• 제목/요약/키워드: Sport Content

검색결과 85건 처리시간 0.026초

Importance and satisfaction analysis of outdoor brand shoe selection attributes

  • KIm, So Hee;YOON, Sang Hoon;HAN, Seung Jin
    • Journal of Sport and Applied Science
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    • 제5권2호
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    • pp.17-21
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    • 2021
  • Purpose: This study aims to analyze the management environment Provincial and Municipal Professional Soccer Teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study was sampled using convenience sampling and a total of 607 questionnaires were used. In this study, questionnaires were used as a survey tool, consisting of eight questions in a total of four areas, measuring demographic characteristics, shoe design, shoe functionality, shoe price, and promotion. Results: First, the importance of outdoor brand shoe selection attributes was high in cost-effectiveness, discount, and promotional models, while the satisfaction level was high in shoe size, content, and Model. Second, IPA analysis revealed shoe sizes, promotional models, and discount factors as maintenance and management continuation areas. Content factors have emerged as a competency-focused area. A sense of cushioning and wearing has emerged as an area of further improvement. As a status quo area, shoe laces and cost-effectiveness factors appeared. Conclusions: First, consumers considered the cost-effectiveness of choosing shoes, followed by discounts, and efforts are needed to diversify promotional content to maximize promotion for shoe sales. 3. Domestic outdoor brands are not yet satisfied with consumers.

스포츠 콘텐츠 유통의 새로운 패러다임: 스포츠의 뉴미디어화 (A New Paradigm in the Distribution of Sport Contents: Sports as a New Media)

  • 박성희;한승진;서원재
    • 유통과학연구
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    • 제15권10호
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    • pp.93-103
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    • 2017
  • Purpose - Sports and the media have been developed together through a close relationship. During the past decade, the media landscape and the coverage of sports events have been changed. Sports fans can use the sports content at the time they want, on the platform they prefer. Furthermore, thanks to the advanced information technology, sports fans are likely to be more engaged in sport in communication technology-friendly stadium. However, the literature on the relationship between sports and the media has heavily focused on the differences of media types, clear distinction between media suppliers and consumers, and the limited media extension. Given the limitation of prior research, therefore, it has not fully reflected the change in society and culture, the importance of media recipients or consumers, and the mediating characteristic of the media. In order to generate further insights for sport media related industry and its society, it is necessary to comprehend the contemporary phenomena of real world situation in new media and sport and to discuss how new media influence sport and how their relationship is changing in managerial context. The purpose of this study is to identify new media cases as distribution channels in sports context and is to develop insights by discussing its role and meaning of new media in sport society. Research design, data, and methodology - The study employed the theory-centered review and case analysis. In order to explain phenomena of the role of new media in contemporary sport and to generate related insights in sport context, the study reviewed the new media cases applied in sport industry and interpreted their meaning by employing medium theory, remediation theory, and new media theory. Results - The study discussed the limitation of prior sport media research and identified the characteristics of sport as new media such as remediating, extending sensory organs, reiterating physical space and electronic space. Conclusions - The study derived the characteristics of sport as new media, in a sport setting, and through sports settings. Findings would assist to comprehend the role of new media in spectating sport and provide insights for sport media study.

컴프레션웨어(Compression Wear)의 운동성능 및 근기능에 미치는 영향 (The Effect of Compression Wear for the Sport Performance and Muscle Function)

  • 구영석
    • 한국염색가공학회지
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    • 제23권1호
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    • pp.60-68
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    • 2011
  • The effect of compression wear for sport performance and muscle function was investigated based on the physiological test and electromyograph(EMG). The EMG test was used to study muscle activity after fitting the compression wear during exercise. It showed slight difference between men and women testee groups in the results of anaerobic, aerobic, fatigue, and EMG test due to muscle content in the body. In addition, the exercise performance was increased to some extent even the muscle activity was decreased. It is estimated that the compression effect to muscle by the compression wear decreased the muscle vibration and improved blood circulation which helped the entire sport performance. However, it is necessary to study the effect of compression wear in long-term wearing in the future study.

