• 제목/요약/키워드: Strategic Response

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The Effect of Delivery Food on Customer Emotional Response and Repurchase Intention

  • CHA, Seong-Soo;SHIN, Mee-Hye
    • 식품보건융합연구
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    • 제7권2호
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    • pp.1-10
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    • 2021
  • The purpose of this study is to examine the impact of the service quality of delivery food on customers' emotional response and repurchase intention during the COVID19 pandemic. The proposed research model examined the effect on the service quality, customer sentiment response, and repurchase intention of delivery food. A questionnaire was distributed and measured for 300 consumers who had experience using food delivery services in the last 30 days. The questionnaires from previous researches were revised to fit the purpose of the present study. The survey results were analyzed to verify the reliability and validity of the measured variables. To verify the hypotheses a Structural Equation Modelling (SEM) was used for the study. The results showed that taste, price fairness, and package design positively affected emotional response; moreover, repurchase intention was enhanced by emotional response. This research analyzed the relationships between service qualities of delivery food, emotional response, and repurchase intention when customers consume delivery food during COVID19 in Korea. This study extends the delivery food literature by combining customers' emotional behavior with SEM model. The result suggested competitive strategic plans and development directions of food delivery companies in the rapidly increasing food delivery industry, providing implications for further research.

제4차 산업혁명 시대의 환경변화와 중소규모 기업의 전략적 대응 우선순위 (A Study on the Environmental Changes in the 4th Industrial Revolution Era and the Strategic Response Priority of SMEs)

  • 손승희
    • 중소기업연구
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    • 제41권3호
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    • pp.151-172
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    • 2019
  • 제4차 산업혁명이라는 시대적 변화는 특정 분야에 국한되지 않고 사회 및 전 산업분야에 영향을 미치며 모든 기업들에 변화에 대한 효과적인 대응을 요구하고 있다. 기업들은 생존을 넘어 지속적인 성장발전을 위해서 빅데이터나 인공지능과 같은 첨단 정보통신기술을 도입하거나, 효율적이고 체계적인 조직구조 개선 및 조직문화 쇄신, 혹은 업무효율화와 구성원 개개인의 역량을 강화하는 등의 다양한 모습으로 대응하고 있다. 본 연구는 제4차 산업혁명과 같은 다차원적인 변화에의 대응은 획일적이어서는 안 되며, 기업 특성에 따라 대응전략과 대응 우선순위가 달라야한다는 가정 하에 출발하였다. 본 연구의 목적은, 효율적이고 체계적인 조직구조는 물론 성숙된 조직문화 그리고 정보시스템 도입을 위해서 필요한 기술기반구조를 갖추고 있는 대규모 기업들과 달리 중소규모 기업(소기업과 소상공인 포함)의 차별화된 대응전략과 대응요인(영역)들의 우선순위를 제시하는데 있다. 선행연구를 통해서 밝혀진 대응요인(영역)들에 대해서 세미델파이방식의 반복 설문을 통해서 데이터를 수집하였으며, 데이터 분석결과, 중규모 기업의 경우에는 정보기술도입 > 조직구성원의 역량강화 > 기술기반구조 구축 > 조직구조 개선 > 업무효율화 > 조직문화 개선 순으로 나타났으며, 소상공 및 자영업을 포함한 소규모기업의 경우에는, 조직구성원의 역량강화 > 업무효율화 > 정보기술 도입 > 기술기반구조 구축 > 조직구조 개선 > 조직문화 개선 순으로 나타났다. 본 연구결과 도출된 중소규모 기업의 대응 우선순위는 중소규모 기업이 제4차 산업혁명 시대의 변화에 대응전략을 수립하는데 실제적인 활용효과가 있을 것으로 기대된다.

