• Title/Summary/Keyword: Strategic Networks

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Relations between Reputation and Social Media Marketing Communication in Cryptocurrency Markets: Visual Analytics using Tableau

  • Park, Sejung;Park, Han Woo
    • International Journal of Contents
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    • v.17 no.1
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    • pp.1-10
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    • 2021
  • Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

Anti-crisis Communications in Legal Discourse in Terms of Ensuring Information Security

  • Gorai, Oleg;Ohar, Emiliya;Snitsarchuk, Lidiya;Polulyah, Ruslan;Druzhynin, Serhii
    • International Journal of Computer Science & Network Security
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    • v.22 no.7
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    • pp.103-108
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    • 2022
  • Mass media in the digital age are not only one of the most important elements of the information society but also a strategic resource for its development. Effectively implemented communication makes it possible to build connections not only between individuals, but also between social institutions and representatives of various generational groups of the mass audience, as well as ensure information security in a crisis period. At the same time, in the context of a constantly increasing amount of information flows, more and more often "a person loses the ability to independently think, analyze, and critically perceive information." At the same time, "imposing" on the representatives of this or that society, through the content of multi-format mass media or active authors of social networks, a certain point of view on the problem becomes a completely realizable task. Thus, the main task of the study is to analyze the anti-crisis communications in legal discourse in terms of ensuring information security. As a result of the study, current trends and prerequisites of anti-crisis communications in legal discourse in terms of ensuring information security were revealed.

Dual Network Embeddedness of the Host Country, Organizational Improvisational Capability, and International Entrepreneurial Performance

  • Qixia Du;Yeong-Gil Kim
    • Journal of Korea Trade
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    • v.27 no.4
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    • pp.61-76
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    • 2023
  • Purpose - Along with emerging international entrepreneurship, there is a need for exploring the influencing mechanism of dual network embeddedness of the host country on international entrepreneurial performance. Drawing on network embeddedness theory and organizational improvisational theory, the present study constructs a theoretical model regarding the logic relationships between the dual network embeddedness of the host country, organizational improvisational capability, and international entrepreneurial performance. Design/methodology - Using a questionnaire survey, our study conducted data in two ways. The final research sample comprised 129 international new ventures. To test the hypotheses, a three-step mediation test method was conducted. Findings - Our empirical results suggested that both host-country social network embeddedness and industrial network embeddedness significantly affected the international entrepreneurial performance. Organizational improvisational capability significantly affected the international entrepreneurial performance. Third, organizational improvisational capability partially played mediating role in the relationship between the dual network embeddedness of the host country and international entrepreneurial performance. Originality/value - This study mainly concentrates on the two important types of host-country networks, host-country social network embeddedness and industrial network embeddedness, that may help international new ventures access the strategic resources necessary to support performance. Thus, it extends the existing network embeddedness theory and improvisational theory to encompass international entrepreneurship.

The Impact of Entrepreneurial Orientation of Korean SME's Sequential Investment in Vietnam : Focusing on the mediating roles of international market orientation and investment performance (베트남 투자 중소기업의 기업가정신 지향성이 후속투자에 미치는 영향 : 국제시장 지향성과 투자성과의 매개효과를 중심으로)

  • Hyun-Yong Park;Sung-Tae Ma;Jeong Hugh HAN
    • Korea Trade Review
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    • v.45 no.6
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    • pp.1-22
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    • 2020
  • This paper analyzes the influence of entrepreneurial orientation, international market orientation, and investment performance of Korean SMEs in Vietnam on sequential investment. As a result of analyzing the research model using PLS SEM, it was found that Korean SMEs make sequential investments based on investment performance rather than entrepreneurial orientation or international market orientation. In addition, entrepreneurial orientation increased internationa market orientation and had a positive effect on investment performance, which was found to have a positive effect on sequential investment. Through this study, it was clarified that there is a difference between the determinants of initial investment and sequential investment, and it was confirmed that Korean companies show stable and strategic sequential investment tendency rather than proactive and bold investment in Vietnam. In addition, the mediating effect of international market orientation and investment performance in sequential investment was confirmed. In addition, it was confirmed that entrepreneurial orientation was a valid factor in the indirect effect of sequential investment. In the future, for high entrepreneurial orientation Korean companies entered the Vietnamese market, there will be a need for policy support to provide information on Global Value Chain in Vietnam and establish networks on the country.

