• International journal of advanced smart convergence
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• 제4권2호
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• pp.6-13
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• 2015

With the spread of various kinds of cameras such as digital cameras and DSLR and a growing interest in high-definition and high-resolution images, a method that synthesizes multiple images is being studied among various methods. High Dynamic Range (HDR) images store light exposure with even wider range of number than normal digital images. Therefore, it can store the intensity of light inherent in specific scenes expressed by light sources in real life quite accurately. This study suggests feature points synthesis algorithm to improve the performance of HDR panorama recognition method (algorithm) at recognition and coordination level through classifying the feature points for image recognition using more than one multi frames.

• 한국의류학회지
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• 제20권3호
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• pp.414-428
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• 1996

This study intends to ascertain the importance of store atmosphere when construcing store marketing strategies for store differentiation. And it is studied by classifying consumer groups according to clothing shopping motivations, comparing store atmosphere assessment and emotion response of preferred stores, and analyzing the influence store atmosphere has on store preference or impulsive purchase. The subject of this study are women in their twenties living in Seoul, 255 career women and 233 college students totaling 458, and model sampling is done by convenient sampling taking into account the type of their occupation and major. Modified survey based on references and former studies is used, and using SAS packages, methods. The results of data analysis are as follows. 1. Consumer groups are classified into the following four subdivisions: shopping involvement, leisure pursuit, financial, and shopping unconcern group. The stores women in twenties use most frequently for shopping are department stores, speciality stores, common market, discount stores, and wholesale markets, and significant difference are shown between consumer groups. 2. Consumer responses for store atmosphere preferences are shown significantly among groups when concerned with store preferences. 3. Images of store atmosphere as factor analyzed into environment factor, kindness factor, and decoration factor, Environment factor is most highly estimated in speciality stores, kindness factor in department stores, and decoration factor in common markets. 4. Leisure pursuit group is assessed to be most influenced by store atmosphere in store seleciton, impulsive purchase, and after-purchase shopping behavior, and impulsive purchase is shown highly in department stores and speciality stores.

• 유통과학연구
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• 제13권7호
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• pp.73-83
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• 2015

Purpose - Recently, many large retailers have been frequently purchasing commercial brands. Not only the quality of products purchased but also the brand images are of concern in this process. Based on this rising trend, commercial brands have become an important issue in the retail business world, along with increasing general interest as well. Thus, this study focuses on the factors affecting commercial brand images and clarifies the impact of the resulting factors as well. First, store images and familiarity, price sensitiveness, and knowledge are presented as the effect factors for commercial brands. Second, the study tries to clarify the effect of commercial brand image on the reliability and loyalty of customers. Research design, data, and methodology - To conduct the study methodology, 250 questionnaires were distributed to retailers who have used large discount stores located in Busan to purchase a commercial brand a total of 234 valid questionnaires were used in the final analysis. To verify the hypotheses, a structure equation formula using Amos 20.0 was calculated. First, prior to the verification of hypotheses, the reliability and feasibility of the questions were tested, and as a result, the value of Cronbach's alpha was higher than 0.7, thereby showing reliability. Additionally, for the verification of the feasibility of the questions, a confirmation factor analysis was implemented. Results - First, variances such as store images, familiarity, price sensitivity, and knowledge were presented as the factors of effect on commercial brands. As a result of the hypotheses verification, all the effect factors presented in this study were confirmed as important variables of commercial brand images. The hypotheses were drawn based on the studies relating to existing commercial brands, and thereby, a result similar to previous studies was produced. However, the effect factors of the commercial brand image presented in this study shaped a new study model based on the previous studies. Second, it was found that commercial brand images had positive effects on the reliability and loyalty of customers. This study presented reliability and loyalty as the resulting factors of commercial brand image because they are the most important factors in relation to customer behavior and variables that can suggest marketing points for distribution businesses. Conclusions - This study focused on clarifying the factors that are important effect factors for commercial brand images. As a result, all the hypotheses were confirmed in this study, indicating a meaningful result, and thereby suggesting many points that can be presented to distribution businesses. First, the proper strategies should be developed based on the hypothesis that a store image, the familiarity of customers with brands, and the price sensitiveness and knowledge level of customers have an important effect on the choice of commercial brands. Additionally, the formation of such favorable images will have positive effects not only in terms of customer trust in the commercial brands but also in terms of their loyalty.

