• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.1-7
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• 2021

Purpose: This study started with an interest in sports culture-related content and aims to comprehend the application of traditional and contemporary cultural content to sport business. Research design, data, and methodology: The current study reviews related-documents, research papers, media reports, and a secondary data. The collected data were multiple reviewed via content analysis. Results: Findings are as follow. First, the study found that sports is born in religious rituals which are associated with human needs for survival and prosperity. Second, sports is sort of official format that inherent desire of human could be satisfied, representing play and game. Third, the current study discovered that sports could be cultural products such as literature and film. This is because sport has often been used as major themes in contemporary art production. Finally, this study included important cultural content categories, but could not cover all categories due to the limitations of the study. Conclusions: this study reviewed multiple literature to decode historical and anthropological meanings of sport. The finding presents the cultural traits and meaning of contemporary sport. Further implications were discussed.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.843-855
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• 2023

The purpose of this study is to present a development strategy that can enhance local brands by fostering the marine sports industry as a strategic industry that can lead the local economy in Jeollanam-do. As a research method, the literature survey analyzed policy data and previous studies related to marine sports, and the answers in in in-depth interviews were categorized into semantic units and analyzed. In conclusion, Jeollanam-do needs to build representative marine sports facilities by properly utilizing natural conditions, and Jeollanam-do, which has low competitiveness, needs to develop marine sports equipment and connect with tourism resources such as marine, culture, and history.

• Advances in concrete construction
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• v.16 no.4
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• pp.189-203
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• 2023

This study investigates the bending and stability properties of cylindrical constructions, with a focus on their use in the design and implementation of sporting equipment. The work focuses on a cylindrical construction resembling nanomotors, similar to components seen in sports equipment, using mathematical modeling based on high-order beam theory and nonlocal strain gradient theory. The analysis provides important insights into the dynamic behavior of these systems, revealing light on the impact of numerous factors such as rotational velocity, section change rate, and structural dimensions. The results show a relationship between angular velocity growth and section change rate, which leads to an increase in fundamental frequency values. Furthermore, the research emphasizes the effect of structural factors on dynamic deflection, giving critical information for increasing the stability and performance of sporting equipment. This study adds to the area of sports engineering by providing a more nuanced understanding of how cylindrical constructions react under diverse settings. The results will help to guide the design and manufacturing processes of sports equipment, assuring improved stability and performance for players across a wide range of sports.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Journal of The Korean Society of Integrative Medicine
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• v.8 no.2
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• pp.159-168
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• 2020

Purpose : This study was conducted to investigate the effects of stress on sports injuries that occur to the university rhythmic gymnasts in Korea. Methods : All general characteristics of rhythmic gymnasts were analyzed as descriptive statistics and, the incidence of sports injuries was analyzed. To examine the differences in the incidence of sports injuries between the group with upper-level and lower-level stress scores, the independent sample t-test was carried out. For the correlation between number of sports injuries and stress scores, Pearson correlation coefficient was used. All statistical analyses were carried out using the SPSS version 24.0 with the level of significance set to α=.05. Results : The mean stress score of university rhythmic gymnasts was 3.68±1.31. The incidence of sports injuries was 57 cases in total, and per student, 2.28±0.61 cases occurred on average. The incidence of sports injuries differed significantly between the group with upper-level and lower-level stress scores. In addition, significant differences were found in the analysis of the correlation between number of sports injuries and stress scores, with regard to the psychological and emotional stress and the social stress against overall variables. Conclusion : The incidence of sports injuries was higher for the gymnasts with higher stress scores. In addition, correlation were found in the analysis of the between number of sports injuries and stress scores, emotional and psychological stress and the social stress.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.527-535
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• 2017

As interest increases in health promotion through sports, demand for public sports facilities is steadily growing. However, there is a lack of research on operation and management compared with the supply plan of public sports facility. In this context, the aim of this study is to address problems of management of public sports centers and suggest strategies for vitalizing the facilities through the big-data. The data are collected from web such as news, blog, and cafe for one year in 2015. From the big-data, We can find that the national sports centers and the open gyms showed similar users' behavior but showed different needs. Both facilities have been used as sports and leisure area and have a high percentage of visitors for other purposes such as walking, picnics, etc. However, while the national sports facilities which were used for more specialized programs, the open sports center were used as leisure space.

