• Title/Summary/Keyword: Sponsorship

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Implications of a Case Analysis of a Public Park Project at a Former Military Facility Site (군사시설 이전부지 공원화 사례분석을 통한 시사점 도출)

  • Park, Joon-Young;Lee, Eun-Yeob;Song, Sun-Young;Yeob, Jung-Sik
    • Land and Housing Review
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    • v.5 no.4
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    • pp.225-234
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    • 2014
  • Because of their nature as public facilities, demands that former military facilities be utilized for the public welfare are increasing, thereby leading to an increase in cases in which these military facilities are reestablished as parks. Cases in which former military bases were reestablished as public parks were analyzed; as a result, several implications were derived. First, the objectives of public park projects should be examined from the perspective of the concept of urban regeneration and regional revitalization. Moreover, it is necessary that profits are yielded and that regional identity and history are reproduced through reusing existing facilities as much as possible rather than entirely remodeling former military sites. As parks become larger in size, bases should be reorganized into complexes rather than single facilities or programs. It is also necessary that parks be established in stages considering the enormous expenses required for building public parks. Consequently, because the special characteristics of military facilities can lead to insufficient on-site investigation in the process of establishing parks, thereby incurring a vast amount of costs for design adjustment and contamination disposal, this should be considered in advance. A method of delegating the development rights to partial sites to private businesses and supplementing the costs of park establishment and maintenance with development benefits should be examined. In addition, given that there are various interests and stakes in former military bases, a method of operating a public-private cooperative decision-making organization during project execution should be considered. Finally, policies related to urban parks need to be improved in order to raise funds, expand profitable businesses, facilitate social services and sponsorship, and encourage the participation of trusts and non-profit organizations in park operation and management.

Benchmarking on Product Development Curricula of Domestic and Foreign Universities (국내외 대학의 제품개발 교과과정 벤치마킹)

  • Han, Yune-Tech;Jung, Ki-Hyo;Mun, Jung-Tae;You, Hee-Cheon;Chang, Soo-Young;Jun, Chi-Hyuck
    • Journal of Engineering Education Research
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    • v.13 no.3
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    • pp.3-10
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    • 2010
  • Human resources specialized in product development (PD) being essential in industry to enhance their competitiveness in the market with differentiated products, the PD curricula of domestic universities are in need of restructuring to better provide a comprehensive and diverse spectrum of knowledge as well as practical experiences for PD. We compared the PD curricula of selected domestic and foreign universities and identified advanced features of PD curricula. The major portion of the information used in our benchmarking of the seven, three domestic and four foreign, universities is obtained through their official websites. At domestic universities, the PD curricula comes in different sizes and is administered at the departmental level. On the other hand, each foreign university has her own unique form of PD curricula which is formulated on the firm basis of multidisciplinary collaboration among schools of Engineering, Management, and Arts with diversified program options ranging from giving course credits to offering various certificates and degrees. The industrial sponsorship in the form of financial support and mentorship at foreign universities is much more noticeable than at domestic universities. The survey results of the present study can be effectively utilized to develop an effective PD curriculum.

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A Study of Japanese Performers in 1915' KEIJO ENGEIKAN : Theater, Performance, and Nakalai ToSui (1915년 경성 연예관의 일본공연단 연구 - 극장, 퍼포먼스, 나카라이 도수이(半井桃水))

