• Title/Summary/Keyword: Strategic Direction

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Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables

  • Bae, Jeong-Min;Lee, Chun-Su
    • East Asian Journal of Business Economics (EAJBE)
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    • v.6 no.4
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    • pp.25-34
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    • 2018
  • Purpose - The purpose of this study is to investigate the effect of Korean Wave on consumer intentions by adjusting the Korean image and image of Korean company to counterbalance the hostility through the control effect of Korean Wave. Research design and methodology - This paper measure individual and national hostility and suggest that the effect of the adjustment of Korean culture satisfaction on corporate image, product image and consumer's purchase intention. Results - This study suggests the subjects to be studied empirically by presenting research themes and models, but it is necessary to verify the model through statistical verification since it is not verified empirically. In addition, it is necessary to further control factors and identification of anti-marginal or anti-marginal products. Conclusions - This study suggests research topics that investigate how hostility affects Korean Wave in consideration of the current special situation, while conventional researches mainly focus on ethnocentrism and patriotism. In this way, this study suggests research direction that helps to enhance corporate image and product image by eliminating hostility and actively utilizing Korean Wave. The Proposal will be helpful to provide a frame for empirical analysis in future and to develop strategic means to further utilize it in international marketing.

Analysis of Present Tendencies and Strategic Direction for the Development in RFID Industry (RFID의 현황분석 및 발전방향에 관한 연구)

  • Yang, Hee-Joong;Im, June-Men
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.28 no.4
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    • pp.69-78
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    • 2005
  • RFID is a technique that plays an important role in identifying and tracking the movement of objects by inserting small chips in objects. It is somewhat similar to bar codes from the various points of applications, but is hopefully considered to lead to tremendous development by solving the present drawbacks of bar codes such as slow identification. Speed, low rate of identification, limitation on the distance of identification and on the amount of saving capacity. Through the development of RFID technique, revolutionary growth is anticipated in the area of logistics and commodity distributional systems. Futhermore, the self processing RFID makes the communications between man and objects possible, and through which introduction of ubiquitous atmosphere will be accelerated. Therefore RFID is considered as one of the most attracting area of investment by developed countries as well as Korea. In this paper, we analyze the world wide tendency on RFID, and propose the conditions for activating RFID industry and also suggest directions for national strategy for diffusing RFID.

Analysis of Korea's nuclear R&D priorities based on private Sector's domestic demand using AHP

  • Lee, Yunbaek;Son, Seungwook;Park, Heejun
    • Nuclear Engineering and Technology
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    • v.52 no.11
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    • pp.2660-2666
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    • 2020
  • Korea successfully achieved energy independence in the shortest period of time from being the poorest country in terms of energy 50 years ago through steady development of nuclear technology. In the past, the nuclear industry has been driven through government-centered policy development, public institution-based research, and industrial facility and infrastructure construction. Consequently, South Korea became a nuclear energy powerhouse exporting nuclear power plants to the UAE, surpassing the level of domestic technological independence. However, in recent years, the nuclear industry in Korea has experienced a decline in new plant construction since the Fukushima accident in Japan, which caused changes in public perspectives regarding nuclear power plant operation, more stringent safety standards on the operation of nuclear power plants, and a shift in governmental energy policy. These changes are expected to change the domestic nuclear industry ecosystem. Therefore, in this study, we investigate the priority of technology development investment from the perspective of experts in private nuclear power companies, shifting the focus from government-led nuclear R&D policies. To establish a direction in nuclear technology development, a survey was conducted by applying an analytic hierarchy analysis to experts who have worked in nuclear power plants for more than 15 years. The analysis items of focus were the 3 attributes of strategic importance, urgency, and business feasibility of four major fields related to nuclear energy: nuclear safety, decommissioning, radioactive waste management, and strengthening industrial competitiveness.

A Study on the Design Direction for Special Education Class Area in Elementary Schools for Inclusive Education - Focused on the Sense of Place for Children in Special Education Class - (통합교육을 위한 초등학교 특수학급영역 설계방향에 관한 연구 - 특수학급 아동의 장소성을 중심으로 -)

  • Yoon, Dong-Hyun;Rieh, Sun-Young
    • Journal of the Korean Institute of Educational Facilities
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    • v.21 no.2
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    • pp.3-12
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    • 2014
  • Elementary School is a special facility where sense of place plays critical role for the development of children. Children in special education call for special attention as they hold inferior status compared to the children in regular class especially under the inclusive education policy. Eight cases of special education class area are analyzed in terms of social space, personal space and favorite place which is known to be basic factor for the development. As a result outdoor space found to be designed inappropriate even when designed accessible to the special education class as it could not meet the developmental needs of children in special education. Special education class area inside the building is also found to be too exclusive to allow social mix with children in regular class disregarding the intention of inclusive education. Location of these class should be strategic as it is critical to be linked with regular classroom efficiently still allowing psychological buffer as the children in special education tend to form restorative space inside the special education classroom showing the possibility of creating sense of place there.

Models for Determining the Levels of Smart Work (스마트워크 수준 결정 모형에 대한 연구)

  • Nam, Su-Hyeon;Noh, Kyoo-Sung;Kim, Yu-Kyung
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.191-200
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    • 2011
  • Smart work is a new paradigm of the way of working for knowledge workers. We propose a model which determines the levels of smart work. As the determinants, we identify freedom from both space and time. As an extension of the model by adding a new determinant of the mobilization of social intelligence, we show that a new smart work model, smart work 2.0, can be derived. For successful implementation of smart work 2.0, we also provide strategic suggestions, along with the implication of the study and future research direction.

