• Journal of the Korea Convergence Society
• /
• v.12 no.10
• /
• pp.311-320
• /
• 2021

The purpose of this study is to identify the mediating effect of self-efficacy in the relationship between the leadership style of badminton life sports leaders and the performance of club members. A total of 600 badminton club members were invited to participate and 593 were selected for this study. For data analysis, mediating effects were verified through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and hierarchical regression analysis. For result section, first, it was found that training instruction behavior, authoritative behavior, and social behavior, which are sub-factors of the leader leadership type, have a positive effect on performance(p<.05). Second, it was found that training instruction behavior, which is a sub-factor of leader leadership type, had a positive effect on self-efficacy(p<.01), and that authoritarian behavior had a negative effect on self-efficacy(p<.01). Third, the mediating effect of self-efficacy was found indirectly in the relationship between leader leadership and performance(p<.001). Based on these results, it is judged that it will be easier to build a more effective training system if the direction for the leadership and guidance type of life sports is set by reflecting the needs of the participants.

• Journal of Sport and Applied Science
• /
• v.5 no.4
• /
• pp.9-14
• /
• 2021

Purpose: This study aims to empirically analyze fans' responses to the types of Corporate Social Responsibility (CSR) activities implemented by the citizens professional football club and seek strategic measures for the continuous growth of the club and the formation of long-term relationships with fans. The purpose of this study is to investigate the relationship between regional attachment and expansion of fans according to the type of CSR activities of the club, and to examine influencing relationships among the types of CSR activities, regional attachment, and expansion of fans. Research design, data, and methodology: To achieve the purpose of the study, the survey was conducted on 150 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Correlation analysis, simple regression analysis, and multiple regression analysis were conducted to analyze the relationship between regional attachment and expansion of fans according to the types of CSR activities performed by the Seongnam Citizens Football Club. Results: As a result of the analysis, it was found that CSR activities had a statistically significant effect on regional attachment. In addition, CSR activities were found to have a statistically significant effect on expansion of fans. Finally, it was found that regional attachment had a statistically significant effect on the expansion of fans. Conclusions: Based on these results, CSR activities of the professional football club are considered an opportunity to build regional attachment. In addition, it is thought that the expansion of fans can be achieved through CSR activities.

• Journal of Practical Engineering Education
• /
• v.13 no.3
• /
• pp.435-442
• /
• 2021

In this study, a program was developed to educate the students and athletes of the school sports team on the overall knowledge of using sports data. Accordingly, existing research and requirements for using sports data were analyzed, a learning plan was designed, and an education program was developed in a step-by-step manner according to the educational requirements. In addition, as there is no research yet on data science education for school athletics and adult sports officials in existing studies, this study includes the problem definition, data collection, data pre-processing, and data analysis, as well as the additional stages of data visualization and simulation analysis. It is expected that the sports industry's interest in sports data will increase through this study.

• International Journal of Advanced Culture Technology
• /
• v.11 no.2
• /
• pp.267-275
• /
• 2023

The purpose of this study is to investigate the influence of sports center members' lifestyles on participation promotion and choice behavior. To this end, more specifically, we intend to establish and clarify a hypothetical model based on the preceding studies of facilitating factors and factors that continue to participate according to the lifestyle of sports center members. In order to achieve this research purpose, the study subjects were set as the population of male and female adults over 20 who are using sports centers in Gwangju Metropolitan City and Jeollanam-do in 2021. As for the sampling method, the sample was extracted using cluster random sampling, and 300 people were used for the actual analysis, excluding 60 copies of double-entry and insincere or unreliable questionnaires. The survey tool was modified and supplemented according to this study based on the questionnaire that had been verified for reliability and validity in previous studies, and all questionnaire items were composed of a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. The conclusions obtained in this study through data analysis by such methods and procedures are as follows. First, according to the lifestyle of sports center members, participation promotion factors were found to have a partial influence. Second, according to the lifestyle of sports center members, the selection behavior was found to have a partial influence. Third, it was found that the participation promotion factors of sports center members partially affected the choice behavior.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.7
• /
• pp.95-106
• /
• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

• Korean Journal of Applied Biomechanics
• /
• v.21 no.4
• /
• pp.411-420
• /
• 2011

The purpose of this investigation was to determine whether correlations exist between balance and impact velocity, angular position, and maximum velocity of a club during drive swing. Twelve skilled golfers were recruited in this study. They were asked to perform ten swing trials and two trials were selected for analysis. Balance parameters were calculated via the force platform while kinematic variables were determined by using the Qualisys system. The results of the present study demonstrated that the average of COP velocity was faster in the medio-lateral direction rather than the anterio-posterior direction. Also, left foot's COP velocity and free torque were greater than the right foot's before impact. The range of the right foot's COP in the anterio-posterior direction before impact were correlated with the club velocity and angular position at impact. There was a negative correlation between the left foot's COP velocity before the impact and the velocity at impact. Additionally, the range and RMS of the left foot's free torque affected on the club angular position at impact and the maximum velocity at release, respectively. Finally, a negative correlation existed between the range of the right foot's free torque after the impact and club's maximum velocity at release.

