• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.23-29
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• 2021

Purpose: The purpose of the study is to review the current states of new sports imported from foreign countries and to discuss strategic insights for promoting new sports which has been invented in Korea. Research design, data, and methodology: This study employed the qualitative approach, in which reviewed a related literature. First, the study selected flying disc, sports stacking, and T-ball as sample cases. This is because these new sports were recognized the prominent sports frequently played in physical education classes in Korea. Second, the study reviewed prior studies in the field of distribution and marketing in order to determine the criteria of analysis and variables that frequently examined in distribution and marketing studies. Finally, the study confirmed such terminologies as research variables including new sport name, organization name, background of the invented sports, distributional channel, promotional activities and so forth. To collect data, the study search literature via academic search engine including DBpia, KISS, RISS, ScienceDirect, SAGE Journals, SpringerLink, and Taylor & Francis. Results: It was found that all of the imported new sports organized association and its nationwide branches to deliver their sprots to local schools and recreational markets. second, they targeted schools and sought to broaden their markets to recreational communities. Conclusions: In order to promote new sport invented in Korea, associations need to be systematically organized and mission should be clearly stated. In addition, creative methods for promotion need to be developed. Future directions were discussed.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.209-215
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• 2021

The purpose of this study is to determine the impact of broadcasters' broadcasting commentators' attributes on broadcasting conditions and the intention of continuous viewing of e-sports competitions. To achieve this goal, a survey was conducted on 300 university students who had experience watching e-sports competition broadcasting. The final 295 copies were selected as the final valid samples and data processing was carried out. Using SPSS 23, factor analysis, reliability analysis, correlation analysis, and simple and multiple regression analysis were performed. The result of this study was: First, reliability and attractiveness among the sub-factors of commentator attributes were shown to have a positive effect on broadcasting conditions. Second, reliability and attractiveness among the sub-factors of commentator attributes have a positive effect on the intent of continuous viewing. Third, broadcasting conditions have a positive effect on the intention of continuous viewing.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.351-356
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• 2018

The purpose of this study was to examine the change of wellness health awareness among 168 university students od D city participating in sports physical fitness class. Wellness health awareness was surveyed using Korean Wellness Questionnaire (KWLS) and the collected data were analyzed by descriptive statistical analysis, reliability analysis, and two-way ANOVA depending on the research purpose. The results showed that the wellness health awareness of university students did not show statistically significant interaction effect between gender and class(before and after class), but differences between gender and enforcement factors were significant in some sub - area). Based on these results, it is necessary to provide intensive health management class to university students for the solution of positive change of well-being health awareness besides various physical education class by each university.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.151-157
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• 2018

The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by using convenience sampling method. Research model and hypothesis testing were conducted by using SEM(structural equation modeling) through AMOS 18.0. The result were as follows; First, sports brand ideal self-image positively influenced on brand affect. Second, brand affect had significantly effect brand attitude and purchase intention. Third, brand attitude positively influenced purchase intention toward sports brands. The finding s also revealed effect of ideal self-image congruity in there relationships between self-image and brand affect.

• International Area Studies Review
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• v.14 no.1
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• pp.299-319
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• 2010

This thesis analyzed that which countries won the Olympic medals more efficiently at the Olympic Games. Unlike the previous studies, I measured efficiency under the CRS, found implications for investment to improve sports skills through understanding the characteristics of sports race. A methods for research is a DEA-based approach which measures efficiency by using the data only, not assuming the parameters. The inputs are total population and GDP, the output is Olympic medals at 2004 Athens Olympic Games and 2006 Turin Winter Olympic Games. I applied different weights based on the medal colors. The results showed the tendencies that the larger the scales of total population and GDP were, the lower efficient values were. These tendencies imply that sports skills are related with the law of diminishing returns and international convergence. According to these phenomenons, surging investments for sports performance are hard to get proper justification. In the case of limited resources, investing uniformly in various sport entries is more productive than in just one or two sport entries.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.133-141
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• 2018