• 한국인쇄학회지
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• 제14권1호
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• pp.133-146
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• 1996

Eastman Kodak Co. has announced the concept of photo CD System in September, 1990 With Photo CD System technology, Kodak Co. Furnishes a convinent way to view, use and store photographic images. The heart of this system is a format provides progressively higher levels of image quality to meet the demands of NTSC, PAL and HDTV video displays as well as hard copy output. Also, image professionals are instrested in the capability of Photo CD, such as a way to store image at low cost in a high-resolution digital format that can be played back on different computer platforms. Many editors wish to use Photo CD images in the printing and publishing industry. However, Photo CD images were not processed detail enhancement and some others to use in the lithographic offset printing. Therefore, in this paper discribes a method to improve the sharpness of Photo CD images.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.131-134
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• 2003

Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.

• 대한가정학회지
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• 제43권4호
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• pp.65-78
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• 2005

The purpose of this research was to investigate the effect of the desired sportswear benefits on the sportswear image preferences and store patronage according to store type. The subjects were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and t-test. The results showed that there were five desired sportswear benefits: figure compensation, status ostentation, comfort, individuality, and youth-orientation. Sportswear image preferences consisted of four factors: innovative, luxurious, simple, and active. Store patronage encompassed department store, franchise store, discount store, wholesale store, internet, TV home shopping, and catalogue. Statistical analysis showed that there were significant effects of desired sportswear benefits on sportswear image preferences and store patronage. For example, the more consumers desired figure compensation/sex appeal benefits from sportswear, the more they preferred innovative, luxurious, and active sportswear images and the stronger was their patronage of department stores. The study also showed differences between male and female consumers in regard to sportwear benefits sought and store image preferences. The implications of the research were discussed.

• 디자인학연구
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• 제11권3호
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• pp.209-216
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• 1998

In recent enviornment changes of retail business, the importance of image process-evaluating visual data decision-in consumers' behavior has become prominent. With these understandings this research the problems and differentiation of C.I & MD in domestic shopping mall and also how to display images efficiently according to store concept which will emphasize it's differentiation and intergration value.

• 마케팅과학연구
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• 제14권
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• pp.145-169
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• 2004

1997년부터 국내유통시장이 개방된 이래, 국내외의 국적소속으로 국내에서 영업활동을 하는 할인점들은 치열한 시장점유율 쟁탈전을 벌이고 있다. 이처럼 할인점간의 경쟁이 격화되고 있는 시점에서 유통업계의 경영진과 이 분야를 연구하는 학자는 할인점에 대한 만족도와 충성도 등에 대한 심도 있는 이해와 이를 개선하기 위한 노력이 절실히 요망된다. 이런 맥락에서 본 연구에서는 할인점의 점포이미지가 할인점에 대한 소비자의 태도, 만족도 및 재방문의도에 어떤 영향을 미치는가를 검토하였다. 부산지역 소비자 416명 을 대상으로 한 설문조사를 시행한 결과, 할인점의 점포이미지는 할인점에 대한 태도와 만족도에 영향을 주지만 할인점의 재방문의도에는 직접적인 영향을 주지 않는 것으로 나타났다. 한편, 할인점에 대한 태도는 할인점에 대한 만족도와는 직접적인 관련성이 없고 할인점의 재방문의도에 보다 직접적으로 긍정적인 영향을 주는 것으로 나타났다. 또한 할인점에 대해 긍정적인 점포이미지를 가진 소비자일수록 할인점에 대해 만족할 가능성이 높고, 이런 만족도는 할인점의 재방문의도에 영향을 주는 것으로 나타났다. 이런 연구결과에 따른 이론적 및 실무적 시사점과 본 연구의 한계점 그리고 미래의 연구방향을 제시하였다.

• 한국의류학회지
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• 제32권8호
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• 한국의류학회지
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• 제31권2호
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• pp.206-216
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• 2007

The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.