• Title/Summary/Keyword: Strategic Response

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The Effect of Delivery Food on Customer Emotional Response and Repurchase Intention

  • CHA, Seong-Soo;SHIN, Mee-Hye
    • The Korean Journal of Food & Health Convergence
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    • v.7 no.2
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    • pp.1-10
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    • 2021
  • The purpose of this study is to examine the impact of the service quality of delivery food on customers' emotional response and repurchase intention during the COVID19 pandemic. The proposed research model examined the effect on the service quality, customer sentiment response, and repurchase intention of delivery food. A questionnaire was distributed and measured for 300 consumers who had experience using food delivery services in the last 30 days. The questionnaires from previous researches were revised to fit the purpose of the present study. The survey results were analyzed to verify the reliability and validity of the measured variables. To verify the hypotheses a Structural Equation Modelling (SEM) was used for the study. The results showed that taste, price fairness, and package design positively affected emotional response; moreover, repurchase intention was enhanced by emotional response. This research analyzed the relationships between service qualities of delivery food, emotional response, and repurchase intention when customers consume delivery food during COVID19 in Korea. This study extends the delivery food literature by combining customers' emotional behavior with SEM model. The result suggested competitive strategic plans and development directions of food delivery companies in the rapidly increasing food delivery industry, providing implications for further research.

A Study on the Environmental Changes in the 4th Industrial Revolution Era and the Strategic Response Priority of SMEs (제4차 산업혁명 시대의 환경변화와 중소규모 기업의 전략적 대응 우선순위)

  • Sohn, Seyung-Hee
    • Korean small business review
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    • v.41 no.3
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    • pp.151-172
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    • 2019
  • The changes in the 4th industrial revolution era are not limited to specific sectors, but affect all sectors of industry. Thus all companies are required to respond effectively to changes. Some companies response by adopting cutting-edge ICT and some companies improve the organizational structure, or enhance the competence of individual employees. This study is based on the assumption that the responses to the change in the 4th industrial revolution era should not be uniform, and that the response strategies and priorities should vary according to the characteristics of the companies. The purpose of this study is to suggest both different response strategies and the priority of the responding factors(areas) to small and medium-sized enterprises. Data were collected through the semi-Delphi method. As a result of data analysis, the priorities of the medium-sized enterprises were as follows: introduction of IT-strengthening the competence of the individuals - establishing technology infrastructure-improving organizational structure - efficiency of work - improving organizational culture. While the priorities of the response factors(area) of the small-sized companies were as follows: strengthening the competence of the individuals - efficiency of work - introduction of IT - establishing technology infrastructure - improving organizational structure - improving organizational culture.

A Study on National Defense Enterprise Architecture Framework (국방 전군적 아키텍처 프레임워크에 관한 연구)

  • 이태공;김진우
    • Journal of the military operations research society of Korea
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    • v.29 no.2
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    • pp.45-60
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    • 2003
  • As we live in real If era, If become a mandatory component for nations and organizations to survive in severe competition. If is also thought of as strategic asset for effective business operations, yet there is no proved statement on the interoperability and system integration which causes serious problem in terms of requirement engineering among current systems. The National Defense Enterprise Architecture Framework is a strategic information asset base, which define the military operation activities for the mission, the information necessary for military operations, the technologies necessary for implementing new technology in response to changing operational needs. It is an integrated model or representation. Information Systems will be evolved by the National Defense Enterprise Architecture framework. The purpose of this framework is to present overall picture of national defense information system domain so that information systems are interoperated, integrated and information sharing is increased among affiliated organization of Defense Military.