스포츠미디어의 유통 콘텐츠 결정요인으로서 스포츠 스타: 의제설정 이론의 암묵적 전제를 중심으로 (Sports Celebrities as a Determinant of Sport Media Distribution Contents: Focusing on Tacit Premise of Agenda Setting Theory)

  • 유상건;김용은;서원재
    • 유통과학연구
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    • 제17권10호
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    • pp.83-91
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    • 2019
  • Purpose - Media is a significant distributional channel in sport. In terms of determining the influencer in building sport media contents, recent sport media studies have employed agenda-setting theory, assuming media itself as the agenda provider. In a real-world situation, however, sports stars have been deemed key factor determining distribution contents in sport. The starting point of this study is the "tacit premise" of agenda-setting theory. Given the agenda-setting theory, the current study attempted to explore the function of sport stars as an agenda provider, which is a key determinant of sport distribution. Research design, data, and methodology - This study has reviewed articles of Yuna Kim, Sang-hwa Lee, and Hyun-jin Ryu from daily newspapers including as dong-a ilbo and joongang ilbo (2013 to 2017). The study collected data, portable document format (PDF), from the online archive of dong-a ilbo and joongang ilbo. We coded the length of the article, the frequency, the size of the picture, and the structural form of the article. Inter-coder reliability was compared with data previously investigated by the researcher. Inter-coder reliabilities for study 1 and 2 was .89 and .85. To examine hypotheses, descriptive analysis, correlations, and cross-tap analysis were performed. Results - The results partially supported the hypotheses proposing the significant role of sports stars as the agenda setters in distributing sport media contents. In specific, the study found that the number of articles about sports stars prevailed the number of articles about regular athletes. Besides, studies found that the use of photos was more frequent in articles of sports starts than that of regular athletes. In sports newspaper articles, featured story articles were used more than straight-articles for news relating to sports stars. Also, sports newspaper of sports stars contained more information associated within an event rather than outside of an event. Conclusions - In sports journalism, this study challenges the current theory that the media affects the composition and the content of sports coverages. As the principle of the agenda-setting of sports media, the influence of sports stars must be continuously studied along with a follow-up study.

체육 중등교사 임용시험의 교과교육학 하위영역에 대한 출제경향 분석 (Trend Analysis of Sport Pedagogy Sub-Domain in Secondary Teacher Certification Examination)

  • 조기범;김승용
    • 디지털융복합연구
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    • 제19권4호
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    • pp.339-347
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    • 2021
  • 본 연구는 객관식 문항이 폐지된 이후인 2014년부터 2020년까지 7년간 체육 중등교사 임용시험의 교과교육학 문항을 한국교육과정평가원에서 제시한 평가내용요소를 근거로 분석하였다. 연구결과로 교과교육학 문항은 7년간 48문항이 출제되었으며, 83개의 하위질문이 발견되었다. 시사점으로는 첫째, 하위질문 개수의 빈도가 높아지면서 통합형 문제가 출제되고 있다. 둘째, 출제 문항 영역의 심각한 불균형 문제가 드러났다. 셋째, 체육교수학습 및 평가, 체육교육과정 영역에 지나친 출제 의존도를 보이고 있었다. 넷째, 교과내용학과 중복되는 평가 영역이 존재함에 따라 혼란이 가중되었다. 그러므로 한국교육과정평가원의 기존 평가 영역별 분류표를 기반으로 평가 내용 요소에 대한 정의가 명확하게 내려져야 하며 신뢰로운 교사시험을 위해 특정 학자와 이론에 의존에서 벗어나 학교현장에서 도움이 될 수 있는 문항들이 개발될 필요가 있다.

문화경쟁력 제고를 위한 스포츠 문화콘텐츠 분류체계 정립 (The Study on Classification System of Sport Culture Contents for Korea's Cultural Competitiveness)

