• Journal of Distribution Science
• /
• v.18 no.2
• /
• pp.29-38
• /
• 2020

Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.32 no.3
• /
• pp.142-158
• /
• 2009

The supplier selection problem is perhaps the most important component of the purchasing function. Some of the common and influential criteria in the selection of a supplier include quality, price, delivery, and service. These evaluation criteria often conflict, however, and it is frequently impossible to find a supplier that excels in all areas. In addition, some of the criteria are quantitative and some are qualitative. Thus, a methodology is needed that can capture both subjective and objective evaluation measures. The Analytic Hierarchy Process(AHP) is a decision-making method for ranking alternative courses of action when multiple criteria must be considered. This paper proposes the AHP-based approach which can structure the supplier selection process and the achievements-based procedure which can allocate order quantities for the selected suppliers In automotive part manufacturers. Also, through the practical case of 'D' automotive part manufacturing company, we shows that the proposed AHP based supplier selection approach and the achievements-based allocation procedure of order quantity can be successfully applied for supplier selection and order quantity allocation problems.

• Child Health Nursing Research
• /
• v.10 no.1
• /
• pp.117-125
• /
• 2004

Purpose: The research was conducted to investigate the experience of maternal role attainment of mothers of premature infants admitted in NICU and to conceptualize the phenomena. Method: The grounded theory method was utilized for data collection and analysis. 8 mothers of premature infants were selected and in-depth interview was performed. Paradigm model was utilized for data analysis and presentation. Result: The central category was 'unstable maternal identity'. The properties of the core phenomena was 'ambivalent feeling to baby' 'negative emotion' 'commitment to baby'. The loss of control due to premature delivery was the causal condition. contextual condition was the 'perceived threats' due to severity of the premature infant and uncerainty of the baby's life. The mother's health status, economic status, and familial and social support was recognized as intervening conditions during the process of maternal role attainment. The strategic action/interactions were emotion-focused coping, reappraisal of the situation, problem-focused coping, and information seeking. The consequence was the maternal role attainment with competence and expectation. Conclusion: The process of maternal role attainment was affected by threats due to severity of the baby and intervening factors and interaction strategy. Further research is recommended to develop adequate intervention method during the process of maternal role attainment.

• Journal of the Korea Computer Graphics Society
• /
• v.15 no.2
• /
• pp.9-17
• /
• 2009

Animating multiple characters to compete with each other is an important problem in computer games and animation films. However, it remains difficult to simulate strategic competition among characters because of its inherent complex decision process that should be able to cope with often unpredictable behavior of opponents. We adopt a reinforcement learning method in Markov games to action models built from captured motion data. This enables two characters to perform globally optimal counter-strategies with respect to each other. We also extend this method to simulate competition between two teams, each of which can consist of an arbitrary number of characters. We demonstrate the usefulness of our approach through various competitive scenarios, including playing-tag, keeping-distance, and shooting.

• The Journal of Asian Finance, Economics and Business
• /
• v.5 no.4
• /
• pp.45-56
• /
• 2018

The paper aims to examine relationships between search-based sentiment and stock market reactions in Vietnam. This study constructs an internet search-based measure of sentiment and examines its relationship with Vietnamese stock market returns. The sentiment index is derived from Google Trends' Search Volume Index of financial and economic terms that Vietnamese searched from January 2011 to June 2018. Consistent with prediction from sentiment theories, the study documents significant short-term reversals across three major stock indices. The difference from previous literature is that Vietnam stock market absorbs the contemporaneous decline slower while the subsequent rebound happens within a day. The results of the study suggest that the sentiment-induced effect is mainly driven by pessimism. On the other hand, optimistic investors seem to delay in taking their investment action until the market corrects. The study proposes a unified explanation for our findings based on the overreaction hypothesis of the bearish group and the strategic delay of the optimistic group. The findings of the study contribute to the behavioral finance strand that studies the role of sentiment in emerging financial markets, where noise traders and limits to arbitrage are more obvious. They also encourage the continuous application of search data to explore other investor behaviors in securities markets.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2002.05a
• /
• pp.835-840
• /
• 2002

The information systems of the Korea Postal Service are developed not for integration based on strategic purposes but for improvement of low-level business processes within each functional unit. Hence. the as-is level of the information systems is very insufficient for information integrity, and also shows substantial gaps. when compared to recent advances in information envconment such as internet, electronic govemment and so on in this study we suggest the design of the integrated platform to achieve integrity of postal service and banking servive. After briefly addressing the issues on information systems of the Korea Postal Service. we provide the framework of the integrated platform and action plan. We believe when this framework is put into use. It can contribute to competitive performance by giving the integrity and consistency in implementing infomation systems of the Korea Postal Service.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.29
• /
• pp.121-142
• /
• 2006