A Study on Facilitating Condition and Adoption of Innovative Policy (혁신제도 촉진환경과 제도수용에 관한 연구)

  • Lee, Geon Chan;Kang, Inwon
    • Knowledge Management Research
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    • v.11 no.5
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    • pp.79-90
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    • 2010
  • As the volume of South Korean trading increased, the pressure from the international community on South Korea to perform export control system for strategic items (ECS) increased as well. However, the South Korean government has been giving a tepid response toward the ECS, due to lack of the knowledge on psychological reactance of firms. This paper investigates the structural relationships between environmental factors and the attitude toward the ECS, and the adoption of the ECS. The author discuss the implications of the findings in this article which are useful for the government to find strategic policy direction.

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Factors influencing New Products Development in High-tech Industry: A Cross-National Study (하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구)

  • Chung, In-Keun;Kwak, Soo-Il;Birnbaum-More, Philip H.
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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A Study on the Implication of Sustainability and Environmental Assessment (지속가능성과 환경평가의 연계에 관한 연구)

  • Hong, Sang-Pyo
    • Journal of Environmental Impact Assessment
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    • v.20 no.3
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    • pp.269-279
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    • 2011
  • Sustainability assessments tend to integrate ecological, social, and economic concerns. Sustainability assessment could be considered the highest rung in the assessment ladder. Broad strategies that seek to integrate individual SEA(Strategic Environmental Assessment) could be subjected to a sustainability assessment. Sustainability assessment could incorporate global and transboundary effects and priorities into SEA and project-level EIA(Environmental Impact Assessment). SEA could provide an environmental context and direction for project-level EIA. Procedural and substantive EIA requirements can be addressed through tiering such as sustainability assessment, SEA, project-level EIA. In Korea, PERS(Prior Environmental Review System) that has been utilized to evaluate administrative plans related with various kinds of development projects should be evolved not only to incorporate environmental impacts into early stage decision-making, but also to implicate sustainability assessments that include social equity and economic efficiency. Integration of SEA and sustainability assessment can be initiated through the application of DPSIR (Driving Force - Pressure - State - Impact - Response ) framework that was developed by European Environmental Agency.

A Study on the Adoption of QR Systems in Korean Clothing and Textiles Industry (국내 섬유.의류산업의 신속대응(QR)시스템 도입에 영향을 미치는 요인에 대한 연구)

  • 정철용;신상무;김이정
    • The Journal of Society for e-Business Studies
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    • v.4 no.2
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    • pp.209-220
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    • 1999
  • Quick response in the textiles and clothing industry is widely recognized at a strategic concept implemented by information technology to transfer changes in customer needs to the final product as soon as possible. This paper addresses which factors should affect the adoption of quick response systems in Korea. We surveyed 108 companies in the textile and clothing industry by using a questionnaire. We asked whether they adopted QR or not, and measured the usage level of QR-related ITs and the level of both internal and external factors in Likert's scale. We conducted multiple linear regression to analyze the data collected by using SAS. The findings are as follows: The adoption of QR, measured by the usage level of QR-related ITs, is positively affected by internal factors such as the recognition of QR concept and the capability for IT applications and by external factors such as the overall informating level of the industry, the needs for cooperation between organizations, and the leadership as an industry coordinator.

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A Study on Development Proposals for Korea's Export Control System (우리나라 수출통제 법제의 발전방안에 관한 연구)

  • Kang, Ho
    • Korea Trade Review
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    • v.43 no.3
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    • pp.75-100
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    • 2018
  • This study is designed to examine international export control norms, analyze current national export control system and identify the problems thereof, presenting several proposals for development in the system. The Republic of Korea, as a signatory of non-proliferation treaties and multilateral export control regimes, is obligated to comply with the international non-proliferation and export control norms, irregardless of hard or soft laws. Korea's export control system has been implemented in earnest since 2005; however, it contains serious problems in terms of the legal system and objectives of relevant laws and regulations, terms and definitions of the items subject to export controls, catch-all requirements, brokering license, response to the U.S. re-export controls, and so on. Proposals for development in the system include (i) enacting an independent law integrating the current dual-use items export control law and regulations, (ii) making use of the term of "strategic items" as a uniform terminology replacing 'goods etc.', 'strategic goods(inclusive of technology)', 'strategic goods, etc.', 'WMD, etc.' so as to preclude any possibility of misunderstanding, (iii) rewriting the catch-all control requirements, (iv) introducing registration system of brokering firms, (v) including provisions to comply with U.S. reexport controls, and (vi) providing stakeholder with correct and full information on export controls.

