• 한국의류학회지
• /
• 제28권5호
• /
• pp.559-569
• /
• 2004

The present study attempts to identify the differences in consumer information source, shopping orientation, and store image in the purchase of cosmetics in adult women at the age of 20 or more according to the distributions channels: department stores, specialty stores, discount stores and direct mails. From October 3 to 13, a survey was conducted to 1,200 adult women who visited each channel and who would understand the purpose of this study and complete the questionnaire. 300 sheets were distributed to each of the channels under investigation, and a total of 1,116 questionaaires were used in the final analysis. Using the statistical package, SPSS WIN 10.0, factor analysis, ANOVA, and Duncan's post-hoc test were carried out. The result are as follows: 1. There was a difference in the demographical characteristics of the consumers according to the distribution channels for cosmetics. 2. There was a differen co in the shopping orientations of the consumers according to the distribution channels for cosmetics. 3. There was a difference in the information sources of the consumers according to the distribution channels for cosmetics. 4. There was a difference in the store images perceived by the consumers according to the distribution channels for cosmetics.

• 디지털융복합연구
• /
• 제12권2호
• /
• pp.151-162
• /
• 2014

1990년대 중반 국내 유통시장 개방 이후 우리나라 소매업의 가장 큰 변화중의 하나는 외국계 할인점의 등장과 백화점의 급성장이라 할 수 있다. 할인점과 백화점은 우리나라 소매시장의 주류를 이루어온 재래시장이나 슈퍼마켓 중심으로 형성되어 온 유통산업구조 변화를 가지고 왔다. 소매업이 단순히 물건을 구매하는 장소개념에서 즐거움, 행복등 다양한 가치를 제공하는 공간으로 변하고 있다. 따라서 본 연구의 목적은 이론적 실증적 연구를 통해 백화점 쇼핑경험가치가 백화점 브랜드나 이미지에 그리고 충성도에 미치는 영향관계를 파악하는데 있다. 특히 독립변수인 쇼핑 경험가치를 심미성, 유희성, 소비자이익, 서비스 우수성으로 구분하여 내생변수인 브랜드인지도, 브랜드이미지와 최종변수인 점포충성도에 유의적인 영향관계가 있는지를 검증하였다. 국내에 거주하면서 백화점 이용경험이 있는 소비자들을 대상으로 252명을 설문 조사하여, 235명을 분석에 사용하였다. 실증분석은 SPSS 17.0K와 AMOS 17.0을 이용하여 공분산 구조분석을 실시하였다. 그 결과 쇼핑 경험가치중에서 소비자 이익을 제외한 변수에서 인지도와 이미지에 정의 영향관계가 있을 뿐만 아니라, 점포 충성도에 정의 영향을 미치는 것으로 나타났다. 따라서 이 연구를 통해서 백화점 고객들은 단순히 상품을 구매하기 위해서 백화점을 이용하는 것이 아니라, 즐거움과 행복이라는 가치를 얻기 위해서 백화점을 이용하고, 어떤 측면에서 이런 면들이 백화점 이미지나 인지도, 충성도에 더 큰 영향을 준다고 할 수가 있다.

• 유통과학연구
• /
• 제15권1호
• /
• pp.71-81
• /
• 2017

Purpose - Consumers heuristically have a specific stereotype on the price level of individual retail format because each format provides them with a different level of purchase satisfaction and emotional benefits. However, if price image which is consumers' overall impression of the aggregate price level of a retailer does not match with their expectations, its price level would be perceived as unfair. It will eventually lead to dissatisfaction and decreased revisit intention. Focused on department store and discount store, this study was designed to verify whether the price fairness plays a role of mediating effect on two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. Research design, data, and methodology - A main survey was conducted to 140 students and 128 effective responses were used for the related analysis. T-test, factor analysis, reliability test, and mediated regression analysis were performed. Six hypotheses were developed to examine the mediating effect of price fairness on the two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. It was also examined whether the price image of two different retail format is formed differently or not. Results - People perceived the price images of the two retail formats differently. Overall price level of department store is much higher than that of discount store. Analysis results showed that price image did not solely have a significant influence on post-purchase satisfaction unless price fairness as a mediating variable is added. Price fairness turned out to be having a significant influence on relationship between price image and repatronage intention. It influences on repatronage intention directly and also via price fairness. Conclusions - Post-purchase satisfaction can be achieved only if people perceive the price image as fair no matter how the price level is high or low according to traits of retail formats. If they think it's not fair, they would disapprove of the rightness for the price image, and also express their dissatisfaction with it. Consumers willingly make repeated visits to a store if they are convinced of appropriate price level which is perceived as fair, and if they experienced a satisfaction with overall benefits a particular store offered.

