• 복식문화연구
• /
• 제7권6호
• /
• pp.98-115
• /
• 1999

As sports infiltrates each field of modern society and becomes familiar, sports wear was changed functionally and was introduced and enveloped into everyday dress. Modern sports wear has been the settled in everyday life deeply and become the clothes of life which are worn regardless of place, time and age. The aim of this paper was to clarify what kind of fashion of sports style would be given to the modern people. In this study, sports wear which has become everyday dress classified from a gender point of view. It was divided into masculine image, feminine image, and neutral image. Sports wear of masculine image generated a silhouette which emphasized the shoulder with the aspiration for youth and health. Wide shoulder was considered as the symbol of masculine beauty and the expression of healthy beauty. It was reflected well in body conscious look. And owing to the development of up-to-data materials, innovation of design, and the study of human body technology, the functional character was settled in the sports wear which showed masculine image. Sports wear of feminine image was represented fashion of body exposure, body feet with body conscious look, and romantic mode. This image was expressed fashion as comforts, pleasant, active design, materials, color, and romantic feminine beauty. Sports wear of neutral image was expressed into unisex clothes. This cloths have no difference in gender, age, and class. It was used as casual sports wear. In the 1960s, young generation participated in such street sports as street basketball and skate. They usually sore the sports wears of neutral image such as cycling, skating, and ski. In the materials of sports, the development of up-to-data material like lycra made the sayings lifelike, “up-to-data material is the second skin” It show that glamorous feminine image and strong masculine image coexisted. The contemporary concept of sportswear is no longer limited to those clothes for sports found in such places like tennis court or swimming pool. Now, the sports wear become more like casual activity wear all classes of people can enjoy in their life regardless of where they are, when they wear, and even how old they are.

• Journal of the Korean Data and Information Science Society
• /
• 제24권4호
• /
• pp.793-802
• /
• 2013

현재의 스포츠영재를 선발하는 방법에는 검사 지원자의 양과 질적인 면에서 문제가 많기 때문에 선수자원의 수급이 어려운 상황이다. 전국 초등학생 5-6학년을 대상으로 시행되고 있는 국가 차원의 건강체력종합 평가시스템인 학생건강체력평가 자료는 학생들의 스포츠 잠재력을 평가할 수 있는 검사항목을 포함하고 있으므로 스포츠영재 선발하는 기초자료로 활용할 수 있다. 본 연구는 학생건강체력평가의 측정자료를 이용하여 교사가 스포츠영재 선발을 일차적으로 스크리닝하는 방법을 제안한다. 전국 모든 초등학생을 대상으로 재측정할 필요가 없으므로 시간과 비용적인 측면에서 효율적이다. 그리고 스포츠 잠재력지수를 개발하여 효율적인 스포츠영재 선발방법을 개선한다.

• 동아시아경상학회지
• /
• 제10권3호
• /
• pp.115-125
• /
• 2022

Purpose - Sports leadership is frequently used as a useful comparison for understanding traits like teamwork and motivation in the business world. Based on the results of numerous studies, this research provides a critical assessment of the current state of knowledge in sport leadership research using methodological advances from other disciplines such as business and economics Research design, Data, and methodology - This research selected the systematic review analysis as its research design. The review analysis is a minimal set of elements for reporting in reviews by evidence. The present author included numerical data with confidence ranges for the most crucial outcomes if the review contained meta-analyses. Result - According to a study in sports, transformational leadership has a positive effect on company success. Communication and commitment, two possible mediators, may strengthen the impact of transformational leadership on cohesiveness. Prior researchers found that intrinsic drive serves as a bridge between transformational leadership and performance. Conclusion - This research concludes that the articles used for data analysis in this study examined the value of sports leadership for business leaders in a number of sports, including athletics and handball, among others. There is a good chance that different sports will provide different insights on the value of sports leadership for CEOs.

• 수산해양교육연구
• /
• 제27권6호
• /
• pp.1783-1796
• /
• 2015

The purpose of this study was to verify the formation of serious leisure experience for water sports mania using grounded theory method approach. Research participants were selected 6 water sports mania by reputational sampling method. Six participants who usually participated in water sports club were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from data as they were into casual condition, contextual element, central phenomenon, critical situation, mediative element, interaction, final result and core category to draw out the process of becoming a water sports mania and its significances. The results of were as follows. First, water sports mania recognized the environmentally safe pleasure and value. Second, water sports mania was in a race against myself. Third, water sports mania felt the social and environmental changes. Fourth, water sports mania was looking for alternative method. Fifth, water sports mania overcome physical limitations and liberation from fear of water. Lastly, water sports mania felt alive through the enthusiastic participation.