Cultural and Trade Links between India and Siam: TheirImpact on the Maritime Silk Road

  • Dayalan DURAISWAMY
    • Acta Via Serica
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    • v.9 no.1
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    • pp.67-90
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    • 2024
  • India, Southeast Asia in general, and Siam in particular share a long history of cultural and commercial relations. Located in each other's extended neighbourhood, India and Thailand have a shared maritime boundary in the Andaman Sea. Situated in the strategic position, midway between West Asia on the one hand and East Asia on the other, India and Siam combined played a significant role in the maritime transactions in Asia and beyond. The geographical proximity between India and Siam led to multifaceted maritime interactions and exchanges. Siam was in the Indian sphere of cultural, religious, philosophical, technical, and linguistic influence much before the Common Era. The cultural and mercantile networks between India and Siam are well-attested by archaeological and literary sources. The archaeological findings in Siam and other Southeast Asian countries have revealed the dynamic trade and cultural exchange between India and Southeast Asia since the pre-Common Era. The Takola (modern Takua Pa) area served as a more suitable landing place for Indian merchants and there existed the settlement of the Indian mercantile community. Ligor (Nakhon Si Thammarat), Jaya (Chaiya), Patalung (Phatalung), U Thong, Ban Don Tha Pet, Ban U Taphao, Khao Sam Kaeo, and many other sites in Siam have brought to light a large variety of objects which demonstrate that ancient Siam had close mercantile contact with India as well as the Mediterranean world and China. The paper discusses in detail the cultural and trade links between India and Siam and their impact on the Maritime Silk Road.

The Effects of Global Entrepreneurship and Social Capital Within Supply Chain on the Export Performance (글로벌 기업가정신과 공급사슬 내 사회적 자본이 수출성과에 미치는 영향)

  • Yoon, Heon-Deok;Kwak, Ki-Young;Seo, Ri-Bin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.1-16
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    • 2012
  • Under the international business circumstance, global supply chain management is considered a vital strategic challenge to small and medium-sized enterprises(SMEs) suffering from deficient resources and capabilities to exploit overseas markets comparing with large corporations. That is because they can expand their business domains into overseas markets by establishing strategic alliances with global supply chain partners. Although a wide range of previous researches have emphasized the cooperative networks in the chain, most are ignoring the importance of developing relational characteristics such as trust and reciprocity with the partners. Besides, verifying the relational factors influencing firms' export performances, some studies proposed different and inconsistent factors. According to the social capital theory, which is the social quality and networks facilitating close cooperation of inter-individual and inter-organization, provides the integrated view to identify the relational characteristics in the aspects of network, trust and reciprocal norm. Meanwhile, a number of researchers shows that global entrepreneurship is the internal and intangible resource necessary to promote SMEs' internationalization. Upon closer examination, however, they cannot explain clearly its influencing mechanism in the inter-firm cooperative relationships. This study is to verify the effect of social capital accumulated within global supply chain on SMEs' qualitative and quantitative export performance. In addition, we shed new light on global entrepreneurship expected to be concerned with the formation of social capital and the enhancement of export performances. For this purpose, the questionnaires, developed through literature review, were collected from 192 Korean SMEs affiliated in Korean Medium Industries Association and Global Chief Executive Officer's Club focusing on their memberships' international business. As a result of multi-regression analysis, the social capital - network, trust and reciprocal norm shared with global supply chain partner - as well as global entrepreneurship - innovativeness, proactiveness and risk-taking - have positive effect on SMEs' export performances. Also global entrepreneurship affects positively social capital which has mediating effect partially in the relationship between global entrepreneurship and performances. These results means that there is a structural process - global entrepreneurship(input), social capital(output), and export performances(outcome). In other words, a firm should consistently invest in and develop the social capital with global supply chain partners in order to achieve common goals, establish strategic collaborations and obtain long-term export performances. Furthermore, it is required to foster the global entrepreneurship in an organization so as to build up the social capital. More detailed practical issues and discussion are made in the conclusion.

