• Journal of KIISE:Databases
• /
• v.31 no.4
• /
• pp.432-443
• /
• 2004

As the XML data has been widely used in the Internet, it is necessary to store and retrieve the XML data by using DBMSs. However, relational DBMSs suffer from the model difference between graph structure of the XML data and table forms in relational databases. We propose an ORDBMS-based DTD-dependent XML data management system Xing. Xing stores XML data in a DTD-dependent form in an object database. Since the object database schema has a graph structure and supports multi-valued attributes, mapping from an XML data model and queries into an object data model and OQLs is a simple problem. For rapid storing of large quantities of the XML data, we use SAX parser with customized Xing-tree which requires a small memory space compared with the DOM-tree. Xing also returns the query result in an XML document form. We have implemented the Xing system on top of UniSQL object-relational DBMS for the validity checking and performance comparison. For XML genome data from GenBank, and experimental evaluation shows that Xing can provide significant performance improvement (maximum 10 times) compared with the relational approach.

• Journal of KIISE:Databases
• /
• v.36 no.3
• /
• pp.226-234
• /
• 2009

A data stream is a massive unbounded sequence of data elements continuously generated at a rapid rate. Due to the characteristics of a data stream, it is impossible to save all the data elements of a data stream. Therefore it is necessary to define a new synopsis structure to store the summary information of a data stream. For this purpose, this paper proposes a cuboid prefix tree that can be effectively employed in evaluating an iceberg query over data streams. A cuboid prefix tree only stores those itemsets that consist of grouping attributes used in GROUP BY query. In addition, a cuboid prefix tree can compute multiple iceberg queries simultaneously by sharing their common sub-expressions. A cuboid prefix tree evaluates an iceberg query over an infinitely generated data stream while efficiently reducing memory usage and processing time, which is verified by a series of experiments.

• Annual Conference of KIPS
• /
• 2018.10a
• /
• pp.984-987
• /
• 2018

In an Internet of Thing (IoT) environment, entities with different attributes and capacities are going to be connected in a highly connected fashion. Specifically, not only the mechanical and electronic devices but also other entities such as people, locations and applications are connected to each other. Understanding and managing these connections play an important role for businesses, which identify opportunities for new IoT services. Traditional approach for storing and querying IoT data is used of a relational database management system (RDMS) such as MySQL or MSSQL. However, using RDMS is not flexible and sufficient for handling heterogeneous IoT data because these data have deeply complex relationships which require nested queries and complex joins on multiple tables. In this paper, we propose a graph model for constructing a graph database of heterogeneous IoT data. Graph databases are purposely-built to store highly connected data with nodes representing entities and edges representing the relationships between these entities. Our model fuses social graph, spatial graph, and things graph, and incorporates the relationships among them. We then present a case study which applies our model for representing data from a Smart Campus using Neo4J platform. Through the results of querying to answer real questions in Smart Campus management, we show the viability of our model.

• Journal of KIISE:Computing Practices and Letters
• /
• v.5 no.6
• /
• pp.816-833
• /
• 1999

스타일 정보를 중심으로 하는 기존의 워드 프로세서의 출력 문서들을 차세대 인터넷 문서인 XML문서방식에 따라서 표기하고 또한 제목, 초록, 장 및 단락 등과 같은 논리적인 구조를 반영할 수 있도록 구조화함으로써 문서들의 상호교환뿐만 아니라 인터넷에서 유효하게 사용할 수가 있다. 본 논문에서는 스타일 또는 표현 속성 중심으로 하는 다양한 문서의 평면 구조를 XML의 계층적인 논리적인 구조로, 또한 다양한 DTD(Document Type Definition)환경하에서 변경시킬 수가 있는 변환 스크립트 언어를 표현할 수 있도록 하기 위하여 XTML(XML Transformation Markup Language)을 DTD형식으로 정의하고 이를 이용하여 변환 스크립트를 작성하였으며 자동태깅에 적용하여 보았다.XTML은 그 인스턴스에 해당하는 변환 알고리즘의 효과적인 수행을 위하여 즉 기존의 XML문서를 효과적으로 다루기 위하여 문서를 GROVE라는 트리 구조로 만들어 저장하고 또한 이를 조작할 수 있는 기능 및 다양한 명령어 인터페이스를 제공하였다. Abstract Output documents of existing word processors based on style informations or presentation attributes can be structured by converting them into XML(Extensible Markup Language) documents based on hierarchically logical structures such as title, abstract, chapter and so on. If so, it can be very useful to interchange and manipulate documents under Internet environment. The conversion need the complicate process calling auto-tagging by which elements of output documents can be inferred from style informations and sequences of text etc, and which is different from various kinds of simple conversion.In this paper, we defined XTML(XML Transformation Markup Language) of DTD(Document Type Definition) form and also defined the script language as instances of its DTD for the auto-tagging. XTML and its DTD are represented in XML syntax.Especially XTML includes various functions and commands to generate tree structure named as "GROVE" and also to process, store and manipulate the GROVE in order to process efficiently XML documents.documents.

