• KDI Journal of Economic Policy
• /
• 제43권2호
• /
• pp.103-123
• /
• 2021

This paper examines the impact of the regional cash subsidies which were granted in some districts in addition to the national universal stimulus payment in South Korea related to the COVID-19 pandemic. We evaluate the effects of the cash distribution per resident on aggregate credit and debit card sales and sales by industry using the difference-in-difference method. The increment in card spending due to the cash subsidy is about 1.58%p in total, and this effect is concentrated within a single month. The consumption stimulating effect is prominent among (semi)-durable goods that do not require close interactions between customers and sellers. In contrast, the effect is relatively small in the high-contact face-to-face service sectors and restaurants, areas the COVID-19 pandemic hit directly. On the other hand, some service sectors where customers could wear face masks, such as education and fitness, experienced a substantial sales boost due to the cash subsidy.

• 한국의류산업학회지
• /
• 제3권3호
• /
• pp.249-256
• /
• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• 지식경영연구
• /
• 제14권4호
• /
• pp.1-17
• /
• 2013

As online communities proliferate, online news sites have received great attention in news media research. Although most of the online news sites provide contents for free, some have adopted the Pay-What-You-Want (PWYW) model by offering a voluntary payment option to the readers. In this study, we investigate the factors which influence subscribers' voluntary payment behavior on an online news site. Drawing upon both the Stimulus-Organism-Response (SOR) framework and the Elaboration Likelihood Model (ELM), we hypothesize that appreciation has a direct effect on the subscribers' voluntary payment behavior, whereas central factors (positive emotional content, cognitive content) and peripheral factors (news sharing, news article length) of the news articles have indirect impacts on voluntary payment behavior through the enhanced appreciation. Based on an empirical analysis of 172 news articles from the Korean online news site that adopted the PWYW pricing model (i.e., Ohmynews.com), we find that appreciation plays a critical role in voluntary payment behavior and that peripheral factors have significant impacts on appreciation. However, the impacts of central factors on appreciation are not found. By identifying influencing factors of subscribers' voluntary payment behavior on online news sites for the first time, this paper suggests a prospective alternative profit model for online news providers faced with fierce competition.

• 한국의류학회지
• /
• 제40권1호
• /
• pp.148-157
• /
• 2016

In this study, the notion of payment intention price was introduced and examined in relation with self-image congruence, clothing preference and two types of reference price: expected price and fair price. One hundred samples of female collegiate students participated in the group survey and responded to the instrument including variables of clothing image evaluation, clothing preference, reference price, payment intention price toward a one-piece dress as the stimulus, and ideal self-image perception. Descriptive statistics, correlations, and regressions were applied on data analysis. The results were as follow. Payment intention price was determined by clothing preference and fair price, and the explaining power of fair price was greater than clothing preference. One confirmatory path was observed that self-image congruence effects clothing preference, and then clothing preference effects payment intention price. The other confirmatory path was from expected price to fair price and fair price to payment intention price.

• 가정과삶의질연구
• /
• 제34권4호
• /
• pp.139-156
• /
• 2016

This study uses S-O-R framework to examine the relationships among consumers' perception of economic benefits, usefulness, privacy risks, switching cost, and emotions and continued intention usage. Results from an online survey of 324 qualified respondents were analyzed using the structural equation model. The results of the survey showed that first, perceived economic benefits and perceived usefulness has a positively effect on consumers' positive emotions. Second, perceived privacy risks have a negative effect on consumers' positive emotions. Third, perceived usefulness has a negative effect on consumers' negative emotions. Fourth, perceived switching cost has a positive effect on consumers' negative emotions. Fifth, consumers' positive and negative emotions have an effect on continuous usage intention. Sixth, consumers' positive and negative emotions have a mediating effect. The S-O-R model can explain consumer's continued intention to use mobile payment services. The study analyzed the emotional elements of mobile payment services. Emotional elements through mobile payment services can be applied to other financial services. Therefore, this study can guide emotional related practices with various future consumer electronic services.

