• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.7
• /
• pp.448-458
• /
• 2017

This study reviews the literature related to the omni-channel and derived structural relationship between experiential perception of omni-channel brand and consumer-brand relational quality. A total of 250 questionnaires were distributed to university students, workers, and consumers in Busan, Korea, who had experience using SSG.com. 210 questionnaires were used for final validation of research model. The hypotheses set in this study was validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 2 hypotheses(Hypothesis 2-3, Hypothesis 2-4). Findings of this study suggest the following:First, the consumer's experience with the omni-channel brand was found to be an important factor influencing consumers' cognitive and emotional responses formed by the transfer effect of experiential factors through senses. Second, the relationship between consumers and the omni-channel brand was found to be an important factor in building attachment and psychological bond through experience and trust for the omni-channel brand. Thus, the results of this study provide the basis for overall understanding of the strategic experiential module (SEMs) for the omni-channel, which recently emerged as a new trend of distribution channel, as well as for managing the spatial environment. Finally, we present the theoretical and practical implications related to consumers' experience and relational perception.

• Water for future
• /
• v.25 no.3
• /
• pp.87-96
• /
• 1992

Hydraulic characteristics such as velocity, surface level and flow pattern in the curved channel are analyzed by model experiment, where model is scaled down by 1:20 for prototype channel containing side branch and curved section. The withdrawal of channel flow from channel is analyzed to find the effect on the curve section. The numerical scheme for shallow water equation using ADI method is verified through the comparison of hydrauric characteristics by experiment with that by numerical analysis in the side section of model channel. The comparison of numerical results with experimental data shows that velocity, surface level and flow pattern agree well for overall channel. Because fo the relative contraction of cross section in the curved section caused by rectangular system, the velocity calculated by numerical analysis is faster in curved section than that from experiment, which can be improved using finer spatial grid in curved section. The characteristics of the curved section such that the surface level is higher in the outer zone of curved section and the velocity is faster in the inner zone are well simulated by both experiment and numerical analysis. The effect of side branch reaches within the zone of the curved section.

• Transactions of the Korean Society of Mechanical Engineers B
• /
• v.35 no.8
• /
• pp.815-823
• /
• 2011

Combustion phenomena in porous media combustors are widely used in industrial fields for the combustion of lowgrade fuels and the regeneration of combustion heat. However, studies of combustion phenomena in porous media have been limited, because these phenomena are difficult to observe, and the configurations of porous media are complex. We propose a simple model combustor: a multi-channel combustor that consists of many layers of combustion channels made of quartz plates. We conducted an experimental observation of the flames in the multi-channel combustor and obtained experimental results for the flame stabilization limits. Flames formulated in the multi-channel combustor showed variation in the spatial distribution depending on the heat transfer between neighboring channels. A simple analytical model was developed and the variation in the flammability limits of the multi-channel combustor was discussed. This study will enhance our understanding of flame behavior in a porous-media combustor.

• Journal of Global Scholars of Marketing Science
• /
• v.19 no.1
• /
• pp.37-46
• /
• 2009