  • Hong, Seun-Young
    • Cross-Cultural Studies
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    • v.40
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    • pp.239-264
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    • 2015
  • In the early 20th century, Japan built theaters to take possession of colonial culture while establishing the Imperial University, libraries, and museums to accumulate and spread the knowledge of "imperial" Japan. Many different genres made a hit in theaters including theatrical troupes, theatrical companies, and motion pictures. One of the various features of expositions was "spectacles" or unusual events. They were integrated with a national festival in celebration of "5th anniversary of political commencement." In 1915, the longest hit series in Keijo (Seoul) was the dance performance by professional Japanese beauties and entertainers, whose songs delivered the legitimacy of governance. This study focused on the performance in the space of "cultural" spread called theaters, thus examining the "imperial" cultural waves they were in charge of. The study also focused on the tensional relations of Hierarchie along those cultural borders. The performance at the theater Engeikan(演芸館) in 1915 was especially an epoch-making event in the Japanese theatrical community of Keijo (Seoul): first, it marked the emergence of large-scale performance hall called Engeikan(演芸館); secondly, the performance kept its ongoing, stable streak for about 50 days; and it led to the appearance of leading troupes including Geijutuza(芸術座), which put on a show in Keijo (Seoul) in November, 1915. The study examined the issues of theater Engeikan(演芸館) performance in 1915 involving the art company, performance genre, and audience composition, showed that there was the coexistence of entertainment and governance through cultural ruling while securing amusement and entertainment, and found it was accompanied by the organized operation of "Keijo Sponsorship Council(京城協贊會)" which brought together the cultural capabilities of Japanese people living in Joseon. The performance at theater Engeikan(演芸館) in Keijo (Seoul) in 1915 fully reflected the issues involving the tensional relations between different artistic genres, the competing relations between the subjects of performance, and the cultural power.

An Analysis on Writing Background and Contents of Hyesim's 「Gujamubulseonghwa Ganbyeongron(狗子無佛性話揀病論)」 - focusing on Ganhwa Sibjongbyeong(看話十種病) - (혜심(慧諶)의 『구자무불성화간병론(狗子無佛性話揀病論)』 찬술 배경과 내용 분석 - 간화십종병(看話十種病)을 중심으로 -)

  • Youm, Jung-Seop
    • Journal of Korean Philosophical Society
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    • v.148
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    • pp.183-211
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    • 2018
  • Hyesim(慧諶) was an important figure that established a firm position of Suseonsa(修禪社), which was Jinul's Gyeolsadojang(結社道場), under the sponsorship of Choi Yi(崔怡)'s military regime. This paper reviews the background of "Ganbyeongron(揀病論)", in which Hyesim's Zen ideology is condensed, and its core content Sibjongbyeong(10 kinds of disease). With this, we can newly recognize following 5 facts: First, Sibjongbyeong occupied the most important position in Hyesim. It can be confirmed by the fact that Sibjongbyeong commonly occurred in the procedure that Hyesim was trusted by Jinul, in the "Ganhwagyeoleuiron(看話決疑論)" a Jinul's posthumous work published by Hyesim, and in "Ganbyeongron". Second, the publication of "Ganbyeongron" was not only for the systematic development of Ganhwa Gyeongjeol(看話 徑截) which Jinul had suggested but also for the consolidation of Hyesim's position in Suseonsa. Third, Hyesim wanted to establish the Ganhwa Gyeongjeol which Jinul had proposed through "Ganbyeongron". Fourth, the result of "Ganbyeongron" was to generalize the enlightenment suggested by Jonggo and Jinul in the practical aspect. Fifth, the generalization of enlightenment was not independent from the demands of the time that Choi Yi's military regime had asked. With this research approach, we can establish a clearer understanding about the "Ganbyeongron", Sibjongbyeong, and the Zen Buddhist aspects of early Suseonsa Era.

A Study on the Determinants of Management Performance of Nonprofit Arts Organization: Focusing on Symphony Orchestras in USA (비영리 공연단체의 경영성과 결정요인에 관한 연구 - 미국오케스트라를 중심으로 -)

