• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.109-120
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• 2021

Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

• Journal of Fashion Business
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• v.18 no.3
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• pp.1-13
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• 2014

This study investigated the store switching behavior of fashion stores targeting college students. A random sample of college students completed a questionnaire that contained measurements of store property, relationship quality, switching intent of store, preference of on/offline store, purchase of brand/non-brand product and monthly clothing expenses. The factors extracted as switching behavior of on/offline fashion store are store property, relationship quality and switching intent of store. Dimensions of store switching behavior in online shopping mall is revealed to be composed of diversity/ easy to search, store reliability, home page layout, sales promotion, reliability, commitment and switching intent of store. Also those of offline store is revealed to be composed of store comfort/salespeople service, product diversity, store location, product price, reliability, commitment and switching intent of store. The significant differences were found between store switching behavior of college students by preference of on/offline store and purchase of national brand/non brand. It is expected that this results can be used as a basic material for further study and setting up the fashion retailing strategies in fashion store for selling non brand products.

• Journal of Distribution Science
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• v.21 no.3
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• pp.101-111
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• 2023

Purpose: The first purpose of this study is deriving in-store characteristics that affect the experience of customers using unmanned stores and reveals the value of major services that customers feel and experience. Also, an empirical analysis is conducted on the effect of intelligent consumption value after using unmanned stores on consumption emotions and continuous use intention, and the modulating effect of customers' untact tendency on environmental characteristics and the value of intelligent services is verified. Research design, data and methodology: Samples were taken from 186 people who visited the unmanned store from April to June 2022 to investigate the research model. Results: It was found that the environmental characteristics of unmanned stores had a positive effect on the intelligent service value. Also, the higher the value of intelligent service, the stronger the influence on consumption emotions, and the higher the value of the intelligence service and consumption emotions, the stronger the impact on the intention to use intention. The untact propensity played a role in controlling the relationship between ease of using technology and the intelligent service value and the relationship between spatial arrangement and functionality and intelligent service value. Conclusion: In order to improve unmanned store service in the trend of spreading unmanned stores, it is necessary to not only improve the technology using convenience in terms of store environmental characteristics but also create innovative consumption experiences in terms of space layout, function, and convenience of payment.

• Fashion & Textile Research Journal
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• v.11 no.5
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• pp.732-740
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• 2009

The purpose of this study was to classify consumers by orientation of clothing shopping and to analyze the type of preference store and recognized environmental elements of clothing shop. This survey was carried out through questionnaires of 312 females(Busan region) in their twenties and the data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and ${\chi}^2$-test. The results of this research can be summarizedas follows: First, orientations of clothing shopping consisted of pleasure shopping orientation, planned shopping orientation, brand shopping orientation, and information of store orientation. The respondents were classified into four groups by these characteristics: high interested shopping group, brand-oriented shopping group, low interested shopping group, and unplanned shopping group. These groups had different type of preference store and there were significantly different preferences among department store, brand agency and regular discount store. The recognized environmental elements of clothing shop were service policy, store atmosphere, store layout, trend of products, product variety, freedom of shopping, and reception service. The groups by characteristics of clothing shopping had different attitude regarding those factors. Especially, they are susceptible to store atmosphere, trend of products and reception service. There was the correlation between type of preference store and environmental elements of store and mainly recognized environmental elements of clothing shop had differences according to type of store.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.69-78
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• 1998

