positively related to R&D performance. These relationships are, however, affected by the moderating variables. Our results imply that TQM practices can be strategically adopted in the R&D organization.

The Effects of Social Overload on Social Communication in the Social Media Environment (사회적 지지 과부하가 소셜미디어 환경에서의 사회적 소통에 미치는 영향)

  • Park, Jun-Suk;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.18 no.4
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    • pp.137-157
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    • 2017
  • With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

제조업의 성과측정 시스템 특성에 관한 탐색적 연구

  • 이승규;박상범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1998.10a
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    • pp.118-121
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    • 1998
  • We present an early result of a research for formalization of the characteristics and effectiveness of manufacturing performance measurement systems (PMS). Recently manufacturing PMS has been a focus of broad research efforts due to its practical role playing in managers' decision making process. There have been so many suggestive researches that explain the troubles with old cost accounting-based PMS and describe the desirable properties of PMS in strategic management of manufacturing operations. The lack of empirical investigation in this area, however, has left us unsure about what are the real characteristics that distinguish one PMS from another. In this paper, we propose a conceptual framework that can be used to describe the environment, in which a specific PMS works, the characteristic and the utilization variables of a PMS. Then we report the result of a field survey, where we found three distinctive characteristics of a PMS, contents, vertical integration, and horizontal integration. Further, we discuss the relationships of the variables with the utilization of PMS, manufacturing strategy, manufacturing improvement programs, and business performance.

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고객 지향을 위한 수요조사와 정보전략계획의 통합 방법론에 관한 연구

  • 박주석;조기활;편흥렬
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1998.10a
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    • pp.19-22
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    • 1998
  • ISP(Information Strategy Planning) is the methodology to light the objective and the business system architecture, and to recognize the strategic situation for the establishment of effective information system in an organization. Customer Needs Research is one of the Research Methodology that analyze the customer needs effectively and use to establish the policy and the direction of corporation. Both have the important role to establish the strategy for the corporation. The former can propose the corporate information strategy in MIS, the latter can be used to research the customer needs about a corporation, to establish the business management strategy and to decide the way corporate must head. But each has studied independently and there is no integrated methodology of ISP and Customer Needs Research. Actually, a lot of corporations still establish ISP to increase the business efficiency rather than to satisfy the customer needs. Customer satisfaction is the final objective of all business so that corporations have to find the customer needs through Customer Needs Research and make ISP oriented to customer satisfaction through the result of Customer Needs Research.

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An Analysis on Export Competitiveness of Korea Manufacturing Industries in the U.S.A. Market (한국제조업의 대미 수출경쟁력 변화분석)

  • Son, Yong-Jung
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.89-104
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    • 2006
  • Though weight manufacturing has in national gross production is decreasing, it has still a decisive role in economic growth of Korea, and foreign competitiveness of manufacturing has a great influence on our whole economy. Therefore, as this study speculates export competitiveness of manufacturing item by item, the results can be used for selection of strategic export-oriented products. The results of the analysis are summarized as follows: first, products that are found as competitive through analysis of trade specialization indexes are plastic, rubber, fabric, home electronic appliances, computers, communication equipment, automobiles and their spare parts. Second, electronic-electric industry such as semi-conduits, communication equipment, home electronics, computers was decided as advantageous through analysis of comparative advantages at present, while paper, print and publishing, and leather industries were classified as comparatively disadvantageous. Its political implications are presented as follows: Private corporations should develop more advanced technology and government should give more support to secure export competitiveness of manufacturing toward America. Governmental policies should be prepared to induce consistent and daring investment to technology-intensive products for export products with high-added value.

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An Empirical Investigation for EIS Utilization:On the Basis of TAM (중역정보 시스템의 활용에 관한 실증연구)

  • Kim, Jong-Weon
    • The Journal of Information Systems
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    • v.6 no.1
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    • pp.257-291
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    • 1997
  • Today, executives in the company operate their organizations under highly competitive environments with dynamic technological, economic, and political changes. Under these new environment changes, they play the important role in establishing the future directions and strategic orientations of organizations. In general, executive information systems (EIS) are designed to support these roles of executives. They can help executives access and use the information they require about the organization's internal and external environments. In spite of such potential EIS support for executives, only a limited number of empirical studies have been published in this area. by employing a well-established theory of computer usage behavior (Technology Acceptance Model : TAM), this study systematically investigates the key factors in the successful utilization of an EIS. The empirical results from this study may prove useful for both IS researchers and practitioners.

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