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Open Skies Policy : A Study on the Alliance Performance and International Competition of FFP (항공자유화정책상 상용고객우대제도의 제휴성과와 국제경쟁에 관한 연구)

  • Suh, Myung-Sun;Cho, Ju-Eun
    • The Korean Journal of Air & Space Law and Policy
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    • v.25 no.2
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    • pp.139-162
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    • 2010
  • In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

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Study on Minimization of Environmental and Ecological Effects of Railroad Development considering the Distance from the Roads (도로와의 이격거리를 고려한 철도사업의 환경생태적 영향 최소화 방안에 대한 연구)

  • Kim, Min Kyeong;Kim, Dong Yeob
    • Ecology and Resilient Infrastructure
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    • v.7 no.3
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    • pp.160-170
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    • 2020
  • Railroads and roads are typical linear projects, and their networks are expanding nationwide. To minimize the impact of their development on the environment, ecological disconnection due to the parallel lines of railroads and roads is to be avoided as much as possible. In this study, to examine the environmental impact of railroad and road development, the characteristics of railroads and roads and the differences between them were examined through a comparative analysis of key evaluation items. Based on the result, the road development, unlike the railroad project, suggests items for establishing an efficient land use plan and soil protection as the key evaluation items. There are no specific evaluation items and criteria that can be used to examine the environmental impact of railroad lines located adjacent to roads. In this study, eight evaluation items were suggested by reviewing the relevant literature. In particular, in the strategic environmental impact assessment stage, which examines the adequacy and location feasibility of the plan, the minimum separation distance criteria were proposed to examine in advance the environmental impact of railroads located adjacent to the existing roads. The distances were examined for the previously operated routes, and a distance of less than 200 m was suggested to minimize the environmental impact. The results were compared with those in other studies and analyzed. The results of this study can be used as a basis for examining alternative routes that can minimize the environmental impact of adjacent railroads and roads.

A Technical Assessment of Possibility Sanction for Assistance to DPRK (대북 바이오가스플랜트 지원의 제재 가능성에 대한 기술적 평가)

  • Chung, Yongjin;Kwon, Yongchai
    • Journal of Energy Engineering
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    • v.24 no.4
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    • pp.192-199
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    • 2015
  • Under the economic banner of "self-reliance," North Korea has focused on hydro and thermal power as its main energy supply sources. However, in the face of extreme energy penury caused by machinery and material supply instability in the wake of the collapse of the former communist block as well as equipment aging and deterioration due to floods and other disasters, North Korea and international aid organizations are increasingly turning their attention toward energy source diversification. In particular, renewable energy is recognized as the best strategic energy source for North Korea and it is a decentralized energy option that is suitable in light of North Korea's power distribution networks and its pursuit of self-reliance. Biogas can contribute to improving the human rights situation of North Koreans in conjunction with an increase in food production. For this reason, renewable energy is the most promising option for an energy source that is likely to secure humanitarian aid from international organizations such as the Food and Agricultural Organization (FAO) and the World Food Programme (WFP). However, the implementation of such humanitarian aid has been hampered by rising concerns about the diversion of provided energy materials for military purposes and the disguised introduction of dual use items strategic materials as well as UN Security Council resolutions and sanctions of the international community against North Korea's military provocation, including nuclear tests and missile launches. This paper explores the possibility of solving this dilemma and proceeding with the humanitarian aid to North Korea by evaluating the potential for sanction and the risk of diversion of the possible products for biogas-related aid on the basis of the list of UN-sanctioned items.

Building an Innovation System for Industrial Development in a Knowledge based Economy (산업의 지식집약화를 위한 혁신체제 구축 방향)

  • 김선배
    • Journal of the Economic Geographical Society of Korea
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    • v.4 no.1
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    • pp.61-76
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    • 2001
  • The purposes of this research are to examine the theoretical background and industrial policy issues with regard to building a Innovation System for encouraging industrial competitiveness and fostering regional industry in Korea. Knowledge has become the driving force of economic growth and the primary source of competitiveness in the world market. So since 1990s, Innovation Systems have been put emphasis on as new industrial development strategy in a knowledge-based economy. It can be understood that Innovation System is composed of National Innovation System(NIS) and Regional Innovation System(RIS) and interrelated the concept of clusters and networks, which are contribute to industry development throughout boosting innovation. As for the Korean industrial policy, when the former centralized policy decision making process became decentralized through the implementation of local autonomy, the role of local or state government in relation to regional industrial promotion intensified. But with the impotance of for fostering strategic industry in the region. new industrial policy issues in Korea are needed as follows; $\circled1$ Building a market-oriented support system for industrial cluster through providing the resource of innovation. $\circled2$ Establishing agency for regional industrial development. $\circled3$ Making a evolutionary vision for broader region including 2 or 3 province, $\circled4$ Fostering strategic industry which is selected in term of specialization and potential of the region. The RIS model for industry development is outlined in this paper but policy initiatives for building a RIS have to be extracted from further case studies.

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