• 제목/요약/키워드: Stackelberg

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Analysis of Pricing and Efficiency Control Strategy between Online and Offline Marketing Channels (Online 과 Offline 마케팅 채널 간의 가격경쟁 및 효율성 통제전략 분석)

  • Cho, Hyung-Rae;Yu, Jung-Sub;Cha, Chun-Nam;Lim, Sang-Kyu
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.2
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    • pp.181-189
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    • 2001
  • The proliferation of the Internet and related technologies and applications has led to a new form of market place known as the electronic store. In this paper, we study competition between two shopping channels, an electronic store and traditional retailers. Based on the circular spatial market model, we derive the Nash and Stackelberg equilibria as a function of the efficiency of the electronic store. The result shows that the Stackelberg equilibrium is always superior to the Nash equilibrium for both channels. It is also shown that, in some cases, the electronic store has incentive to decrease its efficiency to gain more profit.

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Strategic Trade Policies under International Process R&D Competition with or without Market Leaders

  • Yang, Il-Seok
    • Journal of Korea Trade
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    • v.24 no.2
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    • pp.53-67
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    • 2020
  • Purpose - The purpose of this paper is to study strategic trade policies under international process research and development (R&D) competition with or without market leaders for free trade and a subsidy regime and compare the effects of R&D subsidies and export subsidies on the equilibrium levels of firm profit and social welfare. Design/methodology - For the analysis, we use previous work by Haaland and Kind (2008) and construct a differentiated goods duopoly model, wherein two firms compete via quantity in a third-country market for free trade and the subsidy regime. We consider simultaneous-move quantity competition when the two firms choose their quantities simultaneously and sequential-move quantity competition when they choose their quantities sequentially. The results are compared to those of Balboa, Daughety and Reinganum (2004), who studied export subsidies. Findings - The following are the findings. First, the results of firm preference orderings regarding firm position from Dowrick (1986) and Balboa, Daughety and Reinganum (2004) may not hold in our model when the firms' strategies are strategic substitutes under free trade. Second, the preference rankings under Cournot competition for free trade and a subsidy regime are the same as those in the strategic trade policy of export subsidy. Third, except for the cases of too close substitutes and complements, the results of firm and government preferences regarding firm position are different from those of Balboa, Daughety and Reinganum (2004) in that Stackelberg leadership in a subsidy regime is advantageous when the goods are substitutes but is disadvantageous when the goods are complements. Moreover, the equilibrium level of firm profit is the highest in the Cournot-Nash play when the goods are substitutes in a subsidy regime. Fourth, except for the cases of too close substitutes and complements, the results of firms' and their respective governments' trade regime preferences are similar to those of Balboa, Daughety and Reinganum (2004) in that a Stackelberg leader firm and government prefer free trade if the goods are substitutes and prefer a subsidy regime if the goods are complements. Furthermore, a Stackelberg follower firm and government strongly prefer a subsidy regime to free trade. Originality/value - By analyzing the effects of R&D subsidies and export subsidies in international markets, we can find similarities and differences between them in international markets.

Strategic Analysis of the Competition between Internet Seller and Conventional Retailer Selling Single Commodity (단일 상품을 판매하는 인터넷 상점과 전통적인 소매점 간의 경쟁에 대한 전략적 분석)

  • Cho, Hyung-Rae;Kwon, Hyo-Seok;Cha, Chun-Nam
    • Journal of Korean Institute of Industrial Engineers
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    • v.31 no.4
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    • pp.277-288
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    • 2005
  • The proliferation of the internet technologies and applications has intensified business activities on the Internet. This study considered the price competition between two shopping channels, one on-line seller and the other traditional off-line retailer. Based on the Hotelling's linear market model, we derive the Nash and Stackelberg equilibria as a function of the cost parameters which represent the characteristics of the online and off-line channels. By analyzing the equilibrium solutions, the following significant findings were obtained. First, pricing by Stackelberg equilibrium always outperformed that of Nash equilibrium. However the value of the cost parameters played a crucial role in determining both channels' preferred position (price leader or follower). Second, the online seller could benefit more in terms of profit by lowering its efficiency when its efficiency belongs to a certain interval. Third, when the online seller's efficiency is low, lowering its delivery cost has no contribution to its profit. To benefit more from lowering its delivery cost, increasing its channel efficiency to a certain level should be preceded.

