• 제목/요약/키워드: Sports Record

검색결과 63건 처리시간 0.018초

상표 원산지와 생산 원산지의 일치성이 제품 선호도에 미치는 영향 (The Impact of Congruity between Country-of -Origin of Brand and Country-of-Origin of Production on Consumers' Product Preference)

  • 황병일;김범종
    • 산학경영연구
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    • 제15권
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    • pp.133-152
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    • 2002
  • 본 연구에서는 원산지가 소비자의 제품 선호도에 미치는 영향을 규명하고 이를 소비자의 정보처리 관점에서 상표원산지와 생산원산지 정보의 일치성(congruity)으로 설명하고자 하였다. 이를 위하여 상표는 같지만 국가를 달리한 제품을 사진으로 나타낸 실험자극을 개발하여 응답자에게 제시하고 제품의 선호도를 측정하였다. 제품은 관여도, 이성-감성, 사적-공적 개념 특성을 반영하여 녹음기, 스포츠화, 화장품, 휴지를 선정하였으며, 원산지로는 선진국(미국, 일본, 프랑스), 한국, 후진국(말레이시아)를 선정하였다. 원산지간 선호도 차이를 분석하기 위하여 다변량 반복측정방법을 선택하였으며, 두 제품간의 선호도 차이를 위하여 paired-t 검증이 사용되었다. 실증분석 결과 저관여이면서 사적 제품으로 판단되는 휴지를 제외하고 모든 제품에서 선진국 상표와 제품이 선호되었다. 즉, 다양한 제품특성을 반영한 제품군에서 원산지 효과가 있음을 보여 주었다. 그리고 제품선호도에서 상표원산지와 생산원산지 간에 정보 일치성(congruity)에 차이가 있는 지를 규명하였는데 상표원산지와 생산원산지간에 정보일치성이 있는 경우가 그렇지 않은 경우에 비하여 보다 선호성이 높은 것으로 나타나 원산지의 정보 일치성이 제품선호도에 있어 중요한 영향요인임을 보여주었다. 본 연구는 다양한 제품특성의 반영과 정보 일치성으로 원산지효과를 이해하게 하는 데 기여하여 원산지효과의 일반화 가능성을 높여 줄 수 있다고 판단된다.

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비골골절에 대한 임상적 분석 (Clinical Analysis of the Nasal Bone Fracture)

  • 임광열;김홍일;안성민;황소민;정용휘;송제니퍼
    • 대한두개안면성형외과학회지
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    • 제12권2호
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    • pp.81-85
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    • 2011
  • Purpose: Nasal bone fracture is the most common facial fracture. Although nasal bone fractures are considered to be minor injuries, the incidence of post-traumatic nasal deformity remains high. This study is designed to support management and patient satisfaction by classifying the simple nasal bone fracture, and survey the care method and result, which is compared with other studies. Methods: From May 2008 to April 2010, 334 patients with simple nasal bone fractures visited our hospital. The incidence, cause, types of nasal bone fracture, treatment, and complications are analyzed according to clinical examination, patient's record and radiographic images. Results: The mean age of patients was 30 years old, with 74% of the patients having been male, and 26% were female. The highest incidence of this fracture was between late teens to late twenties. The causes of nasal bone fracture were the following: having slipped or fallen down (39%), violence (16%), sports accident (14%), traffic accident (11%), industrial accident (6%), and others (16%). Patient's radiographic images were analyzed by Stranc and Robertson classification, frontal impact plane I was 38%, plane II was 16%, plane III was 1%, lateral impact plane I was 21%, plane II was 21%, and plane III was 3%. On average, surgical treatment was performed 7.2 days after trauma under general anesthesia. Closed reduction of nasal bone fracture was performed in 99% of patients. In patients with septal injuries, septal management was performed in 76.7% of cases. Aesthetic surgery was done on same time in 24% of patients. There were some complications, such as residual nasal deformity (7.2%), nasal obstruction (0.9%) and hyposmia (0.3%). Conclusion: According to this study, nasal bone fractures occurred commonly in physically active age groups (age 15~29 years), as a result of having slipped or fallen down, at afternoon and at night time. And it could be treated successfully by closed reduction and septoplasty by 7 days after trauma.