• Korean Journal of Applied Biomechanics
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• v.22 no.2
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• pp.131-140
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• 2012

This study was to investigate the relationship between the distance and projection factors, angle factors of javelin in women's javelin throwing. The data were collected in the 2011 National Sports Festivals for 11 players. Three-Dimensional motion analysis using a system of 4 video cameras at a sampling frequency of 60 fields/s was performed for this study. The factors of release conditions calculated using Matlab 2009a program. The statical analysis on the records(n=42) included mean and standard deviation of the mean(SD), Pearson's product moment correlation coefficient(SPSS Version 16.0 for Windows). There was a statistically significant positive relationship between the records and release velocity(r=.866, p<.01), height(r=.433, p<.01) and height rate(r=.340, p<.05). The attitude angle, release angle, and attack angle showed not a statistically significant relationship between the records. The medial-lateral tilt angle of javelin showed not a statistically significant relationship between the records, but the yaw angle of javelin(r=.549, p<.01) showed a statistically significant positive relationship between the records.

• Korean Journal of Exercise Nutrition
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• v.25 no.3
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• pp.23-27
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• 2021

[Purpose] Functional beverages are intended to support those who want to maintain optimal physical condition and improve their quality of life through the enhancement of heart health, immunity, and digestion. The purpose of this study was to investigate the performance of top-level athletes consuming immune-strengthening conditioning nutritional drinks. [Methods] A total of 107 top-level athletes (baseball (56 players), pro volleyball (17), athletics (16), cycling (8), golf (6), and fencing (6)) participated in the experiment. They consumed an immune-enhancing functional beverage once a day for 8 weeks and responded to a survey before, during, and after drinking the beverage. [Results] Three total aspect-based subfactors were drawn from 24 questions in the factor analysis: physical, satisfaction with mental stability, and activity in performance. The physical, mental stability and performance changes of athletes significantly increased in period 2 (4 weeks after intake) and period 3 (after 8 weeks of intake). [Conclusion] We evaluated the efficacy of a new conditioned beverage containing Lactobacillus B240 and protein in improving the performance and physiological utility of top athletes. This functional drink may gain popularity among those seeking health benefits and improved exercise performance.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.169-175
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• 2021

The purpose of this study was to investigate the relationship between the formation of advertising attitudes and purchase intentions for users' products according to the difference in engagement of SNS sports advertisements and provide them with evidence to suggest directions for SNS sports advertising strategies. For this purpose, after establishing a hypothesis between engagement, advertising attitude, and purchase intention, a questionnaire was distributed to employees of sports administration organizations that have experienced or are using SNS and statistically processed using 460 copies of self-administeration. Through this process, we obtained the following results. First, it was found that engagement had a significant effect on advertising attitude. Second, it was found that engagement had a significant effect on purchase intention. Third, it was found that advertising attitude had a significant effect on purchase intention. From the results of this study, it can be seen that the SNS sports advertisement engagement has a positive effect on the attitude and purchase intention of advertisements conducted on SNS. In other words, it should be actively used to increase more efficient advertising attitudes and purchase intentions through this identified engagement.

• International Journal of Industrial Entomology and Biomaterials
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• v.48 no.2
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• pp.78-85
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• 2024

Bud sport (bud mutation) is a valuable source for existing new genotypes in mulberry (Morus spp.) as well as critical materials for studying the molecular mechanisms underlying essential traits. Thus, identification, collection, characterization, and conservation of such natural variants are prerequisites for enhancing the mulberry genetic resource in the germplasm. In this context, we identified and characterized three bud sports (VBS-1, VBS-2, and VBS-3) of a popular mulberry cultivar, Victory-1 (V-1). These bud sports are morphologically, anatomically, and genetically more distinct from their mother plant, Victory-1. Moreover, these bud sports display lower growth and yield potential. Furthermore, these showed remarkably lower 2C DNA contents of 0.74 pg (VBS-1), 0.78 pg (VBS-2), and 0.76 pg (VBS-3), when compared to their mother plant V-1 (2C = 0.81 pg). On the other hand, molecular characterization between the bud sports and their mother plant revealed the existence of genetic variation due to the natural bud mutation that occurred in the mulberry cultivar Victory-1.