• Title/Summary/Keyword: Strategic Position Analysis

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The effects of performance, legitimacy, and reference group on strategic positional change - Evidence from North American Crude Petroleum and Natural Gas Industry - (성과 피드백, 정당성, 그리고 준거집단 성과가 리포지셔닝에 미치는 영향 - 북미 원유 및 천연가스 산업 분석을 중심으로 -)

  • Choi, Sung-Ho
    • Management & Information Systems Review
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    • v.36 no.3
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    • pp.17-35
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    • 2017
  • This study investigates the determinants of strategic positional change. Specifically, the study suggests performance feedback affects to a firm's strategic repositioning. Performance feedback is a concept that a firm decides whether success or not by comparing its performance relative to its aspiration level. Prior studies successively discover diverse behaviors. The study suggests three unexplored relationships between performance gaps and strategic positioning. First, when a firm's performance is below relative to its aspiration level, that firm's strategic position will be deviate from the industry norm. Second, as the degree of industrial density increases, the tendency that a firm's strategic position becomes deviate from the industry norm decreases. Third, when the degree of reference group's performance decreases, the tendency that a firm's strategic position becomes deviate from the industry norm decreases. For empirical analysis, this study examines data of 538 firms that in North America crude petroleum and natural gas industry. The result reveals that the direction of a firm's strategic change is shaped when firms' performance is below relative to aspiration level. Also, this relationship is moderated as industrial density changes or when reference groups' performance decreases. This study contributes to the current literature by explaining how a firms' strategic position is decided. Also, this study reveals that reference groups' performance could affect to organizational choice.

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The Impact of Information and Strategic Planning Capabilities on Logistics Performance and Competitiveness

  • Lee, Sang-Yoon
    • Journal of Korea Port Economic Association
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    • v.22 no.1
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    • pp.151-173
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    • 2006
  • This paper aims to explore the strategic roles of information and strategic planning capabilities for firms' performance, and to examine the direct and indirect relationships between information capability, strategic planning capability, logistics performance and competitive advantage. The present research adopts resource based theory (RBT) to explore the relationships between a firm's specific capability and its performance and employs structural equation modelling (SEM) in order to test the validation of the measurement models and examine the relationships between construct variables. The current empirical test was conducted using the data collected from logistics managers of 101 Korean electronics companies. The empirical research presents positive influential relationships between (1) information/planning formality capability and strategic planning capability; (2) strategic planning capability and logistics performance; (3) logistics performance and competitive advantage; and (4) competitive advantage and competitive position in the market.

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Efficiency Analysis for Major Ports in Korea and China using Boston Consulting Group and Data Envelopment Analysis Model

  • PHAM, Thi Quynh Mai;Choi, Kyoung-Hoon;Park, Gyei-Kark
    • Journal of Navigation and Port Research
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    • v.42 no.2
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    • pp.107-116
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    • 2018
  • Planning strategies to achieve higher competitiveness of ports are becoming increasingly important in business environment. Therefore, strategic competitive position and efficiency analysis needs to be performed to increase ports' effectiveness and competitiveness. This matches with one of targets of new concept e-Navigation to increase the agility and efficiency of ports. The purpose of this study was to apply Boston Consulting Group matrix to analyze competitive positioning of major ports in Korea and China in term of several main cargo types and then use a combination of Data Envelopment Analysis and Principal Component Analysis model to calculate efficiencies. Results show that, at the moment, Chinese ports are still on the top with high position and efficiency score for the representative-Shanghai port. However, result also points out that except container type, Korean ports have chance to compete in other cargo types. Moreover, Gwangyang port is regarded as efficient. It has better position time. It is believed that Gwangyang port together with Busan port can compete with Chinese port in the near future.

A Study on Development Strategies of the Construction Machinery Industry in Korea (한국 건설기계산업의 발전전략에 관한 연구)

  • Youn, Jae-Woung
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.2 s.30
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    • pp.148-161
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    • 2006
  • This study aims at surveying the current competitive position of our construction machinery industry in the international market. We will then reveal the critical issues by applying a SWOT analysis and a Delphi research from the viewpoint of strategic planning. At the same time, policy alternatives are also sought after as contributory tools to resolve the strategic issues demonstrated in this analysis and research.

Development of the Social Responsibility Program (Aspect of Energy & Environmenrs) under CO2 Emission Trading Systems (탄소배출권 거래제도에 따른 기업의 에너지·환경 사회공헌 프로그램 도출 방법론)

  • AHN, JOONGWOO
    • Transactions of the Korean hydrogen and new energy society
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    • v.26 no.5
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    • pp.453-462
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    • 2015
  • In this study, a methodology is investigated for the development of social responsibility program employed by major domestic companies under social pressure. It is true, however, that its infancy in history and lack of experience makes it difficult to run novel programs for the companies on their own and it naturally leads to copying and/or slight modification of what others do. Utilizing widely accepted SWOT analysis, stakeholders analysis and PDCA Cycle, a methodology for the successful programs with sustainability is proposed by reflecting business nature and strategic direction. Three real cases are analyzed. In addition, relationship and position with social welfare organizations is elucidated.

