• 한국의류산업학회지
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• 제9권1호
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• pp.65-71
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• 2007

This research is to explore relationship between the underwear shopping value and purchasing behaviors, as well as to figure out how the underwear store VM information has influence on consumers' purchase behaviors. Focus is placed on subdividing consumers into different groups according to underwear shopping value, and then verify whether VM information influences the consumer groups differently or not. This study, based on systematic understanding of an underwear consumption, will provide strategic suggestion to establish effective VM information of the underwear brand. The results of this study show that VM information is being utilized by the important clue when the consumers go shopping underwear. That's why the underwear brands should concentrate on developing VM by causing an interest and purchasing of consumers through corresponding with store's individuality and image. Also, the manner of performance should be related to brand image and theme reflected consumer's life style.

• 패션비즈니스
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• 제13권5호
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• pp.110-120
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• 2009

The goal of this study was to investigate the influence of customer service quality on customer satisfaction. Also the object of this study is to indicate the influence on word of mouth and intention of repurchase which is a variable of customer satisfaction. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data was analyzed by percentage, frequency, mean, factor analysis, reliability, regression using the SPSS program. The five hypotheses set in the research model, all were selected through empirical analysis. Main findings are as follows: As a result of factor analysis, customer service quality of discount store verified four items, that is, personal service, VMD of stores/atmosphere, store policy, product assortment. As a result of regression analysis, customer service quality influenced customer satisfaction. The intention of repurchase and word of mouth received a positive influence from customer satisfaction. The intention of repurchase influenced the word of mouth, and it received a positive influence from the word of mouth.

• 유통과학연구
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• 제18권2호
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• pp.17-28
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• 2020

Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.

• 한국의상디자인학회지
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• 제6권3호
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• pp.31-43
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• 2004

The purpose of this study is to provide basic data on the propriety of the ready-to-made garment sizes of the boys aged between 10 and 11. The data were collected from 315 boys in the capital area. They were surveyed during the period of April, 2004. Data analysis has been performed through descriptive statistics, $x^2$-test, t-test, ANOVA and Duncan test using SPSS ver.10. The results of the analysis are as follows. According to the result of investigating the favorite fashion style of boys, most boys aged between 10 and 11 preferred casual style(jean pants & T-shirts). Boys of age 10 preferred formal style and 11-year-old boys tend to prefer hip-hop style. When boys buy garments, boys aged between 10 and 11 were influenced by their mother or family. The store in which 10-year-old boys purchased their garments was either a children's or a sports wear store, and boys of 11 age prefer young casual wear store. The highest factors of dissatisfaction on buying garments were price and size. According to the result of evaluating fitting problems, the highest degree of dissatisfaction upon proper fitness upper-arm circumference, waist circumference and pants length.

• 디자인학연구
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• 제19권4호
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• pp.91-100
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• 2006

현대 상업공간의 패션 리테일 샵은 변화하는 패션경향에 따라 소비자의 라이프 스타일을 고려한 기능적, 감성적 공간으로 다양화되고 있다. 최근 패션 리테일 샵은 형태로부터의 표면의 변화와 표현특성이 상징화되고 있는데, 이는 공간이 이미지화되고 감성화 되고 있는 표피의 중요성을 재인식하게 되었다. 따라서 본 논문에서는 표피의 특성을 시대적 배경으로 구분하고, 2000년부터 2003년까지의 브랜드 아이덴티티 개념이 도입되고 표피의 표현이 두드러진 패션 리테일 샵의 패션 선두매장 (Flagship store) 4개 브랜드를 중심으로 형태적 측면과 공간적 측면으로 각각 범주화하여 패션 리테일 샵에 나타난 표현경향과 표피의 상관성을 분석 고찰하고자 한다.

• 한국의류산업학회지
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• 제10권6호
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• pp.997-1005
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• 2008

The purpose of this study was to provide the available date to improve the uniform e of the woman employee of the department more aesthetical and functional on the base of the former studies on their situation of uniform wearing. The process of the study was to compare and evaluate the studied uniforms made of elastic material with the one two times after pattern amendment. The nine subjects composed of threes of 20s, 30s and 40s of age and the evaluators were 5 clothing experts. The 5 scored scale of sensory evaluation method was used to evaluate the appearance and the moving function. The data were analysed with mean and t-test. The results were as flowers: 1.The material of blouse was changed with Poly-span to improve the appearance and the moving function. 2.The new uniform got far more good evaluations in the appearance and the moving function showing the significant difference in p<.001 level. 3.The improved uniform blouse pattern was presented fig2 and fig3.