  • Park, Sunmi;Choi, Young-jun
    • International Area Studies Review
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    • v.22 no.2
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    • pp.121-138
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    • 2018
  • This study aims to suggest effective management performances of nonprofit arts organizations among competitive environment. To examine the factors which affect the performance of nonprofit performing arts organizations such as external environment, cultural capital, orchestra characters and government grants, this study analyzed the data of 990 tax forms of the US Internal Revenue Service(IRS) of the top 73 symphony orchestras and government sources in USA. Independent variables are measured as sponsorship amount which is the biggest part of orchestras' income, and ticket sales which is profit of inherent business purpose. As a result, the performance of the orchestra is affected positively by the income and influenced by the orchestras' characteristics including age, size, and conductor. Also government grants to the orchestras are essential for organizations to sustain their business. But, there are two different sides on these effects that small to medium groups are influenced by crowding in effect and bigger groups are more likely conducted by business overview. Lastly, cultural capital is no significant relationships to orchestras' management performances. This scope of the study is limited to American symphony orchestras; however, this study is significant in that empirical analysis on nonprofit performing arts organizations from an economic view point and contribute on other nonprofit arts organizations to develop their strategic plan for sustainable business.

A Study on Popular Success Factors Shown in Raquel, Huerta's Neoclassical Tragedy (우에르따의 신고전주의 비극 『라?』에 나타난 대중적 성공 요인에 관한 연구)

  • Yoon, Yong-Wook
    • Cross-Cultural Studies
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    • v.42
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    • pp.393-418
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    • 2016
  • Raquel, the representative work of Vicente García de la Huerta, an 18th century Spanish playwright achieved theater box-office success and popularity during staging. It has been evaluated by many scholars and critics as the ideal drama that faithfully followed the norms of neoclassicism, which pervaded the aesthetic mainstream at the time. However, the factor that enabled the popular success of this theater production was its ability to harmonize the themes or contents with a traditional play to meet the unique trends and tastes of Spanish viewers who were still appreciated earlier Baroque theater, rather than complying with external norms of neoclassicism such as principle of three unities or exclusion of comic figures etc. That is, Spanish viewers of the time thoroughly rejected theater of neoclassicists who attempted to unilaterally enlighten them while regarding the Baroque theater of earlier times as full of superstition and irrationality, illogic and disorder, regardless of their own dramatic taste. In this situation, Huerta's tragedy Raquel, achieved the harmony of neoclassical tragedy and Spanish theatrical tradition. It thus emphasizes the importance of public support and sponsorship in dramatic success. Traditional dramatic elements shown in Raquel can be summarized as honor, poetic justice and love and these elements are major dramatic codes penetrating the entire Baroque theater of Spain.

The Effect of College Festival Participants' Experience on Festival Satisfaction, Re-participation and Peer Relation Enhancement: Focusing on College Life Participation (대학축제체험이 축제만족, 재참가의도, 교우관계에 미치는 영향: 대학생활 참여정도를 중심으로)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.246-257
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    • 2019
  • This research aimed to verify possibly expanding college festival's performance to ordinary life. College festivals have consolidated student communities and created college culture. Recently, the festivals have been challenged for commercialization such as celebrity concert and company sponsorship. College festival is a text, which is based on ordinary college life and should served a role to restore college life. Pine & Gilmore's experience model was used to find that quality festival experience leads to satisfaction and satisfaction enhance peer relations. More participate school life, the better experience the festival program. Total 195 of questionnaires were administered to college festival participants and coding data were analyzed by regression and t test. Result found that College festival experience significantly affects festival satisfaction(H1), festival satisfaction affect re-participation(H2) and peer relations(H3). High level of school life participation group showed significant differences in festival experience and other variables in compare with low level group(H4). Theoretical /practical significances and research limitation were included.

