• 한국산학기술학회논문지
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• 제16권1호
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• pp.70-77
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• 2015

한류행사특성이 스폰서십에 미치는 영향 연구를 위해 일본 동경과 나고야소재 공연장에서 한류행사 경험자 199명의 표본을 추출하여 기술통계방법과 다변량통계분석 실시하였다. 연구 변수에 대한 특성을 파악하기 위해 평균, 표준편차 등을 산출하여 항목-전체 상관계수를 측정하였다. 문항 간 내적일관성을 나타내는 크론바하 알파 계수를 이용하여 0.7이상으로 나타나 측정도구에 대한 신뢰도는 양호하였다. 또한 측정도구의 타당성 검증을 위해 탐색적 요인분석을 실시하였으며 요인분석 결과 측정도구에 대한 타당성은 확보되었다. 가설인 한류행사특성이 스폰서십에 유의한 영향 관계를 보이는가를 알아 보기 위해 대 가설 1개를 중심으로 소 가설을 4개로 설정하고 분석하여 3개 채택, 1개 기각되는 결과를 도출하였다. 결과적으로는 설정한 대가설은 유의한 영향요소가 있음으로 채택하였다. 하지만 선행연구가 부족한 분야에 뜻하지 않게 상의한 결과에 대해서는 후속연구가 활발히 이루어져 본 연구 분야의 이론적 체계화는 물론 현업에서도 성과가 도출되기를 기대한다.

• 한국산학기술학회논문지
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• 제19권10호
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• pp.214-221
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• 2018

본 연구의 목적은 스포츠 스폰서십의 부정적인 효과와 이에 대한 대응방안을 규명하기 위한 것이다. 유명 스포츠인과 관련한 부정적인 사건이 발생하였을 때 유명 스포츠인의 책임수준이 소비자들이 유명 스포츠인과 해당 보증인이 광고하는 제품에 대해 가지는 태도에 미치는 영향력을 확인하고자한다. 또한, 유명 스포츠인의 책임수준이 유명 스포츠인과 제품에 대한 태도에 미치는 영향력에 있어서 대응 전략의 조절효과를 검증하고자 한다. 이를 위해 대학생 총 135명을 대상으로 가상의 시나리오를 포함하는 설문조사를 실시하여 자료를 수집하였으며, 이 중 126부를 분석에 이용하였다. 가설 검증을 위해 분산분석을 실시한 결과, 부정적 사건이 발생하였을 때 유명 스포츠인의 책임수준이 높을수록 실험참가자들은 유명 스포츠인과 해당 유명 스포츠인이 광고하는 제품에 대해 부정적인 태도를 형성하는 것으로 확인되었다. 그리고 조절효과 분석결과, 부정적 사건에 대한 유명 스포츠인의 책임수준이 유명 스포츠인과 제품에 대해 미치는 영향력은 대응전략의 유형에 따른 유의미한 차이를 보여주었다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.961-966
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• 2009

<2008한일만화페스티벌>은 한 일 해협연안에 있는 8개 시 도 현 지사 회의체에서 제안된 사업으로 2007년에는 일본 후쿠오카현에서 개최되었으며 2008년에는 부산시에서 개최하고 사단법인 한국캐릭터디자이너협회와 부산전시컨벤션센터 (주)벡스코에서 공동주관하였다. 최근 지방자치단체에서는 다양한 페스티벌을 주최하고 있으나 <2008한일만화페스티벌>은 주최의 성격이 매우 특이한 양상을 갖고 있어 논문으로 다루기에 매우 적합하다고 판단된다. 한국의 경우 부산시, 전라남도, 경상남도, 제주도 이상 4개 시 도이고 일본의 경우 후쿠오카현, 사가현, 나가사키현, 야마구치현 이상 4개 현이 공동으로 주최하였다. 또한 2년만 행사를 하자고 결의한 것과 동아시아 젊은이들의 우호를 돈독히 하자는 게 특이한 점이라 할 수 있겠다. <2008한일만화페스티벌>은 8개 시 도 현에서의 공동 감성과 가치관을 공감할 수 있는 만화를 소재로 한 콘테스트, 교환전시, 세미나, 체험행사를 개최하였으며 차세대 젊은이들 간 상호이해와 만화분야 교류의 폭을 넓히는 한편 캐릭터, 애니메이션, 게임산업 발전에 밑거름이 되었다고 확신한다.

