• Journal of Distribution Science
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• v.19 no.2
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• pp.45-52
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• 2021

Purpose: Contemporary consumers are increasingly adopting public displays of their loyalty towards brands: consumer dedication surpasses loyalty in that they find various ways to show their devotion to their favorite brands. The purpose of the current study is to utilize sports psychology to improve customer experience in the sports shops. Research design, data and methodology: To investigate the purpose of the study and suggest the solutions, Epistemology methods were used to analyze the nature of knowledge and various forms of attaining knowledge. As such, epistemology asks questions such as "what are constitutes of valid knowledge?". Results: This study figured out five theoretical results to suggest for practitioners in the sports retail shop based on prior research. According to the research, sports psychology can affect consumer buying behavior which builds upon specific demographics and their differentiating behavior. The results also show that males shop with specificity, while female consumers are likely to shop for pleasure. Men are also less frequent shoppers than women. Conclusions: Above all, this study concludes that a consumer decision-making study is vital in the sports retail business, and information about consumer decision-making can be an influential factor for sports retailers to increase their competitive advantage.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.438-447
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• 2024

The subjects of this study were college students who participate in Wushu in China. A total of 300 people, 189 male and 111 female, were sampled as research subjects through convenience sampling by sharing the questionnaire link online and sending emails. The research tool used in this study was a questionnaire. Based on the questionnaire that had secured reliability and validity in previous research, it was modified and supplemented to suit this study. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. First, Wushu image was found to have a partial effect on self-congruity. Second, Wushu image was found to have a partial effect on loyalty. Third, the self-congruity of Wushu participants was found to partially affect loyalty.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.147-156
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• 2021

In order for life-sports to develop sports policies need to be addressed in the conceptual categories of sports welfare policies. Beyond the concept of sports welfare, it must be recognized as an important part of general welfare to further increase the effectiveness of sports welfare policies. And for sports welfare policies to be effectively delivered to the target people, it need to be incorporated into a national-level policy system such as a general welfare system. In this study sports welfare governance and Exclusive Organization Policy Model was proposed as one of the ways in which sports welfare policies were incorporated into a national delivery system.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.152-160
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• 2021

The purpose of this study was to investigate the difference in the number of repetitions and the change in electromyographic response during the maximum speed squat exercise according to the depth conditions and the maximum speed squat exercise according to the time of each depth. Ten men in their 20s were selected as subjects and the maximum speed squat was performed for one minute in three environmental conditions (ground, knee depth, waist depth). We found that the number of repetitions according to the depth of water showed a significant difference, and as a result of the post-mortem comparison, the number of repetitions was higher in the ground condition and the knee depth than in the waist depth. And the muscle activity of rectus abdominis, erector spinae, rectus femoris, biceps femoris was increased during ground squat exercise, activity of all muscle was decreased during knee depth squat exercise, and activity of rectus abdominis, erector spinae, biceps femoris, tibialis anterior, gastrocnemius was decreased during waist depth squat. In conclusion, muscle activity of lower extremities during squat exercise in underwater environment can be lowered as the depth of water is deep due to buoyancy, but muscle activity of trunk muscles can be increased rather due to the effect of viscosity and drag.

• International journal of advanced smart convergence
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• v.11 no.3
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• pp.197-205
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• 2022

In order to investigate the effect of an 8-week elastic band exercise program according to age on the isokinetic strength and dynamic equilibrium of the knee, 10 women under 49 years old and 10 women over 50 years old were selected. Dynamic equilibrium was measured through Y-Balance test one week before the exercise program, and power and endurance were confirmed by measuring isokinetic muscle strength of the knee. After measurement, small tool exercise was performed for 8 weeks. After 8 weeks of exercise, isokinetic muscle strength and dynamic equilibrium were measured. As a result, isokinetic muscle strength, which checks muscle strength and muscular endurance, increased after measurement than before measurement regardless of age, and dynamic equilibrium increased after measurement rather than before measurement, and the group under 49 years of age was higher than the group over 50 years old. We think that small tool exercise improves isokinetic muscle strength and is effective in neuromuscular development, improving dynamic stability ability, which is an important factor in preventing falls.