• Land and Housing Review
• /
• v.15 no.1
• /
• pp.57-75
• /
• 2024

To create dynamic and bustling urban environments, a diverse array of commercial facilities is indispensable. These facilities are recognised as pivotal in attracting and accommodating a larger floating population, thereby suggesting that a greater diversity of commercial establishments fosters heightened consumer expenditure. With this premise, our study endeavours to explore the influence of commercial facility diversity on the Consumer Centre Index. Focused on the temporal context of 2021 and the spatial context of Seoul, our analysis utilizes the Consumer Centre Index, derived from Kernel Density analysis, as the dependent variable. Independent variables encompass factors reflecting commercial attributes and urban characteristics. Employing spatial regression analysis at the administrative district level, we discern that the clustering of similar industries exerts a more pronounced positive effect on consumer activation compared to the clustering of disparate industries. Additionally, the findings underscore the importance of concentrating industries that bolster consumer activation. Anticipated outcomes of this study include insights beneficial for optimizing commercial facility location policies within the consumer market.

• Journal of Distribution Science
• /
• v.9 no.1
• /
• pp.29-38
• /
• 2011

Since a distribution market was opened in 1993 after the conclusion of the Uruguay Round (UR), various new businesses emerged in the Korean retail industry, such as convenience shops, supermarkets, specialty stores, non-store marketing methods, and cyber shopping malls, in addition to traditional markets and department stores. Competition among these retail businesses has intensified. According to the National Statistical Office (NSO), the growth rate of the total retail industry has shown a 32% increase in the past 5 years. While department stores, supermarkets, specialty stores, and other non-store retailing venues have shown signs of stagnation at a growth rate of 20-30%, which is similar to the growth rate of the entire retail industry, convenience shops and non-store marketing have shown 60-70% growth over the same period. By comparison, the growth rate of cyber shopping malls has nearly tripled. When applying development aspects of retail businesses through the competition to the retail life cycle, mom-and-pop stores and traditional markets have already entered the decline phase as specialty stores reach their maturity phase and demonstrate their limit of growth. Department stores are now in the latter part of the growth phase, which is still considered to have some growth potential. Big super markets are still in the early part of their growth stage although they were introduced 20 years ago. Meanwhile, retail businesses such as convenience stores, supermarkets, mail order houses, and warehouse stores are entering the middle growth phase and are expected to continue with their quantitative growth. At a time when most retail businesses in Korea are in a state of development or in the full growth stage, what kind of new innovative retailing will appear and develop? Moreover, what growth engine will drive it? This study analyzes the appearance of innovative retailing and its development process by establishing a discussable consumer's choice model through the interlocking mutual behavior of differentiated competitiveness and consumers' choice based on an awareness of this issue. The analysis of the results of this study can be summarized as follows. First, if a new vacuum zone emerges at the retail market level, innovative retailing such as low price/low service or high price/high service will emerge simultaneously. Second, if the number of new businesses in the vacuum zone increases, this will create competitiveness among the businesses, and each retailer will develop raising of level. Third, if a new business that raises the level develops, competition between the new and the existing retailer will occur, and an assimilation process between the existing retailing and the new retailing will be unfolded. Fourth, each retailing will promote distribution innovations in order to break the frontier of the existing distribution technology, and other retailing will follow the innovator. On the basis of an analysis of the abovementioned results, this study presents the following three suggestions. First, responding to the consumer's decision-making process on the attributes of retail shops that promote differentiation in strategies, this study established a consumer's choice model that can be discussed in relation to changes in market share. Second, this study provided an analysis of the emerging and developmental processes of innovative retail businesses using a more precise logical structure on the basis of the consumer's choice model described in this study. Third, the development process of retail businesses discussed in this study presented retailing solutions regarding management aspects on how to compose a strong retail mix that can help retail businesses gain competitive advantages in the market.