정상인과 체육인의 교합상태에 대한 정상적.정량적 비교 연구 (A QUALITATIVE AND QUANTITATIVE STUDY ON OCCLUSAL CONDITIONS IN HEALTH VOLUNTEERS AND ATHLETES WITH NORMAL OCCLUSION)

  • 장정미;이성복
    • 대한치과보철학회지
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    • 제36권2호
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    • pp.302-322
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    • 1998
  • This study was accompolished to analyze and compare the number and area of the occlusal contact points in healthy volunteers and athletes with normal occlusion. For this study, 15 athletes(13 amles and 2 females with average age 20) and 21 healthy volunteers(14 mles and 7 females with average age 20.09) were selected. The visual display acquired by scanning of occlusal record in maximal intercuspation was converted into 16 gray value image. Then, using computer program(J & Lee Occlusal Analyser), the pixel which was in definite range of the gray value was recognized, and the numbers of recognized pixel were calculated to area. The results were as follows ; 1. The average numbers of total occlusal contact feints were 31.05 in control group, and 34.67 in athlete group. The average area of total occlusal contacts was $100.25mm^2$ in control group, and $127.78mm^2$ in athlete group. 2. In control group, the average numbers of occlusal contact points were revealed in order as follows ; the first molar(8.48), the second molar(8.24), the second premolar(4.71), the lateral incisor(2.90), the first premor(2.43), the central incisor(2.19), and the canine(2.1). The least average in canine(2.1) was similar to the average(2.19) in central incisor and (2.09) in lateral incisor. In athlete group, the average numbers of occlusal contact points were revealed in order as follows ; the first molar(8.97), the second molar(8.47), the second premolar(5.60), the canine(3.80), the lateral incisor(3.33), the first premolar(2.67), and the central incisor(1.93). 3. In control group, the average areas of occlusal contact surface were revealed in order as follows ; the first molar($39.47mm^3$), the second molar($37.54mm^3$), the second premolar($9.54mm^3$) the first premolar($6.18mm^3$), canine($3.49mm^3$), the central incisor($2.76mm^3$), and the lateral incisor($1.28mm^3$). In athlete group, the average areas of occlusal contact surface were revealed in order as follows ; the first molar($44.11mm^3$), the second molar($40.69mm^3$), the second premolar($16.50mm^3$), the first premolar($9.39mm^3$), the canine($5.08mm^3$), the lateral incisor($3.7mm^3$), and the central incisor($2.25mm^3$). 4. With aging in both control and athlete group, there was a decreasing tendancy in average number of occlusal contact point, and was an increasing tendancy in average area of occlusal contact surface. In comparison at each age, both the numbers and area of occlusal contact were greater in athlete group than in control group. It was not significant in the numbers of occlusal contact points beween athlete and control group(p>0.1), but significant in the area of occlusal contact surface(p<0.03). 5. In comparision as to the kind of sports(Gymnastics : 2, Rugby : 3, Soccor : 5, Ice hocky : 5), the numbers of occlusal contact points were the most in ice hocky, and the area of occlusal contact surface was the greatest in gymnastics. With increasing a career in athlete group, there was a decreasing tendancy in average numbers of occlusal contact points and was an increasing tendancy in average area of occlusal contact surface. 6. By T-scan analyzing, the contact numbers on the anterior teeth were greater in control group than in athlete group, and on the posterior teeth were greater in athlete group than in control group. And the results acquired by T-scan were lesser than that caquired by the silicone bite records. It was not significant in the posterior teeth, but significant in the anterior teeth. In T-scan records, the numbers of occlusal contact points on second molar were the greatest, but in the silicone records, the numbers on first molar were the greatest.

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