• The Research Journal of the Costume Culture
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• v.5 no.2
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• pp.217-244
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• 1997

This study is about the Korean Jockey's uniform, etc. and horse riding costume as the traditional riding culture grows. I studied informations from the Korea Racing Association's equestrian park, equine museum and Seoul Racecourse Trainers & Jockey's Association. The international regulations of riding costume are compared with Korean regulations, and I consulted some reference books, materials of sports wear and catalogues of some brands regarding horse equipment. The contents includes ; 1. Analysis of informations about horse racing 2. Study of racing, for detail comparative analysis on the following aspects ; -Symbolism, riding costume of jockey, that is, color·pattern·and some formal designs. 3. Suggestion for reasonable and fashionable riding costumes. In the aspects of design, there have not been any historical records, and material adjustments about riding costume in Korea. Therefore we should make more efforts to do developing our traditional costume culture. The result o this study is as follows ; 1. Riding is the sport of etiquette and manners. 2. Most of riding wears are the casual wear centered foreign licenced brands. 3. Study and investment upon specialized material development and processing technology are in demand 4. The need of the consumers are to be satisfied by the quality improvement of the native products design. In addition, we perform to horse racing which is fine play and leisure sports in current society. The horse riding will be a popular sports such as golf, wind surfing, skiing, etc. with the period including lots of kinds of leisure.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.277-281
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• 2007

Up to 20th century, mankind pursues freedom while now in 21st, the thing pursued most could be safety. Economic development and personal improvement in life have yielded the factors that threaten the safety, from which the blank of security is formed so that the private security finally became significant. Thus this study is to present the leisure motivation of private security guards and some required policy data, through improvement of poor working condition and sports participation.

• International Journal of Advanced Culture Technology
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• v.10 no.2
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• pp.260-268
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• 2022

The purpose of this study is to investigate the effect of social support of table tennis players on exercise stress and athletic performance. To clarify the purpose of this study, middle and high school table tennis players registered with the Korea Table Tennis Association in 2020 were targeted. After that, a total of 300 subjects (150 males and 150 females) were selected using the convenient sampling method. The survey tool consisted of a questionnaire on a 5-point scale. Also, the collected data were statistically processed using SPSS version 20.0. The results obtained through this research procedure are as follows. First, it was found that the social support of athletes partially affected the exercise stress. Second, it was found that the social support of athletes partially affected athletic performance. Third, exercise stress of athletes was found to have a partial effect on athletic performance.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.179-190
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• 2021

This study tried to provide the way of development in sport-climbing base on the history and present of Korean sport climbing. In terms of the policy, single sport climbing association needs to be formed and separated from Korean Alpine Federation. School teams and athletes are required to expand, college teams in particular. These athletes could be sport instructors and professional athletes vitalizing competition and sport climbing after graduation. Public sport climbing facilities need to be counted accurately. Ministry of Culture, Sports and Tourism needs to administrate the public sport blimbing facilities by counting and checking the facilities with the responsibility.

• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.1-6
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• 2011

Design patent is a type of industrial design right that is granted on the ornamental design of a functional item. We analyzed domestic design patents that were applied from 1965 until 2008, to the field of functional clothing. Since the year 2000 the number of design patents of functional clothing progressively increased. Design patents applied to the functional clothing field includes sport wear (47%), working clothes (34%), and leisure wear (19%). Design development of the sports wear from the latter half of 1990's has shown a continuously increasing tendency. The most patent applications belonged to the companies(51.4%), followed by individual applicants (46.6%), and the universities or laboratories had the least number of applications (2.0%). In case of working clothes or the leisure wear, the number of design applications focusing on the functional characteristic is higher than that of aesthetic characteristic, however, the number of design applications focusing on the aesthetic characteristic is higher in sportswear.