• Journal of Korean Home Economics Education Association
• /
• v.17 no.2
• /
• pp.221-238
• /
• 2005

This study analyzed the contents of the milk-related nutrition education currently found in elementary and secondary school textbooks. An attempt was made to develop the basic data needed to in the future provide students with pertinent in formation regarding the nutritional attributes of milk, as well as the desired consumption behavior, within the school education system. To attain the objectives of this study, the researcher analyzed the contents of the milk-related nutrition education described in elementary and secondary school textbooks(1st-10th grades). Based on the results of this analysis, measures were developed to organize the contents of the milk-related nutrition education that should be taught within the school education system. At the elementary school level, milk-related nutrition education was included in the textbooks for the integrated curriculum for the lower grades, as well as in the science, practical arts, and physical education textbooks for every grade, except the End and the 6th. The practical arts textbook, which contained basic knowledge related to the nutritional attributes of milk and the proper method in which to intake milk, was found to be the one which dealt with milk-related nutrition education in the most detail. At the secondary school level. milk-related nutrition education was included in the 7th-10th grade textbooks for the science, technology and home economics, and physical education courses. In this instance. the technology and home economics textbooks were the ones which were found to contain the most milk-related nutrition education covering such aspects as the nutritional attributes of milk, the special characteristics of milk as a food. how to select and store milk. as well as how to use milk as part of a balanced diet in everyday life. However, as was the case at the elementary school levet the repetitious nature of the milk-related contents found in the textbooks for various school subjects and at different school levels, as well as the inefficient hierarchical structure in which the knowledge is presented, were identified as key problems. There is a need to establish the appropriate milk-related nutrition education for each school level. The need to develop education programs, which could be linked to the school subjects and special milk programs, was also emphasized.

• Journal of Distribution Science
• /
• v.9 no.4
• /
• pp.5-13
• /
• 2011

This study provides analysis of the effectiveness of domestic marketing strategies of the Korean coffee shop "Caffe Bene". It bases its evaluation on statistical outputs of 'choice attributes,' "market segmentation," demographic characteristics," and "satisfaction differences." The results are summarized in four points. First, five choice attributes were extracted from factor analysis: price, atmosphere, comfort, taste, and location; these are related to coffee shop selection behavior. Based on these five factors, cluster analysis was conducted, with statistical results classifying customers into three major groups: atmosphere oriented; comfort oriented; and taste oriented. Second, discriminant analysis tested cluster analysis and showed two discriminant functions: location and atmosphere. Third, cross-tabulation analysis based on demographic characteristics showed distinctive demographic characteristics within the three groups. Atmosphere oriented group, early-20s, as women of all ages was found to be 'walking down the street 'and 'through acquaintances' in many cases, as the cognitive path, and mostly found the store through 'outdoor advertising', and 'introduction'. Comfort oriented group was mainly women who are students in their early twenties or professionals, and appeared as a group to be very loyal because of high recommendation to other customers compared to other groups. Taste oriented group, unlike the other group, was mainly late-20s' college graduates, and was confirmed, as low loyalty, with lower recommendation activity. Fourth, to analyze satisfaction differences, one-way ANOVA was conducted. It shows that groups which show high satisfaction in the five main factors also show high menu satisfaction and high overall satisfaction. This results show that segmented marketing strategies are necessary because customers are considering price, atmosphere, comfort, taste, location when they choose coffee shop and demographics show different attributes based on segmented groups. For example, atmosphere oriented group is satisfied with shop interior and comfort while dissatisfied with price because most of the customers in this group are early 20s and do not have great financial capability. Thus, price discounting marketing strategies based on individual situations through CRM system is critical. Comfort oriented group shows high satisfaction level about location and shop comfort. Also, in this group, there are many early 20s female customers, students, and self-employed people. This group customers show high word of mouth tendency, hence providing positive brand image to the customers would be important. In case of taste oriented group, while the scores of taste and location are high, word of mouth score is low. This group is mainly composed of educated and professional many late 20s customers, therefore, menu differentiation, increasing quality of coffee taste and price discrimination is critical to increase customers' satisfaction. However, it is hard to generalize the results of study to other coffee shop brand, because this study have researched only one domestic coffee shop, Caffe Bene. Thus if future study expand the scope of locations, brands, and occupations, the results of the study would provide more generalizable results. Finally, research of customer satisfactions of menu, trust, loyalty, and switching cost would be critical in the future study.