• 한국정보시스템학회지:정보시스템연구
• /
• 제22권4호
• /
• pp.85-115
• /
• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권3호
• /
• pp.193-204
• /
• 2022

The 2018 Seoul Zero Pay is a policy actively promoted by the government as an economic stimulus package for small business owners and the self-employed who are experiencing economic depression due to COVID-19. However, the controversy over the effectiveness of Zero Pay continues even after two years have passed since the implementation of the policy. Zero Pay is a joint QR code mobile payment service introduced by the government, Seoul city, financial companies, and private simple payment providers to reduce the burden of card merchant fees for small business owners and self-employed people who are experiencing economic difficulties due to the economic downturn., it was attempted in the direction of economic revitalization for the return of alleyways[1]. Therefore, this study intends to draw implications for improvement measures so that the ongoing zero-pay can be further activated and the economy can be settled normally. The analysis results of this study are as follows. First, it shows the effect of increasing the income of small business owners by inducing consumption in alleyways through the economic revitalization policy of Zero Pay. Second, the issuance and distribution of Zero Pay helps to revitalize the local economy and contribute to the establishment of a virtuous cycle system. Third, stable operation is being realized by the introduction of blockchain technology to the Zero Pay platform. In terms of academic significance, the direction of Zero Pay's policies and systems was able to identify changes in the use of Zero Pay through big data analysis. The implementation of the zero-pay policy is in its infancy, and there are limitations in factors for examining the consumer image perception of zero-pay as there are insufficient prior studies. Therefore, continuous follow-up research on Zero Pay should be conducted.

• 대한가정학회지
• /
• 제44권12호
• /
• pp.65-78
• /
• 2006

It is very important for consumers to control their buying impulse the modem market environments because of the enormous marketing pressure to induce consumers to buy. In this context, we investigated (i) the relevant factors to construct the strategies for restraining buying impulse, (ii) the frequency with which the strategies are used, and (iii) the variables related to the strategies. Data were gathered through an internet survey(azoomma.com) and total 626 cases were analysed. Self-control strategies prior to the buying impulse comprise four categories: restricting the means of payment and transportation, avoiding shopping stimulus, no-wandering around a shop, and planning a purchase. Self-control strategies after the buying impulse comprise five categories: normative assesment of impulse buying, reconsidering economic condition, postponing purchasing decision, distrusting marketing activities, and partially satisfying buying impulse. Most of married women use these strategies very often, and some psychological variables are more related with them than demographic variables. Based on findings some implications for consumer education are also discussed.

• 시큐리티연구
• /
• 제10호
• /
• pp.53-77
• /
• 2005

우리나라는 IMF이후 급격한 경기침체로 각 기업을 비롯한 산업체의 구조조정 등 조직내 불신과 갈등이 확산되어 가고 있다. 어느 조직이든 지속적으로 생존${\cdot}$발전하기 위해서는 경영환경 변화에 유연하게 대처해야 할 것이다. 이를 위해서는 조직구성원들의 심리적 일체감과 조직에 대한 애착을 도모하고 열정을 높여주는 관리자의 리더십이 무엇보다 중요시된다. 이처럼 리더십의 중요성에도 불구하고 민간경비학 연구영역에서는 관리자의 리더십과 조직의 성과로 직결되는 직무만족 및 조직몰입에 관한 연구가 매우 미비한 실정이라 할 수 있다. 이러한 관점에서 본 연구는 민간경비 관리자의 리더십유형이 직무만족 및 조직몰입에 미치는 영향을 규명함으로써 이 분야에서의 경험적${\cdot}$이론적 자료를 축적하고, 나아가 민간경호경비 분야 발전에 필요한 경영자료를 제시하는데 그 목적을 두고 있다. 민간경비 관리자의 리더십 유형이 경비원의 직무만족 및 조직몰입에 미치는 영향을 보면 다음과 같다. 첫 번째로, 연령이 높고 월수입이 많을수록 변혁적 리더십을 보이는 관리자를 더 높게 평가하고 신뢰하고 있는 것으로 나타났으며, 연령이 낮고 전문대학 졸업의 경비원일수록 자신에게 돌아오는 손익관계에 의한 계산적 몰입이 더 높게 나타나는 것으로 나타났다. 두 번째로, 관리자가 창의적인 관점을 개발하도록 자극을 주는 리더십을 보일수록 경비원의 직무 만족이 감소하고 있으며, 조건적인 보상을 요구하는 리더십을 보일수록 직무만족이 높아지는 경향을 나타내고 있다. 세 번째로, 관리자가 카리스마적 리더십을 발휘할수록 경비원들이 조직에 대하여 감정적으로 애착을 갖고 조직과의 일체감을 갖는 경향을 나타내고 있다.