The Importance of Knowledge Produced in the Management Consulting Sector -A Perspective Analysis related to the research field of Strategy-as-Practice

  • da Costa, Renato Lopes;Antonio, Nelson Santos
    • East Asian Journal of Business Economics (EAJBE)
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    • v.2 no.3
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    • pp.1-17
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    • 2014
  • Although management consulting activities have obtained a considerable growth in terms of economic significance in recent years, these results have not been duly followed by a greater number of conceptual and empirical research in this area. In order to fight the lack of studies on the actual work of management consultants, this article aims at answer some questions that remain open. Is management consulting an intensive and specialized knowledge activity? Are there knowledge and learning key success factors in this area? Are consultants the real experts and the true practitioners of strategy as practice? The results of the empirical analysis in the form of semi-structured interviews and questionnaires given to management consultants and SME managers in Portugal shows that management consulting is founded on a knowledge-intensive base, although consultants cannot be called strategy practitioners as many authors call them. This is illustrated by the Portuguese model of determinants that constitute the management consulting industry presented in this article, which means this proposition is a new direction in strategic thinking in what the field's research strategy-as-practice concerns.

Study on Characteristics of Users for the Mobile Educational Game Contents (모바일 에듀 게임 콘텐츠에 대한 사용자의 특성 연구)

  • Ahn, Kyung-Whan;Hwang, Myung-Cheol
    • Journal of Digital Contents Society
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    • v.10 no.2
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    • pp.333-340
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    • 2009
  • In the era of Web 2.0, the digital contents are becoming major cultural subjects and the scope and added value of digital content technology industry keep increasing. In order to prevent thoughtless expansion of consumption oriented contents to the multimedia motion picture generation and promote the contents industry in educational, industrial or cultural aspect, educational contents should be specialized as strategic products with increased educational and entertaining meaning. As a result, this study analyzed characteristics of users regarding how educational game contents are distributed to consumers by both male and female group. Then, it extracted development factors for expansion of educational games and presented direction to educational game contents development by using educational games according to changes in users in order to secure mobile flat form contents for effective learning.

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Applying the TOC Thinking Process: A Study for Stabilization of Integrated Railway Safety Audit System (TOC Thinking Process를 활용한 철도종합안전심사 안정화방안 연구)

  • Oh, In-Tack;Jang, Seong-Yong
    • Proceedings of the KSR Conference
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    • 2006.11b
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    • pp.990-1003
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    • 2006
  • To cope with the change of railway safety environment and to prevent the catastrophic accident, the railway safety management system was established through the legislation of railway safety rules. And to audit and evaluate the accomplishment of railway safety rules by the railway operators, the Integrated Railway Safety Audit System(IRSAS) has been conducting. This study find out the strategy to stabilize the IRSAS by applying Theory of Constraints(TOC) Thinking Process. For meeting the IRSAS's goal of effective levelling up of railway safety, the two necessary conditions, 1)the secure of substantial safety through the IRSAS and 2)the execution of efficient IRSAS, should be fulfilled. Estimated undesirable effects(UDEs) from the IRSAS were identified, and 3 of them were selected for creating the requisite conflict clouds. Entities from these conflict clouds were synthesized into a core conflict cloud that foamed the base of Current Reality Tree. The strategic direction for change extracted from the conflict cloud is the reinforcement of IRSAS preparation system including the level up of operator's self audit, the deepening of preliminary survey, the establishment of complementing system of audit check list and the build up of auditor's specialization. These injection were logically validated via a Future Reality Tree and expected to be confirmed by further progressing of IRSAS.

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Implementation of RFID-based SCM in the South Korean Textile Industry

  • Shin, Sangmoo;Jung, Euisung
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.116-126
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    • 2019
  • South Korea is known for its major manufacturing capabilities in semi-conductor, automobile, and IT industries. However, little is known about the competitive capabilities of South Korea's textile industry. The present study presents information about how Korean textile firms build their competitive capabilities on multiple fronts. Through a case study of two businesses operating in the South Korean textile and apparel industry, this paper illustrates a series of competitiveness enhancing initiatives, starting with the implementation of radio frequency identification (RFID). The main contribution of this article is the focus on how the interdisciplinary nature of the textile and apparel industry can benefit from and optimize the use of Information Technology through sustained efforts on multiple fronts. This study suggests that Korean textile firms approach their competitive capabilities in terms of strategic direction, innovative priorities, and operational focus. In the competitive global business environment, this could be the solution for the textile and apparel industry, by helping for the survival in the upcoming information age. Specifically, by adopting RFID-based SCM, firms can gain a competitive capability that promises sustainable growth in the future.

Structural Analysis and Implications of Mobile Service Industry (모바일 서비스 산업의 구조적 분석과 시사점)

  • Kim, Jang-Hwan
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.38C no.9
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    • pp.733-739
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    • 2013
  • Recently mobile service industry has grown very rapidly. In this paper, I investigated the changes in mobile service industry as well as new direction of human life in future global society. Under these changing market conditions, competition has been also changed into global and ecological competition. But compared to the platform initiatives and ecological strategies of global companies, Korean companies' vision of building ecosystems is still unclear. New directions of mobile service industry are smart phone oriented open market, UCC, QPS and cloud computing. As such, I investigate the structure of mobile service ecosystem in order to gain strategic implications and insights in this paper.