• Journal of Sport and Applied Science
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• v.7 no.3
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• pp.1-11
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• 2023

Purpose: The purpose of this research was to examine the effect of the sensoryscape (sport fans' stadium experiences via the five senses) on connectedness and elation that sport fans have about their teams. Research design, data, and methodology: To achieve this purpose, structural equation modeling was conducted with a total of 417 KBO baseball fans. Results: The results of the research are as follows. First, stadium experiences via sport fans' sight, sound, and touch had positive effects on connectedness that consists of passion, nostalgia, supportive, and connected. Second, stadium experiences via sport fans' sight, sound, and taste had positive effects on elation that consists of happy, excited, pleased, proud, optimistic, and entertained. Conclusions: This research provides the first empirical evidence of the effects of sport fans' sensory experiences on emotions associated with sport teams. In order to maximize connectedness and elation that sport fans have about their teams, sport marketers need to develop specific sensory strategies that affect stadium experiences. Further implications were discussed.

• American Studies
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• v.42 no.2
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• pp.31-55
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• 2019

This study explores how the patriarchal system instigates violence through the use of a lottery in "The Lottery" by Shirley Jackson and a reaping in The Hunger Games by Suzanne Collins. To maintain its validity, the patriarchal system makes people internalize the principle of homicide in everyday life. One of the effective ways to sustain the patriarchal system is to develop the gender concept clearly. In "The Lottery," traditional gender segregation results in the construction of a homogeneous community supported by patriarchal concepts. On the other hand, The Hunger Games shows how Katniss Everdeen, the main character, experiences the different gender roles and norms according to the specific surroundings like her hometown (the 12th district), Capitol (the capital of Panem), and finally the Hunger Games stadium, where she has to kill others to survive. In the end, Katniss both becomes a political entity through playing gender performance supported by Judith Butler.