• Asian Pacific Journal of Cancer Prevention
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• 제16권15호
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• pp.6299-6302
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• 2015

Background: The rise in consumption of tobacco products among youth is a public health concern in India. Several studies have shown that advertisements promoting tobacco products influence decisions and behaviour of youth towards smoking. Objective: To ascertain which method of Tobacco Advertising, Promotion and Sponsorship (TAPS) was more influential for initiating tobacco use in youth in India. Materials and Methods: The secondary data of youth (15-24 years) from nationally representative Global Adult Tobacco Survey (GATS) conducted in 2009-2010 was analyzed. Odds ratio and p-value were used to know the association between TAPS and initiation of use of tobacco products among youth. Logistic regression was used to determine the most significant means of TAPS altering the youth's behaviour towards tobacco products. Results: Out of 13,383 youths, 1,982 (14.7%) used smokeless forms of tobacco and 860 (6.38%) used smoke forms. Logistic regression reveals that promotional activities mainly through cinemas (p<0.05) and providing free samples of tobacco products (p < = .001) were most influential means of initiating consumption of tobacco products among youth. Conclusions: The smoking in youth is associated with watching advertisements particularly in cinema and promotional activities like distribution of free samples, coupons and sales on the price of tobacco products. Stronger legislative measures should be enforced to curb promotional advertisements in cinemas and distribution of free samples.

• Asian Pacific Journal of Cancer Prevention
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• 제15권24호
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• pp.10637-10642
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• 2015

Background: Section 5 of India's tobacco control legislation "Cigarettes and Other Tobacco Products Act (COTPA), 2003"comprehensively prohibits all kinds of tobacco advertisement, promotion and sponsorship (TAPS), but permits advertisments at the point-of-sale (POS) under certain conditions. This provision has been exploited by the tobacco companies to promote their products. Objective: To measure compliance with the provisions of Section 5 of Indian tobacco control legislation (COTPA, 2003) at point of sale. Materials and Methods: A cross-sectional survey using an observation checklist was conducted in 1860 POS across three jurisdictions (Chennai city, District Vadodara and District Mohali) in India. Results: The most common mode of advertisement of tobacco products was product showcasing (51.1%), followed by dangles (49.6%), stickers (33.8%) and boards (27.1%). More than one fourth of POS were found violating legal provisions for displaying advertisement boards in one or other forms (oversized, extended to full body lenth of POS, displayed brandname/packshot and promotional messages). Advertisement boards (16.3%) without health warnings were also found and wherever found, more than 90% health warning were not as per the specification in respect to size, font and background color. Conclusions: Point of sale advertising is aggressively used by the tobacco industry to promote their products. There is an urgent need of effective implementation of a comprehensive ban on tobacco product advertisement, promotion and sponsorship at point of sale.

• 복식
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• 제67권2호
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• pp.131-146
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• 2017

The aim of this study is to investigate the operating characteristics of fashion start-up companies and the characteristics of their founders. For this purpose, this study surveyed fashion start-up companies via online survey in May 2015, and analyzed the data from one hundred companies. The results are as follows. First, for the characteristics of the founders, female founders constituted 65.0% and male founders 35.0%. At the time of establishment, founders aged 26-35 constituted 77.0%. Founders with less than five years of work experience made up about 80%. 82.1% of the founders participated in domestic and foreign exhibitions/fairs. 41.0% of the founders were awarded fashion contest and competition awards, and 33.3% of the founders were supported by rising designer support projects. Second, for the operating characteristics of the start-up companies, clothing at 78.0% was the most popular entrepreneurial item, and the majority targeted the age 20-30 group. 78.0% of the companies had less than 40 production styles per season, and all the enterprises had less than 5 employees. 59.0% of the companies had export experience. Exports to China, Hong Kong, and Japan accounted for 67.4% of all exports. Major distribution channels were mainly select shops(offline select shops 79.8%, online select shops 62.8%). The main methods of promotion were fashion media articles/interviews, product sponsorship, and SNS. The most preferred distribution channel was becoming a part of online/offline select shops(92.6%). Viral marketing(84.4%), star marketing and costume sponsorship(66.7%) were the most preferred method of promotion. The most preferred way to enter foreign markets was to participate in domestic and foreign exhibitions/fairs/trade shows. This study provides basic data necessary for future founders preparing to launch fashion start-up companies. It also aids fashion start-up companies in developing more advanced business operation strategies.