The Census Bureau of the Department of Commerce announced in May 2008 that U.S. retail e-commerce sales for 2006 reached $ 107 billion, up from $ 87 billion in 2005 - an increase of 22 percent. From 2001 to 2006, retail e-sales increased at an average annual growth rate of 25.4 percent. The explosive growth of E-Commerce has caused profound changes in marketing channel relationships and structures in many industries. Despite the great potential implications for both academicians and practitioners, there still exists a great deal of uncertainty about the impact of the Internet channel introduction on distribution channel management. The purpose of this study is to investigate how the ownership of the new Internet channel affects the existing channel members and consumers. To explore the above research questions, this study conducts well-controlled mathematical experiments to isolate the impact of the Internet channel by comparing before and after the Internet channel entry. The model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an Internet store. The addition of the Internet store to this channel system results in a mixed channel comprised of two different types of channels. The new Internet store can be launched by the independent physical store such as Bestbuy. In this case, the physical retailer coordinates the two types of stores to maximize the joint profits from the two stores. The Internet store also can be introduced by an independent Internet retailer such as Amazon. In this case, a retail level competition occurs between the two types of stores. Although the manufacturer sells only one product, consumers view each product-outlet pair as a unique offering. Thus, the introduction of the Internet channel provides two product offerings for consumers. The channel structures analyzed in this study are illustrated in Fig.1. It is assumed that the manufacturer plays as a Stackelberg leader maximizing its own profits with the foresight of the independent retailer's optimal responses as typically assumed in previous analytical channel studies. As a Stackelberg follower, the independent physical retailer or independent Internet retailer maximizes its own profits, conditional on the manufacturer's wholesale price. The price competition between two the independent retailers is assumed to be a Bertrand Nash game. For simplicity, the marginal cost is set at zero, as typically assumed in this type of study. In order to explore the research questions above, this study develops a game theoretic model that possesses the following three key characteristics. First, the model explicitly captures the fact that an Internet channel and a physical store exist in two independent dimensions (one in physical space and the other in cyber space). This enables this model to demonstrate that the effect of adding an Internet store is different from that of adding another physical store. Second, the model reflects the fact that consumers are heterogeneous in their preferences for using a physical store and for using an Internet channel. Third, the model captures the vertical strategic interactions between an upstream manufacturer and a downstream retailer, making it possible to analyze the channel structure issues discussed in this paper. Although numerous previous models capture this vertical dimension of marketing channels, none simultaneously incorporates the three characteristics reflected in this model. The analysis results are summarized in Table 1. When the new Internet channel is introduced by the existing physical retailer and the retailer coordinates both types of stores to maximize the joint profits from the both stores, retail prices increase due to a combination of the coordination of the retail prices and the wider market coverage. The quantity sold does not significantly increase despite the wider market coverage, because the excessively high retail prices alleviate the market coverage effect to a degree. Interestingly, the coordinated total retail profits are lower than the combined retail profits of two competing independent retailers. This implies that when a physical retailer opens an Internet channel, the retailers could be better off managing the two channels separately rather than coordinating them, unless they have the foresight of the manufacturer's pricing behavior. It is also found that the introduction of an Internet channel affects the power balance of the channel. The retail competition is strong when an independent Internet store joins a channel with an independent physical retailer. This implies that each retailer in this structure has weak channel power. Due to intense retail competition, the manufacturer uses its channel power to increase its wholesale price to extract more profits from the total channel profit. However, the retailers cannot increase retail prices accordingly because of the intense retail level competition, leading to lower channel power. In this case, consumer welfare increases due to the wider market coverage and lower retail prices caused by the retail competition. The model employed for this study is not designed to capture all the characteristics of the Internet channel. The theoretical model in this study can also be applied for any stores that are not geographically constrained such as TV home shopping or catalog sales via mail. The reasons the model in this study is names as "Internet" are as follows: first, the most representative example of the stores that are not geographically constrained is the Internet. Second, catalog sales usually determine the target markets using the pre-specified mailing lists. In this aspect, the model used in this study is closer to the Internet than catalog sales. However, it would be a desirable future research direction to mathematically and theoretically distinguish the core differences among the stores that are not geographically constrained. The model is simplified by a set of assumptions to obtain mathematical traceability. First, this study assumes the price is the only strategic tool for competition. In the real world, however, various marketing variables can be used for competition. Therefore, a more realistic model can be designed if a model incorporates other various marketing variables such as service levels or operation costs. Second, this study assumes the market with one monopoly manufacturer. Therefore, the results from this study should be carefully interpreted considering this limitation. Future research could extend this limitation by introducing manufacturer level competition. Finally, some of the results are drawn from the assumption that the monopoly manufacturer is the Stackelberg leader. Although this is a standard assumption among game theoretic studies of this kind, we could gain deeper understanding and generalize our findings beyond this assumption if the model is analyzed by different game rules.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.40 no.7
• /
• pp.1239-1247
• /
• 2015

In frequency-division duplex (FDD) massive multiple-input multiple-output (MIMO) system, the computational complexity of downlink channel estimation is proportional to the number of antennas at a base station. Therefore, effective channel estimation techniques may have to be studied. In this paper, novel channel estimation algorithms using adaptive techniques such as Kalman and least mean square (LMS) filters are proposed in a channel model with temporal and spatial correlation.

• Journal of Korean Institute of Industrial Engineers
• /
• v.27 no.2
• /
• pp.181-189
• /
• 2001

The proliferation of the Internet and related technologies and applications has led to a new form of market place known as the electronic store. In this paper, we study competition between two shopping channels, an electronic store and traditional retailers. Based on the circular spatial market model, we derive the Nash and Stackelberg equilibria as a function of the efficiency of the electronic store. The result shows that the Stackelberg equilibrium is always superior to the Nash equilibrium for both channels. It is also shown that, in some cases, the electronic store has incentive to decrease its efficiency to gain more profit.

• Proceedings of the IEEK Conference
• /
• summer
• /
• pp.110-113
• /
• 2004

Underwater acoustic(UWA) communication is one of the most difficult field because of several factors such as multipath propagation, high temporal and spatial variability of channel conditions. Therefore, it is important to model and analyze the characteristics of underwater acoustic channel such as multipath propagation, transmission loss, reverberation, and ambient noise. In this paper, UWA communication channel is modeled with a ray tracing method and applied to image transmission. Quadrature phase shift keying(QPSK) and multichannel decision feedback equalizer(DFE) are utilized as phase-coherent modulation method and equalization technique, respectively. The objective is to improve the performance of vertical sensor array than that of single sensor in the viewpoint of bit error rate(BER), constellation output, and received image quality.