Adaptive Network Pricing Scheme based on the Stackelberg Model (슈타켈버그 모델을 이용한 적응적 네트워크 가격 결정 기법에 대한 연구)

  • Jung, Woo-Suk;Kim, Sung-Wook
    • Journal of KIISE:Information Networking
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    • v.37 no.2
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    • pp.94-98
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    • 2010
  • In this paper, we formalize a new adaptive online price control scheme based on the Stackelberg game model. By using the hierarchical interaction strategy, control decisions in each mechanism act cooperatively and collaborate with each other to satisfy conflicting performance criteria. In addition, our dynamic online approach is practical for real network implementation. With a simulation study, the proposed scheme can adaptively adjust the network price to approximate an optimized solution under widely diverse network situations.

Optimal Allocation Strategy Based on Stackelberg Game for Inspecting Drunk Driving on Traffic Network

  • Jie, Yingmo;Li, Mingchu;Tang, Tingting;Guo, Cheng
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.12
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    • pp.5759-5779
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    • 2017
  • As the main means to cope with the stubborn problem of drunk driving, the inspection of drunk driving has already been paid more attention and thus reinforced. In this paper, we model this scenario as a Stackelberg game, where the police department (called defender) allocates resources dynamically in terms of the traffic situation on the traffic network to arrest drink drivers and drivers who drink (called attacker), whether choosing drunk driving or designated driving service, expect to minimize their cost for given travel routes. However, with the number of resources are limited, our goal is to calculate the optimal resource allocation strategy for the defender. Therefore, first, we provide an effective approach (named OISDD) to fulfill our goal, i.e., generate the optimal strategy to inspect drunk driving. Second, we apply OISDD to directed graphs (which are abstracted from Dalian traffic network) to analyze and test its correctness and rationality. The experimental results show that OISDD is feasible and efficient.

Incentive Mechanism in Participatory Sensing for Ambient Assisted Living

  • Yao, Hu;Muqing, Wu;Tianze, Li
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.1
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    • pp.159-177
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    • 2018
  • Participatory sensing is becoming popular and has shown its great potential in data acquisition for ambient assisted living. In this paper, we propose an incentive mechanism in participatory sensing for ambient assisted living, which benefits both the platform and the mobile devices that participated in the sensing task. Firstly, we analyze the profit of participant and platform, and a Stackelberg game model is formulated. The model takes privacy, reputation, power state and quality of data into consideration, and aims at maximizing the profit for both participant and publisher. The discussion of properties of the game show that there exists an unique Stackelberg equilibrium. Secondly, two algorithms are given: one describes how to reach the Stackelberg equilibrium and the other presents the procedures of employing the incentive strategy. Finally, we conduct simulations to evaluate the properties and effectiveness of the proposed mechanism. Simulation results show that the proposed incentive mechanism works well, and the participants and the publisher will be benefitted from it. With the mechanism, the total amount of sensory data can be maximized and the quality of the data can be guaranteed effectively.