• 한국실내디자인학회논문집
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• 제23권4호
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• pp.190-200
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• 2014

The domestic distribution environment of electronic goods has been placing more emphasis on securing each company's own interests and maintaining the existing customers as the most important purpose of marketing due to the change in consumption environment, the excessive cutthroat competition between retailers, the saturated number of branches for each company, weak revenue structure and declining competitiveness. In addition, the target of marketing has been shifted to specific consumers and the concept of a consumer is sub-divided into a "user" of a product and a "shopper" who buys a product. The purpose thereof is to increase the in-store purchase rate by analyzing the psychology and behavior of a shopper who actually visits a store for purchasing a product. Thus, the purpose of this study is to identify the correlation between the buying behavior of a shopper and product display based on "Digital Plaza" among the domestic electronic goods brand shops, which is selling products at various prices. This study is meaningful since it is utilized as data to plan store display for promoting purchase.

• 한국의류산업학회지
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• 제22권4호
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• pp.413-431
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• 2020

Luxury fashion brands have begun to aggressively introduce art to justify inherent values such as tradition, craftsmanship, and exclusivity that make it difficult for luxury brands to uphold awe-inspiring atmosphere. Artification refers to a process in which non-artistic factors are transformed into art or artistic category under the influence of artistic thoughts or actions. In addition, the consumption space provided by brands have become important as the importance of substantial shopping experience has increased. Especially, since the artification is actively utilized in flagship stores in the communication interface with consumers. This study uses a literature review and case studies to typify and derive the meaning of the method for artification at a flagship store that effectively conveys brand identity and value. The types of artification at a luxury fashion brand flagship store are divided into pursuing brand permanency and maintaining brand exclusivity that also provides a new value of permanency like a work of art to a luxury fashion brand. Basic values, such as scarcity are declining, reviving and justifying the value threatened by the popularization of luxury.

• 한국의류산업학회지
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• 제21권4호
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• pp.401-411
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• 2019

Non-contact judgment and evaluation for products are increasingly needed along with a rapid environmental change in fashion that sows urgency in the need to implement services that allows users to judge and experience a tactile sense in a fashion product without actual contact. Technological development is required to provide users with syn-aesthetic experiences that integrate the visual, tactile and the auditory. There is also a need to conduct research to increase immersion that provides users with ICT-related experiences communicated through fashion images. The study analyzed demands for haptic communication technology by Korean users in immersive VR fashion product shopping. Accordingly, it defined haptic communication through literature research, investigated immersion in the VR environment and conducted in-depth interviews for haptic communication applicable to VR shopping. Findings show that hedonic reactions by fantasy, emotion and fun function are an important motive in selecting VR shopping. VR fashion product shopping steps were divided into 4: move to store, search in store, search of product and purchase based on offline store shopping experience. It defined the haptic communication by steps and analyzed the types of the haptic feedback to be implemented. The study results provide basic data for developing haptic communication technology that can enhance e a sense of the presence and immersion experiences that can help lay a groundwork for pilot studies on the convergence of the virtual and the real.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.213-216
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• 2005

This work aims on the one hand at the sublation of the typical image of the existing travel agencies and on the other at the making of new image that meets the clients' wishes. Looking in the face that in the existing travel agencies most clients are straying with the overflowing and selling-oriented informations, this design work pursue the image making of a new atmosphere of travel agency, in which the clients can make a rational choice. In complying with the policies of the travel agency in the Karstadt department store I have arrived at the basic design theme: the desire for travel depends on how organically and reciprocally the interest on the travel and the presentation of the travel information are combined with and permeated into each other, and furthermore how multifariously and plentifully these reciprocal combining and permeating are put on the stage. So it follows that the travel agency must let the clients indirectly experience the wished travel through staging various kinds of experience spaces. Consequentially the basic concept of the design can be summarized in the following: overlapping-transmitting and permeating-suspending.