• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.917-928
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• 2021

This study is an empirical investigation of the effectiveness of guerrilla-marketing techniques in creating a positive brand image among generation Y (millennial) consumers. Five guerrilla techniques practiced by companies-such as viral marketing (EWOM), stealth marketing, ambush, graffiti, and clickbait ads-were studied, and hypotheses were proposed. This study adopted a quantitative approach and a questionnaire using the non-probability sampling technique was developed to collect data and self-administered to 248 millennial respondents on various university campuses. The data collected were analyzed through structured modeling on AMOS. The findings of this research revealed that guerrilla marketing affects symbolic and experiential brand image. Further, the results revealed that stealth marketing, graffiti, and click bait advertising were found to be influential on both symbolic and experiential brand images. As an exception, the hypotheses for ambush marketing were found to have no significant influence on the brand image (symbolic and experiential). Moreover, ambush technique in campaigns may have a negative impact on the brand image. Conversely, the study found that clickbait ads had a significantly negative influence on experiential brand image. Consequently, the results of this study strengthen past findings and concluded that guerrilla marketing techniques are beneficial communication tools in the limited marketing budgets.

• Journal of the Korean Society of Propulsion Engineers
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• v.25 no.4
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• pp.28-35
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• 2021

Infrared (IR) stealth technology to protect aircraft from heat-tracking missiles is a very important factor in the development of military aircraft. In this study, the intensities of signal generation were compared by observing the IR signals generated from the plumes of the engine and identifying them for each measurement angle. To simulate a jet engine applied to an actual aircraft, a small turbojet engine was constructed, the infrared signal characteristics for each wavelength were identified according to the measurement angle, and the total infrared radiance was derived by integrating the signal for each wavelength. Through this study, we intend to present basic data for improving the infrared stealth performance of aircraft.

• Defense and Technology
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• no.11 s.273
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• pp.18-27
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• 2001

• Proceedings of the PSK Conference
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• 2005.11a
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• pp.154-154
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• 2005

• The monthly packaging world
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• s.357
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• pp.70-77
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• 2023

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.24 no.7
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• pp.509-516
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• 2014

This paper proposes estimation model of uncertainty in vibration measurement of shipboard equipment and analyzes the result of uncertainty estimation. Vibration of shipboard equipments affects underwater radiated noise that is important performance related to stealth of the naval vessel. Acceptance testing for shipboard equipment is required to guarantee the stealth performance of naval vessel. In measuring, detailed uncertainty estimation is essential to improve measuring reliability. Acceptance testing result of structure-borne noise and vibration is used to analyze uncertainty in vibration measurement of shipboard equipment.

• Journal of the Society of Naval Architects of Korea
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• v.43 no.6 s.150
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• pp.693-699
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• 2006

This paper proposes a design optimization technique for ship RCS signature reductions using Taguchi method. The proposed technique comprises of i)evaluating initial RCS signatures, ii)defining critical areas which should be modified as design parameters, and threat factors which can't be controlled artificially as noise parameters, and finally iv)finding optimum parameters via analyzing signal to noise ratios for designated characteristics. We applied the technique to a model ship and found that it is suitable for radar stealth designs. In addition, the proposed technique is applicable to submarine designs against sonar threats.

• Journal of the Korea Institute of Military Science and Technology
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• v.7 no.1
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• pp.24-33
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• 2004

Recently, ship acoustics takes more important role in acoustic stealth and classification of underwater targets. In this paper, a theoretical concept is proposed for M＆S-based test and evaluation of ship acoustics. The concept is based on two different approaches: on Top-Down method which emphasizes the survivability of the ship and on Bottom-Up method which considers acoustic characteristics of the ship-equipments. In order to improve the effectiveness of M＆S-based T＆E for ship acoustics, it is recommended in this paper to compromise the two approaches as adequate.

• Journal of the Korea Institute of Military Science and Technology
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• v.25 no.4
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• pp.339-346
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• 2022

The importance of stealth technology is increasing in modern warfare, and Radar Cross Section(RCS) is widely used as an indicator of stealth technology. It is useful to measure RCS using an image-based near-field to far-field transformation algorithm in short-range monostatic conditions. However, the near-field measurement system requires a longer measurement time compared to other methods. In this work, it is proposed to reduce the measured data using an interpolation method in azimuth angular domain. The calculated far-field RCS values according to the sampling rate is shown, and the performance of the algorithm applied with interpolation in the angular domain is presented. It is shown that measurement samples can be reduced several times by using the redundancy in the angular domain while producing results similar to the conventional method.

• 한국전산유체공학회:학술대회논문집
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• 2008.08a
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• pp.73.3-73.3
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• 2008