국방 전군적 아키텍처 프레임워크에 관한 연구 (A Study on National Defense Enterprise Architecture Framework)

  • 이태공;김진우
    • 한국국방경영분석학회지
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    • 제29권2호
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    • pp.45-60
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    • 2003
  • As we live in real If era, If become a mandatory component for nations and organizations to survive in severe competition. If is also thought of as strategic asset for effective business operations, yet there is no proved statement on the interoperability and system integration which causes serious problem in terms of requirement engineering among current systems. The National Defense Enterprise Architecture Framework is a strategic information asset base, which define the military operation activities for the mission, the information necessary for military operations, the technologies necessary for implementing new technology in response to changing operational needs. It is an integrated model or representation. Information Systems will be evolved by the National Defense Enterprise Architecture framework. The purpose of this framework is to present overall picture of national defense information system domain so that information systems are interoperated, integrated and information sharing is increased among affiliated organization of Defense Military.

혁신제도 촉진환경과 제도수용에 관한 연구 (A Study on Facilitating Condition and Adoption of Innovative Policy)

  • 이건찬;강인원
    • 지식경영연구
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    • 제11권5호
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    • pp.79-90
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    • 2010
  • As the volume of South Korean trading increased, the pressure from the international community on South Korea to perform export control system for strategic items (ECS) increased as well. However, the South Korean government has been giving a tepid response toward the ECS, due to lack of the knowledge on psychological reactance of firms. This paper investigates the structural relationships between environmental factors and the attitude toward the ECS, and the adoption of the ECS. The author discuss the implications of the findings in this article which are useful for the government to find strategic policy direction.

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하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구 (Factors influencing New Products Development in High-tech Industry: A Cross-National Study)

  • 정인근;곽수일
    • Asia pacific journal of information systems
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    • 제11권3호
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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지속가능성과 환경평가의 연계에 관한 연구 (A Study on the Implication of Sustainability and Environmental Assessment)

  • 홍상표
    • 환경영향평가
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    • 제20권3호
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    • pp.269-279
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    • 2011
  • Sustainability assessments tend to integrate ecological, social, and economic concerns. Sustainability assessment could be considered the highest rung in the assessment ladder. Broad strategies that seek to integrate individual SEA(Strategic Environmental Assessment) could be subjected to a sustainability assessment. Sustainability assessment could incorporate global and transboundary effects and priorities into SEA and project-level EIA(Environmental Impact Assessment). SEA could provide an environmental context and direction for project-level EIA. Procedural and substantive EIA requirements can be addressed through tiering such as sustainability assessment, SEA, project-level EIA. In Korea, PERS(Prior Environmental Review System) that has been utilized to evaluate administrative plans related with various kinds of development projects should be evolved not only to incorporate environmental impacts into early stage decision-making, but also to implicate sustainability assessments that include social equity and economic efficiency. Integration of SEA and sustainability assessment can be initiated through the application of DPSIR (Driving Force - Pressure - State - Impact - Response ) framework that was developed by European Environmental Agency.

국내 섬유.의류산업의 신속대응(QR)시스템 도입에 영향을 미치는 요인에 대한 연구 (A Study on the Adoption of QR Systems in Korean Clothing and Textiles Industry)

  • 정철용;신상무;김이정
    • 한국전자거래학회지
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    • 제4권2호
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    • pp.209-220
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    • 1999
  • Quick response in the textiles and clothing industry is widely recognized at a strategic concept implemented by information technology to transfer changes in customer needs to the final product as soon as possible. This paper addresses which factors should affect the adoption of quick response systems in Korea. We surveyed 108 companies in the textile and clothing industry by using a questionnaire. We asked whether they adopted QR or not, and measured the usage level of QR-related ITs and the level of both internal and external factors in Likert's scale. We conducted multiple linear regression to analyze the data collected by using SAS. The findings are as follows: The adoption of QR, measured by the usage level of QR-related ITs, is positively affected by internal factors such as the recognition of QR concept and the capability for IT applications and by external factors such as the overall informating level of the industry, the needs for cooperation between organizations, and the leadership as an industry coordinator.