The purpose of this study is to investigate the rehabilitation policy of North and South Korea in the context of the analysis and to classify the output according to the social welfare policy calculation framework of Gilbert and Spight, To promote exchanges and to suggest directions for development. Therefore, the welfare policy model for disabled people in South Korea is established, and the welfare policy that can be applied to the North Korean society in a short period of time is applied to South Korea's movement rehabilitation welfare policies by reducing the lack of communication through the unified and institutionalized disabled groups of South Korea And it activates and activates the foundation of the revitalization of the disabled person sports.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.5
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• pp.369-383
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• 2018

In this paper, suggests a gamification analysis method applied to screen sports. The analysis method is through the process of comparison, collection and application. In the process of comparison, compare the characteristics of actual sports and screen sports and Data collection to complement the differences derived from the comparison process is done during the collection process. Process of application is verify for application status of Gamification. and analyzed of screen golf and screen baseball. The result shows that screen golf couldn't apply walking exercise in the comparison process, and screen baseball couldn't apply exercise elements except batting. During the collection process, driving distance and swing data were used for screen golf, and driving distance, batting average and RBI (runs batted in) data were used for screen baseball. Lastly, it was revealed during the application process that both screen golf and screen baseball provide data to users by using reward, competition and Self-expression elements of gamification. The analysis methods presented in this study can be a method to analyze screen sports, and are expected to be appropriate methods to make screen sports.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6536-6546
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• 2014

The aim of this study was to predict the global sports market trend to make developmental and strategic marketing planning for governments, enterprises and scholars. By participating in Delphi, 21 professionals from 12 countries came up with 51 foresights. In addition, the following 7 final results emerged after 3 rounds of discussion. First, integrity issues (e.g., doping and gambling) will increase in the sports industry. Second, the market of youth sports will continue to grow worldwide. Third, the health-oriented sports service will growth, particularly for seniors or people with less wealth. Fourth, the convergence with high-technology, culture and leisure activity will be accelerated. Fifth, mega sports events will receive increasing scrutiny and criticism. Sixth, the leverage of new media (e.g., social media) as well as old media (e.g., TV and magazines) will expand in the sports industry. Finally, globalization, which is similar to the culture phenomenon, will be accelerated in the sports industry.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.363-372
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• 2021

The Purpose of this study was to analyzed the possibility of sport leaders cooperative model promote life sport through the creation of stable jobs for sports leaders. For the study, a questionnaire in preceding study was revised through the advisory committee and used to survey 20 life sports leaders in D city and 10 operators of sports cooperatives. After analyzing and categorizing of the survey results, the following conclusions were obtained. Sports leaders' cooperatives can be a model for revitalizing life sports, if more than 5 life sports leaders recognize the clear purpose and necessity through education, and operate the cooperative through communications in unity of members. It is thought that this can a new method for the development of the diversity of sports participation and the development of life sports.

• Korean Journal of Applied Biomechanics
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• v.30 no.3
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• pp.217-223
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• 2020

Objective: The purpose of this study was to analyze the effect of postural sway on the kinematic variables of the putter head during golf putting and to provide information to the importance of postural sway control in the putting stroke for novice golfers. Method: The center of pressure (CoP) and Kinematics variables of the putter head were calculated during 2 m flat golf putting using 8 motion capture cameras (250 Hz) and 2 force plate (1,000 Hz). SPSS 24.0 was used to perform Pearson's correlation coefficient and simple regression analysis, and the statistically significance level was set to .05. Results: As a result of analyzing the correlation between CoP variables and the putter head rotation angle, the CoP moving length, CoP moving range (ML direction), and CoP moving velocity (ML direction) showed a positive correlation with the putter head rotation angle (yaw axis) and were statistically significant. Conclusion: Therefore, In order to perform the accurate putting stroke maintaining the ball's directionality, it is determined that it is important to control posture sway in the ML directions by minimizing the movement and velocity of the CoP.