A Comparative Analysis of Port Development Strategies in Hong Kong and Busan

  • Kim, Myoung-Hee;Hwang, Doo-Gun
    • Journal of Navigation and Port Research
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    • v.32 no.2
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    • pp.149-158
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    • 2008
  • This paper discusses the strategies for the future qf the Hong Kong Port and Buasn Port. We assess whether they prepare the ports for the position of being the logistics hub, and as such could assist the ports to maintain their position in the world's container port. We reviewed both the current situation qf the Hong Kong Port and the strategy of the port for the future (Master Plan 2020) to keep the status of logistics hub. With the case study on the Port of Hong Kong, this study attempts to examine what the strategic planning is needed for the Busan Port. We debate the Port of Busan could be seen as a logistics chain for the future. In our discussion, the strategic planning on "Port Vision 2020" for Port of Busan does not address the issues regarding this part, nor does it make any recommendations in terms of the requirement of the logistics private sector.

The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea

  • Yoon, Sung-Won;Chung, Sae Won
    • Journal of Contemporary Eastern Asia
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    • v.19 no.2
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    • pp.234-263
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    • 2020
  • This study aims to assess the quality of the EU's public diplomacy efforts through social media. Specifically, this research explores the headquarters of European public diplomacy (European External Action Service, EEAS) and its subordinate agent (EU Delegation to South Korea, EUDK). The main research question is "how coherently and effectively does the EU execute public diplomacy strategies in the third countries?'' This study employs both quantitative and qualitative approaches―the former for the results presentation and the latter for the results interpretation. The results are summarized in two points. First, both the EEAS and the EUDK maintained an objective position by posting only neutral perspectives on their social media. Second, the narratives of the main actors were the same, but the main themes were different according to their contexts. The analysis discusses the effectiveness of the EU's strategic narratives by focusing on measuring message reception. Its limited findings were that social media postings could not induce the audiences' active discussion of the EU's diplomatic performances. The conclusion suggests that the EU should identify the expectations from its global counterparts and use these to forge the Union's strategic narratives.

A Study on the Strategic Design Analysis for New Product Development Strategy (신제품 개발 전략에서의 전략적 디자인 분석에 관한 연구)

  • Cha, Kyung-Eun;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.191-202
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    • 2006
  • Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

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Strategic Trade Policies under International Process R&D Competition with or without Market Leaders

  • Yang, Il-Seok
    • Journal of Korea Trade
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    • v.24 no.2
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    • pp.53-67
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    • 2020
  • Purpose - The purpose of this paper is to study strategic trade policies under international process research and development (R&D) competition with or without market leaders for free trade and a subsidy regime and compare the effects of R&D subsidies and export subsidies on the equilibrium levels of firm profit and social welfare. Design/methodology - For the analysis, we use previous work by Haaland and Kind (2008) and construct a differentiated goods duopoly model, wherein two firms compete via quantity in a third-country market for free trade and the subsidy regime. We consider simultaneous-move quantity competition when the two firms choose their quantities simultaneously and sequential-move quantity competition when they choose their quantities sequentially. The results are compared to those of Balboa, Daughety and Reinganum (2004), who studied export subsidies. Findings - The following are the findings. First, the results of firm preference orderings regarding firm position from Dowrick (1986) and Balboa, Daughety and Reinganum (2004) may not hold in our model when the firms' strategies are strategic substitutes under free trade. Second, the preference rankings under Cournot competition for free trade and a subsidy regime are the same as those in the strategic trade policy of export subsidy. Third, except for the cases of too close substitutes and complements, the results of firm and government preferences regarding firm position are different from those of Balboa, Daughety and Reinganum (2004) in that Stackelberg leadership in a subsidy regime is advantageous when the goods are substitutes but is disadvantageous when the goods are complements. Moreover, the equilibrium level of firm profit is the highest in the Cournot-Nash play when the goods are substitutes in a subsidy regime. Fourth, except for the cases of too close substitutes and complements, the results of firms' and their respective governments' trade regime preferences are similar to those of Balboa, Daughety and Reinganum (2004) in that a Stackelberg leader firm and government prefer free trade if the goods are substitutes and prefer a subsidy regime if the goods are complements. Furthermore, a Stackelberg follower firm and government strongly prefer a subsidy regime to free trade. Originality/value - By analyzing the effects of R&D subsidies and export subsidies in international markets, we can find similarities and differences between them in international markets.

Investigation of shinning Spot Defect on Hot-Dip Galvanized Steel Sheets

  • Liu, Yonggang;Cui, Lei
    • Corrosion Science and Technology
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    • v.13 no.4
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    • pp.125-129
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    • 2014
  • Shinning spot defects on galvanized steel sheets were studied by optical microscope, scanning electron microscope(SEM), Energy Dispersive Spectrometer (EDS) and Laser-Induced Breakdown Spectroscopy Original Position Statistic Distribution Analysis (LIBSOPA) in this study. The research shows that the coating thickness of shinning spot defects which caused by the substrate defect is much lower than normal area, and when skin passed, the shinning spot defect area can not touch with skin pass roll which result in the surface of shinning spot is flat while normal area is rough. The different coating morphologies have different effects on the reflection of light, which cause the shinning spot defects more brighter than normal area.