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Product Innovation Accounting, Customer Response Capability and Market Success: An Empirical Investigation in Thailand

  • SUKANTHASIRIKUL, Kanchana;PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.10
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    • pp.65-76
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    • 2021
  • This study aims at investigating the effect of product innovation accounting on the market success of instant food and convenience food businesses in Thailand with customer response capability as the mediator. In addition, it examines the effects of management accounting systems, marketing intelligence, and technology orientation on product innovation accounting. The sample for this study is 258 instant food and convenience food businesses in Thailand. To test the research relationships, a structural equation model is used. The results of this study show that product innovation accounting has a significant effect on both customer response capability and market success. Similarly, customer response capability significantly leads to market success while it mediates the product innovation accounting-market success relationship. Testing the antecedents of the research relationships, management accounting system, marketing intelligence, and technology orientation potentially affect product innovation accounting. Accordingly, product innovation accounting is a key source of competitive advantage. Product innovation accounting must be recognized by company management as a strategic tool for competing in markets and environments. They must invest their resources and capabilities to create and develop product innovation accounting principles, as well as encouraging their staff to implement and use these principles in the workplace.

Evaluation of Water Productivity of Thailand and Improvement Measure Proposals

  • Suthidhummajit, Chokchai;Koontanakulvong, Sucharit
    • Proceedings of the Korea Water Resources Association Conference
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    • 2019.05a
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    • pp.176-176
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    • 2019
  • Thailand had issued a national strategic development master plan with issues related to water resources and water security in the entire water management. Water resources are an important factor of living and development of the country's socio-economy to be stable, prosperous and sustainable. Therefore, water management in both multidimensional and multi-sectoral systems is important and will supports socio-economic and environmental development. The direction of national development in accordance with the national strategic framework for 20 years that requires the country to level up security level in terms of water, energy and food. To response to the proposed goals, there is a subplan to increase water productivity of the entire water system for economical development use by evaluating use value and to create more value added from water use to meet international standard level. This study aims to evaluate the water productivity of Thailand in each basin and all sectors such as agricultural sector, service and industrial sectors by using the water use data from water account analysis and GDP data from NESDB during the past 10 years (1996-2015). The comparison of water productivity with other countries will also be conducted and in addition, the measures to improve water productivity in next 20 years will be explored to response to the National Strategic Master Plan goals. Water productivity is defined as output per unit of water depleted. The simplest way to compare water productivity across different enterprises is in monetary terms. World Bank presents water productivity as an indication of the efficiency by which each country uses its water resources. There are two data sets used for water productivity analyses, i.e., the first is water use data at end users and the second is Gross Domestic Product. The water use at end users are estimated by water account method based on the System of Environmental-Economic Accounting for Water (SEEA-Water) concept of United Nations. The water account shows the analyses of the water balance between the use and supply of each water resource in physical terms. The water supply and use linkage in the water account analyses separated into each phases, i.e., water sources, water managers, water service providers, water user at end user under water regulators of all kinds of water use activities such as household, industrial, agricultural, tourism, hydropower, and ecological conservation uses. The Gross Domestic Product (GDP), a well- known measuring method of the national economic growth is not actually a comprehensive approach to describe all aspects of national economic status, since GDP does not take into account the costs of the negative impacts to natural resources that result from the overexploitation of development projects, however, at present, integrating the environment with the economy of a country to measure its economic growth with GDP is acceptable worldwide. The study results will show the water use at each basin, use types at end users, water productivity in each sector from 1996-2015 compared with other countries, Besides the productivity improvement measures will be explored and proposed for the National Strategic Master Plan.

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