• International Journal of Advanced Culture Technology
• /
• 제9권4호
• /
• pp.154-161
• /
• 2021

The purpose of this study is to investigate the effect of college students' interest in sports media on sports values and sports activities. In order to identify the purpose of this study, college students aged 20 years or older living in Jeonnam region in 2021 were selected as the population. A total of 300 subjects (150 males and 150 females) were selected using the convenient sampling method. The survey tool consisted of a questionnaire on a 5-point scale. Also, the collected data were statistically processed using SPSS version 20.0. The results obtained through this research procedure are as follows. First, it was found that college students' interest in sports media had a partial influence on sports values. Second, it was found that college students' interest in sports media partially affected their participation in sports. Third, it was found that college students' participation in sports had a partial effect on sports values.

• Journal of Sport and Applied Science
• /
• 제5권2호
• /
• pp.55-61
• /
• 2021

Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

• 산경연구논집
• /
• 제13권7호
• /
• pp.27-35
• /
• 2022

Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.15-25
• /
• 2017

The purpose of this study was to investigate the effect of sports shoes benefit pursuit on purchase reason, purchase evaluative criteria, and purchase information resource of high school girls. The data were collected between June 2016 from 287 high school girls in their's, living in Seoul, Daejeon, Gwangju, Daegu, Busan, and Changwon. The data have been analyzed by using SPSS program. The methods of factor analysis, reliability, and regression have been adopted for the data analysis. The results of this study were as followings: The factors of sports shoes benefit pursuits consisted of four dimensions of fashion-pursuit, brand-pursuit, convenience-pursuit, and economy-pursuit. The factors of purchase reasons consisted of three dimensions of syntony, recreation, and economic utility. The factors of purchase evaluative criteria consisted of three dimensions of management, aesthetic appreciation, and symbolism. The factors of purchase information resource consisted of two dimensions of media and human. Sports shoes benefit pursuits had an influence on purchase reasons, purchase evaluative criteria, and purchase information resources. In particular, the fashion-pursuit of Sports shoes benefit pursuits had a great influence on purchase reasons. The brand-pursuit of Sports shoes benefit pursuits had a great influence on purchase evaluative criteria and purchase information resources. It is highly expected that this study is used as the useful sources of sports Shoes industry.

• 한국산학기술학회논문지
• /
• 제19권10호
• /
• pp.214-221
• /
• 2018

본 연구의 목적은 스포츠 스폰서십의 부정적인 효과와 이에 대한 대응방안을 규명하기 위한 것이다. 유명 스포츠인과 관련한 부정적인 사건이 발생하였을 때 유명 스포츠인의 책임수준이 소비자들이 유명 스포츠인과 해당 보증인이 광고하는 제품에 대해 가지는 태도에 미치는 영향력을 확인하고자한다. 또한, 유명 스포츠인의 책임수준이 유명 스포츠인과 제품에 대한 태도에 미치는 영향력에 있어서 대응 전략의 조절효과를 검증하고자 한다. 이를 위해 대학생 총 135명을 대상으로 가상의 시나리오를 포함하는 설문조사를 실시하여 자료를 수집하였으며, 이 중 126부를 분석에 이용하였다. 가설 검증을 위해 분산분석을 실시한 결과, 부정적 사건이 발생하였을 때 유명 스포츠인의 책임수준이 높을수록 실험참가자들은 유명 스포츠인과 해당 유명 스포츠인이 광고하는 제품에 대해 부정적인 태도를 형성하는 것으로 확인되었다. 그리고 조절효과 분석결과, 부정적 사건에 대한 유명 스포츠인의 책임수준이 유명 스포츠인과 제품에 대해 미치는 영향력은 대응전략의 유형에 따른 유의미한 차이를 보여주었다.

• 한국응용과학기술학회지
• /
• 제37권4호
• /
• pp.807-819
• /
• 2020

본 연구는 노인 스포츠 참여동기와 재미요인, 여가만족 및 운동지속의 관계를 규명하는데 목적이 있다. 자료분석을 위하여 서울 소재의 노인종합복지관에서 스포츠 프로그램에 참여하는 노인을 모집단으로 총 200부의 설문지를 배포하였으며, 불성실한 응답 17부를 제외한 총 183부(91.5%)의 자료를 유효표본으로 사용하였다. 자료처리를 위하여 IBM AMOS 21을 이용하여 빈도분석, 확인적 요인분석, 집중타당도, 판별타당도, 개념신뢰도, Cronbach's α, 상관관계분석, 구조방정식 모형 검증을 실시하였다. 이에 다음과 같은 결과를 도출하였다. 첫째, 노인 스포츠 참여동기는 재미요인에 영향을 미쳤다. 둘째, 노인 스포츠 참여동기는 여가만족에 영향을 미쳤다. 셋째, 노인스포츠 참여동기는 운동지속에 영향을 미쳤다. 넷째, 노인 스포츠 재미요인은 여가만족에 영향을 미쳤다. 다섯째, 노인스포츠 재미요인은 운동지속에 영향을 미쳤다. 여섯째, 노인스포츠 운동만족은 운동지속에 영향을 미쳤다.