  • 이수연
    • 한국체육학회지인문사회과학편
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    • 제55권2호
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    • pp.111-121
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    • 2016
  • 본 연구의 목적은 문화경쟁력 제고를 위한 스포츠 문화콘텐츠 분류체계를 정립하는 것이다. 이를 위한 주요 연구방법은 문헌연구에 기반을 둔 델파이조사이다. 문헌연구를 통한 스포츠 문화콘텐츠에 대한 정의와 국내외 산업 분류체계를 분석하였으며 델파이 조사에서는 패널 총 25을 구성하여, 개방형을 포함한 총 2라운드에 걸쳐 실시하였다. 그 결과는 다음과 같다. 첫째, 스포츠 문화콘텐츠는 창의성과 예술성을 포함하며 대중에게 전달 가능한 가공형태를 가지며 스포츠 활동을 조직화하고 관련 콘텐츠, 서비스를 고부가가치화하기 위한 기술로 분류된다. 둘째, '문화' 대분류 항목의 경우, 다시 문화유산, 문화예술을 포함한다. '미디어' 대분류 항목의 경우 시간적 개념을 중요성 인정하여 전통 미디어와 뉴미디어로 분류하였다. '이벤트' 대분류의 항목의 경우 국내외 스포츠 경기와 축제로 분류되며, '서비스' 대분류 항목은 복지, 케어, 교육 서비스로 구분되었다. 마지막으로 '기타' 대분류는 저작권 항목을 포함한다.

Effect of ginger extract ingestion on skeletal muscle glycogen contents and endurance exercise in male rats

  • Hattori, Satoshi;Omi, Naomi;Yang, Zhou;Nakamura, Moeka;Ikemoto, Masahiro
    • 운동영양학회지
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    • 제25권2호
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    • pp.15-19
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    • 2021
  • [Purpose] Skeletal muscle glycogen is a determinant of endurance capacity for some athletes. Ginger is well known to possess nutritional effects, such as anti-diabetic effects. We hypothesized that ginger extract (GE) ingestion increases skeletal muscle glycogen by enhancing fat oxidation. Thus, we investigated the effect of GE ingestion on exercise capacity, skeletal muscle glycogen, and certain blood metabolites in exercised rats. [Methods] First, we evaluated the influence of GE ingestion on body weight and elevation of exercise performance in rats fed with different volumes of GE. Next, we measured the skeletal muscle glycogen content and free fatty acid (FFA) levels in GE-fed rats. Finally, we demonstrated that GE ingestion contributes to endurance capacity during intermittent exercise to exhaustion. [Results] We confirmed that GE ingestion increased exercise performance (p<0.05) and elevated the skeletal muscle glycogen content compared to the nonGE-fed (CE, control exercise) group before exercise (Soleus: p<0.01, Plantaris: p<0.01, Gastrocnemius: p<0.05). Blood FFA levels in the GE group were significantly higher than those in the CE group after exercise (p<0.05). Moreover, we demonstrated that exercise capacity was maintained in the CE group during intermittent exercise (p<0.05). [Conclusion] These findings indicate that GE ingestion increases skeletal muscle glycogen content and exercise performance through the upregulation of fat oxidation.

The Effects of A High-Fat Diet on Pro- and Macro-Glycogen Accumulation and Mobilization During Exercise in Different Muscle Fiber Types and Tissues in Rats

  • Lee Jong-Sam;Eo Su-Ju;Cho In-Ho;Pyo Jae-Hwan;Kim Hyo-Sik;Lee Jang-Kyu;Kwon Young-Woo;Kim Chang-Keun
    • Nutritional Sciences
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    • 제8권3호
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    • pp.181-188
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    • 2005
  • We investigated the effects of diet manipulation on pro- and macro-glycogen accumulation and mobilization during exercise in different kinds of muscle fiber and tissue. Thirty-two Sprague-Dawley rats were divided into groups representing one of two dietary conditions: high fat (HF, n=16) or standard chow (CHOW, n=16). Each dietary group was fm1her divided into control (REST, n=8) and exercise (EXE, n=8). After an eight-week dietary intervention period, the animals in EXE swam for 3 hours while the animals in REST remained at rest Skeletal muscle (soleus, red gastrocnemius and white gastrocnemius) and liver samples were then dissected out and used for analyses. 1here was no statistical difference in body weight between the animals in the HF and mow groups (p>.05). Three hours of exercise significantly increased plasma free fatty acid (FFA) concentration in the animals in the CHOW group but not in the animals in the HF group. Both citrate. synthase (CS) and $\beta$-hydroxyacyl dehydrogenase ($\beta$-HAD) activities in skeletal muscles were higher in the HF group than in the mow group. CS and $\beta$-HAD activities were also the highest in red gastrocnemius and the lowest in white gastrocnemius. At both time points (i.e., rest and immediately after exercise) intramuscular triglyceride (IMTG) and liver TG concentrations were significantly higher in the HF compared to the CHOW. IMTG and liver TG changed selectively in the CHOW. Except in white gastrocnemius muscle, there was no significant difference in total glycogen content between HF and mow at rest. Although exercise significantly lowered total glycogen content in all groups and tissues (p<.05), the degree of reduction was markedly greater in the mow than in the HF. Whereas changes in proglycogen concentration showed a trend similar to those of total glycogen, alterations in macroglycogen concentrations clearly differed from those of total glycogen. Specifically, the degree of reduction of macroglycogen following three hours of exercise was substantially greater in the CHOW than in the HF. These results suggest that metabolic alterations induced by a long-term high fat diet may be caused by macro-glycogen rather than pro-glycogen.