Invigorating Makerspaces in Korea: Empirical Analysis on Operating Components of Makerspaces (한국형 메이커스페이스 활성화를 위한 운영요소 분석 연구)

  • Kwon, Hyeog-In;Kim, Ju-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.105-118
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    • 2019
  • New manufactural innovation was generated with combination with Do It Yourself(DIY) culture and Information and Communication Technology(ICT). It led people to make their creative idea in real things and share them. This social movement has been called as 'Maker' culture. As maker culture was developed, the places named 'Makerspace' with high-tech equipment and sharing environment have been widely spread and gotten spotlight. Futhermore, makerspaces have been diffused rapidly in Korea; because of its importance for the fourth industrial revolution. However, the operation of makerspaces is not matured as much as its popularity, so problems occurred in operating aspects. The number of related studies is not enough to foster domestic maker culture in Korea. Of that, studies on operation of makerspaces were limited and the quantity of survey sample was insufficient. Therefore, firstly, in this study, operation elements of makerspaces were extracted by literature review. And, survey for examining the extracted elements was conducted to four policy makers and researchers, four makerspace operators and four makers. Final survey was carried out by Importance-Performance Analysis(IPA) method to fifty recipients composed of policy makers and researchers, operators, and makers. In result, importance located above performance in every elements and in-depth interview was followed to understand domestic surroundings and suggest way to invigorate makerspaces in Korea. The suggestion shows as follows. First, online and offline platform for makers should be expanded; second, makerspace should connect private sponsorship with makers or their projects; third, policy direction has to be improved from venturing business to diffusion of maker culture; fourth, basic maker education should be enlarged.

Cigarette price rise induced change in youth smoking rate (담배가격 인상에 따른 청소년 흡연율 변화)

  • Min, Gyeong-Mun;Seo, Young-Ho;Park, Chang-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.451-461
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    • 2018
  • This study investigated changes in the youth smoking rate and smoking cessation rates before and after a cigarette price increase in 2015. Specifically, the changes in smoking rate, smoking cessation attempt rate, selection rate and amount of smoking were investigated using primary data pertaining to Korean Youth Risk Behavior obtained from a web-based survey of youth general characteristics, mental health, subjective grade, drinking and smoking related characteristics before and after a cigarette price increase. To accomplish this, 800 middle school and high school students in 9th (2013), 10th (2014), 11th (2015) were surveyed. The current youth smoking rate was slightly decreased from 9.7% in 2013 to 9.2% in 2014, while the smoking rate in 2015 decreased significantly by 15.2% after the cigarette price increased to 7.8%. These results confirmed that increasing cigarette price is very effective at decreasing youth smoking rate, providing motivation to stop smoking and preventing smoking. The prevention of smoking and inducement to stop smoking during adolescence is very important because the majority of teenage smokers continue smoking into their adulthood. In addition to expanding a completely non-smoking area and a comprehensive ban on tobacco advertising, promotion and sponsorship should be urgently sought, and the effect can be maximized when the WHO FCTC faithfully implements the already-founded treaty.

A Study on the Tobacco Industry's Publicity Strategies: Based on the Analysis of Tobacco Company's Documents and the Media Coverage of Tobacco and Tobacco Companies (담배업계의 퍼블리시티 전략 연구: 담배회사 내부문건과 언론보도를 중심으로)

  • Oh, Mi-Young
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.165-179
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    • 2021
  • This study investigated that what strategies tobacco companies have taken for marketing tobacco and tobacco companies on news media, by reviewing the previous research analyzing the tobacco companies' documents and the news coverage of tobacco. The tobacco document studies showed that tobacco companies have created close relationships with news media, a quid pro quo, by providing advertising and diverse forms of sponsorships and obtaining favored treatment on news coverage and have built networks with journalists by supporting journalist organizations. They have also supported thinktank groups and pro-smoking groups so as to represent and advocate their perspectives and assertions on news media and have utilized sponsorship of art and culture as pseuo-event for publicizing tobacco and tobacco companies on news media. Futhermore, news coverage of tobacco showed that news media tended to deal with tobacco issues lukewarmly, without a clear position and perspective and deliver naturally tobacco industry's perspective and message that smoking is controvertial rather than totally undesirable and unacceptable. Also, the news coverages have often reflected tobacco industry's publicity strategies identified in tobacco industry documents. This study suggests how tobacco industry access and utilize news media to obtain favorable news coverage, and thus it provides a rational of why tobacco industry's publicity activities have to be regulated.