• 산업경영시스템학회지
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• 제46권3호
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• pp.241-250
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• 2023

Companies are paying attention to project governance to realize their goal strategies, project success, and project value in a rapid and complex environment due to the development of information technology. This study aims to explore project governance and factors from literature review and practice guides related to project governance and empirically analyze the impact of project governance factors on IT project objective performance. The survey was conducted on project managers, project team members, and project management members with experience in carrying out business IT projects within two years at companies in various industries in Korea. The main conclusion is as follows. Among the project governance factors, disclosure and reporting that uses and reports using appropriate and reliable information about projects related to decision-making activities positively impact the achievement of IT project objectives: business success and stakeholder satisfaction. Among the project governance factors, project sponsorship, a role that effectively connects management and projects, and a project management framework that provides tools, procedures, resources, and techniques for projects positively impact IT project objective performance. This study is of academic and practical significance in that it identifies the definition and factors of project governance through companies in various industries in Korea and the positive impact of project governance factors on IT project objective performance.

• 한국정보시스템학회지:정보시스템연구
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• 제9권1호
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• pp.87-108
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• 2000

The tourist industry is expecially one of the successful areas for the application of electronic commerce because it is an information-intensive and consumer-oriented industry where information and services play a large part in transaction processes. A electronic tourism market which integrates tourist information systems, reservation systems, and real-time broadcasting systems based on the Internet Web was developed by a collaborative team of Dongguk University and Daou Tech. Inc. with sponsorship of Kyongbuk province and Minister of Information Communications of Korea. Based on the development case of the system, this paper proposes development and operations strategies of electronic market in the tourist industry. The paper reviews the development strategies in the perspective of potential travelers, technology, cooperation among players, and development methodology. The paper also discusses strategies which are able to be employed as the guideline in order to operate the system.

• 가정과삶의질연구
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• 제20권2호
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• pp.161-174
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• 2002

The purpose of this study was to investigate institutionalized adolescents'perception of meaningful persons and to analyze the features of their interpersonal relationships. 9 middle school students of 3 child welfare facilities were observed and participated in depth-interviews. Results indicate that there is a difference in adolescents'family image according to their experience before institutionalization. They want care-givers of institution to offer more emotional support to them. And they perceive much social support from other adolescents who're living with them. But, the findings suggest that their peer relationships have some limitations because of institutionalization itself and various restriction on their behaviors. Lastly, they want more intimate relationship with supporters in addition to financial sponsorship. In conclusion, institutionalized adolescents'interpersonal relationships are related closely to the environmental properties. Therefore, concerns should be directed toward improving the quality of social and psychological environment of institutions. And various programs should be provided to support institutionalized adolescents'social development.

• International Journal of Costume and Fashion
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• 제16권1호
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• pp.71-85
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• 2016

Since their emergence in the 1960s, music festivals have attracted young people the world over with similar tastes, attitudes and styles. Now a worldwide phenomenon, music festivals such as Glastonbury in England, Primavera Sound in Barcelona, Spain and Pentaport Rock Festival in Incheon, South Korea draw hundreds of thousands of attendees from around the world and have become a major event not only for music fans, but for trend forecasters who now chronicle what has come to be known as "festival fashion", which has several distinctive style markers. This paper provides a historical background of festival fashion, examines the phenomenon using fashion theory and discusses the controversies facing the music festival and festival fashion, in particular the role that sponsorship from major corporations currently plays as advertisers who want to get their products into the hands of influential festival attendees and allegations of cultural appropriation on the part of attendees. In conclusion, the future of music festivals and festival fashion as a category is examined.