해양스포츠이벤트의 지속가능성(TBL) 분석 (Analyses of Sustainability(TBL) of Marine Sport Events)

  • 조우정;강신범
    • 한국항해항만학회지
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    • 제37권1호
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    • pp.91-100
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    • 2013
  • 본 연구의 목적은 해양스포츠이벤트 유형별 지속가능성을 과학적으로 분석하여 경제, 사회 그리고 환경적으로 지속가능한 해양스포츠이벤트 개발 전략을 제시하기 위해 실시되었다. 이러한 연구목적을 달성하기 위해 해양스포츠이벤트 방문객 285명을 대상으로 설문조사를 실시하였다. 조사도구는 Oh(2003), Park(2009) 그리고 Song and Lee(2005)등의 선행연구를 토대로 본 연구의 상황에 맞게 요인 및 항목을 수정 보완하였으며 전문가에 의한 내용타당도 검증을 통해 조사도구의 타당성을 검증하였다. 일원변량분석(ANOVA)와 사후검증(Scheffe)을 통해 이벤트 유형별 지속가능성을 분석하였으며 다음과 같은 결론을 도출하였다. 첫째, 해양스포츠이벤트의 긍정적 지속가능성은 해양공간정비(M=3.82)가 가장 높았으며 고용창출(M=3.46)이 가장 낮게 나타났다. 반면 부정적 지속가능성은 교통정체(M=3.16)가 가장 높게 나타났으며 참가자와 주민 갈등(M=2.73) 항목이 가장 낮게 나타났다. 둘째, 해양스포츠이벤트 유형별 긍정적 지속가능성은 축제형 해양스포츠이벤트가 경제적(M=3.79), 사회적(M=3.84) 그리고 환경적(M=3.80) 지속가능성 요인 모두에서 긍정적 효과가 통계적으로 유의하게 높은 것으로 나타났다. 셋째, 해양스포츠이벤트 유형별 부정적 지속가능성은 통계적 유의도는 나타나지 않았으나 비지니스형이 경제적(M=3.22), 사회적(M=3.26) 그리고 환경적(M=3.25) 지속가능성 요인 모두에서 부정적 효과가 타 해양스포츠이벤트에 비해 상대적으로 큰 것으로 나타났다. 결론적으로 본 연구의 결과는 경제, 사회 및 환경적으로 지속가능성을 확보할 수 있는 해양스포츠이벤트 유형을 제시해 주고 있으며 해양스포츠이벤트의 지속가능한 개발 전략을 수립하는데 기초 자료를 제공하고 있다.

차세대 콘텐츠를 위한 AI 기술 활용 동향 및 전망 (Trends and Prospects in the Application of AI Technology for Creative Contents)

  • 홍성진;이승욱;윤민성;박지영;이수웅;김아영;정일권
    • 전자통신동향분석
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    • 제35권5호
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    • pp.123-133
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    • 2020
  • With the development of artificial intelligence (AI) and 5G technology, an ecosystem of digital content is gradually becoming intelligent, immersive, and convergent. However, there is not enough ultra-realistic content for the ecosystem. For ultra-realistic content services, creative content technologies using AI are being developed. This paper introduces the trends in and prospects of creative content technologies such as 3D content creation, digital holography, image-based motion recognition, content analysis/understanding/searching, sport AI, and content distribution.