Purchasing should be considered as an exciting entertainment by itself in these days. Customers can be satisfied with making their own choices and dreaming of their better lives through the action of buying,. However the customers are not rushing into stores without any special reason except when the store has something attracts them. Generally speaking the customers will willingly spend their time and effort in shopping only when they are attracted by well-displyed goods and reasonably planned layout. Based upon these concepts interior design as a creative marketing tool plays a great role in enhancing customer's circulation and the productivity of a store. This study is to propose the layouts which are increasing the customer's circulation by contacting the customers with commodities as many as possible. This study is primarily revolved around the parts affecting customer's circulation among the factors of store's layouts. This study was consist of theoretical consideration about the store's layouts on the foundation of conference and existing works and several proposals. The results of this research are as below: 1) The entrance and exit of a retail store should be apart from each other to increase customers' circulation. It is regarded as ideal to locate the entrance on the right side of front to control moving line of customers. 2) A shop should be surrounded with the main aisles which is straightened inward from the main entrance. 3) Placing magnets which can be anything that attracts customers' attention at the corner of store can lead customers inward and increase customers' circulation.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.91-110
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• 2012

Recently the effort of retailers improving the efficiency of store operations by using the information technology (IT) is increasing. Among them, the analysis of the shoppers' flow in retail stores is one of the critical tasks since it is an essential part in optimizing store layout and item grouping, and in developing the customized services specialized to shoppers' classification. Agent-Based Modeling and Simulation (ABMS) is one of the most promising methods which support analyzing the shoppers' flow. In this paper, we suggested a shopper's behavior model and developed an agent-based simulator for optimizing the operations of retail stores. In order to model the shoppers' behavior, we analyzed the behavioral characteristics of shoppers based on their shopping lists, suggesting BDI-based agent models of the shoppers' behavior. The shopping agent model were suggested, which has an additional mental state, the shopper's behavioral characteristic, as well as the original mental states of the BDI theory which has beliefs, desires and Intentions. The result of this study can be used in as a preliminary study for modeling and simulation of retail stores congestion and in the end the optimization of item grouping and store layout.

• International Journal of High-Rise Buildings
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• v.12 no.1
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• pp.83-91
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• 2023

Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.156-163
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• 2009

Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.716-732
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• 2016

Focusing on the communication effects of fast fashion visual merchandising (VM), this paper examines the effects of a fast fashion store's VM attributes on consumer's perceptions of store image towards newness and prestige that influence the time spent at stores as well as the frequency of visits. This study was conducted by collecting data online using males and females in their twenties to forties; subsequently, a total of 382 samples were analyzed. The VM communication effect model utilized in fast fashion stores was developed and tested on structural equation modeling. The findings of the study were as follows. First, the show window presentation and ancillary facilities of VM elements have a positive effect on the perception of newness, while merchandise display, layout, and signage have a positive influence on the perception of prestige. Therefore, the VM elements in the fast fashion stores that affect the perception of newness and prestige are unique. Second, the perceptions of newness and prestige have a positive impact on time spent in fast fashion stores; however, only the perception of store's newness has a significant effect on the frequency of visits. Third, show window presentation and facilities are VM elements that directly influence the time spent and frequency of visits. Finally, we confirm that store image partially mediate between VM elements and shopping behavior at a fast fashion store.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.574-587
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• 2008

The purposes of this study were to classify shopper types by high-school girls' purchasing motivations of color cosmetics and to examine the effects of store evaluative criteria and information sources on store patronage behaviors. A questionnaire was developed based on the previous studies and was administrated to 534 high-school girls living in Busan High school girls were pursuing to cover and white their faces by using color cosmetics. The data was analyzed by factor analysis, chi-square test, cluster analysis, ANOVA, Duncantest, and regression analysis using SPSS 12.0. The results showed that they were classified Covering/whitening pursuing groups, Beauty pursuing groups, and Curiosity/conformity pursuing groups by their purchasing motivations of color cosmetics. High school are girls pursuing to cover and white their faces by using color cosmetics, and are were likely to visit low price specialty stores. This is influenced by their experiences and information from their friends or families. Girls using color cosmetics from their curiosity or conformity were likely to shop in low price specialty stores with a good layout and kind salespersons, while they were likely to use general specialty stores when they wanted to exchange and test cosmetics. These findings may provide useful implications for researchers and marketers related to color cosmetics markets of high school girls.