• 디자인학연구
• /
• 제12권4호
• /
• pp.263-272
• /
• 1999

창조적 판매환경은 소비자에게 기업 이미지를 효과적으로 전달하여 소비욕구를 증진시키고 신뢰감을 형성하며, 이는 결과적으로 기업의 이윤확대로 이어지게 된다. 따라서 오늘날과 같이 기업간의 경쟁과잉으로 인해 그 차별성이 모호해진 경우 소비자의 개성충족을 위한 매장 디자인은 더욱 중요한 부분으로 대두되고 있다. 이에 본 연구에서는 소비자의 다양한 요구와 무분별해진 상업공간의 이미지 차별화를 위한 방안을 제시함에 있어서 벽을 중요한 요소로 인식하였다. 패션전문점에서의 벽을 기존의 구조적이고 단순판매를 위한 진열적 성격의 한계성에서 벗어나 공간에서 시각적 기능을 가진 요소로 해석하였다. 기존 구조벽이 갖는 물리적인 중요성보다 상징적, 시각적 측면에서의 기능성과 구성방법의 측면에서 접근하였다. 또한 구조 내력벽을 중심으로 시지각(視知覺) 빈도가 높은 내벽면과 사인성을 가진 파사드의 상호연관성을 분석하여 패션전문점에서의 벽면 구성에 의한 효과적인 이미지 표현방법을 제시하고자 하였다.

• 한국의류학회지
• /
• 제25권3호
• /
• pp.606-616
• /
• 2001

The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 1999년도 추계학술대회 논문집 학회본부 B
• /
• pp.836-838
• /
• 1999

This paper describes stereo image compression algorithm using disparity and JPEG. because similar images are images with common features, similiar pixel distributions, and similar edge distributions. Fields such as medical imaging or satellite imaging often need to store large collections of similar images. that is, a conventional stereo system with a single left-right pair needs twice data as a monoscopic imaging system. as a result we need compression method compatible stereo image, in this paper after we use JPEG in basic compression method and stereo matching using adaptiv window, we get disparity information, we restored right image using by restored left image and disparity.

• 한국실내디자인학회논문집
• /
• 제17권6호
• /
• pp.92-101
• /
• 2008

In the current age, as the importance of image is increased, brand images are strengthened, and various ways of expressing space are suggested considering the life styles of consumers. Recently, flagship stores are attempting various ways of expressing interior deigns and the flow of life culture, which can maximize the characteristics of image in a large, complex space. Centering on this trend, this study is conducted to explore an objective standard for the stylistic image characteristics reflecting the formative expression trend; to investigate various expression methods of images that are suggested by flagship stores; and to suggest the indicators of design. Based on this background, the formative trend is classified into the expression trends of minimalism and deconstructionism. An image evaluation test was conducted on the selected brand cases by applying the classification, and the following results are obtained from a comparative analysis. In this study, a stylistic analysis of expression methods is suggested from the stylistic image characteristics of each brand as well as from the reliability and validity of the expression trend. It can be concluded that such stylistic image characteristics are important factors in relation with fashion and architecture, and they can be used for differentiating design expression methods.

• 유통과학연구
• /
• 제10권11호
• /
• pp.79-88
• /
• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• 제어로봇시스템학회:학술대회논문집
• /
• 제어로봇시스템학회 1993년도 한국자동제어학술회의논문집(국제학술편); Seoul National University, Seoul; 20-22 Oct. 1993
• /
• pp.70-75
• /
• 1993

We represent a method of 3-D object recognition using multi images in this paper. The recognition process is executed as follows. Object models as prior knowledgement are generated and stored on a computer. To extract features of a recognized object, three CCD cameras are set at vertices of a regular triangle and take images of an object to be recognized. By comparing extracted features with generated models, the object is recognized. In general, it is difficult to recognize 3-D objects because there are the following problems such as how to make the correspondence to both stereo images, generate and store an object model according to a recognition process, and effectively collate information gotten from input images. We resolve these problems using the method that the collation on the basis of features independent on the viewpoint, the generation of object models as enumerating some candidate models in an early recognition level, the execution a tight cooperative process among results gained by analyzing each image. We have made experiments based on real images in which polyhedral objects are used as objects to be recognized. Some of results reveal the usefulness of the proposed method.

• 대기
• /
• 제28권3호
• /
• pp.317-324
• /
• 2018

In this study, we review the ground-based whole-sky camera (WSC), which is developed to continuously capture day and night cloud images using the illumination data from a precision Lightmeter with a high temporal resolution. The WSC is combined with a precision Lightmeter developed in IYA (International Year of Astronomy) for analysis of an artificial light pollution at night and a DSLR camera equipped with a fish-eye lens widely applied in observational astronomy. The WSC is designed to adjust the shutter speed and ISO of the equipped camera according to illumination data in order to stably capture cloud images. And Raspberry Pi is applied to control automatically the related process of taking cloud and sky images every minute under various conditions depending on illumination data from Lightmeter for 24 hours. In addition, it is utilized to post-process and store the cloud images and to upload the data to web page in real time. Finally, we check the technical possibility of the method to observe the cloud distribution (cover, type, height) quantitatively and objectively by the optical system, through analysis of the captured cloud images from the developed device.