• Title/Summary/Keyword: Strategic Approach

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Social Media Strategic Capability and the Distribution on Innovation Performance for High-Tech SMEs

  • NGAMMOH, Niramarn;MUMI, Atthaphon;POPAITOON, Sujinda;ISSARAPAIBOOL, Achariya
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.37-46
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    • 2021
  • Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

A Study on the of Strategical Approach for Successful CRM Focused on the Department Store (백화점의 성공적인 CRM을 위한 전략적 접근방법에 관한 연구)

  • 김동남;조재립
    • Journal of Korean Society for Quality Management
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    • v.30 no.2
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    • pp.60-71
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    • 2002
  • The business's paradigm is rapidly changing from product-out to market-in due to Open-door, intensive competitiveness, the variety of the customer's need. Starting from this needs of the times, CRM based on the understanding which company's value coming from the customers is in everyone's mouth. But it can said that it stay in the Immature level at the understanding of this Importance, strategic approach Therefore, the basic objective of this study is to grope the strategic approach that can stand out basic competitive power of department store during the construction of CRM in department store. To achieve the objective of this study, first, we will find out the general error which companies commit during the construction of CRM, second, we will consider the grafting possibility with e-CRM in the case of the CRM's construction in department store. Finally, we will exhibit the conceptual model of department store's CRM which apply the membership card for effectiveness of the Customer Relationship Management.

The Study on the Relationships between IT Investments and Firm's Performance: The Differences According to the Levels of IS Strategic Applications and PEU (제조기업의 정보기술 투자와 기업 성과 간의 관계 연구: 전략적 활용 수준과 환경 불확실성에 따른 차이)

  • Choe, Jong-min
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.1-26
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    • 2020
  • Purpose This study empirically investigates the impact of information technology(IT) investments on the financial and non-financial performance of a manufacturing firm. We examined the interaction effects of IT investments and strategic applications levels of information systems(IS). This study also demonstrated the three-way interaction effects of IT investments, levels of IS strategic applications, and perceived environmental uncertainty(PEU). Design/methodology/approach For this study, empirical data were collected from 98 manufacturing firms with the structured questionnaires. The data were analyzed with multiple regression models, and partial derivatives were utilized to identify the directions of the impact. Findings From the empirical results, it was found that when both the levels of IS strategic applications and the degrees of IT investments are high, the ratios of the costs of goods sold to total sales(RCGS) and the labor costs to total sales(RLCS) are decreased, as it were, the performance of a firm is improved. However, it was observed that when the levels of strategic IS are low, the high degrees of IT investments do not contribute to the improvement of a performance. The results showed that when the levels of strategic IS are high, the high degrees of IT investments incur the high RSAE not low RSAE. When PEU is considered, the empirical results showed that under the low degrees of PEU, the IT investments under high levels of strategic IS applications (strategic IT investments) improve the performance, as it were, low RCGS, and high degrees of perceived financial and non-financial performance. However, under high PEU, it was observed that high degrees of strategic IT investments do not increase the performance. When PEU is high, the strategic IT investments reduce RSAE, and under low PEU, RSAE is increased.

The Value Innovation Strategy of the Korean Manufacturing Companies (한국기업의 가치혁신 전략 : 제조업을 중심으로)

  • Chung, Kyu-Suk
    • Journal of Korean Society for Quality Management
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    • v.38 no.1
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    • pp.10-19
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    • 2010
  • The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.

Study on a Method for Performance Evaluation and Analysis of TWSTFT Modems (TWSTFT 모뎀의 성능평가방안 및 성능분석)

  • Juhyun Lee;Ju-Ik Oh;Joon Hyo Rhee;Gyeong Won Choi;Jong Koo Lee;Sung-hoon Yang;Youn-Jeong Heo;Dai-Hyuk Yu;Myoung-Sun Heo;Young Kyu Lee
    • Journal of Positioning, Navigation, and Timing
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    • v.13 no.3
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    • pp.355-363
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    • 2024
  • Time synchronization is crucial for ensuring the reliable operation of modern economic and social infrastructures. Techniques such as Global Navigation Satellite System (GNSS)-based methods and Two-Way Satellite Time and Frequency Transfer (TWSTFT) play key roles in precise time comparison and synchronization. TWSTFT, in particular, is recognized for its ability to achieve sub-nanosecond accuracy in time transfer, making it indispensable in fields such as satellite navigation. This paper proposes a comprehensive performance evaluation method for TWSTFT modems, emphasizing pre-validation in controlled environments to mitigate operational challenges. Using the proposed evaluation method, the study presents the standard deviation of RTT according to C/N0 and compares it with the datasheet of a commercial TWSTFT modem. Through this approach, the aim of this study is to enhance the reliability and accuracy of TWSTFT-based time synchronization across diverse applications.