• Journal of Navigation and Port Research
• /
• v.36 no.7
• /
• pp.545-552
• /
• 2012

Domestic marina facilities today consist mostly of composite-type marinas with particular spatial composition characteristics, due to the regulatory restrictions that keep their development in the public sector and the tepid growth of marine leisure-sports. To develop a marina club design appropriate for domestic conditions, this study establishes space program standards for designing Korean marinas based on a case analysis of existing marina clubs and a survey of floating marina clubs. It is possible for a current composite-type Korean marina club to have a spatial composition of 16~18% for marina-exclusive facility (mFA), 47~49% for commercial facility (cFA), 27~30% for public space (pFA) and 5~8% for management space (emFA). With this composition as a basis, space program estimation of a Korean marina club can be done through the process of estimating in order the marina-exclusive facility area, the floor area by each space and the total floor area, the first floor area, the deck area and the pontoon area. Since the space program established in this study can be utilized as a tool for designing a Korean marina club, it is expected to be helpful in designing marina clubs in the future.

• International Journal of Contents
• /
• v.6 no.2
• /
• pp.53-58
• /
• 2010

Social capital is regarded as the alternative plan and the index of healthy society for constructing social tie through solving social problems on the basis of causal relationship between sports, social capital, and healthy society, in order to accomplish sound society. The role of sports to construct healthy society and social capital is emphasized here. To accomplish healthy society amid various social deviations nowadays, the value of sports should be newly recognized and highlighted among the general public. To attain this purpose, organizing sports club as a voluntary association and facilitating its activities, securing confidence for the sports organization and policies, developing and popularizing sports program to form community and civil society should be embodied. The research field of sports sociology should inquire into the most suitable condition in constructing healthy society and social capital, and should make efforts to find out realistic solutions to satisfy this that purpose. To examine this aspect, cooperative research on micro scale and macro scale of trust as social capital interdisciplinary research into the field of psychology and sociology, research on the methodology of the social network, and critical research are required.

• Journal of Sport and Applied Science
• /
• v.4 no.1
• /
• pp.1-7
• /
• 2020

Sport activities of the local residents are admitted as a positive and awarding welfare. This study reviews the current status of and the way to activate life sport program on the policy level that would bring a number of effects. By reviewing related-literature review, this study presents theoretical and practical foundation regarding on the necessity for the local social welfare, organization operation, facilities, participation, leadership, and program management. Finally, the authors suggest policies for life sport development on local level below. First, in order to the function of sport for all in social welfare system, it is needed to pursue institutional changes to secure diversity in the age group which participates in sports for all. Second, connectivity in public sports facilities should be fortified. The government should develop sports program in conjunction with public sports facilities built for the interest of community members. Third, club advisors should be educated with well organized-manual and reeducated to rebuild their capacity to develop the programs and manage them if necessary. In the similar view, the policy which can check the advisor's field experience and ability should be prepared. Fourth, for economic sustainability, a profit generating project developing a target marketing strategy is required.

• Knowledge Management Research
• /
• v.24 no.4
• /
• pp.195-218
• /
• 2023

This study empirically analyzes the effect of a sports club's performance and social media operations on online information search volume, reflecting fan engagement. Additionally, it confirms that such effect can vary depending on the issuance of sports fan tokens. The analysis of the data resulted in the support of all four hypotheses presented in this study. The team's goal differentials during the games exhibited a significant and positive effect on the online information search volume by fans. Furthermore, the quantity of a team's social media posts also showed a significant and positive effect on the online information search volume. The aforementioned effects of the team's game-related performance and social media activity on the online information search volume appeared to be strengthened when the sports fan tokens of the team were issued. This study conducts an empirical analysis of fan engagement in sports clubs and delves into the marketing dimensions of sports fan tokens. By doing so, it broadens the research scope within sports marketing and offers practical insights for the development of marketing strategies by sports clubs.