With the advent of Ubiquitous era, Korean government understood its strategic importance and formulated 'IT839 Strategies' with various action plans not to miss the great opportunities which it may allow and eventually to realize u-Korea. As a result, m-Commerce is actualized and new types of Ubiquitous services such as digital multimedia broadcasting(DMB) and wireless broadband Internet(WiBro) are now on their commercial stages. Digital contents are the key success factors of these new services. Digital contents industry is regarded as next generation of growth engine in the digital economy, because it is knowledge-based and high value-added global industry affecting positively on the whole private and public sectors. This paper reviewed the characteristics, business models, technical and market trend of digital contents to be compatible with Ubiquitous environment. Also, it reviewed the development strategies of DMB and WiBro services, which are newly introduced and commercialized in Korea to make it as world leader in these fields. It may be concluded that Korea should make more efforts to development market-oriented digital contents for Ubiquitous era and to realize the sustained economic growth.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.11
• /
• pp.737-746
• /
• 2020

A new business venture faces intense competition in a dynamic environment. To survive, new business ventures and established companies both need to generate creativity and significant new ventures to be highly competitive and have high levels of performance. In this study, we examined new business ventures that determined their competitiveness and performance generated from entrepreneurial creativity and mediated by ambidextrous innovation. This research used survey data collected from 143 Indonesian's new business shipping agencies, which was collected using an online survey and analyzed through structural equation modeling. The results showed that entrepreneurial creativity in new business ventures is positively associated with competitive advantage but not significant to create a competitive advantage. In contrast, entrepreneurial creativity is positively associated with firm performance. This result indicates that efforts to generate entrepreneurial creativity are not sufficient to create a competitive advantage despite having a significant influence on firm performance. However, entrepreneurial creativity is significantly and positively associated with firm performance and competitive advantage when mediated by ambidextrous innovation. The findings of this study suggest that the competitive advantage of a new business venture in facing intense competition in a dynamic environment condition can be overcome by generating strategic action in the form of entrepreneurial creativity and ambidextrous innovation.

• Computers and Concrete
• /
• v.7 no.3
• /
• pp.249-269
• /
• 2010

Managing and reusing knowledge in engineering and construction sectors can lead to greater competitive advantage, improved designs, and more effective management of constructed facilities. The use of Information Technology (IT) in design and construction can exploit strategic opportunities for new ways of integration, sharing and facilitating information and knowledge in any field of engineering. The integrating of separate areas of IT can be used to bring a group of experts and specialists in any field of engineering closer together by allowing them to communicate and exchange information and expertise that facilitate knowledge capture, sharing, and reuse. A lack of an advisory management system and a need to marshal all available data in a common format has indicated the need for an integrated engineering computing environment to investigate concrete repair problems. The research described in this paper is based upon an evaluation management system (EMS) which comprising a database management system (REPCON) alongside visualisation technologies and evaluation system (ECON) is developed to produce an innovative platform which will facilitate and encourage the development of knowledge in educational, evolution and evaluation modes of concrete repair. This allows us to create assessment procedures that will allow the current condition of the concrete structure and its components to be expressed numerically using a confidence level (CL) so as to take the best course of action in the repair and maintenance management. The explained rating system, which is related to structural integrity and serviceability of the structure, allows the confidence level to be determined by visual inspection and the descriptive information and pictures taken from an available REPair of CONcrete (REPCON) database.

• Journal of Environmental Impact Assessment
• /
• v.20 no.3
• /
• pp.411-424
• /
• 2011

Over the past three decades, Korea has undertaken a series of reforms to improve development policy, plans and programs, including measures to mainstream the environment across all major sectors. Despite of these efforts, there has been still the lack of capacity to fully assess the environmental impacts as well as sustainable implications of development projects and strategies. At the level of regional and sectoral development plans, the development of strategic environmental assessment SEA systems continues to remain at a relatively early stage in the region with fewer examples of fully operational processes or effective practice. This study shows a further information to our understanding of the EIA and SEA systems and their implementation in Korea. It affords a number of insights into strengths and weaknesses of the current action in different countries, and identifies an agenda of needs and options for capacity building for implementing the EIA enactment.