Optimal Booking Limit Decision in the Presence of Strategic Customer Behavior

  • Kim, Sang-Won
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.535-538
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    • 2006
  • We consider a two-period airline revenue management problem where customers may act strategically. Specifically, we study a two-fare-class airline seat inventory allocation problem which allow for the possibility that a customer may decide to defer to purchase in the hope that a cheaper ticket than those currently on offer (expensive tickets) become available. We also allow for the possibility that some customer will buy a more expensive ticket if the cheaper tickets are not available. We show how to find the optimal booking limits in the presence of such strategic customer behavior and investigate the impact of such strategic customer behavior on the expected revenue. The results are compared with those by the expected marginal seat revenue (EMSR) heuristic approach (Belobaba, 1987, 1989) with strategic customer behavior.

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A strategic Approach for Establishing Korea's Cyber Terrorism Policy : Focusing on the UK's cyber terrorism policy (국내 사이버테러 정책수립을 위한 전략적 접근방안 : 영국의 사이버테러 정책을 중심으로)

  • Kim, Byung-Hwa
    • Korean Security Journal
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    • no.51
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    • pp.173-195
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    • 2017
  • Recently, in South Korea, security management has been strengthened, but there have been an increasing number of cases where the main infrastructure of the country is hacked in the cyber space. South Korea is equipped with sophisticated information and communication technologies, such as Internet, but is threatened by cyber terrorism of North Korea and terrorist organizations. Nevertheless, there is a limit to how to develop a policy and strategic plan for the country, which is related to domestic terrorism and lacks legal and regulatory facilities, and therefore, in this study, proposed suggestions for building adaptive and efficient policy formulation. Based on the theoretical analysis framework of the Strategic Plan for achieving the objectives of the research, we compared the UK 's security strategy with the national security policy of the domestic government. As a result, several problems were derived: First, the domestic security strategy did not take into account the external environment. Secondly, lack of coordination with domestic cyber security goals setting and strategy is causing ambiguity and confusion. Third, the detailed plan of implementation of national security in each province is designed to ensure that there is a possibility that a mixed side effect between ministries and agencies will arise. Fourth, it was found that there was a limit to prepare the evaluation standards for the evaluation and return of domestic security policies in the country. Therefore, in order to establish a policy for the response of domestic cyber terrorism, we set up a vision from long-term perspectives and concrete targets based on the strategic approach of the security policy, It is necessary to present an assignment and formulate an efficient execution plan. It is necessary to maintain and improve the domestic safeguards in order to be able to complement the problems through evaluation and feedback.

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GIS-based strategic approach for the estimation of soil erosion (토사유실평가를 위한 GIS기반의 전략적 접근 방법)

  • Lee, Geun-Sang;Koh, Deuk-Koo;Je, Seong-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.413-416
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    • 2006
  • This paper presents a strategic approach to effective soil conservation planning and management. To do this, the soil loss model, Revised Universal Soil Loss Equation (RUSLE) was used to quantify soil erosion in two basins (Andong and Imha basin), which are distinct in terms of sedimentation in the reservoir of each basin. Areas with high soil erosion potential were analyzed on the basis of land surface characteristics handled by geographic information system (GIS), especially dividing the basin into several sub-basins and then examination was emphasized near the river channel (water-pollutant buffering zone), along which human activities are large. Modeling results show the approach suggested herein provides a basis and guideline for choosing prior erosion risk areas to be examined for soil conservation planning and management. Also, this approach is relatively simple and has wide practical applicability.

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GAP: A Study on Strategic Derivation Approach Using Perceptual Difference

  • Yang, Hoe-Chang;Huh, Moo-Yul;Yang, Woo-Ryeong
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.17-26
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    • 2018
  • Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.