Traffic Offloading in Two-Tier Multi-Mode Small Cell Networks over Unlicensed Bands: A Hierarchical Learning Framework

  • Sun, Youming;Shao, Hongxiang;Liu, Xin;Zhang, Jian;Qiu, Junfei;Xu, Yuhua
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.11
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    • pp.4291-4310
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    • 2015
  • This paper investigates the traffic offloading over unlicensed bands for two-tier multi-mode small cell networks. We formulate this problem as a Stackelberg game and apply a hierarchical learning framework to jointly maximize the utilities of both macro base station (MBS) and small base stations (SBSs). During the learning process, the MBS behaves as a leader and the SBSs are followers. A pricing mechanism is adopt by MBS and the price information is broadcasted to all SBSs by MBS firstly, then each SBS competes with other SBSs and takes its best response strategies to appropriately allocate the traffic load in licensed and unlicensed band in the sequel, taking the traffic flow payment charged by MBS into consideration. Then, we present a hierarchical Q-learning algorithm (HQL) to discover the Stackelberg equilibrium. Additionally, if some extra information can be obtained via feedback, we propose an improved hierarchical Q-learning algorithm (IHQL) to speed up the SBSs' learning process. Last but not the least, the convergence performance of the proposed two algorithms is analyzed. Numerical experiments are presented to validate the proposed schemes and show the effectiveness.

Multi-homing in Heterogeneous Wireless Access Networks: A Stackelberg Game for Pricing

  • Lee, Joohyung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.5
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    • pp.1973-1991
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    • 2018
  • Multimedia applications over wireless networks have been evolving to augmented reality or virtual reality services. However, a rich data size compared to conventional multimedia services causes bandwidth bottlenecks over wireless networks, which is one of the main reasons why those applications are not used widely. To overcome this limitation, bandwidth aggregation techniques, which exploit a multi-path transmission, have been considered to maximize link utilization. Currently, most of the conventional researches have been focusing on the user end problems to improve the quality of service (QoS) through optimal load distribution. In this paper, we address the joint pricing and load distribution problem for multi-homing in heterogeneous wireless access networks (ANs), considering the interests of both the users and the service providers. Specifically, we consider profit from resource allocation and cost of power consumption expenditure for operation as an utility of each service provider. Here, users decide how much to request the resource and how to split the resource over heterogeneous wireless ANs to minimize their cost while supporting the required QoS. Then, service providers compete with each other by setting the price to maximize their utilities over user reactions. We study the behaviors of users and service providers by analyzing their hierarchical decision-making process as a multileader-, multifollower Stackelberg game. We show that both the user and service provider strategies are closed form solutions. Finally, we discuss how the proposed scheme is well converged to equilibrium points.

An Anti-Virus Vaccine Selection Model Based on Stackelberg Game (슈타켈버그 게임 기반 Anti-virus 백신 선택 모형)

  • Sung, Si-Il;Choi, In-Chan
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.19 no.1
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    • pp.135-144
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    • 2009
  • This paper deals with an information security problem that involves the strategies of both an attacker and an administrator of a web-based system. A game-theoretic model for the problem, based on an Stackelberg game environment, is presented. In the model, the administrator selects a set of anti-virus vaccines to cope with potential system attackers and the intruder chooses attacking modes that are most effective against the administrator's chosen set of vaccines. Moreover, the model considers a number of practical constraints, such as a budget limit on the vaccine purchase and a limit on the system performance. In addition, two different scenario analyses are provided, based on the results of the proposed model applied to a simulated pseudo-real-world data.

An Analysis on the Generation Market Using Stackelberg Game Equilibrium (슈타켈버그 게임을 이용한 발전경쟁시장의 균형 분석)

  • Kim, Jin-Ho;Park, Jong-Bae;Park, Jun-Ho
    • Proceedings of the KIEE Conference
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    • 2005.07a
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    • pp.775-777
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    • 2005
  • In this paper, effects of the subsidy in the electricity market on the market equilibrium are analyzed. The generation competition markets are considered as the basic market structure. The market equilibrium with Cournot game model is derived, first. Then, the variation of Nash equilibrium is investigated when the subsidies to generation companies are provided. The market equilibrium with the subsidy in the electricity market, which is equivalent to the subgame perfect equilibrium, is analytically derived using Stackelberg game model and backward induction method. From this, how the provisions of subsidy to generation companies can affect the strategic behaviors of the generation companies and corresponding market equilibrium are explored, in this paper. Numerical examples are provided to illustrate the basic idea of this paper.

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