• Journal of KIISE:Software and Applications
• /
• v.28 no.2
• /
• pp.179-191
• /
• 2001

Comparison shopping is a merchant brokering process that finds the best price for the desired product from several Web-based online stores. To get a scalable comparison shopper, we need an agent that automatically constructs a simple information extraction procedure, called a wrapper, for each semi-structured store. Automatic construction of wrappers for HTML-based Web stores is difficult because HTML only defines how information is to be displayed, not what it means, and different stores employ different ways of manipulating customer queries and different presentation formats for displaying product descriptions. Wrapper induction has been suggested as a promising strategy for overcoming this heterogeneity. However, previous scalable comparison-shoppers such as ShopBot rely on a strong bias in the product descriptions, and as a result, many stores that do not confirm to this bias were unable to be recognized. This paper proposes a more scalable comparison-shopping agent named MORPHEUS. MORPHEUS presents a simple but robust inductive learning algorithm that antomatically constructs wrappers. The main idea of the proposed algorithm is to recognize the position and the structure of a product description unit by finding the most frequent pattern from the sequence of logical line information in output HTML pages. MORPHEUS successfully constructs correct wtappers for most stores by weakening a bias assumed in previous systems. It also tolerates some noises that might be present in production descriptions such as missing attributes. MORPHEUS generates the wrappers rapidly by excluding the pre-processing phase of removing redundant fragments in a page such as a header, a tailer, and advertisements. Eventually, MORPHEUS provides a framework from which a customized comparison-shopping agent can be organized for a user by facilitating the dynamic addition of new stores.

• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.353-374
• /
• 2001

Price and brand are two major attributes of products that consumer purchases. Price is important because it is often a measure of worth and quality. Some consumers purchase only well-known national brands. However, By reason of the price competition on account of new business condition and depressions, and consumers practical and rational purchasing tendency, consumers tend to purchase private brands(PB hereafter) because as consumers they expect that producers have reasonable and acceptable quality. Accordingly, The study, with intrinsic cue, extrinsic cue, familiarity anything like these cues from the study of Richardson et aI(1994, 1996), intends to present current topics we guide in retailer's promotion strategy for PB. As for investigating how quality evaluation has on effect on the private brands purchasing behavior of discount store grocery items. This study establishes a hypotheses on the basis of the quality evaluation cues of PB and literature review for purchasing behavior and collects materials for consumers about 196, and also analyzes them using a variety of SPSS/PC+package program. Therefore, the findings of this study provide the following managerial implications. 1) Retailer will successful in increasing private brand market share through dramatic improvement in package design, labeling, advertising, and branding strategies. 2) Planned Purchasers have high intention to repurchase PB because they buy them reasonably in accordance with the estimate therefore, they might have word-of-mouth effect for the evaluation of quality and recognition. They need to acknowledge benefits for PB purchases to maintain purchase like that. 3) The main consumers are housewives in their thirties and forties and they something reasonably because they have a lot of family and retailer will work out.