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우리나라 수출통제 법제의 발전방안에 관한 연구 (A Study on Development Proposals for Korea's Export Control System)

  • 강호
    • 무역학회지
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    • 제43권3호
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    • pp.75-100
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    • 2018
  • 본 연구는 국제수출통제규범을 고찰하고 국내 수출통제 법제를 분석하여 문제점을 도출하고 발전방안을 제시함으로써 우리나라 수출통제제도의 발전을 도모하는데 목적이 있다. 2005년 이후 본격 시행된 국내 수출통제 제도는 법체계와 목적, 상황허가 요건, 수출통제 대상 '물품등' 등의 용어에 대한 정의와 범위, 중개허가의 실효성 및 미국 재수출통제 대응 등의 측면에서 중대한 문제를 내포하고 있다. 그 발전방안으로 현행 대외무역법령에서 수출통제 부분을 분리하여 가칭 '수출통제법'으로 입법화, 수출통제 대상을 '전략품목'으로 통일, 상황허가 요건의 명료화, 중개허가 실효성 제고를 위한 등록제 도입 및 수출통제 관련 각종 용어에 대한 정비 등을 제안한다.

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Product Innovation Accounting, Customer Response Capability and Market Success: An Empirical Investigation in Thailand

  • SUKANTHASIRIKUL, Kanchana;PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
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    • 제8권10호
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    • pp.65-76
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    • 2021
  • This study aims at investigating the effect of product innovation accounting on the market success of instant food and convenience food businesses in Thailand with customer response capability as the mediator. In addition, it examines the effects of management accounting systems, marketing intelligence, and technology orientation on product innovation accounting. The sample for this study is 258 instant food and convenience food businesses in Thailand. To test the research relationships, a structural equation model is used. The results of this study show that product innovation accounting has a significant effect on both customer response capability and market success. Similarly, customer response capability significantly leads to market success while it mediates the product innovation accounting-market success relationship. Testing the antecedents of the research relationships, management accounting system, marketing intelligence, and technology orientation potentially affect product innovation accounting. Accordingly, product innovation accounting is a key source of competitive advantage. Product innovation accounting must be recognized by company management as a strategic tool for competing in markets and environments. They must invest their resources and capabilities to create and develop product innovation accounting principles, as well as encouraging their staff to implement and use these principles in the workplace.

Evaluation of Water Productivity of Thailand and Improvement Measure Proposals

  • Suthidhummajit, Chokchai;Koontanakulvong, Sucharit
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2019년도 학술발표회
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    • pp.176-176
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    • 2019
  • Thailand had issued a national strategic development master plan with issues related to water resources and water security in the entire water management. Water resources are an important factor of living and development of the country's socio-economy to be stable, prosperous and sustainable. Therefore, water management in both multidimensional and multi-sectoral systems is important and will supports socio-economic and environmental development. The direction of national development in accordance with the national strategic framework for 20 years that requires the country to level up security level in terms of water, energy and food. To response to the proposed goals, there is a subplan to increase water productivity of the entire water system for economical development use by evaluating use value and to create more value added from water use to meet international standard level. This study aims to evaluate the water productivity of Thailand in each basin and all sectors such as agricultural sector, service and industrial sectors by using the water use data from water account analysis and GDP data from NESDB during the past 10 years (1996-2015). The comparison of water productivity with other countries will also be conducted and in addition, the measures to improve water productivity in next 20 years will be explored to response to the National Strategic Master Plan goals. Water productivity is defined as output per unit of water depleted. The simplest way to compare water productivity across different enterprises is in monetary terms. World Bank presents water productivity as an indication of the efficiency by which each country uses its water resources. There are two data sets used for water productivity analyses, i.e., the first is water use data at end users and the second is Gross Domestic Product. The water use at end users are estimated by water account method based on the System of Environmental-Economic Accounting for Water (SEEA-Water) concept of United Nations. The water account shows the analyses of the water balance between the use and supply of each water resource in physical terms. The water supply and use linkage in the water account analyses separated into each phases, i.e., water sources, water managers, water service providers, water user at end user under water regulators of all kinds of water use activities such as household, industrial, agricultural, tourism, hydropower, and ecological conservation uses. The Gross Domestic Product (GDP), a well- known measuring method of the national economic growth is not actually a comprehensive approach to describe all aspects of national economic status, since GDP does not take into account the costs of the negative impacts to natural resources that result from the overexploitation of development projects, however, at present, integrating the environment with the economy of a country to measure its economic growth with GDP is acceptable worldwide. The study results will show the water use at each basin, use types at end users, water productivity in each sector from 1996-2015 compared with other countries, Besides the productivity improvement measures will be explored and proposed for the National Strategic Master Plan.

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